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requirements and parameters of the brief

a range of possible ideas

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Large A2 Moodboard
Detailed annotations explain:
●     Artist / Media inspiration

●     Research (primary and secondary research) required and sources

●     Visual / design inspiration

●     Locations / lighting / audio

●     Target Audience / viewing platform

●     Resources required

●     Exhibition presentation

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Include a detailed Harvard referenced bibliography

●     Guide: http://ravensbourneharvardreferencing.org.uk/

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1. Existing professional practice

2. Your target audience

3. Your target market

4. Production requirements

5. Research Analysis

6. range of primary and secondary research methods

7. Harvard referenced bibliography

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Meetings

Script/Shooting Script

Shoot plans (models, locations, props, lighting, composition etc.)

Moodboards

Location Recces/Plans

Budget/ Finance

Production Schedule

Personnel Logs

Model/ actor / location releases

Equipment/ Facilities Booking Logs

Storyboards

Resource Logs

Rushes Log / EDL

●     Flat Plans/ Design drafts

●     Risk Assessments/ H&S Plans

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Add Padlet Diary Log link

Use STREAM format and you must include an entry for every day of the project.

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Upload:

Screening Plan

Statement

Image/Video

QR Code

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Include:

Notes

Summary of results

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Include:

●     Introduction

●     Target audience

●     Research findings

●     Production outcomes

●     Summary / Conclusion

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●     Clear outline of your job role/ responsibilities

●     Planning, what went well…what did not? How would you improve/adapt in future projects?

●     Production, what went well…what did not? What have you learnt for future productions?

●     Post-production, what went well…what did not?

●     How you dealt with TECHNICAL /MANAGEMENT problems?

●     Do you think you met the brief? Justify with detailed examples.

●     Professional Comparison – justify success or shortfalls of your outcomes.

●     Suitability for target audience – discuss audience responses. Identify and fully explain successes and areas for improvement, making reference to specific examples from industry practice to justify the explanations.

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Add link/ files here
and
Add link/ files - Showbie (Task 3)

Ensure ALL video files are saved onto your technical tutor's hard drive.

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Know: What activity helped your knowledge and developed your skills further?

· Do: What new skills did you apply, how did you complete the task, were there any     barriers and evidence your successful outcomes?

· Show: upload evidence of your work completed.

· Improve: What improvements do you need to work on? What skills have you used/learnt that you plan to apply into your work next week?

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I want to create an animated music video surrounding the themes of Mod-Culture in the 1950s/60s. The story will carry out a “love story” between a Mod and a girl who is not necessarily the most faithful and it a bit of a player. The Mod fights throughout the music video against feelings for her or thinking about her and faces difficulties like the attention she gets from other men. He also gets into a clash with a Rocker who also shows attention to the girl.

The aim of my music video is to change the generic expectations of a music video and interpret another form of moving image into it. When the audience view the music video I want them to establish it as something they have never seen before and it will be memorable because it’s different. It relates to the theme of “My England” because it is paying ode to what England used to be and what it meant to the history of England and how it played an important part in the modern age of England and Fashion trends.

My target audiences would probably be teenagers and upward because younger children wouldn’t understand the concept or the theme. Teenagers would understand the story but it will also help to educate them about the past in Britain and what it used to be like as it contrasts immensely to today.

My job role will be creating the project, producing and directing the project as I am working independently.

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I was told that it would be more sensible to create a tester - something that there was not the amount of finalised effort put into it as if it were real but just a small video which would roughly outline the concept of it. This would help me to make progress because it will give a target [audience]/audience an idea of what is going on in the video as well as carry the story etc. This way if there's any misconceptions or confusion then I can go back and/or change it.

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Questionnaire Results

Q1. Do you know what a Mod is?

A1. “The guys on Mopeds with leather jackets?”

A2. “No”

A3. “Partially”

A4. “No, Sorry”

Q2. Do past eras/decades interest you?

A1. “The music mostly”

A2. “Yes”

A3. “Yes, especially the music”

A4. “The 90s were cool in terms of music, style and culture”

Q3.  If you had to learn about the past, which era would most intrigue you?

A1. “Late 70s, I watched ‘The Get Down’ on Netflix and liked it a lot.”

A2. “I would most likely be intrigued by the 80s and 90s because of the music style and fashion.”

A3. “Probably because the 80s because it was a time where things were simpler.”

A4. “The 90s because of the music.”

Q4. What does England mean to you?

A1. “Fish and Chips, Bad Weather, Home.”

A2. “Roadmen, crime, windy weather and football.”

A3. “The history and culture.”

A4. “Gangs, roadmen, potholes, bad weather and fish and chips.”

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Research Summary

Within the entire process of creating the research to support my final major project, I was able to put together some tests such as focus groups, questionnaires and more in order to directly connect with the audience I was aiming for. In efforts to generally educate the youth of Britain today of what it once was and introduce them to raw English Culture, I found that these methods revealed to me generally positive results regarding what I wanted to hear. A lot of the feedback informed me that there was not really any knowledge surrounding Mods, and I also got some comments wondering why I was doing the Mods. It was interesting to see people so unknowing about this subject, which gives me confidence in the process of creating this, because I have now been encouraged that this is a new idea on a take of an old topic.

The mood boards and mind maps I created also contributed significantly to the beginning of the production as they were the starting gun generally. They gave me an opportunity to visually put everything down on paper and use to conjure up my own plan and idea. I’ve also kept the diary logs to obviously track my progress and any ideas I come up with afterwards.

When creating my production, I want people to come away from the entire thing, amazed due to it being something they’ve never seen before. With the work I want to produce, I want it to be entirely constructed from originality. If I’m inspired by certain qualities I can easily interpret them into my work, but for the wide scheme of things – I want my work to be entirely original as it will be more impactful and meaningful. When audiences watch this, I want younger audiences to be educated about the past of Britain – and not only that – but they appreciate the new way that I’ve done that, and from using my secondary research on Mods and the time period, I will be able to accurately portray this. I will also be able to communicate the message through to them using a method I have never seen mixed together with Mod Culture – and that is animation.

Through the existing products that I have looked at, all of them being animated music videos and montages, I have been able to solve the target market and how they appealed to their own. I can use their methods to appeal to the same audiences so that the product I’m making is viable.

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YouTube. (2010). a-ha - Take On Me (Official Video). [online] Available at: https://m.youtube.com/watch?feature=youtu.be&v=djV11Xbc914#fauxfullscreen [Accessed 16 May 2018].

YouTube. (2015). David Guetta - What I Did For Love (Official Video) ft Emeli Sandé. [online] Available at: https://m.youtube.com/watch?v=Yt_myLDSdsY [Accessed 20 May 2018].

YouTube. (2016). Quadrophenia - Official Trailer [HD]. [online] Available at: https://m.youtube.com/watch?v=QmxcW23nWho [Accessed 20 May 2018]

YouTube. (2009). Grease - Intro. [online] Available at: https://m.youtube.com/watch?v=OtOmKaVbP_A [Accessed 20 May 2018].

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I made the scene more "cartoonistic" by blurring the background to an extreme state so that it looked more like the bike was going faster. I then created a keyframe so that the background went along, however, to give it a more chaotic look, I cut the video up and mixed it about so that it looked more jolty.
More so, I also created a wheel test and added the wheel to a blank space on the motorbike image I created, then created a rotation key frame to create the illusion the wheel was turning round. Then nested the two together and enlarged it. This created a close up of the wheel which also went nicely with the background I had created.

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https://youtu.be/Tkn89EZLYGs

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The feedback I received from my audience was overall positive. They liked the way things moved in and out of the shot to simulate riding a scooter. The time period was also recognised within the focus group as they assumed it was set in the "50s", and when informed that it was surrounding Mod culture, they agreed that that was understandable. They also enjoyed the drawing style that I used in which I specifically chose to draw it in.
They gave me helpful constructive criticism which could be used in a way to better the production I've made, however, these were just suggestions.
This will help me for the next time I complete this kind of production. One of them recommended using Adobe Flash to render my images, because unfortunately when I exported my pictures from Adobe Illustrator, they came out pixelated and it could've looked better than that. It wasn't that the pixelated images ruined anything, it was just that the video could've looked better if it was a clearer depiction.
An example was the leaves that appear were pixelated and it was recommended they could be exported as a more high res file type rather than the one I used to promise me higher quality exportation.

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To help with presentation and a way to make my video more effective, I created a poster for my FMP Animation. Using the online graphics generator, "flaming text", I was able to create a sort of logo for the poster and was able to use the provided tools to correspond the colour scheme with the infamous Mod logo, which I retrieved from http://logo-load.com/4954-mod-logo.html.
I used the background I used in the majority of the production - a plain yellow coloured, scribble textured background which I changed the colour of throughout using the hue/saturation tool. I turned it into a Khaki colour to refer to the Mod jackets that were famously worn within the culture.
I placed "Poison Ivy" in the middle as she is the title character with the perspective coming from the Mod. I added the white outline using the paintbrush tool to make her stand out more and present itself as a collage rather than a scene.
I then added the Mod and the Rocker, the two supporting characters. I feel that the poster is eye catching and really represents what the production is about. The poster is also able to attract my target audience because it straight away informs one that it is Mod themed which would attract the older audience, but will also attract the younger audience with the bright colours, pictures and characters.