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In the morning, Ben woke up from the bed and glanced at the phone with a sleepy eye, actually 8:50! ! ! Ben immediately bounced out of bed, hurriedly brushed his teeth and changed his clothes. Run to the Macca's and order on the Macca's Self-Ordering Kiosk. After 60 seconds waiting, he took the meal and run out.
Then he run to the school and the classroom. When he arrived, teacher have not come, Ben relax.
Sit down and look at the phone. It’s only 8:59, and Jeff happily took out the breakfast and picked up the burger and took a bite.

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Modern people are increasingly enjoying fast, convenient food. For example, McDonald's. At the university or office, during breakfast time, people often pack a hash brown cake and coffee to eat in class, or a fillet-o-fish with a orange juice. The delicious and fast McDonald's started a busy morning, let People have enough energy to meet new challenges. No time to eat at noon or in the evening, you can quickly order a McDonald's package to fill the hunger, the price is cheap, there are drinks and snacks and the main meal, balanced nutrition!

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Dudovskiy, J 2016, McDonalds Segmentation, Targeting and Positioning - Research-Methodology, in , Research-Methodology, viewed 15 July 2018, <https://research-methodology.net/mcdonalds-segmentation-targeting-and-positioning/>.
This article analyzes the marketing and positioning of McDonald's. A table was also included to provide a detailed and clear analysis of McDonald's situation. For example, there are McDonald's customer ages and targeted customer groups.

McDonald’s Sees Its Future: Be More Convenient 2017, viewed 15 July 2018, <https://www.voanews.com/a/mcdonalds-see-its-future-in-convenience/3942329.html>.
McDonald's launched a full-day breakfast that is loved by many customers. Some of his convenient measures, such as expanding delivery, digital ordering kiosks in restaurants, and rolling out an app, have made people see the future of the sales industry.

Wohl, J 2018, McDonald's Makes Happy Meals (Slightly) Healthier, in , Adage.com, viewed 16 July 2018, <http://adage.com/article/cmo-strategy/mcdonald-makes-happy-meals-slightly-healthier/312388/>.
McDonald's is working hard to make a happy meal healthier, such as adding sparkling water, and is supported by the American Heart Association. McDonald's is constantly changing the mix in the package to make it healthier. McDonald's also worked hard to remove artificial colors and reduce preservatives.

Peterson, H 2014, McDonald's Tests Program That Could Improve Drive-Thru Wait Times, in , Business Insider Australia, viewed 19 July 2018, <https://www.businessinsider.com.au/mcdonalds-pledges-1-minute-drive-thru-2014-8?r=US&IR=T>.
McDonald's drive thrus takes only 60 seconds. McDonald's now offers a plan, after the order is over, the salesperson will give the guest a timer. If it is more than 60 seconds, McDonald's will give the guest a discount. This move greatly increased the sales of McDonald's.

Alexander, K 2015, All 22 McDonald's Sandwiches, Ranked, in , Thrillist, viewed 19 July 2018, <https://www.thrillist.com/eat/nation/mcdonald-s-sandwiches-ranked>.
People always say that they don't want to eat McDonald's, but they are once again attracted by the taste of McDonald's, and they can't help but buy. This blogger used his own experience to analyze the good and bad of the 22 burgers at McDonald's and their calories.

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The target demographic for my video will be busy people and teenager of age 16-40 who want the quick delicious, such as, university students, office worker and lazy people etc.

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McDonald's delicious
McDonald's convenient
making a promotion video
McDonald's sale
colour in advertising

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1 Dim Sim
2 World cup
3 Movie: black mirror
4 Sushi
5 A LAN ramen
6 pearl milk tea
7 gucci
8 pandora
9 PHO
10 hot pot
11 Korean forces hot pot
12 lavender
13 Haigh's Chocolates
14 rockford red wine
15 australian football
16 dry flower
17 watercolour  painting
18 ikea
19 yoga
20 guzmany gomez
21 hello fresh
22 tiffany
23 clothing: BNKR
24 coles
25 IGA
26 KFC
27 donut
28 cheese cake
29 cheese tart
30 Aesop
31 hahndoft inn
32 hahndoft 3 wishes candle barn
33 McDonald's
34 Coffee
34 Hong Kong dessert
35 pizza
36 Roast
37 sandwich
38 cheese hamburger
39 risoto
40 pasta
41 bbq
42 dumpling
43 kangroo
44 dota
45korona
46 funk music
47 marvel
48 heart disease
49 nike shoes
50 fired noodles
51 addidas
52 converse
53 baseball
54 lakers
55 oven
56 adelaide hill
57 manchester united
58 manchester city
59 fruit tea
60 onion
61 coke
62 squid
63 tempra
64 steam
65 pubg
66 starcraft
67 gym
68 pepsi
69 warcraft
70 pancake
71 strawberry
72 blueberry
73 mushroom
74 cat
75 botanic garden
76  back yard
77 hearthstone
78 model
79 levels
80 mooncake

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After coming up 80 ideas I decided to use the idea "McDonald's"for my assignment 2 video.

I think that making a promotional video for McDonald's is a good choice because I will able to easily access McDonald's in order to film it. I will also be able to why I like it in the film.

Image source:
https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/landscape-1505217255-shutterstock-243788887-1511785433.jpg?crop=1.00xw:1.00xh;0,0&resize=980:*

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This mindmap contains 100 ideas about my idea

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What has mindmapping shown you about your product?
I learned that there are lots of aspect to McDonald's that make it convenient, quick and delicious.
Was it difficult to explore your product so deeply?
No, after do the mind-map, I already deeply know my product.
Did you come up with any new idea that will help you think differently about planning your promotional video?
Yes.