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S - Mudah
- Sedap
- Lembut
- Tahan lebih lama

w - Gula Lebihan

O - Boleh tambah bahan
CTH: Wapping cream, Strawberry,coklat       - Boleh  tukar perisa

T - Banyak pesaing
- boleh megurangkan kuantiti gula supaya orang kencing manis atau orang tua boleh makan
-keknya nampak susah untuk dibuat tetapi resipinya agak  mudah

# data[].attributes.body
S.
.sedapt
.murah
.cepat dapat

W.
.tak tahan lama
.tak boleh post

0.
buka banyak cawangan di seluruh negeri kedah.

T.
.banyak persaingangan

# data[].attributes.body
S
-Berada lama di pasaran
-Harga berpatutan

W
-Tidak boleh post
-Tak tahan lama

O
-Dapat membuka cawangan baru
-Dapat menambah peluang pekerjaan
-Mempelbagaikan menu

T
-Banyak perniaga menjual menu yg sama

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ANALISIS SWOT -PRODUK: PES SERBAGUNA(BEREMPAH & BAKAR)

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ANALISIS SWOT -PRODUK: PES SERBAGUNA(BEREMPAH & BAKAR)

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S- Murah, Cepat, Serbaguna, Tiada bahan pengawet
W- Tak tahan lama, Hanya di kawasan Tertentu
O- Perluaskan Produk Melayu
T -Terdapat Brand yang Terkenal

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S - Sedap , kurang manis, pelbagai design, harga bajet, boleh buat doorgift.

W - tak tahan panas toping boleh cair
- tak boleh pos yg bertopping

O - dapat luaskan pasaran
- dapat bantu org tambah pendapatan

T - Banyak persaing
- design toping mudah dicuri

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analisis swot (produk : SRI MUNYA ENTERPRISE)

# data[].attributes.subject
analisis swot (produk : SRI MUNYA ENTERPRISE)

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S - 5 jenis makan , 5 makan sedap  ,murah
W-  santan kalapa cpt basi                                 O - boleh pembesar kedai ,ada peluang kerja T- resepi boleh ditiru oleh costemer ,banyak persaingan

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ANALISIS SWOT (NASI LEMAK BENUA 7 WARNA)

# data[].attributes.subject
ANALISIS SWOT (NASI LEMAK BENUA 7 WARNA)

# data[].attributes.body
S - Nasi lemak 7 warna yang tahan warna
-Sedap dan berbau harum daun pandan

W - Timun dan telur mudah berbau dan berair
- Nasi atau lauk akn cepat basi atau rosak jika tersalah packing

O - Boleh COD merata tempat
- Boleh pelbagai lauk cth: ayam masak merah,daging masak kicap,sambal ayam dan macam-macam lagi.

T - Banyak persaingan
- keadaan cuaca

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S - pelbagai jenis perisa cake
harga yang berpatutan
W - tidak tahan lama mengikut cara penyimpanan
O  - dapat mencuba cake yg baru atau viral
T - banyak pesaing

# data[].attributes.body
(SWOT)
S-terdapat pelbagai jenis cake.
harga berpatutan.
sedap.
W-tidak tahan lama.
O-dapat membuka banyak cawangan.
T-banyak pesaingan
jarang orang membeli

# data[].attributes.headline
analisis swat (produk) = restoran d perahu

# data[].attributes.subject
analisis swat (produk) = restoran d perahu

# data[].attributes.body
s-sedap
masak panas
tahan lama
perbagai jenis
semua jenis golonggan blh mkn
murah dari kedai lain
tempat mkn yg luas
w- makanan akan sejuk
O- msuk kan produk baru seperti westren
pelangan akan datang perbagai jenis bangsa
tambah baik servis custemur
t- banyak persaing

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If you like fried rice, you must not miss the Indonesian and Malay version called nasi goreng.

What is nasi goreng?

Nasi goreng means fried rice in Indonesian and Malay language. It is cooked with a chili paste consisting of bird's-eye chili, shallot, garlic, belacan (a local shrimp paste), and anchovies.

In this article, I will explain how to prepare the nasi goreng famous in Malaysia called nasi goreng kampung (village fried rice). The taste of this nasi goreng is entirely different from other Asian and Chinese fried rice, with the use of the chili paste, kangkung (water spinach), and ikan bilis (anchovies).

It is a drool-worthy, spicy gem of Indonesian cuisine.

Let's dive into the details right away.
Note: This post may contain affiliate links. Please read my privacy policy for more info. I may receive commissions for purchases made through links in this post. As an Amazon Associate, I earn from qualifying purchases.
How to prepare nasi goreng kampung

1. Prepare the chili paste

The component of the chili paste

Chili paste is the essential component of nasi goreng. It is the combination of chili, shallot, and garlic, with other secondary ingredients such as shrimp paste (belacan) and tamarind juice (asam java). Let's take a look at these ingredients one by one.

Chili

The most common type of chili for making the paste is the bird's-eye chili (chili api). It is a small chili about two inches long, comes with red and green color. The word 'api' means fire, which implies it is fiercely hot. It measures around 50,000 - 100,000 Scoville heat units, which is much hotter than the jalapeño.

An alternative is the serrano chili, which is not as hot as the bird's-eye chili. Some recipes use a combination of serrano chili, bird's-eye chili, and the dried red peppers. If you manage to find these ingredients, you are in for making an authentic nasi goreng. If not, the closest substitutes are cayenne pepper and chili flakes.

Shallot and onion

Both shallot and onion can be used to make the chili paste. Onion is the choice of the restaurant because of the cost factor, and the ease of preparation. Onion is bigger than shallot and therefore takes less time to peel and cut, which is significant for restaurants to save time and wages.

Shallot is more suitable to grind with the mortar and pestle, but onions are more convenient if you use a food processor to blend the ingredients.

Others

Garlic, belacan, and tamarind juice. The three essential elements for the chili paste are chili, onion/shallot, and garlic, while belacan and tamarind juice are optional.

Belacan is a type of local fermented shrimp paste. It has strong umami and should only require a small amount. It is also an ingredient to prepare the Malaysian satay sauce and used in a considerable amount to stir-fry kangkung. Belacan has a unique flavor and smell (quite pungent in fact) and has no substitute. You can omit it if unavailable but highly recommended to include a small amount to boost the flavor.

Tamarind is another item for some nasi goreng kampung recipes. It is prepared by soaking the pulp of the tamarind in hot water. The tamarind extract has a sour note. Since some people might not prefer the presence of the sourness, so it is also an optional item.

The use of blender versus mortar and pestle to prepare the chili paste

Some cooks prefer using the mortar and pestle to prepare the chile paste instead of processed with a blender. They think that nasi goreng kampung is a village recipe which should be made manually. The argument also arises because the paste process by the blender is much finer than those grounded manually, which does not produce the same texture of the authentic recipe.

Since it is so convenient to use an electric blender in the modern kitchen, I decided to compare the results by using both methods to make the chili paste. Then I cooked two plates of nasi goreng, and tasted the subtle difference between the two versions.

I also let some Indonesian to try and I got the approval for both versions from them. I think both are excellent, but I prefer to use the mortar and pestle when I prepare a small quantity. It may sound more tedious to do it manually, but in fact, it saves time because I do not need to clean up the food processor.

2. How to make crispy fried anchovies

Ikan bills (anchovy ) is the critical ingredient in making nasi goreng. It for preparing the chili paste, and as the topping for the fried rice.

The anchovies should be deep-fried until crispy. It does require some simple techniques to achieve the best result.

Here are the steps.

Discard the head and gills. I know many people do not do that, even those who work in the restaurant. It is tedious and may deem unnecessary. However, it will not take too much time for the amount required for home cooks. The result is certainly more elegant and presentable.

Rinse with water. Since ikan bilis is dried seafood, it is potentially contaminated with foreign matters, mainly sand. I understand that some cooks prefer not to wash it because they want to keep it dry to produce crispy and crunchy anchovies. I can understand this reasoning in the restaurant setting. However, I would prefer to rinse it when I cook it at home.

After cleaning the anchovies, drain in a colander and then pat dry with a paper towel. Transfer it to another dry paper towel and spread it into a single layer. Set aside until it is thoroughly dry before frying.

Fill the wok with cooking oil, about 1/4 inch deep. Corn oil, peanut oil, palm oil or any cooking oil with a neutral flavor and with a high smoking point are suitable for frying the anchovies. Olive oil is not ideal as it has its flavor, which makes the fried anchovies inauthentic.

Put the anchovies into the hot oil, around 190°C/375°F. Keep stirring the anchovies with a pair of chopsticks.

It takes about one minute to crisp up the anchovies. The exact duration depends on the temperature of the oil and the dryness of the anchovies. You can remove the anchovies when the oil stops sizzling and bubbling.

Remove the anchovies and cool on a kitchen towel to absorb the excess oil. You can make a bigger batch and keep it in an airtight container for future use.

3. Can I use other vegetables instead of kangkung?

Kangkung is the indispensable ingredient for a truly authentic nasi goreng kampung, Malaysian style. However, there are instances when you want to use other vegetables. If you are not a fan of kangkung, or it is unavailable, you can substitute it with other leafy vegetables. My suggestion is to use the choy sum, which is a common vegetable in Asian.

4. How to prepare cooked rice?

I have written a detailed article " How to cook the best restaurant-style fried rice. " on how to prepare the cooked rice, especially for making fried rice. The information is written for Chinese fried rice, but it is equally useful for Nasi Goreng Kampung.

If you want to skip the above article, here is the summary :

Use overnight cooked rice. It is less sticky and easier to manage.

If you want to cook some fresh rice specifically to prepare nasi goreng, you can use less water for cooking so that it turns out the dryer. It is easier to prepare fried rice with cooked rice that is slightly dry.

You can spread the cooked rice thinly on a tray and blow under the fan to make the rice dryer.

Separate the rice grains with your clean hand before frying if it clumps together.

5. A detailed explanation of the stir-frying process

Once you have fried the anchovies and prepared the chili paste, the nasi goreng kampung can be done in five minutes.

Before adding the rice

Heat some cooking oil in the wok. You can make use of the leftover oil after deep-frying the anchovies to infuse more flavor to the nasi goreng.

Add the chili paste to the hot oil. Saute over low heat until it becomes aromatic.

Add the meat of your choice. I use diced chicken breast meat in this recipe, but you can use other meat or include shrimp if you like. Stir-fry over low heat initially, then turn to medium heat when the chicken starts to cook through.

Now you have the choice to remove the chicken and chili paste from the wok or add the cooked rice and eggs directly and continue stir-frying. I prefer to remove them from the wok, then stir-fry the cooked rice separately. This method may not be the textbook method, but the rice grains will have direct contact with the surface of the hot wok and brings out the aroma. It also dries up the surface of the rice grains and prevents them from clumping together and sticking onto the wok. Good fry rice should not be lumpy. Each rice grain should be separated and free flow.

After adding the rice

Pour the rice into the wok with some oil after removing the chicken and chili paste. Stir fry over low heat initially. As the surface of the rice starts to dry up, it will become less sticky. Now you can increase the heat gradually to medium or even high without worrying the rice will stick to the wok. (Of course, there is no worry if you use a non-stick pan!).

Push the rice to the side of the wok. Add two eggs and scramble it until half cooked. You may need to reduce the heat or add some oil should it starts to stick to the wok. Once the eggs are half cooked, push the rice back to the center to combine with the egg.

Return the chili paste and chicken. Add the long bean and kangkong. Season with sweet soy sauce, sugar, salt, and pepper.

Keep stir-frying while increasing the heat to high. Stir fry until the kangkung are wilted.

Dish out. Place a large tablespoon of fried anchovies on top and serve.

What if I do not have a high power stove?

Not everyone has the luxury to own a high power stove at home, just like the restaurant. You can make the following adjustment to get a similar result if you are using a small stove.

Cook in small batches. Stir-frying one serving at a time is the best way to keep the wok or pan hot through the entire cooking process.

Use a large frying pan to replace the wok if you do not have one. It will not affect the result.

Make sure the pan/wok is hot enough before adding the rice.

Conclusion

Nasi goreng is also referred to as Indonesian fried rice. It is particularly popular in South East Asia as many people living here like spicy food. Its popularity is also due to its unique flavor strikingly different from any form of Chinese fried rice.

If you are fond of eating fried rice, you may also want to try the famous Chinese fried rice - Yang Chow fried rice.

If you like Indonesian food, you should not miss the Indonesian rendang Minang.

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Nasi goreng kampung - How to cook the best Indonesian fried rice

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If you like fried rice, you must not miss the Indonesian and Malay version called nasi goreng. What is nasi goreng? Nasi goreng means fried rice in Indonesian and Malay language. It is cooked with a chili paste consisting of bird's-eye chili, shallot, garlic, belacan (a local shrimp paste), and anchovies.

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STRENGTH
- various design
- cantik
- sedap
WEAKNESS
- tak boleh membuat penghantaran menggunakan motosikal
- modal tinggi
OPPORTUNITY
- customize ikut cita rasa customer
- setiap hari ada tarikh special untuk setiap orang yang akan membuat tempahan
THREAT
- persaingan yang tinggi

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Senaraikan

*STRENGTH;

SDP,MURAH,MANTAP DAN LAYANAN PDU

*WEAKNESSES;

X THN LMA,CPT BASI,KUAH X TAHAN LMA

*OPPORTUNITY;

BLH BUKAK BRANCH BNYK SIKIT,BLH TARIK COSTUMER

*THERD;

RESEPI BOLEH DITIRU OLEH PELANGAN

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ANALISIS SWOT (PRODUK:BASQUE BURNT CHEESECAKE)

# data[].attributes.subject
ANALISIS SWOT (PRODUK:BASQUE BURNT CHEESECAKE)

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S-SEDAP,LEMBUT
W-TAMBAH TOPPING BUAH-BUAHAN
O-BOLEH TUKAR LAIN PERASA(SEPERTI:MATCHA,CEMPEDAK,COFFE)
T-PELANGGAN

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ANALISIS SWOT PRODUK: KUEY TIOW BASAH KAW

# data[].attributes.subject
ANALISIS SWOT PRODUK: KUEY TIOW BASAH KAW

# data[].attributes.body
KEKUATAN:*SEDAP, HARGA BERPATUTAN,BUNGKUSAN BOLEH DIKITAR SEMULA,HALAL
KELEMAHAN:*TAK TAHAN LAMA,TAK BOLEH POST.
PELUANG:PROMOSIKAN JUALAN DI MEDIA SOSIAL SEPERTI WHATSAP,IG, FACEBOOK
ANCAMAN;PERSAINGAN YANG AGAK RAMAI,RAMAI PENIAGA YANG MENJUAL MENU YANG SAMA

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ANALISIS SWOT(PRODUK TOSAI TELUR AYAM CINCANG)

# data[].attributes.subject
ANALISIS SWOT(PRODUK TOSAI TELUR AYAM CINCANG)

# data[].attributes.body
S-
*LEMBUT
*CEPAT MASAK
*KENYANG
W-
*TIDAK TAHAN LAMA
O-
*DAPAT LUASKAN KEDAI MAKANAN
*SEMUA BLH MKN TAK PEDAS
T-
*PESAINGAN YG TINGGI

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S-mempunyai pelbagai jenis inti
W-kekalkan rasa seperti selalu
O-mendapat sambutan sebab kawasan yang strategik
T-ada persaingan dikawasan berdekatan

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s-sedap,lembut,chesse pun lebihan,hrga pun berpatutan dan ada juga pelbagai perisa and toping
w-kek keras,gula lebihan,cepat kering kalau letak dlm peti ais,
o-perempuan,lelaki
t-terdedah pelanggan lari

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ANALISIS SWOT ( PRODUK : COOKIES LELEH )

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ANALISIS SWOT ( PRODUK : COOKIES LELEH )

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S - sedap / mampu beli / tahan lama / tak perlu simpan di peti sejuk
W- coklat mudah keras mengikut keadaan cuaca
O- pelbagaikan perisa / luaskan pasaran
T- pesaing baru / tiada customer

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ANALISIS SWOT (PRODUK : ROTI)

ANALISIS SWOT (PRODUK : ROTI)

Senaraikan

S

LEMBUT

MURAH

HALAL

PELBAGAI JENIS

W

TAK TAHAN LAMA

TAK BOLEH POS

0

LUASKAN PASARAN

TAMBAHKAN BRANCH

TAMBAH MENU LAIN SEPERTI COOKIES DAN PAU

T

KASTEMER LARI

KEDAI BARU

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S -manis lembut enak berbaloi
W -tidak tahan lama coklat basi
O -dapat membuka banyak perniagaan
T -terdedah pelanggan lari

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STRENGTH:
*rasa sedap
*pelbagai jenis toppping berbeza
*senang & mudah dibawa ke man-mana

WEAKNESSES:
*tak tahan suhu panas(mudah cair )
*tak boleh post dengan courier

OPPORTUNITY:
*customer boleh customize sendiri menu truffle
*boleh buka franchies
*boleh buka sistem agen/dropship

THREAD:
*resepi boleh dicuri dan ditiru orang

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S-SENANG DIBUNGKUS DAN SENANG DISIMPAN
W-HANYA DI AREA BATU GAJAH PERAK
O-PEREMPUAN
T-UMUR 20TAHUN

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ANALISIS SWOT (PRODUK:BURGER BESAR DAGING CINCANG

# data[].attributes.subject
ANALISIS SWOT (PRODUK:BURGER BESAR DAGING CINCANG

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S- Saiz dan cara penyediaan yang berbeza,boleh makan sehingga 3-4 orang
w- Tidak tahan lama,tidak boleh buat persediaan awal.
O- Luaskan perniagaan di tempat lain, buat kad perniagaan pelanggan untuk dicop,free gift.
T- Banyak persaingan yang hebat dan juga fakto cuaca.

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S-SEDAP,MURAH,CEPAT MASAK
W-TIDAK TAHAN LAMA
O-DPT MELUASKAN PERNIAGAAN
T-PELANGGAN,SAINGAN

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S -  Terdapat pelbagai jenis lauk.
Harga berpatutan
W - Tidak dapat tahan lama.
O - Dapat membuka banyak cawangan.
Dapat menarik banyak pelanggan .
T - Banyak pesaingan .
Lokasi yang kurang strategik.