# data[].attributes.headline
A seemingly endless stream of content—articles, photos, Instagram Reels, TikToks—floods our phones every day.

# data[].attributes.subject
A seemingly endless stream of content—articles, photos, Instagram Reels, TikToks—floods our phones every day.

# data[].attributes.headline
When your grandparents and even your parents were kids, people relied on newspapers, TV shows, magazines, or a word o mouth to hear about things. 

# data[].attributes.subject
When your grandparents and even your parents were kids, people relied on newspapers, TV shows, magazines, or a word o mouth to hear about things. 

# data[].attributes.headline
All of them have been viewed millions of times-- some of them, hundreds of millions.

# data[].attributes.subject
All of them have been viewed millions of times-- some of them, hundreds of millions.

# data[].attributes.headline
On Youtube alone, more than 500 hours of content is uploaded evvery minute. 

# data[].attributes.subject
On Youtube alone, more than 500 hours of content is uploaded evvery minute. 

# data[].attributes.headline
It analyzes what kind of videos you've liked, commented on, or watched.

# data[].attributes.subject
It analyzes what kind of videos you've liked, commented on, or watched.

# data[].attributes.headline
Not exactly. But, as it turns out, certain things are more likely to go viral than others.

# data[].attributes.subject
Not exactly. But, as it turns out, certain things are more likely to go viral than others.

# data[].attributes.headline
So if you've ever created a video or meme that hasn't racked up a lot of likes or shares, it doesn't mean it wasn't special. 

# data[].attributes.subject
So if you've ever created a video or meme that hasn't racked up a lot of likes or shares, it doesn't mean it wasn't special. 

# data[].attributes.headline
For  example, the "For you" page on TikTok is run by an algorithm.

# data[].attributes.subject
For  example, the "For you" page on TikTok is run by an algorithm.

# data[].attributes.headline
Social media started out as a space for people to connect with each other, to be creative, to have fun. 

# data[].attributes.subject
Social media started out as a space for people to connect with each other, to be creative, to have fun. 

# data[].attributes.headline
In other words, perhaps in the end what really matters isn’t going viral at all.

# data[].attributes.subject
In other words, perhaps in the end what really matters isn’t going viral at all.

# data[].attributes.headline
In this way, algorithms essentially control what we all see on social media.

# data[].attributes.subject
In this way, algorithms essentially control what we all see on social media.

# data[].attributes.headline
For example, the “For You” page on TikTok is run by an algorithm.

# data[].attributes.subject
For example, the “For You” page on TikTok is run by an algorithm.

# data[].attributes.headline
This explains why viral videos often make us laugh, smile, or gush with love.

# data[].attributes.subject
This explains why viral videos often make us laugh, smile, or gush with love.

# data[].attributes.headline
It analyzes what kinds of videos you've liked, commented on, or wached.

# data[].attributes.subject
It analyzes what kinds of videos you've liked, commented on, or wached.

# data[].attributes.headline
When something "goes viral," it spreads to an enormous number of people online at lightning speed. 

# data[].attributes.subject
When something "goes viral," it spreads to an enormous number of people online at lightning speed. 

# data[].attributes.headline
If you often interact with cat videos, the algorithm is going to fill your “For You” page with cat videos.

# data[].attributes.subject
If you often interact with cat videos, the algorithm is going to fill your “For You” page with cat videos.