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• The poster contains photos that are featured on the album (use of synergy)
• The colour scheme is more vibrant than the actual album to attract attention to it and invite audiences
• The use of pink highlights her femininity and therefore indicates her brand image
• The name of the album as well as the artist’s name is large and apparent
• The font use is the same as that which is featured on her album (use of synergy)
• The album’s release date is also noticeable and prominent so audiences know when they can buy it
• The featured popular singles are mentioned to attract fans of the songs to listen to the full albums
• A picture of the artist is the focal point to address the attention towards her
• The artist is displayed posing and wearing fashionable items to show that they are trendy and popular
• The artist is directly addressing the camera, showing confidence and an established place in the music industry

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The first advertisement being analysed is for Beyonce's 'I Am Sasha Fierce' album

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The first advertisement being analysed is for Beyonce's 'I Am Sasha Fierce' album

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·      An image of the album is displayed so audiences can easily find it and therefore purchase it

·      Another photo containing the same colour scheme, makeup and costume is shown as it is evidently from the same promotional shoot as the album (use of synergy)

·      The artist’s name is shown in large and noticeable letters, as is the album name to make it memorable to audiences

·      The release date of the album runs across the entirety of the bottom strip of the ad, making it noticeable and distinguishable

·      The colours used are bright and vibrant, making the advert attractive and appealing to the eye

·      The font use is the same throughout to create the artist’s brand image (use of synergy)

·      The artist is displayed in fashionable clothes and makeup to establish themselves as a style icon and trendsetter

·      The artist is not addressing the audience, allowing her to appear mysterious

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·      The artists are the central image, allowing the focus to remain on them

·      The group are appearing confident through the direct address towards the camera

·      They are accentuating their beauty as a means to further indicate their brand image of confidence and self-love

·      The title of the album and group name are prominently seen so audiences can easily identify this vital information

·      The group’s name is continuously in the same font allowing this image to be familiar to fans (use of synergy)

·      The album name is in the same font as shown on the album (use of synergy)

·      The image is the same that is shown on the album cover, creating a memorable image that is easily identifiable

·      The executive producers shown are the members of the group, indicating their involvement and the authenticity of their music (as well as promoting the band’s image of girl power)

·      The release date is in all capitals to remain noticeable and memorable

·      The group’s website is linked to promote other platforms of marketing

·      The record labels associated with the album are shown through their logos and links to their websites for promotional value

·      The colours used are warm tones, used to create a softer image of the group and indicating their brand image

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The final advertisement being analysed is for the Destiny's Child album 'Destiny Fulfilled'

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The final advertisement being analysed is for the Destiny's Child album 'Destiny Fulfilled'

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The second advertisement being analysed is for Rihanna's album 'Loud'

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The second advertisement being analysed is for Rihanna's album 'Loud'