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Kylie Cosmetic

Age: 26

Followers ages: female from 18 to 30

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Nationality: American

American Beauty Standards: The American beauty industry emphasizes certain aesthetics.

Social Media Influence: Social media is a dominant marketing tool in America. Kylie's massive social media following allows her to directly connect with potential customers and showcase her products.

Entrepreneurial Spirit: The American Dream narrative celebrates entrepreneurship and innovation.

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Ethnicity and Influence: Does Kylie Jenner Benefit from Being American?

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Ethnicity and Influence: Does Kylie Jenner Benefit from Being American?

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American Culture as a Trendsetter: American culture, especially in entertainment and fashion, holds a strong global influence. Being American positions Kylie at the forefront of trends many audiences find interesting.

Accessibility and Recognition: American accents and cultural references might be more familiar to a global audience.

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List of the products or services Kylie Jenner promotes

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List of the products or services Kylie Jenner promotes

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Kylie Cosmetics: Her own makeup line, which she launched in 2015.

Kylie Skin: Her own skincare line, which she launched in 2019.

Kylie Swim: This is her own swimwear line, which she launched in 2021.

Kylie Baby: This is her baby care line, which she launched in 2021.

Fashion: Kylie has also promoted fashion brands such as Adidas, Calvin Klein, and Puma through endorsements and collaborations.

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Kylie Jenner leverages social media to optimize her brand

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Kylie Jenner leverages social media to optimize her brand

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Multi-platform approach: Instagram, TikTok, and Twitter

Building a personal connection -> a sense of relatability and authenticity with her followers.

Strategic influencer marketing -> audience's trust

Generating hype and exclusivity: Limited-edition launches, sneak peeks, and teasers on social media build excitement and anticipation around new products.

User-generated content: -> A sense of community and free promotion.

Direct interaction-> strengthening the connection with her followers.

Data analysis and adaptation

In essence, Kylie uses social media to create a multi-faceted brand experience that goes beyond just selling. It's about building a loyal community and leveraging the power of influence to drive sales and brand awareness.

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1. Entrepreneurial Spirit

2. Innovative

3. Resilience

4. Fashion Sense

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I would consider buying from Kylie Jenner because her products often have appealing aesthetics and packaging. However, the high price point might give me pause and lead me to explore alternatives before making a purchase. Overall, while I'm drawn to the product's appearance and presentation, the pricing would be a significant factor in my decision-making process.

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400M followers

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12.1M Subscribers

804.1M views (speakrj.com, 7th Apr 2024)

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56.1M followers

Average views per post: 13.6M views (HypeAuditor, 2024)

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Shop Like Kylie: The Products Influenced by the Beauty Icon

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Shop Like Kylie: The Products Influenced by the Beauty Icon

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Some of the products promoted by Kylie Jenner:

1. Falcon sneaker - Adidas

2. Sunglasses - Quay Australia

She also promoted products developed by her own brand:

1. Sprinter - a line of canned vodka sodas

2. Fragrance and Perfume

3. Skincare products

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Social Media Networking Secrets from Kylie Jenner!

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Social Media Networking Secrets from Kylie Jenner!

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1. Strategic collaborations

-> She collaborated with other influencers: Hailey Bieber, James Charles,...

2. Using different platforms

-> TikTok, Insstagram, Youtube,...

3. Building followers community

-> actively interacts with her followers

4. User-generated content

-> encourages fans to share photos and videos using her products with specific branded hashtags.