# data[].attributes.body
For campaign #1 I think they used Logos because they used statistics.

# data[].attributes.body
campaign #1 is using pathos

# data[].attributes.body
In campiagn 1 he target audience is everybody who likes using the toilet to use the bathroom

# data[].attributes.body
campaign 2 used pathos

# data[].attributes.body
Campaign #3 is using pathos and ethos because it uses the emotion of children and their experiences in the Big Brother Big Sister program.

# data[].attributes.body
The appeals that makes Keep America Beautiful the most persuasive are pathos and logos. They use evidence and emotions to relate to their audience. Their audience are people who need to care about the Earth.

# data[].attributes.body
Marketing Campaign #2's storyteller uses pathos in order to get the listener to trust and believe what they day. They subtly guilt trip the viewer to feel bad if they don't recycle or donate.

# data[].attributes.body
Logos, because they used facts and logic.

# data[].attributes.body
the way that the describe it that if you use it then you will have a sibling and the pictures that show them having so much fun.

# data[].attributes.body
I think campaign #3 is pathos because they use pictures of happy to show that you should join. Their audience is young kids with no older brothers or sisters

# data[].attributes.body
Compaign #2 it using pathos because it shows emotions about the furture

# data[].attributes.body
In caimpaign 1 they used Logos to show why we need to care about their problem

# data[].attributes.body
Campaign #3
This campaign used pathos because it showed its emotion towards the kids in the video, and showed also Ethos because it told their audience their credibility.

# data[].attributes.body
This campaign uses pathos by making you feel happy about the future and the Earth.

# data[].attributes.body
Campaign 2 uses pathos since they're making you feel better about the future of recycling and making the Earth better. It also uses ethos since it's telling you what you can do. The storyteller is using social media and content marketing. The target audience is adults who want to make the world a better place, and for people to make an imapct.

# data[].attributes.body
Campaign #3 uses persuasion by facts so that you are informed about the program.  It also wants people to feel sympathy for the kids so that they join the program. The intended audience is young adults so that they can change a little boys/girls life.

# data[].attributes.body
Campaign #1 was a mixture between Logos and Pathos

# data[].attributes.body
Big Brother Big Sister uses pathos because they're using like emotions to draw in people. They're targeting adults who are willing to help mentor children who don't really have the same opportunities as them

# data[].attributes.body
In campaign #1 they used pathos to make the video persuasive and it was sort of sad i guess saying that these people die because they don't have the right products which then spreads illnesses. i think that the targeted adience is people that have money to donate

# data[].attributes.body
Campaign #2

Appeal: Pathos/Logos
Tools Used: Evidence and demonstration of how the benches are made
Target Market: People who don't recycle

# data[].attributes.body
In campaign #1 they use logos and pathos as their appeal because it has lots of statistics and facts, and it also had an emotional aspect to it bcs ti talks about the deaths it can cause. And this makes it persuasive bcs you have all the facts to make you think about what is really happening which makes you more aware of their cause and the pathos part makes us want to help the cause. The tools that the storyteller is using is colorful graphics and social media. The audience could really be any young adult or older

# data[].attributes.body
Campaign 3 uses pathos.

# data[].attributes.body
The stories of the children and it also uses pathos , they use video and social media, the target audience is children that are sad and lonely.

# data[].attributes.body
the company makes the infomercial very friendly and happy, convincing you that using it is easy and fun. I had the
one.

# data[].attributes.body
The story teller from Keep America Beautiful uses pathos because they are making you feel better about the future of the Earth and the recycling (They are going to make/keep America beautiful)

# data[].attributes.body
What appeal makes this campaign persuasive?
A: Ethos
What tools is the storyteller using?
A: PSAs, Blog, Social Media, and Press release.
Who is the target audience?
A: A children who wants a sibling.

# data[].attributes.body
Marketing is a persuasive text campaign that can help people to get rid of it.

# data[].attributes.body
It uses pathos, it's sweet and lighthearted. It makes you feel all warm and fuzzy inside.

# data[].attributes.body
campaign #3 is using Pathos. it is using the sad stories of the children and how they might end up if they were not apart of the program. it uses videos and social media (twitter). the target audience is children who feel lonely or are at risk.

# data[].attributes.body
The campaign is using pathos mixed with logos. The campaign has facts and statistics that are recent. They also make the reader feel good if they are recycling but will make the reader fell bad if they aren't recycling which is where emotion comes into place.

The campaign is targeting people of all ages because there is no age limit when it comes to recycling.

The kind of tools this campaign is using is social media, Press Release, Flyers, Info graphics, and even a game.

# data[].attributes.body
This campaign is using pathos because it is kind of funny and lighthearted emotion causing. It makes you want to donate casually to a funny video. They definitely know what audience they're aiming at and are doing well targeting them. The target would be teens to young adults.

# data[].attributes.body
This is a persuasive text, or campaign. It uses different types of strategy that cause the reader to want to know more. Or want to contribute to the main focus

# data[].attributes.body
Big Brother Big Sister
The campaign shows us kids playing and hanging out with people who are  there older brother or sister. It shows them laughing and smiling making us want to be apart of what they have. They use encouragement from celebrities and examples of kids who enjoy the program. The mood is very happy.

# data[].attributes.body
The article that I read was Make America Beautiful. The storyteller persuades you to  take action, by recycling, they want you to know that you're doing some that's widely effective. Personification was involved, it was used to show how recyclables has a voice, and feelings.

# data[].attributes.body
The Action Or Business Of Promoting And Selling Products Or Services Including Market Research And Advertising.

# data[].attributes.body
What makes this campaign persuasive?
A: What makes this campaign persuasive is that people can have adversity, starting a new thing, people have a school failure, depression, a lot of social media, asking questions to understand to learn,  and starting a program.
What tools is the storyteller using ?
A: The tools were statistics, evidence, reasoning, and emotions.
How would you classify the moo d of the campaign?
A: The mood of the campaign in a depressing, and exciting mood because the marketing campaign understands emotions and learning new things.

# data[].attributes.body
what makes the campaign persuasive is They have videos with information on what happens to trash and what you can make out of it. The tool that the storyteller uses is  emotions because they show how what the bottle goes through when not recycled. The mood is Depressing because they have depressing music to make you want to start recycling or send them money to help the environment

# data[].attributes.body
The campaign is persuasive because it provides examples of how we can make our nation a better place if we recycle - it gives examples and is directed toward all age groups.

The storyteller is using different strategies such as emotion, examples, pictures, statistics, etc. in order to really show how much recycling means to them.

The mood of the campaign is joyful, hopeful, and just everything positive. The charity is developing a certain type of feeling about recycling so it transfers to us which makes us feel better and want to help.

# data[].attributes.body
The mood of the campaign is bright and hopeful of the future. The organization is making the steps to recycling seem more purposeful, to make people feel like they’re making a difference.

# data[].attributes.body
The storyteller uses the strategy of creating a happy picture in your mind in order to get you to feel like by recycling, you are doing a good thing and to be proud of yourself for it.

# data[].attributes.body
Throughout the campaign they make efforts to create the look that if you recycle, you directly improve the cleanliness of the planet. They try to make recycling seem more purposeful to the viewers.

# data[].attributes.headline
Thus campaighn helps kids get a role model

# data[].attributes.subject
Thus campaighn helps kids get a role model

# data[].attributes.body
The campaign that I read, made me feel bad that I wasn't apart of the program.

# data[].attributes.headline
The campaign is funny but serious at the same time.

# data[].attributes.subject
The campaign is funny but serious at the same time.

# data[].attributes.body
The #GiveAShit Campaign was using comedy to hook you onto doing it and i guess it was a good cause but the comedy was great

# data[].attributes.body
The Big Brother Big Sisters of America uses the well-being of children and relationships between people to persuade people into being a part of their movement. They also use the encouragement of celebrities and other people 

# data[].attributes.body
Big Brother Big Sister help kids or maybe students reach to their goals in life, this supports it.

# data[].attributes.body
The BBB's mission is persuasive because it makes me want to join and change someones life. It gives multiple examples of how different lives are changed in a positive act. The mood is desperate because they want more people to join the cause. It used multiple examples so that the audience would believe it more.

# data[].attributes.body
This campaign helps children focus on whats important in order to continue in life with the influences of adults/parents.

# data[].attributes.body
This is a campaign that is the action of persuading people to take cause or to sell there products.

This campaign persuades and reinforces what people can earn if they start to recycle.

# data[].attributes.body
#GiveAShit us facts and comedy to get us interested in the campaign, it says the risk and gives background information, provides evidence it tells us what happened and the possibilities of what happened when people don't use toilets, it kept me interested because it has a lot of facts and it was interesting to look at.  The campaign was persuasive.  It also uses Logos because it shares facts about where else the problem is happening and they tied things together.

# data[].attributes.body
The charity Keep America Beautiful, is persuasive by giving examples of how humans are failing our planet and our communities. They know that people want to be a better person. They use personification as well to show that recyclables have feelings. The mood is very inspiring. It makes people want to make the world a better place. It goes from serious to everything's going to be okay.

# data[].attributes.body
Marketing is the action or business of selling products, which includes advertising.

Make America Beautiful persuades you to recycle more, so those recycled bottles will be turned into something more useful. The mood in the video is calming and the author uses recycling as a tool to persuade you.

# data[].attributes.body
#GiveAShit the title maybe funny but it uses valuable information and give persuasive content.

# data[].attributes.body
The Big Brother Big Sisters of America uses the well-being of children and relationships between people to persuade people into being a part of their movement. They also use the encouragement of celebrities and other people

# data[].attributes.body
The Big Brother Big Sisters of America uses the well-being of children and relationships between people to persuade people into being a part of their movement. They also use the encouragement of celebrities and other people that are high in the media to bring awareness to the cause. They also dive deep into the life of a person that had benefited from the group and compare the before and after to show people how happy the people were after they became a part of the group. This campaign (#3) uses pathos as an appeal. This is because the video and overall campaign evokes meaningful emotions that will touch people. The tools they use is they show the reactions from others who have been a part of the campaign, which is all positive. This also ties into the use of their personal stories that makes people want to support them. The target audience is most likely families that are toxic who need a simple friend or a person to help their children when they aren't able to.

# data[].attributes.body
Big Brother Big Sister is very persuasive because it makes you want to do something good to better the world and to help the kids.

# data[].attributes.body
Marketing is persuasive that can helping people getting rid of problems and helps changes world

# data[].attributes.body
This campaign is persuasive with its easy to read and simple pictures. This article also shows past people (kids-teens). It shows its past people and their experience with the campaign.

# data[].attributes.body
Make America Beautiful convinces you to recycle for the cause of the environment. They use personification and say that the things that need to get recycled have feelings and would want to become something else. Like I said, a tool that they used is personification. They also make you feel emotional and feel for the bottles. I would say that the mood is desperate and they are seeking that all bottles are recycled to benefit the environment and to use it to make anything like a bench or a bike. This movement uses pathos to make you feel emotional and have sympathy for the bottles and makes you want to give them a better "second life." The tools that they use is videos that show the potential of the bottles and how they feel. The target audience is for people who use plastic bottles but don't care if they recycle or not.

# data[].attributes.body
this campaign is persuasive because it shows the effects of people not having toilets, a luxury that people take for granted. It shows that for people not having these things causes there life to be even harder. they use facts to show you that this is a serious topic and people suffer more because of something we are so used too. it shows that this topic is very serious and we need to do something about it.

# data[].attributes.body
#GiveAShit uses comedy and in a way relations along with possibilities and problems. Such as women and children being at risk. Also, it brings in the poop emoji and ends up talking about shitting in toilets and it looks down in the toilet to show the poop emoji which is humorous , persuading people to donate. The tools used are an everyday thing (emojis) and turn it into a persuasive campaign . The mood of the campaign comes off to me as a happy, funny and also in a way questioning mood. The questioning mood from the fact they make it humorous but then turn it into a information campaign about toilets and poverty at the same time. The appeal they used is Pathos because it uses a sense of emotion and the emotion is humor

# data[].attributes.body
Make America Beautiful convinced you that you would make a change in the world. That you can help change the world, and what little things you can do that can help. They try to convince you that you matter. The story teller is showing you what your actions will do and how it will help. The mood is kind of positive, since they're trying to give a positive impact on what you can do and how it's helping.

# data[].attributes.body
This campaign is persuasive because it talks about helping kids and keeping them out of trouble. Techniques they use is obviously bring world problems into the charity to make you feel bad and relate to them since you're a human as well. The mood of this campaign would be caring and worrying since they are making a campaign for kids to keep out of trouble. So I believe that campaign 3 is logos and ethos since it's using facts from the past

# data[].attributes.body
The campaign is persuasive because it's giving an example of how we make this place better

# data[].attributes.body
This campaign is persuasive because it focuses on who could be negatively affected or harmed by the problem they are trying to solve. They also have a specific intended audience and used humor that only their audience, teens and young adults, will think is funny. It also focuses on how their cause will make the world better. Campaign 1 uses mostly pathos and a little bit of logos.

# data[].attributes.body
In BBBS they used star power (celebrities) to try and convince others to join. They used sad stories, and showed how their charity helped those people struggling with loneliness. They even use research to try and convince others to join.

# data[].attributes.body
The campaign is persuasive b/c its easy for all ages to read. Any people of any age would seem to be interested in this campaign. It isn't boring. If something is easy to understand then it would be really easy for the author to persuade any topic. It focuses on how their topic/ situation will make the world a better place. Throughout the video the mood changes, in a good way. From talking about serious situations to having fun at the same time.

# data[].attributes.body
This campaign uses humor to make people involved in this movement.

# data[].attributes.body
This campaign is very persuasive because it is very easy to follow along with, it keeps the reader engaged bcs of the way it is put together, with all of the cartoons, the bright colors, the fun music, and the clever use of different fonts and word sizes.

# data[].attributes.body
The campaign is persuasive because it appeals to multiple age groups. It can appeal to adults as well as young adults.
The storyteller plays on the heartstrings of the viewer, they are also putting things in simplistic terms so that everyone can understand them.
I would say the mood starts out as sort of sad, talking about how many people die a year from lack of clean water. But then things get s little funnier when they start talking about the 'Create Your Own Poop Emoji!' thing. So I think the mood changes throughout the video.

# data[].attributes.body
I did campaign 2. Campaign 2 is persuasive because it it changes the way it campaigns for the audience. They have a game, or a video, or a picture to help explain their ideas and what they do as a charity. I think that the tools they are using are the internet. They are using what the internet can provide to their advantage. Also, it is very serious and also kind of fun at the same time. They make picking up trash and sorting recycling fun, but it is also serious in a light sense during the videos.

# data[].attributes.body
Marketing is a study of management.

# data[].attributes.body
Marketing is when company persuades you into doing something for the campaign or buying something from them.

# data[].attributes.body
Marketing is the act of trying to persuade people to do something. You try to get people to do something like buy your product or stop using someone else's product. The campaign targets emotions to try to get the viewer to help the cause. The campaigner uses trends like social media that are used currently in society to reach large age ranges. The mood of the campaign starts out sad then gets happier as it tells the viewer how things can get better.

# data[].attributes.body
The campaign I had was Keep America Beautiful, I would classify the mood of the campaign as happy and they are trying to persuade the reader to join the campaign and make a difference (Keep America Beautiful)

# data[].attributes.body
I had the BBB

The campaign is very persuasive because they are talking to the certain audience and directed
to certain people and they way the state what they want and etc.

The story teller is using a lot of images/visuals.

The mood is very like happy and outgoing i guess you could say they are really trying to put what they want out there and they are very open.

# data[].attributes.body
This campaign is persuasive because it appeals to a certain audience and it does so well; the 'emoji' app and the bright colors and fun, catchy tune of the videos appeal to teenagers and young people who are old enough to care and donate to the cause.
This campaign gives a lighthearted, fun and appealing approach to a sad and unappealing topic.

# data[].attributes.body
This campaign is heart warming and persuades the common people to recycle because such little effort can cause such a big change.

# data[].attributes.body
This campaign is persuasive because it gives multiple examples and statistics that makes you believe in their movement and are able to get everybody involved.

The tools that the storyteller is using is the image at the front of the article, and they provide links for people to help them get involved and show them what they are all about.

The mood is determined because they are desperately trying to recruit people to help them with their cause

# data[].attributes.body
This campaign is very persuasive because emojis are appealing to younger audiences since kids use emojis a lot. The colors and sounds that are being used in this campaign attracts to teenagers and the fact that you can make your own poop emoji will make kids want to participate in this cause.

The campaign gives a cheerful bright approach to a sad and crazy topic that humans have to go through.