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Miss Woodhall How social media has affected the music industry

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Miss Woodhall How social media has affected the music industry

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"It’s clear to see that in 2017, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet.

In 2016 alone, for every minute of the day, around 38,052 hours of music was listened to on Spotify. Over the course of the year, this totals up to over 20 billion hours of music being listened on Spotify alone.

Due to the increased connectivity of the internet and rise in content distribution options for musicians, there has been a shift in the industry from large record conglomerates, to smaller, independent record labels."

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It's clear to see that in 2017, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and everyday, thousands of podcasts, online radio shows and songs are uploaded to the internet.

In 2016 alone, for every minute of the day, around 38,052 hours of music was listened to on Spotify. Over the course of the year, this totals up to over 20 billion hours of music being listened on Spotify alone.

For music fans, access to great albums has never been easier. Listeners now have more choice than ever to stream audio using a range of 'all-you-can-eat' services such as Spotify, Bandcamp & SoundCloud.

Due to the increased connectivity of the internet and rise in content distribution options for musicians, there has been a shift in the industry from large mainstream record conglomerates, to smaller, independent record labels.

WHAT HAS ENABLED THIS FUNDAMENTAL CHANGE? SOCIAL MEDIA AND MASS MUSIC STREAMING PLATFORMS

Social Media platforms have given musicians more control over the distribution of their music and through the use of services such as Bandcamp, many artists now have the option to bypass the industry conventions completely.

This phenomenon of small-scale indie publishing and the increased bargaining power for music listeners has ultimately led to a saturated and highly competitive environment for music artists.

In today's digital music environment, the threat of substitution is high. Artists must not only compete with other contemporary musicians but also with the recorded archives of popular bands such as The Beatles, Michael Jackson or Adele, whose complete back catalogues are easily available to stream online for free.

Furthermore, due to the rise in digital music production software such as FL Studio or Ableton music creation is now more accessible than it ever has been before. Because of this, there are now millions of artists, which ultimately leads to more variety and choice listeners.

Not only has the sales of musical equipment risen again to new all-time highs, but retro formats of music storage such as vinyl and even cassettes have begun to make a comeback.

We recently published an article detailing some of our favourite examples of music marketing. The fact is however, that none of the mentioned methods would have been possible without the creative usage of social media.

"TRIBES" ENABLE ARTISTS TO PURSUE THEIR DREAMS WITHOUT MILLIONS OF FOLLOWERS

Seth Godin did a TED talk (for more great talks, check out our top 10) on the idea of tribes, a social unit from the distant past of human society, and how this mentality is being revived. Seth of course, explains the concept in a much better way than we can, but the general idea is that "ordinary" people can influence a smaller and more niche set of followers.

Social media has played a massive role in rekindling this tribal group mindset. Artists in all industries no longer need to appeal to millions of people to succeed and make their mark. Instead, a group of even a few hundred loyal followers can enable the artist in question to pursue their dreams.

The results of this drastic change are phenomenal. Instead of artists having to adhere to certain genre's or change themselves to appeal to more people, they can remain true to their essence and create whatever they want (well, within reason!).

It doesn't just benefit the musicians though. Listeners now have more choice than ever before and the various and previously mentioned mass music streaming platforms have empowered them with the ability to discover content that they otherwise would have missed!

TIPS FOR MUSICIANS TO SUCCEED ACROSS SOCIAL MEDIA CHANNELS

FACEBOOK

Keep an active, on brand profile showcasing your latest releases

Create a list of relevant groups to post your content in - update this list at least once a month

Harness the power of Facebook Livestream to transform your local gig to a global event

TWITTER

Create a list of relevant hashtags to post your content in for example #140bmp, #UKMusic or #Acoustic. Update this list as frequently as you can for best results

Use a social scheduling tool such as Buffer to create a playlist of your music which will be automatically posted to your followers as well as new audiences with the utilisation of targeted and relevant hashtags

Read our guide on how to increase your Twitter following

INSTAGRAM

Create interesting behind-the-scenes content to share with your following - for example, if you are planning to release new music soon, you can tease your audience with short videos taken from the studio

popular influencers on Instagram who can promote your brand to new audiences

SNAPCHAT

Create a Snapchat Geofilter to support your live shows and encourage social sharing

Like Instagram, promote upcoming music by sharing small pieces from the studio with your following

SOUNDCLOUD

Upload tracks that listeners can download for free

Harness the power of tags to enhance your reach

Syndicate your content across the rest of your social network profiles

Embed your content on your website page or blog and encourage others in your community to do so too

Add the SoundCloud icon, along with the rest of your social icons to the footer of your website

Harness the power of 'Artists Union' to get free replays and follows when users download your content

TIPS TO PROMOTE YOUR MUSIC ONLINE

Give your music away for free to capture leads on Bandcamp or your own channels

Put your music up for streaming on Youtube, Spotify, and iTunes

Provide your music stems online for free and encourage other artists to remix your tracks

Consider licensing your music for advertising

The music industry is constantly evolving and social media has proven to be a major influence in that during the last decade. No doubt, the various strategies that musicians can utilise to stay relevant will keep changing again and again.

If you're an artist, a big piece of advice that we can offer you is to stay on your toes and don't neglect any of the social media platforms due to your personal opinion of them. If your audience there, then you should be taking advantage of that!
Finally, if you found this article to be helpful, we'd really appreciate you sharing it with your audience! Thanks for reading!
Also published on Medium.

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How Social Media has affected the Music Industry

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It's clear to see that in 2017, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and everyday, thousands of podcasts, online radio shows and songs are uploaded to the internet.

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Music is found in every known culture, past and present, no matter how different or isolated the communities is, in which it originated from. This results in the origin of music varying widely between times and places. Since all people of the world, including the most isolated tribal groups, have a form of music, it may be concluded that music is likely to have been present in the ancestral population or first communities of people prior to the dispersal of humans around the world.

Consequently, Archaeologist have estimated that music may have been in existence for at least 50,000 years and the first music may have been invented in Africa where the first human communities lived, and then evolved from there to become the fundamental constituent of human life, it is today.

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https://popmusicifp.files.wordpress.com/2012/03/inbox_charted_territory_181new10.jpg

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Online distribution allows unsigned artists to promote themselves.
iTunes, Spotify and Sound-cloud are only a few of the many online distributors that do this.

Advancements in technologies that have influenced the music industry. These include;
-multi-track recording
-auto-tune
-digital software (& streaming)
-iPods & MP3 players
-smartphones & apps
-loop pedals

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People will be changing their perspective of pop. They will look back on music trends of previous years and incorporate it into their own music.
The genre popular music originated in its modern form in the 1950s.
Derived from rock and roll.
Some of the most well known names in history such as; The Beatles, Michael Jackson, Therolling Stones, ABBA
Further technological, economicand social changes led to new forms of music in the nineteenth century, including thebrass band, which produced a popular and communal form of classical music.
Popular music began in the US in the 1930s with a lively new music called swing. Bing Crosby and Frank Sinatra sang with big swing bands and later became solo stars. During the 1950s, rock and roll—a louder and more exciting type of pop music—emerged with songs about youthful rebellion and teenage love.

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The creation of music has become a lot more accessible over the last decade and is continuing to become more accessible as new technological advancements are made every day and being put out on the market

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Most of modern music has evolved out of Chicago blues in the 30s and 40s, because of their race they were rejected by the mainstream in America but in the 60s records from people such as Muddy Waters and Howlin Wolf found their way into the hands of bands like The Rolling Stones, The Beatles, The kinks and Fleetwood Mac. These bands were hugely popular then and still are today

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only 7'900 aussies work as muscisions as there main job

42000000 people watch live music in australias bars and clubs
75% of aussies listen to pop/rock
7% country
4% opers/classic
4% dance

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From CDs  to MP3s, to collecting music from file-sharing sites like Napster or Kazaa, Now primarily occurs online.
Music technology once aimed to make the listening experience more robust, now it often feels like the ultimate goal is simplification: What’s the most efficient, streamlined, and all-encompassing way to be a music fan, or a musician, or a record label?

Daniel Ek, CEO & Co-Founder of Spotify

The platform incorporated the user-friendliness of iTunes, the wily forward-thinking of Napster, the monetization potential of Pandora, and the social networking of Facebook, all in one package.
Its massive music database for a reasonable fee and provide royalties to the artists themselves.
Instead of working around the major labels, Ek approached the music industry giants directly, getting permission to access their artist’s music after years of persuasion; today Spotify has licensing deals with Warner, Universal, EMI, and Sony—the world’s largest music labels.
Record labels receive an average of less than a penny per play—that’s just going to the labels, not the artists themselves. Recently, Taylor Swift made headlines when she pulled her discography from Spotify, and she’s not the first: Bands like Coldplay and the Black Keys have banned the service from access to their albums in the past.
Spotify relies on the compliance of the labels and artists themselves. Still, there’s no question that in 2014, Spotify is synonymous with music streaming; as of May, the service has 40 million users, 10 million of whom are paid subscribers. It remains unseen whether it will be known as the solution to the music industry’s 21st century woes.

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Platforms such as Spotify, YouTube and Soundcloud, and others, enables artists and musicians to promote their music around the world.
However, platforms such as YouTube aren't as efficient as Spotify in promoting smaller artists, as they prioritise large artists over small artists and make it harder for smaller artists to be noticed.
Illegal downloads also impact artists as they aren't getting the money for their work and limits their ability to focus on music as their income isn't what it was meant to be.

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Rhythm and blues, commonly abbreviated as R&B, is a genre of popular music that originated inAfrican American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African American, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular.

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Most ancient instruments were percussion, strings, or some sort of flute or horn, but The twentieth century has brought in advances in popular music. Instruments like the guitar, bass, and piano were electrified and amplified.

The late 20th century brought in digital recording, sampling, and MIDI (Musical Instrument Digital Interface) which effectively did away with the need for instruments.

rock n roll:
originated and evovled in the USA in the 1940s and 1950s.
it spread to regions to in the south and later spread by the migration of former slaves ancestors and their families to bigger cities.
the mixture of black rythym and blues with country and jazz music.