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Farhan is devastated with the impact of climate change and is wanting to be part of the change he wants the world to be.

Farhan was awoken by the alarm at 8am with the sun shining on his face. He had a big smile on his face looking forward to start the beautiful day. He goes to the kitchen to make his regular breakfast and coffee.

While enjoying his coffee, he sits in front of the TV catching up with the world news. A disastrous impact on the European economy caused by the heatwave. He felt deeply sympathetic towards the news.

Already feeling low, he spills his coffee due to a car honking outside his house. He was annoyed towards the driver.

Because Farhan wants to be part of the change he wish to see in the world, he decides to ride his bike to university because he figures it creates no carbon expenditure which causes climate change. Cycling is also an answer to improve physical and mental health.

When he arrived in the university, he felt energetic to take on work due to the
The video now

Farhan then has a moment of thought trying to figure out what possible way could he do in order to make as little impact to the environment as possible. He figures instead of driving or taking the bus, he thinks cycling will improve his day because exercise is a mood booster to the day and at the same time not contribute to global warming.

He arrives in the university feeling fresh to start the day knowking he has done a good thing to the environment and the serotonin produced during exercise has lifted his day.

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Taking up cycle commuting is a beneficial act towards the environment, yourself and everyone. The world is suffering from climate change as a result of the ever inclining carbon expenditure that human produce each day. We are feeling this impact in our day to day life such as weather anomalies and natural disasters that happen all over the world.

As humans, its only natural that we have to do something to prevent this from getting any worse. Cycle commuting is an answer we could all take up as a routine to help reduce our carbon expenditure. Furthermore, cycle commuting has numerous health and mental benefits.

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http://paletton.com/#uid=33h0u0kl1Wx1x+IcEXDsUWkWEVB

I have chosen this colour scheme for my website and video because the colour blue suggest happiness (ADD REFERENCE)

I also chose red to compliment my scheme to attract attention because red is the most attractive colour to the human eye (ADD REFERENCE)

The softer hue is chosen to ensure the message that goes to the audience is not taken too harshly as this may end up with hatred (ADD REFERENCE)

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Mckernon, S, Halliday, N & Rees, D 2010, Design of change in cycle commuting, Unitec New Zealand, New Zealand.
After reading this thesis I learned that cycling is not only benefitting users, but also non users as a result. The positive impacts of cycling is even broader and this thesis quantifies it by using the trend and impact of cycling culture in Auckland, New Zealand. It also shares an ideology of attempting to double the number of cycle commuters from 2010 to 2016. If the ideology is working, the whole city will benefit from it, and surprisingly would boost tourism too. Tourists will be attracted to cities that have low air and noise pollution which will boost the countries economy greatly.

Lichtlé, M 2007, 'The effect of an advertisement’s colour on emotions evoked by attitude towards the ad: The moderating role of the optimal stimulation level', International Journal of Advertising, vol. 26, no. 1, pp. 37-62.
The journal suggests the effectiveness and how colour (saturation, hue and lightness) affects emotions to potential customers. It backs up its ideas with the study they have done to improve affective advertising.

Ekert, P 21 February 2013, Mastering Adobe Premiere Pro CS6, Packt Publishing Ltd, Olton.
This book is a guide to using Adobe Premier pro which is the programme that I will be using to edit my video campaign. From it, I was able to learn the programme in order to get the most out of the programme and ensure my work will be at its highest of standard.

Laverty, A & Millett, C 2014, 'Healthier commuting', British Medical Journal, vol. 349, no. 7972, pp. 7-7.
The journal highlights the physical and mental benefit to regular cycle commuting. The article is published by the UK's government to further notify the public the benefits of cycling and the reduction of motorised vehicle. I also learn the author's opinion on what should and could happen to the general health of people in the UK in correlation with less motorised vehicle being used.

Zulkifli, M, Hino, Y, Pattinaja, A & Tjahjani, I 2011, 'Quantify Benefits of Cycling Space Development in Jakarta', Journal of the Eastern Asia Society for Transportation Studies, vol. 9, no. 0, pp. 1024-1039.
From reading the journal I learnt the quantified statistics that backs up the environmental benefit to cycling in a jam packed urban area where air, noise pollution as well as space and traffic jam is a big issue. It also gives an quantified idea of how this solution can be resolved have just a little part of society convert from driving or riding a motorised vehicle to cycling around the city.

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15-65 year old regular commuters male or female who commutes between 1 to 10km each way. People who are already aware and needs reminder that global warming can be prevented.

In the video I want the audience to be able to relate themselves to myself to feel sympathetic towards the global problem that we all are apart of. I want them to also have the idea that cycling is a better mode of transport to using motor vehicle.

After watching the video, I want them to have a positive image of cycle commuting and support the idea to reduce carbon footprint. I also want them to be more aware and remind the people that there are things that will have a positive impact to the environment.

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What has mindmapping shown me about my idea?
I learned that there are numerous use and benefit of cycling. These could be grouped to social, physical, mental, environmental and economical benefit.

Was it difficult to explore your idea soo deeply?
It was not difficult to do deep research on my idea because cycling is such a broad idea that there are so many reasons that I could think of and research on the internet.

Did I come up with new ideas that will help me think differently about planing my promotional video?
Yes, I realise there are benefits that i was not aware of that made me realise that this idea could be made even broader that its physical and economical benefits.

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My favourite idea Cycling and in particular its environmental benefit.

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1. Cycliq
2. Knog
3. Attaquer
4. LaMond
5. Converse
6. Dr. Martin
7. Off-white
8. Sumatran coffee
9. Luwak coffee
10. Nikon
11. Oppo
12. Cipollini
13. Enve
14. FSA
15. Cycling
16. Biopak
17. Ebikes
18. Specialized
19. Rotor
20. Wahoo
21. Garmin
22. Trainingpeaks
23. Today's plan
24. Lindt
25. So Good!
26. Mission Bread
27. Banana
28. Carrots
29. Brocolli
30. Avocado
31. Strawberries
32. Tomato
33. Capsium
34. Beetroot
35. Soy milk
36. Almond milk
37. Rice milk
38. Water bottle
39. Bic
40. Headphones
41. Veganism
42. Pascetarian
43. Vegeterian
44. Paper cup
45. Recycling
46. Restaurante Allegria
47. Adelaide Holiday home
48. Quiksilver
49. Billabong
50. Nike
51. Pull & Bear
52. Heineken
53. Bianchi
54. Chapter 2
55. Buck!t
56. Continental tyres
57. 13 reason why
58. Avengers
59. Red hot chilli peppers
60. Foo fighters
61. Simple plan
62. Greenday
63. Elite
64. Adelaide Superdrome
65. Tour Down Under
66. Jayco
67. Staminade
68. Staples
69. Michellton
70. Scott
71. Bike Technology
72. Netflix
73. Bitcoin
74. Cryptocurrency
75. Paypal
76. Cashless transaction
77. Monosacerade glutamite
78. Doritos
79. Ikea
80. Tour de France