# data[].attributes.headline
What are we trying to be for our customers?

# data[].attributes.subject
What are we trying to be for our customers?

# data[].attributes.body
What are the needs we meet better than anyone else?

As a group, choose 1 customer motivation.
Why would a customer with these motivations connect with our brand more than with any other options?

# data[].attributes.body
Earned: well-known influencers to endorse our products

Paid: SEO to highlight our performance attributes and link to own channels

Own: comarative videos to show our product performs better