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Businesses has gotten more competitive and convert to purchases are harder to measure, its unimaginable how future businesses can go. Downside of ZMOT, good products and services without help of technology may loose sight for consumers.

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Businesses has gotten more competitive and convert to purchases are harder to measure, its unimaginable how future businesses can go. Downside of ZMOT, good products and services without help of technology may loose sight for consumers.

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Based on the vast info given on the results
search we have no choices but to follow what the others are doing so as to be on the same platform to compare and be informed

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Think that ZMOT has an important phase for a new brand to penetrate the market. But after the brand gets build up it is the FMOT and SMOT that matters and after sales of product that maintain the brand.

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Think that ZMOT has an important phase for a new brand to penetrate the market. But after the brand gets build up it is the FMOT and SMOT that matters and after sales of product that maintain the brand.

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research and word of mouth play an important part in consumer decision making

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research and word of mouth play an important part in consumer decision making

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Empowered users to become a marketing tools for companies to "pull" information has influenced the marketing driven strategy.

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Empowered users to become a marketing tools for companies to "pull" information has influenced the marketing driven strategy.

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based on ZMOT research, word of mouth and search engines play a big part in customer research on products. Also, other factors include comparing prices with other shops, shop location, customer service. For products that require physical testing or demonstration, they are more likely to appeal to customers.

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ZMOT: consumers now tend to go to the internet and search for more information on the product, collecting users review and informations before purchasing it from the physical store

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ZMOT: consumers now tend to go to the internet and search for more information on the product, collecting users review and informations before purchasing it from the physical store

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Marketing to consumers needs a more integrated approach instead.  Given the greater emphasis of research before purchasing decisions, more thought needs to go into making this information accessible and influential.  However, this does not displace traditional marketing activities like in-store experience or packaging; internet marketing needs to drive more traffic to them.

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Marketing to consumers needs a more integrated approach instead.  Given the greater emphasis of research before purchasing decisions, more thought needs to go into making this information accessible and influential.  However, this does not displace traditional marketing activities like in-store experience or packaging; internet marketing needs to drive more traffic to them.

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It's a given! Increasingly, people are doing their own independent research on the product or services way before they even step foot into the shop or speaking to any salesperson. Hence, it's critical to reach out to your market way ahead of any product/service launch to influence their purchase decision. 

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It's a given! Increasingly, people are doing their own independent research on the product or services way before they even step foot into the shop or speaking to any salesperson. Hence, it's critical to reach out to your market way ahead of any product/service launch to influence their purchase decision. 

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Brands , word-of-mouth & in-store experience play important part in consumer decision making process. Marketers must consider these areas before making any marketing plans.

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Brands , word-of-mouth & in-store experience play important part in consumer decision making process. Marketers must consider these areas before making any marketing plans.

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Interesting findings. As a marketer, you may want to adapt and re-think your customer / loyalty journey depending on the type of product. Consumers tend to require the longest purchase cycles, using up to 2x to 3x more range of sources for big ticket items.

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Loyalty programs and customer experience. Consumers take more time to research before deciding. It may be helpful to be with the customer along the way. It is also critical to be there at the beginning and at the end (endless loop)

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Loyalty programs and customer experience. Consumers take more time to research before deciding. It may be helpful to be with the customer along the way. It is also critical to be there at the beginning and at the end (endless loop)

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It is quite enlightening to understand that you cannot just launch a marketing campaign without considering the timeline of your competitors: whose marketing campaign will end up as a mere trigger for a purchase decision, and whose will result in the consumers' patronage of its products and services. If the companies are throwing up a "special offers" campaign, how loyal are the consumers towards individual companies and brands? Even if you may be having the best price, will the sequence of your campaign vs your competitors result in consumer purchase? If your competition is advertising on Facebook (which may merely trigger the consumers' puchase intent), could direct emails to your consumers result in their purchase of your products/services?

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It is important to consider that consumers are researching products before purchasing using search engines.  So getting your product to stand out in the search engine results is worth doing or you will lose out to those who do it better.

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It is important to consider that consumers are researching products before purchasing using search engines.  So getting your product to stand out in the search engine results is worth doing or you will lose out to those who do it better.

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Marketing is ever evolutional and it is important for business to keep up to draw the attention of the consumers. People actually take a lot of time to decide.

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Selling and influencing consumers without them realizing it. Thinking out of the box is important for the next era.

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Selling and influencing consumers without them realizing it. Thinking out of the box is important for the next era.

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Consumers goes to more than one source to check if product is reliable and usually people go to their family or friends first.

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Consumers in this day and age have more access to information and digital media than ever before. Traditional methods of push-style marketing may not be the best way to move forward as consumers have the ability to make more informed choices. We need to engage them in their thought and research process stage, and also the post-buying process. The cycle continues, as with social media, the efficacy of the post-purchase evaluation/opinions can be spread and further influence other potential buyers or even solidify their loyalty to the brand. There are a few examples whereby, potential customers are turned off by the actions of the brand towards current consumers of the brand

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With the increase in sources used by consumers to choose products for purchase, its important for companies to increase their brand awareness so as to increase the likelihood of their products standing out among the others, as well influencing each stage whenever possible of the consumer decision making process. Not forgetting is how loyalty works for different brands and products.

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Consumer Decision Journey