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"After a year of pleading, they persuadrd Procter and Gamble to let them show their prototype to a focus group."
The original of model on which something is based or formed.
Prototypic(Adj.) Prototypical(Adj.) Prototypically(Adv.)
Ancestor Antecedent

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Quotation for the reading ( P xii ) :
“The company outsource it’s innovation needs to continuum, a design firm with offices in Boston and Los Angeles”
The Definition:
To procure ( something, such as some goods or services needed a business or organization ) from outside sources
Related Words:
Outsize, Outpours, Outrace

Done by: Khalid Alhammadi

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Quotation: “This particular piece of dirty paper led to a revelation “
Meaning: the act of making people aware of something that has been a secret ( Oxford Learner dictionary)
Grammatical forms:
Revelator (n)
Revelatory (adj)
Revelational(adj)
Related words: exposure/disclosure
An astonishing/amazing revelation
Come as / prove rev

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Quotation: athe rast majority of people rejected the concept.
Definition: An idea of how something is, or how something should be done(Longman).
N: concept, conceptualization.
Adj: conceptual.
V: conceptualize.
Adv: conceptually.
Synonyms: Notion, connotation.
Collocates: Basic,simple, general, wider, overall.

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Quotation from the reading: You know an idea has promise when it seems obvious in retrospect.
Definition : thinking back to a time in the past, especially with the advantage of knowing more now than you did then.
Other grammar form: retrospective adj.
Retrospecttively adv.
Retrospective / retrospection n.
Realted words: review recalling (n.)
to look back(vi./vt.)

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- Quotation from the reading: "The first focus groups only reinforced the skepticism".
- Definition: doubt as to the truth of something. ( Dictionary)
- Other grammatical forms: skeptical: adj, skeptic: noun and skeptically: adv.
- Synonyms: doubt, suspicion, mistrust and disbelief.
- Collocations: initial, healthy, general, extreme and great.

Norah

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Quotation（from the reading):At any given moment, the brain is automatically forming new associations .
Definition that fits the context of your quotation:(Given the source of your definition) A kind of connection between two things.(Yuan's head)
Other grammatical forms in this word family:
Associate(V). Associable(Adj) Associablity(N)
Related words(synonyms,collocates,etc,)
1.associate with. 2.connect. 3.bone 4.in associate with

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When P&G presented consumers with a sketch of the new cleaning device, the vast majority of people rejected the concept.
Definition: the idea , the thought
Conception(N) emmm, I am not sure🤦🏻‍♀️
Related words: new concept, business concept, etc

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Prototype: n.
uation from reading:
After year of pleading, they persuaded Procter and Gamble to let them show their prototype to a focus group.
Definition:
And original medel on which something is patterned.
Grammatical forms:
Prototypic(adj.)
Prototypically (adv.)
Prototypical (adj.)
Related words
Sample, specimen

Insight: n
Quotation:
The insight changed floor cleaning forever.
Definition:
The power or act of seeing into a situation.
Grammatical form:
Insightfully(adj.)
Related words:
Wisdom, sageness

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Vera and Chongyu Class work for Vocabulary

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Vera and Chongyu Class work for Vocabulary

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1: inspiration（n）
quotation：
( Inspiration，after all literally means“ breathed upon”)

Definition:
The action or power of moving the intellect or emotions

Other grammatical forms:
Inspirational-adj
Inspirationally-adv
Inspirator-n

Related words:
Emotion

2.Conditions (n)
Quotation from the reading:
Outling the conditions under which each particular mental strategy is ideal

Definition
A restrictis or modifying factor

Other grammatical forms
Conditional-adj
Consitioned-adv
Concoct-verb

Related words
Estate fettle form health
Health wellness

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Preconceptions
Quotation:His team we’re trying to observe the act of floor cleaning without any preconception

Definition:a belief or opinion that you have already formed before you know the actual facts, and that may be wrong

Grammatical forms:preconception,preconceive,preconscious

Related words:biases

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Quotation : You know an idea has promise when it seems obvious in retrospect.
Definition : Easily discover, seen or understood
Grammatical Forms : Obviously —-Adv. Obviousness. Noun
Related Words : Distinct ,visible , marked.
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QFR：Furthermore, because the act of invention is often a Collaborative process.

Definite:N: 1.act of working jointly 2.act of cooperating traitorously with an enemy that is occupying in your country——hici.com

Word family: N:collaborate/Collaboration
V:collaborate Adj: collaborative

Related words: cooperation association teamwork
partnership alliance

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Quotation: “athe rast majority of people rejected the concept”.
Definition: An idea of how something is, or how something should be done(Longman).
N: concept, conceptualization.
Adj: conceptual.
V: conceptualize.
Adv: conceptually.
Synonyms: Notion, connotation.
Collocates: Basic,simple, general, wider, overall.