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The 'Hangry' Student: Ally Lee

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Purchases the products

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Chooses the final product and add to cart

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She looks at the ratings of the products

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Proceeds to click on each products to look at its information ( example : ingredients , feeding guidelines )

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She browses through the homepage of the website

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Saw an ad on instagram and clicked on the referral link to the website

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Buy quality products for her pets

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Likes purchasing products that are reviewed/rated highly.

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The pampered-pets' owner : Aliyah

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The new mum: Alisa Kwan

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•House smells pleasant

•Clothes all clean and folded

•Laundry can be done at anytime

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To seek for reputable laundry service to help her with her dirty clothes

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Alisa searches for ”best laundry service in Singapore 2021”

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She reads a few articles/blogs that consolidates all the laundry service that is recommendable in Singapore.

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She has a hard time choosing the laundry service. Hence, she selects her top three option and searches for the reviews of each shop. She browses through all the comments.

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She visits all three websites to eliminate those which cannot meets her needs and demands. She checks all the service availability of the shop and compare the price to ensure she gets a good deal.

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She makes her decision and chooses the website. She browses through the homepage and clicks on the service section.

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She chooses the service that she wants and customizes her order.

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She adds cart and proceeds to make payment. She packs all the dirty clothes together and waits for the delivery man to pick up and send it to wash at the shop.

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Read information on how they will pay and should she need to prepare cleaning tools and solution.

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Make purchase and wait for food to be delivered

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Select address for delivery and select payment method

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Choose food and add to cart

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Open App and select restaurant

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To be able to get more points as possible

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Timothy Ong

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Decides to book appointment

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she decided to call the hotline number

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she saw potential great cats that are welltamed well groom but still not convinced

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marie wants to find a suitable pet for her,she goes for " pet for sales"

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thankfully there are some step-by-step guide that help marie navigate the website

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she log in to the website

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Place her order.

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Then she add her order to her cart and  proceeds to make  payment. She choose to pay by card instead of cash.

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She choose her food item and start to customise her order.

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She saw a variety of fast food choices and skips the choices by choosing the best rating due to her busy work life.

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She browses through the homepage and click on the fast-food category.

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She visits the website

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She google search on those popular food delivery website.

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Client reads details to better understand the journey that pet sitter and parents are going through

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Client reads her details and saw that she constantly works with the breed called Ragdoll.

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Client saw her portfolio on the website

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Marie saw an poster ads for the store

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Do a quick search of "Good pet caretakers near me"

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She intends to access a simple and easy food delivery app. So that she could easily order her food, despite being busy.

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Due to her busy work life, she wants to be able to order food online at anytime of the day with easy, convenient and hassle-free navigation.

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Buy supplements which would help give her effective results.

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After confirming with the stylist, she arranges for an appointment with the stylist to visit the salon.

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She does a mini online consultation with the stylist ( via what is easy for them ) and sends references on what she wants to get done

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She then chooses a hairstylist that best suits her style and gets in contact with them through their social links

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She looks & reads up about the stylists that are working there and the works they each have done through social media

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She visits the website

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Yawen

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The Workaholic : Tina Ray

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She searches for well-known hair salons on google

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Having a well-groomed look and healthy hair must be the end result of any salon visit.

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Able to book appointments, Send references before coming in

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The career - focused : Ali

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Buy the product that fits the bill

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Values Aesthetic, Creativity driven, Fashion Fit Collector

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Changed her Decision and decides to book an appointment with them

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Decides to play the building tool to build a wardrobe matching her needs

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She adds the supplements which she has her eyes on into her cart.

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She glanced through the descriptions of the supplements, looking into the supplements and reading deeper on which supplement would help with what she needs. She chooses a few supplements to order.

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She filters the supplements by health benefits.

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She examined the supplements under "health and fitness" section.

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She visits website

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Audrey did a quick search on Google and found the supplements which benefits in health and fitness.

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Her coach saw that she grows tired easily after every practice session. Hence, the coach recommended Audrey a supplement from a website of which she herself have been trying recently.

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She saw different options of wardrobe such an appointment booking to build your own customisable wardrobe and a building tool and build your own wardrobe with their preset parts

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She wants to get supplements to help her body to maintain and continue to improve growing in shape.

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She aims to keep her health and fitness the finest that they can be so that she could continuously be doing better in her practices and competitions.

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The Athlete : Audrey Brushment

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Browse through the website

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Google Search

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She intents to be able to fit her clothes in an aesthetically pleasing wardrobe

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Find product that are suitable ,multi function and trustworthy for her pet.

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The Busy Man: Alexander

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A 24 hour food delivery services that is able to satisfy his cravings at any time of the day.

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Buy products that her pet can use and consume safely

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Seekers of mental health support: Jason Lim

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Able to connect one-on-one with the same therapist who can guide him throughout his entire therapy journey, present & future

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Lexy Kim Siao Fork

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Lim See Mun

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She intends to engage a suitable and experienced tutor.

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Help to overcome the solitude and loneliness,improve life styles

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An trustworthiness of an animals,well-tamed and groomed,comfortable with human interaction

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The boomer: marie

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Book Now

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Ultimately, choose this website and sign up to fill in the form for booking like put in the house cleaning service and input their postal code

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Read their testimonials/reviews, Look at ratings

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She read the details of their services that matches her needs and compare them by pricing and their cleaning agent

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Meets pet and ensure it feels comfortable enough to provide the level of care requested

New: Meet pet and owner on time and have a good rapport with client.

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She goes through the website by looking at their house cleaning services

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She visits the websites

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Book a good quality cleaning service agent so she can spend her time with her children.

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Giving owners a sense of security while they are away,  and keeping pets happy while owners are away.

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Search "house cleaning services Singapore" from Google and saw some websites

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Anne