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Advertising can actually be traced all the way back to very many ancient civilizations

Some of the oldest known advertisements were found in Pompeii dating as far back as 79 CE.

Pompeii’s streets were littered with signs of advertisements for wine, gladiatorial games, brothels, and taverns.

Similar ancient advertisements in the form of paintings on walls or wooden signs have been found in Egypt, Babylon, and Greece.

Sources:
"Revolutions in Communication" Media History Ch. 6 Advertising and PR Part 2 Early Advertising

"Public Relations Through the Ages: A Timeline of Social Movements, Technology Milestones and the Rise of the Profession." PRMuseum.Org

Emily Donovan

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Ancient Forms of Advertisement 1060 and 1460's

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Ancient Forms of Advertisement 1060 and 1460's

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The next more modernized form of advertisement is was a form called the town crier, popularized around 1060.

Also known as a bellman, he would go around ringing a bell and shouting. Once he had everyone's attention he would make an official proclamation.

A variation on this was the “sandwich man,” a man who has two pieces of board on his back and front with different advertisements.

The first printed text advertisement in English

Distributed and made by William Caxton to promote a newly printed book in the 1470’s.

Sources:
"Revolutions in Communication" Media History Ch. 6 Advertising and PR Part 2 Early Advertising

Emily Donovan

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-The first newspaper ad is believed to have been a notice about a stolen horse in The Weekly News in London.

Source:
Revolutions in Communications (219)
Lia Piazza

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Charles II Banned Outdoor Advertisements 1660s

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Charles II Banned Outdoor Advertisements 1660s

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-Charles II banned billboards, posters, and other advertisements in London.
-With billboards, posters, newspapers, and other advertising, London became so cluttered that Charles II proclaimed, in the 1660s “No signs shall be hung across the streets shutting out the air and the light of the heavens”

Source:
Revolutions in Communications (220)
Lia Piazza

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Newspapers intended as periodical news were born in 1600's France 1. In England, the first periodical was published in Rome in 1620 under the governmental suppression of the Star Chamber, who got dissolved in 1641 ². Regulation got reinforced in 1662, but loopholes allowed journalists to emerge. As a way to support costs and increase profits, newspaper AD content increased from 24% to 75% ³, which prompted the creation of AD agencies 4.

1. Newspapers: 400 Years Young!, World Association of Newspapers

2. A New History of London: Including Westminster and Southwark, 1773, pp 154-74

3. The Age of Reason and Change 2022, 18th Century History, Advertising in the 1700s,

4. Revolutions in Communications, Ch 6 Advertising & PR, 233, The Advent of Advertising Agencies

Răzvan Valentin Moldovan

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Advertising Agency, George Reynell, England 1812

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Advertising Agency, George Reynell, England 1812

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- The first influential advertising agency in London was founded by George Reynell in 1812 called Reynell & Sons

- Established to litigate legal advertising for lawyers and their clients.

Source
Revolutions in Communication Media History Ch. 6 Advertising and PR page 224

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Phineas Taylor Barnum; The Master of Ballyhoo 1840s

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Phineas Taylor Barnum; The Master of Ballyhoo 1840s

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-Phineas Taylor (P.T.) Barnum launched the New American Museum, where he would put together a circus of unbelievable hoaxes were people all across the city came to see;  Feejee Mermaid which was a "mermaid" with the torso of and head of a monkey with the tail of a fish attached to it.

- His philosophy behind his actions was "There’s a sucker born every minute."

- Advertised his shows with colorful flags and banners across the city whether it was posted on a wall or hung to a horse; He would pull publicity stunts, media tours of his hoaxes, and he was the original communicator of press agents to promote his circus.

- P. T. Barnum introduced the idea of ballyhoo extravagant methods to the world of advertising and public relations.

Source:
1. Revolutions In Communication Media History: Media from the Gutenberg and Digital Age by Bill Kovarik - Chapter 6, Advertising, Public Relations, and the Crafted Image , page 315

2. https://bigcom.com/2017/01/pt-barnum-marketing-and-public-relations/

Tuba Karacay

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Parker and Lee: First Public Relations Firm 1904

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Parker and Lee: First Public Relations Firm 1904

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- Founded by Ivy Ledbetter Lee and George Parker.

- One of the nation's first Public Relations firm; changed the way society's voice was heard to big business.

- Benefited big businesses by showcasing two sides of every story to the public.

- Emphasized "Accuracy, Authenticity, and Interest."

- As successful as the firm was, it only lasted for 4 years.

Source: https://www.newworldencyclopedia.org/entry/Ivy_Lee

Tuba Karacay

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In 1914, the Rockefeller family hired Ivy Lee to reform their image. A deadly coal strike had put the family under intense public scrutiny, and Lee organized an in-depth campaign to secure positive goodwill.

Source:
https://www.prnewsonline.com/ivy-lee-crisis-history/

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WWII: USA Wartime Campaigns from 1942-1945

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WWII: USA Wartime Campaigns from 1942-1945

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-The War Advertising Council was created in 1942 to help prepare voluntary ad campaigns for wartime efforts during WWII.

-Advertisements including "Women in War Jobs," or the "Loose Lips Sink Ships" campaigns were created and ran from 1942-1945.

-After 1945, President Truman urges what is now the Ad Council to contribute to peacetime efforts.

-Today, the Ad Council produces, distributes, and promotes public service announcements and campaigns.

Source: adcouncil.org
Source: Revolutions in Communications Media History Ch. 6 Advertising and PR page 237

Bailey Horton

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Advertising Standards Authority England 1962 

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Advertising Standards Authority England 1962 

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-In 1962, the UK establishes the Advertising Standards Authority regulatory organization to regulate advertising in media.

-It is a non-statutory organization, so it cannot enforce legislation but reinforces advertising ethics.

- “Ads cannot be misleading or cause physical, mental, moral, or social harm to persons under the age of 18”

Source:
https://www.asa.org.uk/about-asa-and-cap/our-history.html#:~:text=In%201962%2C%20CAP%20established%20the,system%20in%20the%20public%20interest.

Revolutions in Communication Media History Ch. 6 Advertising and PR

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- After Congress first permitted commercial use of the Internet, advertising changed as we knew it. In 2014 Internet ads were a $23 billion dollar industry.

-As a society, the internet changed our entire way of life. We are now exposed to millions of ads each day on our iPhones, and we barely even notice it. Internet ads created a new wave of economic and societal opportunities for advancement in the advertisement and PR industry.

Source: Revolutions in Communications Media History Ch.6 Advertising and PR page 246

Bailey Horton