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There are two persuasive techniques being used, one is celebrity endorsement, and the second is the use of exaggeration to try and make it seem like the product is so powerful, making people want it because it is so powerful and because it makes you feel macho.

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Samhita

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Appeal to the heart- pathos

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Bandwagon

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Command

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Loaded Words

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assertion

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It doesn't take an English degree to notice the multiple spelling errors emblazoned across this Snickers advert. What may surprise you even more, is the fact that these misspellings were deliberately employed by the company to maximise their 'You're not you when you're hungry' campaign. Kindly, they seem to offer viewers of the advert the secret to spelling success - eating a Snickers...

The advert plays on a persuasive technique known as Association (Pratkanis, 2007). Hunger is commonly associated with poorer performance, due to lack of energy. Reversing this in the advert, eating a Snickers is manipulated to become positively associated with increased intelligence. Research shows that people are more susceptible to influence when they perceive it to be "inherently instrumental to the attainment of goals" (Kelman, 1961). Intelligence is a socially desirable trait and therefore being told that a food can improve this, is likely to lead to internalization and could increase a person's perception of their self-efficacy, (Bandura, 1997). Once the advert is seen a couple of times, this idea is also reinforced and made stronger.

The phrase 'Grab yourself a snickers fast' imports a sense of urgency to the situation and heightens arousal, making viewers of the advert more impulsive. Lack of pre-meditation is associated with more impulsive behaviour, making viewers of the advert more likely to buy a Snickers' without even contemplating whether it would be beneficial (Zermatten et al 2005).

Inviting people to like the brand on Facebook introduces another technique, playing on social consensus (Pratkanis, 2007). In visiting the page they will also see lots of other similar people who have liked it. Reingen (1982) showed targets a list of people who had complied with a simple request, before asking them if they would also comply. This simple method increased the number of donations for activities such as blood donations and charitable donations, showing the power of social desirability. Relating this back to Snickers, when a person sees a list of other people who like and actively support snickers, they feel they should do the same and they may adopt similar behaviours to be able to identify with the group - such as buying a snickers.

Whether or not a snickers could actuallyimprove your spelling abilities or concentration, I for one, am willing to take the chance.

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84, 191-215.

Pratkanis, A. R. (2007). Social influence analysis: An index of tactics. The science of social influence: Advances and future progress, 17-82.

Reingen, P. H. (1982). Test of a list procedure for inducing compliance with a request to donate money. Journal of Applied Psychology, 67, 110-118.

Kelman, H. C. (1961). "Processes of Opinion Change". Public Opinion Quarterly, 25, 57-78.

Zermatten, A., Van der Linden, M., d'Acremont, M., Jermann, F., & Bechara, A. (2005). Impulsivity and decision making. Journal of Nervous and Mental Disease 10, 647-650.

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It doesn't take an English degree to notice the multiple spelling errors emblazoned across this Snickers advert. What may surprise you even more, is the fact that these misspellings were deliberately employed by the company to maximise their 'You're not you when you're hungry' campaign.

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Removes more plaques than a regular manual toothbrush Unique polishing cup removes surface stains as it cleans Extra refill Unique polishing cup removes surface stains. 2 minute timer. High speed oscillating/rotating motion to clean better than a manual toothbrush. Head: Surround each tooth for c...

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This is an example of pathos, as it makes people feel guilty

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Apple Music- Celebrity Endorsement

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Appeal to the head

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Bandwagon

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habiba

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Head

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Image result for celebrities in commercials

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Image result for celebrities in commercials

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Image result for celebrities in commercials

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Image result for celebrities in commercials

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Image result for celebrities in commercials

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- Ishaq

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Karim K
There is only a 6 percent difference chill out

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https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjC0ue7svXaAhXGthQKHdLiDAEQjRx6BAgBEAU&url=https%3A%2F%2Fwww.slideshare.net%2Fraghvendra279%2Fbandwagon-effect&psig=AOvVaw1D1Kr_aE1KJ3qmmpAy9Y5d&ust=1525844106329466

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Nathan Solomon

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Celebrity Endorsement

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habiba

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https://www.youtube.com/watch?v=moNRC9mgmjg

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Rawaad Badami

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Nathan Solomon

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Minuk -

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https://www.youtube.com/watch?v=moNRC9mgmj

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Introducing this new Thailand/Korean beauty products called MORES Skincare from Julie.

// To Order // Instagram : @pasjel_julie
BB Pin : 7CE6F08A
Line : pasjel_julie
Email : julykittyy@gmail.com

The product is both Thai and Korean FDA approved. From what I get from researching online, MORES is under a company named Better Skin Thailand Co., Ltd. but is made in Korea. I don't know how to check the registration online for both numbers up there (I googled around and couldn't find the right sites), so if any of you know how, do let me know and I'll add it here. ^^
MORES White Booster

Love the pump dispenser! If you're using both products as a combo like I do, then this one is what you'll be using first.

↑ Ingredients ↑
How to use:

The texture of MORES White Booster is lotion-like. Very light, easily absorbed into skin. It has very subtle, pleasant, calming scent. It is not supposed to be a moisturizer, so don't expect rich, creamy moisturizing effect from it. ^^v
Now, since I never use this alone (I always use it with the Skin Firming Pack), let's move on to the latter before we get to #JessReviews:
MORES Skin Firming Pack

Gotta say that I found this one VERY interesting because of it's exaggerated ads lolol:

SUPER SILLY OR WHAT??? X"D

↑ Ingredients ↑
How to use:

More info from the brochure inside the box (click image for larger view):

MORES Skin Firming Pack has very interesting texture, it's -believe it or not- KONYAKU or JELLY-LIKE. Look as I scrambled it up there, it reshaped itself within second into the smooth, flat surface. The brochure said that it's how the Re-Shaping Memory Gel (RSMG) works. Theoretically, as it reshape itself, it lift up your face and tighten your pores (see image up there).
#JessReviews Texture Difference:

After using both MORES White Booster and MORES Skin Firming Pack every night for two weeks, here's my review:
Do they break you out? No, they don't. Super plus point for me.
Do they moisturize your skin? MORES White Booster: nope. MORES Skin Firming Pack: yes.
As the instruction says, you use the WB first, so it may act as the base serum or light lotion. Then you apply the SFP on top of it to lock in the moisture overnight and give you the nutrients both of them promise.
Does the White Booster brighten your skin? A bit, I guess. Not very significant to me.
Does the Skin Firming Pack lift up your skin and tighten your pores? For firming effect, I can't really tell but pores DO get smaller when I wake up but (no) thanks to Jakarta's hot and humid weather, they would open up again by noon. TᴗT

CONCLUSION For the whole two weeks, I admit I woke up happy every morning because of the bouncy, poreless skin I got from these products. If not because of the hot-n-humid weather in Jakarta, I think it'll stay that way. I do think that MORES White Booster and MORES Skin Firming Pack will work wonder for those with less problematic skin. Normal skin bearers would love this for nightly maintenance.

Okay then, thanks a lot for reading and see you guys on my next post! (ˆヮˆ)づ♡

Jessica Yamada
Instagram | Twitter | Facebook | Youtube | Google

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Introducing this new Thailand/Korean beauty products called MORES Skincare from Julie. // To Order // Instagram : @pasjel_julie BB Pin : 7CE6F08ALine : pasjel_julieEmail : julykittyy@gmail.com The product is both Thai and Korean FDA approved. From what I get from researching online, MORES is under a company named Better Skin Thailand Co., Ltd.

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(Also misuse of statistics

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Introducing this new Thailand/Korean beauty products called MORES Skincare from Julie.

// To Order // Instagram : @pasjel_julie
BB Pin : 7CE6F08A
Line : pasjel_julie
Email : julykittyy@gmail.com

The product is both Thai and Korean FDA approved. From what I get from researching online, MORES is under a company named Better Skin Thailand Co., Ltd. but is made in Korea. I don't know how to check the registration online for both numbers up there (I googled around and couldn't find the right sites), so if any of you know how, do let me know and I'll add it here. ^^
MORES White Booster

Love the pump dispenser! If you're using both products as a combo like I do, then this one is what you'll be using first.

↑ Ingredients ↑
How to use:

The texture of MORES White Booster is lotion-like. Very light, easily absorbed into skin. It has very subtle, pleasant, calming scent. It is not supposed to be a moisturizer, so don't expect rich, creamy moisturizing effect from it. ^^v
Now, since I never use this alone (I always use it with the Skin Firming Pack), let's move on to the latter before we get to #JessReviews:
MORES Skin Firming Pack

Gotta say that I found this one VERY interesting because of it's exaggerated ads lolol:

SUPER SILLY OR WHAT??? X"D

↑ Ingredients ↑
How to use:

More info from the brochure inside the box (click image for larger view):

MORES Skin Firming Pack has very interesting texture, it's -believe it or not- KONYAKU or JELLY-LIKE. Look as I scrambled it up there, it reshaped itself within second into the smooth, flat surface. The brochure said that it's how the Re-Shaping Memory Gel (RSMG) works. Theoretically, as it reshape itself, it lift up your face and tighten your pores (see image up there).
#JessReviews Texture Difference:

After using both MORES White Booster and MORES Skin Firming Pack every night for two weeks, here's my review:
Do they break you out? No, they don't. Super plus point for me.
Do they moisturize your skin? MORES White Booster: nope. MORES Skin Firming Pack: yes.
As the instruction says, you use the WB first, so it may act as the base serum or light lotion. Then you apply the SFP on top of it to lock in the moisture overnight and give you the nutrients both of them promise.
Does the White Booster brighten your skin? A bit, I guess. Not very significant to me.
Does the Skin Firming Pack lift up your skin and tighten your pores? For firming effect, I can't really tell but pores DO get smaller when I wake up but (no) thanks to Jakarta's hot and humid weather, they would open up again by noon. TᴗT

CONCLUSION For the whole two weeks, I admit I woke up happy every morning because of the bouncy, poreless skin I got from these products. If not because of the hot-n-humid weather in Jakarta, I think it'll stay that way. I do think that MORES White Booster and MORES Skin Firming Pack will work wonder for those with less problematic skin. Normal skin bearers would love this for nightly maintenance.

Okay then, thanks a lot for reading and see you guys on my next post! (ˆヮˆ)づ♡

Jessica Yamada
Instagram | Twitter | Facebook | Youtube | Google

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Introducing this new Thailand/Korean beauty products called MORES Skincare from Julie. // To Order // Instagram : @pasjel_julie BB Pin : 7CE6F08ALine : pasjel_julieEmail : julykittyy@gmail.com The product is both Thai and Korean FDA approved. From what I get from researching online, MORES is under a company named Better Skin Thailand Co., Ltd.

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#1 Exaggeration

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Assertion

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this picture is an example of Celebrity Endorsement

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Events Occurring During the Vietnam War in the U.S. and Abroad timeline.

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Events Occurring During the Vietnam War in the U.S. and Abroad, a timeline made with Timetoast's free interactive timeline making software.

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Rawaad Badami

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habiba

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- Ishaq

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Uses exaggerated statements to convince buyers.

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buy 388 homemart - new strong waterproof flex tape black 8 rubberized seal stop leaks tape (big) malaysia

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buy 388 homemart - new strong waterproof flex tape black 8 rubberized seal stop leaks tape (big) malaysia

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Buy 388 HomeMart - New Strong WaterProof Flex Tape Black 8 Rubberized Seal Stop Leaks Tape (BIG) Malaysia

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Shop address provided and distribution 388 HomeMart - New Strong WaterProof Flex Tape Black 8 Rubberized Seal Stop Leaks Tape (BIG) take place cheap online, purchase 388 HomeMart - New Strong WaterProof Flex Tape Black 8 Rubberized Seal Stop Leaks Tape (BIG) high quality brand stuff fast delivery

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https://www.youtube.com/watch?v=afvpc4qqGdI
^ Samsung bashes apple here, the first example would be at 0:13 when the storage was done, therefore, foreshadowing that samsung storage is much better.
DEVICE: NAME CALLING
^ Another example throughout this video would be in 0:22 when they were showing the evolution of apple in comparison to apple, the guy asks the woman for her number and she writes the number using a pen which is much more appealing.
https://www.google.ae/search?safe=strict&biw=1366&bih=671&tbm=isch&sa=1&ei=3TfxWvLJHoSfU7LIq8gP&q=oral+b+toothbrush+ad&oq=oral+b+toothbrush+ad&gs_l=img.3..0l4j0i8i30k1l2j0i24k1l4.3128.3697.0.3933.3.3.0.0.0.0.193.522.0j3.3.0....0...1c.1.64.img..0.3.522...0i67k1.0.AGIIpudUP1s#imgrc=xlbeGs7hpF1z8M:
^ This oral B poster uses a strong word which was in bold. Thus, revealig how "superior" it is.
DEVICE: STRONG ADJECTIVE

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Drake drinks sprite because he is cool so you will think your cool like drake but you are not

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Drake's Sprite "Spark" Commercial - Hip Hop Endorsement

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https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwj6wpzdsfXaAhXEshQKHdklDNIQjRx6BAgBEAU&url=https%3A%2F%2Fwww.quora.com%2FWhat-are-the-misuses-of-statistics-that-you-came-across&psig=AOvVaw0emKZLfoKA-ZMg3umNVHUc&ust=1525843926704487

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Samhita

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Nathan Solomon

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Ahmad Ramahi

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Ahmad Ramahi

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Website Design Blog | Graphics Blog | Design Tips

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Celebrity endorsement is a popular marketing technique that is used by many companies to promote a product or service.

A celebrity endorsement should represent the brand image and be a good fit for the brand. It is helpful for celebrities and the companies they endorse to share the same values, as this will help build trust between consumer and brand by showing transparency. Not every celebrity will fit with every brand (you aren't going to see Dame Maggie Smith on a forever 21 ad anytime soon...although I'd actually kind of love that.)

Advantages of Celebrity Endorsement

Can Build Brand Equity

Celebrity endorsement can make it easier for a brand taps into new markets. If the celebrity endorsing a brand is well-known then people - especially diehard fans - are more likely to pay attention. Celebrities also have a huge influence over people and simply seeing their favourite celebrity with a product is enough to make them try it!

People Believe They Are Getting a High-Quality Product

This is down to the basic perception about celebrities which manifests itself onto the brand or product they are endorsing. When people see a well-respected celebrity endorsing a product the general consensus is "oh well if they're promoting it then it must be good!"

This is because with their incredibly busy schedules if they have taken time out to endorse a product then it must be worth it. As well as this, celebrities are perceived as being able to buy whatever they want, as for many of the money is not even a worry to them. Even though the celebrity has most likely not bought the product/service they are endorsing, the way the public perceives it is often different to the reality.

Can Build Brand Trust

People can get emotionally invested in the lives of their idols. With the use of social media, nowadays, it's easier than ever before for celebrities to build up a strong bond and trust with fans. When a celebrity endorses a product this trust can be transferred onto a brand, and fans may start to trust the brand. All of this can lead to your brands' value and reputation improving overnight.

Celebrity endorsement also helps personify a brand, this is to do with being able to put a face to a brand name or product, which can make it more relatable and more appealing to invest in and buy.

Can Make an Advert Stand Out

Celebrity endorsement may help advertisements stand out from others - especially if it's a big name who is promoting it. Many adverts get lost in the "clutter" of modern day marketing, and this can make it difficult for a company to fully reap the benefits of marketing.

Celebrity endorsement doesn't only help your advert stand it, it also helps people to remember the advertising campaign more easily.

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Brand Impact of Celebrity Endorsement | The Advantages - Website Design Blog | Graphics Blog | Design Tips

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Celebrity endorsement is a popular marketing technique that is used by many companies to promote a product or service. A celebrity endorsement should represent the brand image and be a good fit for the brand. It is helpful for celebrities Read More

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Loaded words

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Celebrity Endorsment

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1- https://www.youtube.com/watch?v=hAQajqccHIY - exaggeration, assertion, senses, card stacking, use of appealing descriptive language

2- use of appealing descriptive language

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snob appeal

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As part of the TED talks filmed in June 2013, the greatest pickpocket in the World Apollo Robbins stated a great quote regarding misdirection: "When we think about misdirection, we think of something of looking off to the side when it's often about the things that are in front of us, they are the hardest...

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this is celebrity endorsement because this celebrity Mr.T is making an advertisement for Snickers

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I don't always drink beer, but when I do, I prefer Bud Light

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I don't always drink beer, but when I do, I prefer Bud Light. Another original poster design created with the Keep Calm-o-matic. Buy this design or create your own original Keep Calm design now.

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Transfer

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Exaggeration