# data[].attributes.headline
1992- Carley and David meet/attend college (Land) (Entrepreneur)

# data[].attributes.subject
1992- Carley and David meet/attend college (Land) (Entrepreneur)

# data[].attributes.body
Carley and  David Liu met in film school at New York University in the early 90’s. Carley was a freshman, David was a senior, and they only knew each other in passing during their overlapping time at NYU. It wasn’t until years later when they met again at a reunion and hit it off and started dating. They both invested in themselves by attending college.

# data[].attributes.headline
1996- The Knot is Founded (Entrepreneur)

# data[].attributes.subject
1996- The Knot is Founded (Entrepreneur)

# data[].attributes.body
In 1996, Carley Roney and David Liu co-founded “The Knot”, just 3 years after being married. The Knot is a company that provides content, tools, products and services for couples who are planning weddings, and has since expanded to couples interested in starting a family, or buying a house. The idea was sparked after their wedding, which was an absolute nightmare and took place on a rooftop in July, on the hottest day in 10 years. They wanted no other bride to go thru the same thing she did on that day.

# data[].attributes.headline
1996- They attend venues and conventions to sell their idea (Land)

# data[].attributes.subject
1996- They attend venues and conventions to sell their idea (Land)

# data[].attributes.body
Throughout the year, they mentioned that they attended venues around the country to both gain knowledge to improve the quality of their business and sell it to other businesses and investors. Nobody seemed interested until the following years, when they gained their first investment deal. They started by setting up small booths with giveaway products to get the word out and by the end of the year they attended an entrepreneur convention where they got on stage and shared their experience and listened to hundreds of others.

# data[].attributes.headline
1997- The first employees are hired (Labor)

# data[].attributes.subject
1997- The first employees are hired (Labor)

# data[].attributes.body
In early 1997, Carley and David hired their first employees and friends, a couple they knew from college. They were with the company ‘The Knot’ for about a year before leaving for another opportunity. Later in 1997 the company continued to grow in side and saw its true opportunities.

# data[].attributes.body
Carley and her team went on to pitch and secure an investment from AOL. The Knot quickly caught on and eventually became the top online wedding destination without ever spending “a dime” on marketing.

# data[].attributes.body
In 1999, the company expanded vertically up the family value chain from the wedding industry and launched two other businesses for pregnant women and parents of newborns. Now her parent company is a market leader in all three categories. Today, the parent company is valued at $300-$500 million.

# data[].attributes.headline
2000- Taking the company public (Capital)

# data[].attributes.subject
2000- Taking the company public (Capital)

# data[].attributes.body
With Carley’s great idea and story, she turned her site into the number one wedding site in its segment. In 2000, She successfully took her company public. Prior to this released their IPO and raised $35 million. Today, The Knot is still publicly traded and can be bought and sold on NYSE.