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SEO and social media are both important, and neither one can be done well without the other. Today we’re going to take a look at how small businesses and nonprofits can use SEO and social media marketing together to create a marketing strategy that increases visibility, generates leads, and drives more sales.

http://www.aelsawoods.com/blog/seoandsmm-dynamicduooftheinternet

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A small business has fallen victim to dwindling local customers, with traditional advertising unable to pull new clientele into their business. In distress, they put up the signal.

Who comes running? SEO man and Captain Social Media, wearing whatever brand leggings are going viral at the moment with super vision made possible by Meta Ray Bans: aka the Heroes of the Internet. They're here to combine their almost terrifying power to save the day for businesses, brands, and nonprofit organizations.

Okay, okay, yes, that was dramatic. Let me have my imagination! The point stands: together, SEO and social media marketing create an internet power team that can make all the difference for small businesses and nonprofits.

SEO and social media are both important, and neither one can be done well without the other. Today we're going to take a look at how small businesses and nonprofits can use SEO and social media marketing together to create a marketing strategy that increases visibility, generates leads, and drives more sales.

SEO: a summary

Search engine optimization, or SEO, is the process of improving a website so it operates at its best-and most findable-online. Search engines like Google or Bing scour the catalog that is the internet to suggest websites to users based on their relevance to given searches. SEO includes making sure search terms, or keywords, are present on your website, but it goes way beyond that. Relevance isn't just determined by the words on your site, but also your reputation across the internet.

SEO is an organic, or unpaid, digital marketing tactic, though pay-per-click (PPC) campaigns are often a complementary service that SEO professionals offer to help round out a digital marketing strategy.

SEO efforts often take a few different forms. On-page search engine optimization is the process of adding keywords, tags, etc. on your website itself. Off-page search engine optimization refers to actions taken outside of your own website. Technical SEO refers to the backend side of your site and how smoothly it operates-factors like load speed, mobile site optimization, security, and how tidy your site organization is impact how reliable search engines perceive your site to be.

Social media marketing: a summary

Social media marketing is the way brands and nonprofits can connect with their audience and find new ones. Social media is really unlike any other traditional medium businesses have used to market themselves-it's collaborative, it's digital, it can be done without spending advertising dollars, and its primary purpose is to foster community, not make sales.

Social media marketing is a crucial way brands can connect with their target audience and foster relationships with their customers. Most often, these efforts take place on social media platforms like X, Facebook, Instagram, Pinterest, LinkedIn, and TikTok, but even platforms like Reddit, Nextdoor, and others count as well.

Similar to SEO efforts, social media efforts, to be done well, have to be undertaken with a variety of tools in the toolkit:

A social media presence is nothing without content that is high quality and curated in a way that attracts the right demographic.

Social media accounts actually have built-in SEO opportunities. Keywords in posts and thorough profile optimization is crucial for your accounts' success.

The page's reputation is built through engagement with followers and with other accounts.

Finally, also like SEO, organic social media efforts can be complemented with a paid strategy through influencer campaigns or advertising.

Why SEO and SMM are the internet's "dynamic duo"

How better to explain the partnership between SEO and social media marketing than a team made up of an SEO expert and a social media manager? Blake Akers, founder and CEO of Webology in Birmingham, Alabama joins me as a guest for this blog, ready to share his valuable insights into the world of SEO.

Aelsa: Blake, how do you encourage your clients to use social media to build off-page optimization?

Blake: I'd start with the very basic steps, which are to claim your profile on at least the top 25 social media profiles. Next you need to include at least the top 5 of those in a few places:

Icons of each social media platform in your website's footer as links to your profiles.

Add those profiles in the website's Same as schema Markup code.

Include them in all your important business directories that allow you to link to social media.

Aelsa: You outline those social media profiles and explain the "Same as" schema in this useful article! But in your experience, which social media platforms are the best for SEO? Which ones tend to create the strongest SEO impact?

Blake: Right now LinkedIn and Reddit are really strong. Pinterest is also a good option for certain niches.

Aelsa: I think one thing that SEO and social media management have in common is building brand credibility. What are some ways that small business owners and nonprofit teams can build credibility for their organization through SEO and social media management?

Blake: I think just posting high quality content weekly can be a tie breaker if you're bidding against a few competitors. Even if someone finds you on Google or somewhere else, they tend to do a little research and that might lead them to inspect your social media profiles. If they don't see a lot of activity, that can be a sign that one of your competitors who is active may be a better fit for them.

Aelsa: How would you summarize the importance of a holistic social media marketing strategy and search engine optimization strategy?

Blake: They should work hand in hand to maximize impact and minimize workload. A perfect example of this is our local SEO clients who get weekly postings to their Google Business Profile. It gives them a lift in local search results, and then we are able to reuse the same content on Facebook or LinkedIn for them.

To learn more about Blake Akers and Webology's SEO services, you can visit the Webology website here and find Blake on LinkedIn here. Blake, thanks for joining me today!

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The Dynamic Duo of the Internet for Small Businesses and Nonprofits: Search Engine Optimization (SEO) and Social Media Marketing - Aelsa Woods - Social Media and Events

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Featuring guest Blake Akers from Webology: See how small businesses and nonprofits can use SEO and social media marketing together to create a marketing strategy that increases visibility, generates leads, and drives more sales.

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Seizing Opportunity: Spring Hill Real Estate Reshaping Commercial Realty in Hernando County

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Seizing Opportunity: Spring Hill Real Estate Reshaping Commercial Realty in Hernando County

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The surge in economic development is reshaping the commercial real estate landscape, spotlighting Spring Hill as a prime investment hub. Entrepreneurs are capitalizing on well-located properties, fueling growth and innovation in Hernando County's commercial sector.

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Murray Grovum Complaint Board - COMPLETED.COM

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Murray Grovum Complaint Board - COMPLETED.COM

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Lawrence Todd Maxwell is the owner and Chief Executive Officer of MX Properties, Inc. The company specializes in real estate development, acquisitions, and retail growth. With a strong focus on innovative solutions, Todd leads MX Properties in creating premier commercial spaces that drive business success.

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MX Properties, Inc - A Full Service Real Estate

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MX Properties, Inc - A Full Service Real Estate

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For over 30 years, MX Properties, Inc., led by its President, Lawrence Todd Maxwell, has excelled in real estate development, acquisition, and consulting services in Florida and parts of the Southeast. Maxwell's leadership has driven the company's reputation for delivering high-quality projects and expert advice in the commercial property sector.

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Asset Finance Scotland is similar to England in using standardised methods and purposes. Both regions follow UK-wide financial regulations. However, there are key legislative differences that impact funders in Scotland. Brokers must understand these distinctions to offer tailored advice. This guide outlines crucial legislative disparities and their effects on Scotland-based asset finance, offering valuable market insights.

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Machine Finance helps businesses maintain smooth operations and stay competitive by funding essential machinery. High costs of purchasing equipment can strain finances, but financing provides a manageable solution. This blog explores the benefits and options of machine finance, aiding businesses in achieving sustainable growth and seamless operations.

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Navigating the Commercial Real Estate Market: Listings, Trends, and News

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Navigating the Commercial Real Estate Market: Listings, Trends, and News

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The commercial real estate market is a dynamic and vital component of the economy, encompassing diverse property types such as office spaces, retail properties, industrial facilities, and mixed-use developments.

https://newsweigh.com/navigating-the-commercial-real-estate-market-listings-trends-and-news

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The Growing Importance of Medical Real Estate and Urgent Care Development

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The Growing Importance of Medical Real Estate and Urgent Care Development

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The healthcare landscape is evolving rapidly, making urgent care facilities increasingly essential.

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A Comprehensive Guide to Sebastian and Vero Beach Real Estate Markets

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A Comprehensive Guide to Sebastian and Vero Beach Real Estate Markets

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Sebastian and Vero Beach are two of Florida's hidden gems, appealing to both homebuyers and investors. Renowned for their coastal charm and economic opportunities, these cities boast unique real estate markets.

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Navigating the Commercial Real Estate Market: Listings, Trends, and News

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Navigating the Commercial Real Estate Market: Listings, Trends, and News

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Retail and Commercial Real Estate in Florida: A Comprehensive Guide

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Retail and Commercial Real Estate in Florida: A Comprehensive Guide

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Florida's commercial real estate market is dynamic and varied, presenting numerous opportunities for investors and businesses. This guide offers valuable insights into current trends, benefits, and important considerations for leasing or purchasing commercial properties in Florida.

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Understanding Real Estate Developers and Real Estate Development Companies

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Understanding Real Estate Developers and Real Estate Development Companies

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Real estate developers handle a variety of tasks throughout the different phases of a project. In the site selection stage, they perform feasibility studies to ensure the land is appropriate for the intended development.

https://www.vaagmagazine.com/understanding-real-estate-developers-and-real-estate-development-companies

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Lawrence Todd Maxwell - MX Properties, Inc.

# data[].attributes.subject
Lawrence Todd Maxwell - MX Properties, Inc.

# data[].attributes.body
Lawrence Todd Maxwell serves as the President of MX Properties, Inc., a diverse commercial property development company located in Florida.

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# data[].attributes.headline
Navigating the Dynamics of Commercial Real Estate and Land Development in Florida

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Navigating the Dynamics of Commercial Real Estate and Land Development in Florida

# data[].attributes.body
The commercial real estate landscape in Florida is dynamic and ever-evolving, fueled by strong economic growth and a significant influx of both domestic and international investments.

https://newsmab.com/navigating-the-dynamics-of-commercial-real-estate-and-land-development-in-florida

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The Strategic Guide to Build-to-Suit Developments in Commercial Real Estate

# data[].attributes.subject
The Strategic Guide to Build-to-Suit Developments in Commercial Real Estate

# data[].attributes.body
In the intricate world of commercial real estate, build-to-suit (BTS) developments offer a customized solution that perfectly matches the unique operational requirements of tenants.

https://www.pointersinlife.com/the-strategic-guide-to-build-to-suit-developments-in-commercial-real-estate

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Real Estate Companies and Commercial Properties: Navigating the Market for Rent and Sale

# data[].attributes.subject
Real Estate Companies and Commercial Properties: Navigating the Market for Rent and Sale

# data[].attributes.body
The commercial real estate sector is vital to the economy, providing businesses with spaces that meet their specific operational needs.

https://bizaims.com/real-estate-companies-and-commercial-properties-navigating-the-market-for-rent-and-sale

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Frostbite Refrigeration offers top-tier freezer hire solutions, serving Stretford and the entire UK. We provide both long-term and short-term cold storage, catering to a diverse range of clients, from events to private needs. Our service includes both freezers and chillers, ensuring versatile and reliable refrigeration options.

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Commercial decorators specialize in enhancing the aesthetic appeal and functionality of business spaces. They provide expert services in designing, planning, and executing interior and exterior decor projects, ensuring a professional look that aligns with corporate branding and creates a welcoming environment.

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Since 1997, we have provided mobile fridge and freezer trailer hire to thousands of commercial and private clients across the UK from Stretford. For secure temporary on-site refrigeration or freezing, we offer reliable, professional service with a knowledgeable and friendly team based in Manchester.

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London Drains Direct provides comprehensive drain clearance services across London and the Home Counties. Enjoy peace of mind with our fixed-price quotations—no extra charges or call-out fees, just one guaranteed price. We also offer a free 'look and see' with our CCTV equipment after machinery clearance, ensuring thorough and transparent service.

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The Essential Guide to Understanding Visual Acuity

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The Essential Guide to Understanding Visual Acuity

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Visual acuity refers to the sharpness or clarity of vision. It plays a crucial role in daily activities such as reading, driving, and recognizing faces. Accurate measurement of visual acuity is essential for diagnosing vision problems and maintaining overall eye health. The most

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The Essential Guide to Understanding Visual Acuity

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Visual acuity refers to the sharpness or clarity of vision. It plays a crucial role in daily activities such as reading, driving, and recognizing faces. Accurate measurement of visual acuity is essential for diagnosing vision problems and maintaining overall eye health. The most

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The Essential Guide to Understanding Visual Acuity

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The Essential Guide to Understanding Visual Acuity

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Visual acuity refers to the sharpness or clarity of vision. It plays a crucial role in daily activities such as reading, driving, and recognizing faces. Accurate measurement of visual acuity is essential for diagnosing vision problems and maintaining overall eye health. The most

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The Essential Guide to Understanding Visual Acuity

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Lawrence Todd Maxwell - Commercial Real Estate

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Lawrence Todd Maxwell - Commercial Real Estate

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