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advertisement to influence people to buy coke

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Factors that in part determine people's general behavior, thus influencing their behavior as consumers.

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his wifi went off so he couldn't continue searching for the product he wanted.

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Influences that result from circumstances, time, and location that affect the consumer buying decision process.

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An unplanned buying behavior resulting from a powerful urge to buy something immediately.

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A consumer problem-solving process employed when purchasing unfamiliar, expensive, or infrequently bought products.

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A consumer problem-solving process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category.

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A consumer problem-solving process used when buying frequently purchased, low-cost items that require very little search-and-decision effort.

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An individual's degree of interest in a product and the importance of the product for that person.

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A buyer's doubts shortly after a purchase about whether the decision was the right one.

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Objective and subjective product characteristics that are important to a buyer.

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A group of brands within a product category that a buyer views as alternatives for possible purchase.

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An information search in which buyers seek information from sources other than their memories.

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An information search in which buyers search their memories for information about products that might solve their problem.

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A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.

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The decision processes and purchasing activities of people who purchase products for personal or household use and not for business purposes.

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The decision processes and actions of people involved in buying and using products