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[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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Customer satisfaction research

https://en.wikipedia.org/wiki/Customer_satisfaction_research

Segmentation research

https://www.displayr.com/what-is-market-segmentation-research/#:~:text=Market%20segmentation%20research%20is%20research,referred%20to%20as%20segmentation%20research.

Price elasticity testing
https://www.business2community.com/strategy/price-testing-explained-01684467

https://www.priceintelligently.com/blog/bid/180676/why-you-should-never-a-b-test-your-pricing-strategy

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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- Projective techniques https://www.managementstudyguide.com/projective_techniques.htm
- Brand Health Survey (https://www.managementstudyguide.com/brand-health-survey.htm)

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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- Community analysis
- Conjoint analysis (https://www.managementstudyguide.com/conjoint-analysis.htm)
- Media research

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[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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-Segmentation research   ( https://en.wikipedia.org/wiki/Market_segment )
- Customer satisfaction research
https://en.wikipedia.org/wiki/Customer_satisfaction_research
- Internet strategic intelligence

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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- Focus Group Discussions
- Concept Testing
- Conjoint analysis (https://www.managementstudyguide.com/conjoint-analysis.htm)
- Pilot Study (https://www.allbusiness.com/barrons_dictionary/dictionary-pilot-study-4963773-1.html)

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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- Campaign Tracking - định tính
(https://airtable.com/templates/marketing/expNoL0sYUbOogSCm/advertising-campaigns)
- Distribution channel audits- định tính
(https://fabrikbrands.com/how-to-conduct-a-marketing-audit/#:~:text=A%20marketing%20audit%20is%20a,are%20just%20wasting%20your%20budget)
- Mistery Tracking- định tính
(https://www.managementstudyguide.com/mystery-shopping.htm)
- Store audit- định lượng
(https://www.shopify.com/retail/how-to-do-a-store-audit)

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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- Pricing research
- Product sastisfaction and - Loyalty research
Concept Testing
https://www.qualtrics.com/au/market-research/product-development/#:~:text=By%20understanding%20the%20needs%20and,throughout%20the%20product%20life%20cycle.

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Thiết kế & Phát triển sản phẩm/ dịch vụ mới  

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Thiết kế & Phát triển sản phẩm/ dịch vụ mới  

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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[DETAIL] Techniques & Types Of Research (Data Collection Methods)

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-  Advertising research
https://en.wikipedia.org/wiki/Advertising_Research
- Viral Marketing Research
https://en.wikipedia.org/wiki/Viral_Marketing_Research

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Giới thiệu/ Quảng bá một SP/ DV/ chương trình mới 

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Giới thiệu/ Quảng bá một SP/ DV/ chương trình mới 

# data[].attributes.headline
[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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[DETAIL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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Advertising research
https://en.wikipedia.org/wiki/Advertising_Research
- Brand awareness research
https://en.wikipedia.org/wiki/Brand_awareness
- Positioning research
https://en.wikipedia.org/wiki/Positioning_(marketing)
- Brand name testing
https://en.wikipedia.org/wiki/Brand_management

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Xây dựng & Củng cố hình ảnh thương hiệu 

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Xây dựng & Củng cố hình ảnh thương hiệu 

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[GENERAL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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[GENERAL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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- Experimental Method
- Regression Analysis

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[GENERAL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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[GENERAL] TECHNIQUES & TYPES OF RESEARCH (Data Collection Methods)

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- Concept Testing
- Survey Methods
- Conjoint analysis
- Observation Method (https://www.managementstudyguide.com/observation_method.htm)

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Đẩy mạnh bán hàng/ tăng doanh thu hoặc doanh số/ Tăng thị phần 

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Đẩy mạnh bán hàng/ tăng doanh thu hoặc doanh số/ Tăng thị phần 

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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[GENERAL] Techniques & Types Of Research (Data Collection Methods)

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(Cô gợi ý) - Campaign Tracking - Định
tính
- Mystery Shopping - Định lượng (https://www.managementstudyguide.com/mystery-shopping.htm)
- Observation Method - Định lượng (https://www.managementstudyguide.com/observation_method.htm)

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- Kỹ thuật nào phù hợp để áp dụng trong tình huống này
- Kỹ thuật đó thuộc loại nghiên cứu nào (Định tính hay định lượng hay cả 2)
- Dẫn chứng kèm theo (link or sách, nếu dùng link cô giới thiệu thì copy link ngay phần đó, chứ không điền link tổng của cả bài)