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- The noun 'inspiration' suggests that travelling is fun and can inspire all sorts of creativity and emotions. Will appeal to target audience as they want to have this experience whilst travelling.
- The verb 'planning' supports the idea that travelling requires lots of careful actions and forward decisions, which can be stressful but rewarding when you can sit back and enjoy your trip.
- The verb 'enriching' suggests that you gain a lot culturally from travelling which can make you a more interesting and well-rounded individual. It gives the impression that you become absorbed in the destination you choose and experience life there in a way that enhances your knowledge, perhaps even in a spiritual way.

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The genre of this text is a travel blog that gives tips to solo female travellers. It has an intended audience of women who are considering travelling alone, and those that are worried about doing it. The mode of this text is written, it uses many features of the written mode such as formal lexis and a more formal tone; “Be open to opportunities as they arise”. This text has a primary purpose to inform and advise women on travelling alone. It’s secondary purpose may be to calm the text receiver and help with their worries.

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The text producer uses semantic fields in different ways throughout the blog post. for instance 'black brown, beige and navy.'. these are all colours the writer recommends to wear when out traveling. with all this colours come under the semantic field of bland. this helps the purpose of the extract to advice people to pack light and not take anything too glamourous with them when traveling.

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*the text producer uses a lot of imperatives e.g. 'pack light'
*the text producer also uses declarative sentences e.g. 'This will give you much on which to reflect'

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-the text producer uses an imperative sentence form, 'choose your destination with intent', as a heading which makes it more confident allowing the audience to feel as if it is a good thing to follow.
-using frequent imperatives throughout the writing, such as 'take a break', and 'keep your accommodation to yourself'
-the text-producer only uses imperative and declarative sentence forms which make it sound more professional overall

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-Uses hyperlinks throughout to take the audience to useful texts/websites.
-Has a logo at the top of the blog to show who owns it.
-Set out in numbered points.
-The font remains the same throughout the text except for the key parts, the font is either different, larger or in bold.
-The writer keeps the key part in bold at the beginning of each point put then develops and explains the point in more detail.

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Audience/ text positioning and synthetic personalisation

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Audience/ text positioning and synthetic personalisation

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> Second-person words such as "you" used as imperatives, telling what to do- this creates the idea that the writer is above the text receiver and knows more than them, and is directing them on what to do.
>Acts like they know what all women are like, generalising them- as the list tells the audience to "take a break from technology" and "you do not have to eat alone"- creates the idea that they know what women are likely to do/want. Somewhat synthetic personalisation- the writer acts like they know you personally and what will benefit you, and sort of puts themselves on a 'friend'-level to the text receivers.
>Uses personal pronouns such as "my" in the sentence "my favourite way is..." to give a more personal and conversational feel to the blog and make it feel like you're getting advice from a friend. Adjective "favourite" also gives more personal feel and adds weight to the opinions of the writer, as if they know what's the best for themselves so they also know what's best for their readers.
>Therefore, audience positioned below text producer, but in a friendly way- like the writer is their friend that knows what's best for them.

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the use of the personal pronouns you and your are directing the blog at the text receiver and putting them at a similar level as the text producer making it seem more personal .

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- Written in steps to make it easier for people to follow and understand.
- Contains headings at each step so different things are easy to find and can be found quicker.
- Each point isn't too long however there is enough information to tell the reader what they'll need to know and help to advise them.
- Advises on how to remain safe as well so the Blog has multiple uses and advantages for women who will read it.
- Uses mostly short and simple sentences, making it easier to just scan through faster without having to go into too much detail.

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-The use of the collective pronoun women. Makes the text more generalised to all women: they all go through the same thing because they are all the same gender.
-makes the text seem more friendly and like the writer is speaking from experience - this implies that the writer is a women and therefore helps the audience (most of which will be women travellers) relate to the text more and trust that the advice given is the best that the writer has to offer