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When I was a child I would always watch sports on T.V. I am not sure if the company Empire Flooring is a nationwide company, but growing up in Southern California they had a commercial that always played during every big sporting event. The jingle of the commercial is so distinct and repetitive, that I, for 22 years now, can repeat it in the same tone and will forever remember the phone number. The sponsorship they have is the jingle and it is a very good one because to this day I haven't heard on that is anywhere near the same sounding and/or the same type of signing. Another good thing about it is the fact that it is only 6 seconds long. Some companies have sponsors that take longer to get the point across and it gets boring to watch or listen to. Empire flooring has a simple 6 second tune that will be stuck in your head for hours. The one thing that they could do better is using more testimonials when pushing the brand. The jingle is there and the company is huge, but seeing actual customers on their ads would be a good step in getting more clients.

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When thinking about how we walk through super markets and there are always things hanging out of aisles claiming to have certain items discounted I always wonder why they are discounted. Is it because the food is old? The food is not selling well due to bad reviews? Or is it simply because a certain company or companies are trying to push this product to sell more. The tactic of throwing up discount signs everywhere to push certain products is very affective and probably boosts sales for said product dramatically. Some disadvantages of having discount signs everywhere is the people will spend less at the store if they only buy discounted items instead of full price items. An advantage to that is people will come back to the store due to low prices, and then the obvious disadvantage is that the people that got a great deal on something that was originally $20, just got it for $10 instead. I don't think it really changes my relationships with the brands either way. I like Pepsi, and if I see a deal on 2 liters of Pepsi I will buy it. If I see that Pepsi is still regular price I will still buy it.

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In this Idea File I had mentioned multiple companies using push notifications and them being very effective. One thing that I can't stand are email advertisements. The thing that really bothers me is how much the same thing is sent and the fact that there is no limit to how many get sent. I get emails from companies that I used to view years ago. Yet even though I haven't visited their website in years, they still email me every day trying to get me to go back. I understand I can unsubscribe, but you'd think that eventually they would set a limit on how many times they want to offer me deals on toys at Toys "R" Us. I definitely do not like receiving hundreds of emails offering the same deal because if I truly do want something, I will get it. Though I do understand where a company can find success when spam emailing a possible customer until they either give in and purchase a product, or even simply just give their website a click.

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Verizon Wireless is known being one of the best wireless phone providers in America. With a variety of phones, it is affordable for people who spend top dollar on phones, or people who just want the absolute bare minimum flip phone. Verizon does many marketing promotions and this video with Tina Fey and Alec Baldwin is just another example of them capitalizing on how popular the show 30 Rock was. I believe this ad was extremely affective due to the two celebrities being so popular and the show itself being so popular. The ad definitely adds to the brand because when A-list movie stars are endorsing your brand, their fans will as well.

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Week 9: Facebook and the "Free iPhones".

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Week 9: Facebook and the "Free iPhones".

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Scattered all around every social media site there are fake accounts dedicated to taking peoples information and selling it. The most popular website with the most active users is Facebook. There are thousands of groups that are titled something along the lines of, "Like this post and win a free iPhone." Sadly, 99.9% of them are fake and will just take you to a random website and tell you that if you provide them with a credit card or your social security number, you will receive the iPhone. The strategy behind it is good because everyone wants free things and iPhones are the most popular phones in the world so it is easy for people to click it thinking they have a chance at getting one without spending $500+ to do so. The strategy is also bad because it is illegal and to those who don't know any better, they could be getting ripped off for thousands of dollars due to this bad idea.

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By Craig Charles on
Spammy Facebook pages publishing posts about fake competitions that ask you to both share their posts and follow their pages to win a prize are as popular as ever. It's perhaps the most popular type of like-farming. We explain how they work, how they can be dangerous and how engaging with them may put your OWN friends at risk.
Have you ever seen a post on Facebook purporting to give something away, just as soon as you like, share or comment on it?

You probably have. Fake Facebook competitions are one of the most encountered types of spam you'll likely encounter on the site, and they're not going anywhere anytime soon. See a classic example below.

How they work

A spammer sets up a Facebook page (or event) and publishes posts that claim to be giving away a number of prizes. However the post stipulates that you must like and/or share the post, as well as follow the page, in order to stand a chance of winning. However, there are no prizes. The Facebook page is simply tricking people into sharing their posts and following them.

The Facebook post may say something like " share, comment and follow us to win" or " we have 10 unsealed units that we cannot sell. Share this post to win" ". When Facebook users share these posts, they are helping them spread across the social networking site, and making them more visible in the newsfeeds of other users.

This means that, amongst other things, these fake competitions are an example of like farming scams. That is the process of attracting followers through dishonest or manipulative ways. Offering something that doesn't exist is certainly dishonest.

How are they dangerous?

It may seem tempting - a quick share, like and comment and you stand a chance of winning that latest Apple iPhone. The "just in case" justification entices you.

The problem with that is these pages often associate themselves with other dishonest activities, meaning you really don't want to end up following them and giving them the ability to reach your newsfeed. Such pages may post links to spammy marketing webpages that are designed to harvest your personal information and spam you. In fact many of these posts purporting to give away prizes may also instruct you to click such a link to "qualify" for the competition.

If you follow these pages and help their posts spread, you're giving them the ability to reach you - and your friends. And these like-farming pages have been known to post links to any number of online scams, varying from mildly annoying to outright sinister.

These pages have been associated with marketing spam, identity theft and even malware attacks.

Being the target of unsolicited spam, having malware downloaded on your computer or having your identity stolen are all potential outcomes of this type of spam, all because of a Facebook post telling you to like and share it to stand a chance of winning something.

How are you putting your own friends at risk

Quite simply, as a prerequisite for entering these fake competitions, you have to share them with your friends.

Sharing these posts will cause them to appear on the newsfeeds of your friends, who are thus likely to engage them as well, especially considering that within the realms of Facebook, seeing a friend share something often appears to infer that they have endorsed it.

How to avoid them

Avoiding these types of scams is overwhelmingly simple.

Firstly, if you see a suspicious post that you feel may be a fake competition, head straight over to the page or event that made the post and find out if it is the official page for whoever asserts to be running the competition.

For example, if the post is purporting to offer a free iPad, is the page the official Apple page? Just because it looks like it might be, it doesn't mean it necessarily is. The official pages of brands like Apple are donated with a blue verification tick (see below) which fake pages will lack.

You can also look at the creation date of the page itself. Newly created pages are unlikely to be official brand pages and are likely to be peddling scams.

The bottom line...

These scams can be dangerous. There is no "just in case" justification here because not only do you put yourself at risk, but you put your social media friends at risk too.

Remember, on websites like Facebook, you need to act responsibly and stop clicking on any posts you find enticing. It could be your friends that ultimately pay the price.

Thanks for reading. We hope you found the article useful. To finish up, this is a reminder that we've teamed up with online rewards website SwagBucks to help our readers make a little extra money in 2018 just by doing stuff like surfing the Internet, playing games, completing surveys and other online activities. By doing this and accumulating points called SB, you can earn money to spend on websites like Amazon. Sign up with this link and select 'I have a signup code' and use code ' thatsnonsense' to get a bonus 70SB, on us ;)

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Facebook Giveaway Hoaxes and Scams - ThatsNonsense.com

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Spammy Facebook pages publishing posts about fake competitions that ask you to both share their posts and follow their pages to win a prize are as popular as ever. It's perhaps the most popular type of like-farming. We explain how they work, how they can be dangerous and how engaging with them may put your [...]

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Recently when looking at country artists I would like to go see perform, I had tickets in my cart and hadn't purchased them yet. I then went to another app and within seconds I received a notification telling me not to forget to buy my tickets. It is actually called web pushing. Just as you can send a targeted push notification via your mobile app, browsers such as Chrome, Firefox, Opera, and others enable you to send push notifications to users via a browser. Like traditional push notifications, these notifications can contain rich content, such as images. When a browser is running on an Android device, in fact, the experience is almost indistinguishable from the push notifications with which users are already familiar. Web Pushing is the most popular form of push notifications and is utilized by many top apps on phones. The notification telling me to buy the tickets was a good reminder and made me end up buying the tickets immediately so I didn't lose them.

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Mobile marketers have long been aware of the power of push notifications. Over the years, marketers have become increasingly sophisticated about their push notifications, personalizing the content, and triggering/targeting them based on users' in-app behaviors and usage patterns. The impact on conversions and loyalty from this method have been substantial. It's one of the main reasons marketers adopt mobile engagement platforms like Leanplum.

But not all users download an app. In industries where purchases are less frequent, including some parts of retail and travel, many users primarily interact via a mobile website. What if you could apply the tried and true techniques used for push notifications to reach these users, too?

Enter Web Push

Just as you can send a targeted push notification via your mobile app, browsers such as Chrome, Firefox, Opera, and others enable you to send push notifications to users via a browser. Like traditional push notifications, these notifications can contain rich content, such as images. When a browser is running on an Android device, in fact, the experience is almost indistinguishable from the push notifications with which users are already familiar.

Like traditional push notifications, to-date most usage has been transactional. Brands often send notifications asking a user to complete a task or check out a new message in Facebook or Gmail. That means marketers aren't using web push to its full potential.

Introducing Leanplum Support for Web Push

That's why we're so pleased to announce that Leanplum will now support web push. Marketers can now integrate web push notifications into their integrated campaigns using the same sophisticated personalization, targeting, and reporting you've already come to trust from Leanplum. In fact, web push is fully integrated into Leanplum's existing push capabilities, so you can immediately extend your existing campaigns to your web-based users.

Getting the Most Out of Web Push

So what sorts of campaigns are best suited to web push? A few common and impactful campaign ideas might include:

Shopping Cart Abandonment: Use web push to remind potential customers of unpurchased items. Coordinate these web push reminders with other channels including traditional push notifications (for users who also use your app) or email.

Targeted Promotions: Promote special offers or deals to users based on their previous actions or interests. Send a web push to users when specific items become available or go on sale.

Re-engagement: Haven't seen someone for a while? Stay top of mind with a web push and bring them back with a targeted message encouraging them to come back to your app or website.

App Promotion: App users are often more loyal than web users. If someone makes a purchase, try sending a web push with an app store link to encourage downloading your app. It will increase the odds they'll buy from you and not your competitors in the future.

Perhaps the most powerful aspect of Leanplum's web push capabilities is the way it empowers you to manage all your user interactions. For example, you can trigger a web push based on in-app behavior, a native app push based on web behavior, or an email or other message based on actions across both. By integrating web push into its mobile engagement platform, Leanplum puts you in the driver's seat.

Curious how you can do more with web push notifications? We'd love to talk. Schedule your personalized demo with us today.
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Leanplum is the mobile marketing platform built for engagement. We help brands like NBC, Tinder, Grab, TED, and Zynga orchestrate multi-channel campaigns - from messaging to the in-app experience - all from a single, integrated platform. Schedule your personalized demo here .

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Web Push, the New Way to Engage Web Users | Leanplum

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Mobile marketers have long been aware of the power of push notifications. Over the years, marketers have become increasingly sophisticated about their push notifications, personalizing the content, and triggering/targeting them based on users' in-app behaviors and usage patterns. The impact on conversions and loyalty from this method have been substantial.

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In the world of soccer there are many players that will go down as some of the best players of all time. Zlatan Ibrahimovic is one of the best players to ever set foot on the field, but there is a lot more to him than amateur soccer fans know. Zlatan had the biggest ego and is probably the most cocky player to ever play. Whether it be referring to himself in third person, or not getting his wife birthday presents because in his eyes, he is the birthday present she had every day (his words)...Zlatan is truly a once in a lifetime athlete. The example of an advertisement I chose was from the man himself. Zlatan Ibrahimovic, whose distinguished career has seen him win 11 domestic league titles in France, Spain, Italy and the Netherlands, greeted his new supporters by posting the signed message: "Dear Los Angeles, you're welcome." Yep, Zlatan did not mention anything about being excited to see the fans or happy to be on a new team and help them win. Instead, he wrote 2 words telling people, "You're welcome." before he even set foot on the field to play and show them his talents. The advantage of him doing this is it yet again adds to his already distinguished legacy. The major disadvantage of this is that it makes him look like kind of a cocky jerk. Though I highly doubt he actually cares what anyone thinks of him. The ad worked out great because news networks like ESPN, Fox Sports, TMZ, and many others were so shocked by the ad, it is all they talked about for weeks. Some things he could have done differently is mentioned being happy to be with a new team and see new fans. Zlatan also could have mentioned wanting to win for Los Angeles and show that he can play all over the world and still be dominant. Though if he did that, that wouldn't have truly been the Zlatan way.

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Zlatan Ibrahimovic greets LA Galaxy fans with newspaper advert

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Zlatan Ibrahimovic has announced his arrival at new club LA Galaxy in typically theatrical style by taking out a full-page advert in the Los Angeles Times.

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In this article there was a video included showing LeBron James talking about bringing the city of Cleveland together no matter who you are. The strategy behind it is amazing because in the video it shows people of all different ethnicities and backgrounds coming together and being one. Something like that is what we all need to be in todays world. It is very appealing because it shows that it doesn't matter what is happening, if we all join as one, we are powerful, together. While the message of everyone coming together as one is stated multiple times, Nike also advertises many products in the video. From shoes, to jerseys to clothes, etc. it is all there. I don't believe this commercial could have been made much better because it had the whole Cleveland Cavaliers basketball team in it and it was a commercial that was pushing for everyone to come together, no matter where you are from, or what you look like. The message is simply saying come together as one, and be loving towards one another.

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The idea for any company to just put random names on their product is something that had never been done before. Coca Cola co. didn't just put a couple of names on bottles, they swapped out three of its iconic logos on 20-oz. bottles for the 250 most popular first names among American teens and Millennials. Coca Cola co. understands that their bottle with the red labeling is a worldwide known product and they don't need to put their iconic logo on it for people to know that it is a coke. The visual Esperanto displayed in this ad has no narrator talking, or any people in it acting. Instead, they have a catchy toon and it shows that regardless of your name, or if you are a male of female, you can share a coke with a friend. The idea to share a coke was so popular, it actually exists in 50 countries around the world! The ad appealed to me because I thought it was a cool idea and because I like when companies try out ideas that others have never tried to do.

Cited Source:

Integrated Advertising, Promotion, and Marketing Communications. Integrated Advertising, Promotion, and Marketing Communications, by Kenneth E. Clow and Donald Baack, Pearson Education, Inc., 2018.

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Week 4: Budweiser comes through with another powerful Super Bowl ad.

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Week 4: Budweiser comes through with another powerful Super Bowl ad.

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During the 2018 Super Bowl, Budweiser again came out with the best ad of them all. The ad wasn't the generic funny ad, it was a slower, more emotional ad that caught peoples attention. I believe that they made this ad to stick out of the bunch because they knew that most ads, if not all, would be funny and try to make people laugh. This ad was so strong because it mentioned all of the places that had disasters happen in 2017 and early 2018. Being from Southern California, I know people who were affected by the fires and had their belonging damaged and/or destroyed due to them. Now that I had been living in Texas I saw the flood damage in Houston and other parts of South Texas and Budweiser all in one ad mentioned them and showed how they were, "Standing by" people by sending out tons of cans with fresh water in them. The ad was extremely effective because Budweiser showed to millions that they were trying to help out in any way that they could.

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When it comes to makeup, I don't know anyone that thinks that makeup is for men. Now, does that mean that it is wrong for a man to wear makeup? No not at all because we are free to do and wear whatever we want. With that being said, I believe that CoverGirl made a powerful ad when talking about makeup because they chose a man named James Charles to become their first male CoverGirl. The trend of men wearing makeup has been going on for years, but CoverGirl was the first huge company to step forward and throw all their eggs in the basket by using James as their "So Lashy" model. It also didn't hurt for them to have Katy Perry and Sofia Vergara in the commercial promoting the lashes. The ad represents the trend and is extremely effective because it is change that progressive people wanted to see and James will always be the first male model to be the face of CoverGirl.

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So Lashy! BlastPRO Mascara by COVERGIRL | #LashEquality

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Celebrate Lash Equality as James Charles from JCharlesBeauty introduces a mascara for all lash types. The So Lashy! Mascara's 3-in-1 brush shapes, molds and builds lashes regardless of your lash type.

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Week 2: The weirdest brand I have ever come across...The Face Slapping Massage. 

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Week 2: The weirdest brand I have ever come across...The Face Slapping Massage. 

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Th Face Slapping brand is the weirdest thing I have ever seen. I didn't even think that it was a real thing until I did a little research on it. Apparently people enjoy getting smacked in the face by "massage therapists" and they actually pay for it. The website they have is very unorganized, but it mentions a lot about what they do and how they do it. I honestly don't understand how it appeals to people, but they have been featured on multiple news stations and they are not only in the United States, the "therapists" are known worldwide. The company's strategy is very simple in the sense that they understand how crazy it sounds, but they also understand that people will pay for the massage just to say they did it. The prices for the massage are outrageous, but people are intrigued by it enough to keep paying for it.

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massage  boxing tata massage face slapping natural

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Massage Boxing Tata Massage Face Slapping Natural, Face Slapping, Natural Beauty, Facial Beauty, Thai wisdom, faceslapping

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Week 1: The most exciting conclusion to any sports season...The Super Bowl. 

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Week 1: The most exciting conclusion to any sports season...The Super Bowl. 

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Every year people in America and across the entire would watch the Super Bowl. Surprisingly, a ton of people actually only watch the game for the commercials. Some of the commercials over the years have been hilarious and people still to this day remember laughing with their friends and family at the Super Bowl party. Other commercials are actually really emotional and hundreds of thousands of people cried when watching them. The best Super Bowl ad I have ever seen is the Budweiser lost dog ad in 2015. I am very active on various social media outlets and the response after this ad aired was basically breaking the internet. It was the most powerful ad and Budweiser was talked about for weeks after the game because of it. The strategy behind the ad was very simple. Pull emotional chords of everyone watching the Super Bowl by showing the love that a man has for his best friend, his dog. In a one minute segment they showed the love between the two and any dog owner knows that when you can't find your dog, the empty pit in your stomach is an awful feeling to have. Budweiser also included their signature Clydesdale horses which made it the overall perfect ad. I believe they were trying to appeal to dog owners everywhere, as well the general public and they reached many different audiences due to the ad being so powerful. It is by far my favorite ad because it wasn't the generic, funny ad that many companies post. It was something different and the execution was perfect.