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This is a presentation displaying all of the pictures I took when I conducted a comp shop for different activewear brands as another form of primary research.

The brands included are:
- Girlfriend Collective
- Adanola
- Lululemon
- Sweaty Betty
- Nike
- Adidas

I took pictures of various different items at each store such as, sports bras, leggings, shorts, vests, water bottles, yoga mats etc. Anything that I thought I would like to include in my activewear range for Djerf Avenue. This comp shop allowed me to gain an insight into what competitors currently offer on the market in terms of products, price points and colours used commonly in activewear collections.

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Djerf Avenue was created in 2019. Djerf Avenue is a Swedish,  non-seasonal, ready-to-wear brand. It’s created for you. Born out of love for vintage and the perfect basics Djerf Avenue is made to embody the confident, chic, and laid-back person on the go. Each piece is created with love, from design to production. They want to deliver pieces that feel timeless and that will last.

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Executives in the global fashion industry are cautiously optimistic about the year ahead, though new and ongoing disruptions are beginning to erode that mood in some quarters. While some global markets are starting to recover after 18 to 20 months of pandemic-related turbulence, propelled by surging e-commerce adoption and domestic spending, challenges relating to supply chain bottlenecks and uneven consumer demand continue to hang over the fashion industry, undermining growth prospects.

In particular in this report, I focused on the section exploring the shift to more closed-loop systems is underway, driven in part by regulatory efforts to support a circular economy, which aim to relieve some of the pain points relating to waste collection and sorting. The EU’s Circular Economy Action Plan, scheduled for adoption in the third quarter of 2021, incorporates an objective to ensure circular economy principles are applied to textile manufacturing, products, consumption and waste management.

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The rise of rental has been one of the defining features of fashion retail over the past couple of years, driven by growing awareness of the impact overproduction of fashion is having on the planet. But as more high street brands and retailers experiment with the model, and rental platforms seek to scale up, the question remains as to whether it makes commercial – as well as environmental – sense.

The luxury market has embraced rental: high-end department stores Harvey Nichols, Selfridges and Harrods have partnered with start-ups such as Hurr and MyWardrobe HQ to launch rental services in store and online, as retailers seek new sales channels that appeal to Generation Z and to climate-conscious customers.

"The overall profitability of these rental models is still unclear"
- Pippa Stephens, fashion analyst at GlobalData

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The rapid growth of rental may be positive news for the climate, but the model has yet to prove its financial sustainability.

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WGSN’s colour forecasts provide a guide to choosing the most relevant, impactful and sustainable colours for S/S 23. For womenswear, natural and nostalgic tones will continue to hold sway, and so will upbeat, celebratory brights.

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Gen Z TikTok brands are changing how we shop

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Gen Z TikTok brands are changing how we shop

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At 19, Swedish influencer Matilda Djerf launched fashion brand Djerf Avenue inspired by her own Scandinavian style. Rather than cut corners, she decided to produce all Djerf Avenue garments ethically in Lisbon in factories with good working conditions.

Three years in, Djerf Avenue has become a global fashion label, reporting $8 million in sales in 2021 and employing 18 people. The brand, which Djerf owns with her partner Rasmus Johansson, has a combined following of nearly 400,000 followers across Instagram and TikTok. (Djerf herself has almost 3 million followers across the platforms). But with the added cost of more sustainable production, Djerf Avenue is somewhat pricier than many influencer labels — for example a blazer retails for $199.

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Gen Z TikTok brands are changing how we shop

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They were born out of social media and have legions of loyal fans. Vogue Business unpacks how Djerf Avenue and Stitch, two TikTok-driven brands, are thriving without huge teams and wholesalers.

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Buyers’ Briefing: Women’s Details S/S 23

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Buyers’ Briefing: Women’s Details S/S 23

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From this Buyers' Briefing S/S23 I have taken the preppy branding trend into my range as this was labelled as a trend to protect. Details part of the #NewPrep trend are:
- statement lettering in monochrome black, white or primary brights
- experiment with placement that is either unexpected or off-kilter
- numbers & letters are traditional for classic preppy logos
- however this could be an opportunity to update house branding, or think local by representing familiar city that resonates with your brand.

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Full spectrum displays the fun in activewear - maximalist patterns, digitally saturated colours and expressive slogans.
Action Points:
1. Be bold with print and colour
2. Use wellness-enhancing materials
3. Amp-up individuality
4. Bring tech and nature together

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Colours on Girlfriend Collective's Website : via EDITED (02/06/22)

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Colours on Girlfriend Collective's Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Girlfriend Collective's products that are live on the website (02/06/22). This is a colour wheel showing exactly what colours are currently on the website out of all the 1,203 products.

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Price Architecture on Girlfriend Collective's Website : via EDITED (02/06/22)

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Price Architecture on Girlfriend Collective's Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Girlfriend Collective's products that are live on their website (02/06/22). This is a chart displaying the price architecture combining all the 1,203 products that are currently on the website. The average price on Girlfriend Collective currently is £41.90. The lowest price is £4.80 and the highest price is £166.61.
(all data is dated 02/06/22)

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Colours on Pangaia Website : via EDITED (02/06/22)

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Colours on Pangaia Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Pangaia's products that are live on the website (02/06/22). This is a colour wheel showing exactly what colours are currently on the website out of all the 1,306 products.

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Patterns on Girlfriend Collective's Website : via EDITED (02/06/22)

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Patterns on Girlfriend Collective's Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Girlfriend Collective's products that are live on their website (02/06/22). This is a chart displaying the patterns that are on certain products out of the 1,203 products on the site. 4 products have a striped pattern and 1 product has an animal pattern. No other patterns are currently on any products on Girlfriend Collective's website.

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Price Architecture on Pangaia's Website : via EDITED (02/06/22)

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Price Architecture on Pangaia's Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Pangaia's products that are live on their website (02/06/22). This is a chart displaying the price architecture combining all the 1,306 products that are currently on the website. The average price on Pangaia currently is £101.56. The lowest price is £12 and the highest price is £685. (all data is dated 02/06/22)

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Buyers' Briefing: Women’s Key Items S/S 23

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Buyers' Briefing: Women’s Key Items S/S 23

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From this Buyers' Briefing S/S23 I have taken the Fashion Tank as the tank top is at the core of some of the biggest fashion statements this season and I believe that a tank top is an essential for an activewear range.
Key Silhouettes:
- racer-front
- halterneck
- athletic vest styles

Key Selling Point:
- tap into all-day active and design items that can flex across performance and fashion.

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Sustainable Fashion: Responsible consumption, Design, Fabrics & Materials (BOOK)

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Sustainable Fashion: Responsible consumption, Design, Fabrics & Materials (BOOK)

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I used this book to help expand my knowledge of fibres - in particular Viscose, Modal and Tencel.

Cellulose-based fibres, and viscose among them are the third most used after polyester and cotton in the fibre market. Being the most used fibres, it is expected their demand will increase, with estimates that the consumption of garments made with them will grow by 8.5%, by 2030 and viscose alone will increase by 5% per annum until 2023. This information regarding the future of textiles suggests an absolute need for production companies to put an emphasis on reviewing current business models and consumption patterns in order to move towards more sustainable practices. While these fibres themselves are not toxic or polluting the conventional production methods can have negative effects on the environment, workers and communities surrounding the production - especially in the case of viscose and modal.

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The best ethical and eco-friendly activewear brands

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The best ethical and eco-friendly activewear brands

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This edit of of eco-conscious activewear brands helped me find competitors for the new range I am creating for Djerf Avenue - as they are a very eco-conscious brand themselves and if i was to create an activewear range that is true to their ethos it has to be as ethical as possible.

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We've rounded up an edit of eco-conscious gym wear pieces from sustainable and ethical brands that will look and feel great to work out in, at home or in the gym.

Sadly, the majority of all synthetic activewear is made from plastic, and as all the squat-lovers out there will know, the pressure we put on our kit makes replacing our leggings and sports bras an inevitability. So what's the solution to this sustainable dressing dilemma? Enter the fashion-led activewear brands who are as environmentally conscious and performance driven as they are stylish.

When it comes to sustainable shopping, materials and how they're made are key. Consider Tencel - the ultra-luxe fabric that you'd never guess is produced from wood pulp. Smoother than cotton and (whisper it) softer than silk, once you've worked out in a Tencel vest, you'll love it for how incredible it feels against the skin as well as the fact that it has a significantly lower environmental impact than the cotton alternatives.

Maybe the first step of shopping ethically is admitting that you will, most likely, not end up keeping that must-have thing forever. So when you're buying new workout kit it's vital to consider all parts of your new piece's lifecycle. ecoYoga's yoga mats are made from 100% natural rubber, making them a completely biodegradable alternative to entirely synthetic alternatives.

Patagonia

With an early focus on sustainability, Patagonia was an environmental revolutionary when it launched in 1973. Now, the outdoor clothing brand has become a wardrobe staple among east London's cool kids. The brand commits 10% of all its profits to environmental groups. This slogan T-shirt is not only made from 50-100% recycled materials, it also provides 50+ UPF sun protection.
Shop Capiline cool daily graphic shirt at Patagonia, £40

Outdoor Voices

Activewear: the best sustainable and ethical brands to add to your gym wardrobe

OV isn't just about aesthetic colour palettes and dreamy workout sets - they have a serious commitment to ethical production and sustainability. They state their mission as operating their business through "a lens of circularity and longevity to minimise environmental impact."
Shop the Circuit Bra at Outdoor Voices, $68

Threads 4 Thought

Activewear: the best sustainable and ethical activewear

Images courtesy of Davy J & brands

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The best ethical and eco-friendly activewear brands

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We've rounded up an edit of eco-conscious gym wear pieces from sustainable and ethical brands that will look and feel great to work out in, at home or in the gym. Sadly, the majority of all synthetic activewear is made from plastic, and as all the squat-lovers out there will know, the pressure we put on our kit makes replacing our leggings and sports bras an inevitability.

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A UK recession seems certain – the question is how deep will it be

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A UK recession seems certain – the question is how deep will it be

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There is a word for what is about to hit the UK economy and it is stagflation. The combination of two problems – stagnation and inflation – should send ripples of unease for the general public and the Treasury.

Once countries are locked into a period of low growth and high inflation, experience suggests that the exit is usually painful. And maybe it won’t even be weak growth that is the problem ahead, but a full-blown recession for the UK.

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There is a word for what is about to hit the UK economy and it is stagflation.

The combination of two dreaded terms in the economic lexicon - stagnation and inflation - should send ripples of apprehension and unease through the corridors of the Treasury's Horse Guards Road offices and the Bank of England's home on Threadneedle Street.

Once countries are locked into a period of low growth and high inflation, experience suggests that the exit is usually painful. And maybe it won't even be weak growth that is the problem ahead, but a full-blown recession.

Earlier this week, the National Institute of Economic and Social Research (NIESR) became one of the first forecasters to predict a recession in the second half of this year, though its modelling showed it would be a modest affair such that the term stagnation was still appropriate.

After the official growth figures for the first quarter came in on Thursday below expectations at 0.8%, when the average forecast by City economists was 1%, the talk is no longer about whether there will be a recession, but how deep it will be.

The monthly figure for March GDP growth was negative, at -0.1%, indicating that economic activity had slumped since January's 1% increase and a recession could be on its way at an even faster pace. Never mind waiting for the autumn, the periods covering the spring and summer could be negative.

"Suddenly, our forecasts that GDP will be flat in both the second quarter and the third quarter seem pretty optimistic," said Paul Dales, the chief UK economist at the consultancy Capital Economics. "A contraction in GDP or a recession now feels a bit more likely."

It feels as if the strength of the economy has drained away since February at an alarming pace. And the situation would have been much worse were it not for the 1.7% month-on-month rebound in construction output after the drag faded from Storm Eunice in February.

Kristin Forbes, the former Bank of England policymaker, told MPs on the Treasury select committee on Wednesday that the UK found itself in a bad place at the moment.

If a country has higher energy prices, a falling exchange rate, trade restrictions that push up goods prices, expectations among businesses and consumers of much higher inflation in a year's time and a tight labour market - forcing wages higher, though not as high as inflation - the outlook is especially tough. Add into the mix a decade of modest inflation going into the pandemic, which most other countries have not had, pointing to a lack of underlying inflation in their economies, and you have an even worse situation.

"The UK is the only country to tick every box," Forbes said.

Making matters worse, business investment remains 9.1% below its pre-pandemic level, despite a huge tax incentive to buy new equipment, and the trade deficit has widened again.

Can Rishi Sunak wait and watch all this play out in front of him? It seems hard to believe that Tory MPs will tolerate the hardship caused to their constituents after a local election result that pointed to even harsher defeats ahead.

Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk

Citizens Advice said on Thursday it is breaking records every month, and not in a good way. It has seen more desperate people unable to top-up their prepayment meter so far this year than in the whole of 2021. Demand for food bank vouchers has rocketed and struggling families cannot afford many of the basic necessities of life.

The chancellor is shy of increasing welfare payments to the bottom third of people who are the worst affected. It's an ideological blind spot that by the end of the year could cost him his job.

As Torsten Bell, the head of the Resolution Foundation said: "This year is a disaster for poorer households and you do not get through that with no answer for them."

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A UK recession seems certain - the question is how deep will it be

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There is a word for what is about to hit the UK economy and it is stagflation. The combination of two dreaded terms in the economic lexicon - stagnation and inflation - should send ripples of apprehension and unease through the corridors of the Treasury's Horse Guards Road offices and the Bank of England's home on Threadneedle Street.

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Djerf Avenue: The Core Activewear Collection 

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Djerf Avenue: The Core Activewear Collection 

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Djerf Avenue Activewear by Aliyah Rose -compressed

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Charities say the increase will see more of the poorest families turn to food banks as households struggle with the brunt of the cost of living crisis, which has driven up energy bills, rent prices and food costs.

Between 1 April 2021 and 31 March 2022, food banks in the charity’s UK network distributed over 2.1 million emergency food parcels to people in crisis – a year-on-year increase of 14 per cent.

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Labour has warned of a "cost of living tsunami" as families face price rises of up to 50 per cent on everyday grocery items.

Figures from the Office for National Statistics (ONS) show that the cheapest pasta rose by 50 per cent in the 12 months to April, while the average price of bread, minced beef, rice and crisps increased by more than 15 per cent.

Charities say the increase will see more of the poorest families turn to food banks as households struggle with the brunt of the cost of living crisis, which has driven up energy bills, rent prices and food costs.

It comes after The Independent revealed how tens of thousands of Britain's poorest families stand to miss out on help measures introduced by the chancellor Rishi Sunak thanks to the benefits cap.

Jonathan Ashworth, shadow secretary of state for work and pensions, said: "Prices are soaring while struggling families are cutting back or even turning to food banks.

"Tory MPs last month cut universal credit in real terms after slashing it by £20 a week last year. This is a cost of living tsunami caused by years of Tory economic mismanagement."

Sabine Goodwin, coordinator of the Independent Food Aid Network (IFAN), said: "Increasing staple food prices combined with rising costs in energy are inevitably going to put yet more pressure on low-income households and in turn increase the need for food banks

"The chancellor's cash-first interventions are very welcome but they don't go far enough given the scale of the UK's long-standing poverty crisis."

IFAN said 93 per cent of its food banks have reported an increase or significant increase in the need for their services since the start of 2022.

As part of the ONS research, statisticians chose 30 low-cost groceries that are regularly purchased by households and tracked their prices from April 2021 to April 2022. During this period, average prices jumped by 6 to 7 per cent, running close to the inflation of overall food and alcohol prices.

"For months we've heard that families on the lowest incomes have had to make tough choices when doing their weekly food shop, putting items back on the shelves and at the till when hit with rising prices," said Alice Fuller, head of child poverty at Save the Children UK.

"This new ONS analysis of 30 everyday grocery items confirms their experiences and shows the cost of living crisis has already had an impact on people's finances and the way they eat ... The price of a basket of shopping is adding to people's woes."

Some everyday items tracked in the ONS analysis showed a drop in prices, including cheese, pizza, chips, sausages and apples. The cost of potatoes saw the most notable decrease, at 14 per cent.

However, the research, which the ONS said was "highly experimental", does not take into account the costs associated with buying a product.

While potato prices have dropped significantly, many struggling households avoid them because they take longer to boil than alternatives and therefore use more gas or electricity. In March, the boss of Iceland said that some food bank users were turning down potatoes and other root vegetables because they could not afford to boil them.

At the same time that staple grocery items have increased, food bank usage has also risen, according to the Trussell Trust.

Between 1 April 2021 and 31 March 2022, food banks in the charity's UK network distributed over 2.1 million emergency food parcels to people in crisis - a year-on-year increase of 14 per cent.

Elizabeth Maytom, a project manager for Norwood-Brixton Food Bank, in south London, said local demand had particularly intensified in recent weeks, describing it as "unprecedented".

"We don't have enough stock," she said. "Even basics like pasta and baked beans, we're asking the general public for, which we never used to do. We're seeing lots of people needing help for the first time."

IFAN said more than 80 per cent of its 194 food banks reported that they have struggled with food supply issues over the last four months.

Kathy Bland, an IFAN member of Leominster Food Bank, in Herefordshire, said their organisation gave out 179 food parcels in April 2022, compared to 86 in April 2021.

"We can't replace the welfare system, and neither should we," she said. "Providing long-term support for people unable to afford food isn't sustainable."

Separate data from The Food Foundation recently showed a 57 per cent increase in the proportion of households cutting back on food or missing meals altogether in just three months.

In April, 7.3 million adults lived in households that said they had gone without food or could not physically get it in the past month. This is compared with 4.7 million adults in January.

"There's no doubt that the cost of living crisis is having a devastating impact on families' ability to afford the food they need," said Shona Goudie, policy research manager at The Food Foundation.

"This is in part due to the large increase in food prices that we're seeing, but also due to increases in prices of other essentials (such as energy bills) which is putting pressure on families' disposable income and therefore squeezing their food budget."

After weeks of pressure, chancellor Rishi Sunak last week announced a £5bn windfall tax of 25 per cent on oil and gas companies to help fund a £15bn package of assistance for struggling households.

Mr Sunak said that almost all of the 8 million worst-off households in the UK will benefit to the tune of £1,200, made up of support measures including a £650 cost of living payment for the poorest, a one-off £300 payment to 8 million pensioner households and £150 each to 6 million disabled people.

He added that he will double the assistance with energy bills on offer to all households this autumn from £200 to £400 and convert the payment from a loan to a grant.

However, while benefits payments are set to soar by as much as 10 per cent from April, more than 120,000 households will lose out unless ministers raise the cap on how much they can receive from the state.

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Rising cost of food will push more families to food banks, say charities

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Labour has warned of a "cost of living tsunami" as families face price rises of up to 50 per cent on everyday grocery items. Figures from the Office for National Statistics (ONS) show that the cheapest pasta rose by 50 per cent in the 12 months to April, while the average price of bread, minced beef, rice and crisps increased by more than 15 per cent.

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EU moves to legislate sustainable fashion. Will it work?

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EU moves to legislate sustainable fashion. Will it work?

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By 2030, the EU hopes that textile products will be durable and recyclable, free of hazardous substances, and produced with respect for both people and the planet.

Fast fashion will be a thing of the past, repair and reuse will replace disposability, and producers will take responsibility for the items they make, long after the point of sale.

Clothes will no longer be destroyed or incinerated, and landfills will be relieved of usable garments consumers wrongly categorise as waste.

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Maeve Galvin, global policy and campaigns director at Fashion Revolution, suggests that the EU could borrow from Senate Bill 62, the garment labour law that passed in California last year, securing a minimum wage for workers and holding brands accountable for violations with third-party partners.

"The proposal does not cover SMEs right now, the company scope is too limited," says Muriel Treibich of global advocacy organisation, the Clean Clothes Campaign. "It also misses the point of unfair purchasing practices, which allow brands to impose low prices and change orders at the last minute, impacting both the environment and human rights in the supply chain."

"We are living through a climate emergency, when deep change needs to happen fast."

"There is a question mark over how the EU will measure sustainable textiles and garments," says Dalena White, secretary general of the International Wool Textile Organisation and spokesperson for Make The Label Count, an international coalition working to curb greenwashing in the EU. "The EU plans to use the Product Environmental Footprint (PEF) method, which currently does not include renewability, biodegradability, biodiversity, social impacts or microplastic pollution."

Fashion Revolution, which produces an annual transparency index based on sustainability information brands share publicly, says there is room for the EU to include the challenge of overproduction in its strategy. "Our data shows that just 14 per cent of brands share information on how much they produce," explains Galvin.

Broader change is needed

Experts say the EU must acknowledge its broader context, and the need for better infrastructure around fashion if its proposals are to succeed. The main question is what this means for businesses operating outside the EU, and how to connect this strategy with other attempts to regulate fashion in other regions.

"There is a need for national regulation to establish and improve recycling infrastructure, and financial support to scale recycling technologies faster," notes Boston Consulting's Boger. The commission encourages member states to create tax benefits for reuse and repair businesses.

"It's fantastic that we're starting to see legislation in different regions, but fashion is global," says Fashion Impact Fund's Bannigan. "We need to see unity across governments and trading countries. We need more collaboration and more collectivism to build the infrastructure to deliver this vision. It cannot just be a government-down policy."

Tamara Cincik, founder and CEO of responsible fashion think tank Fashion Roundtable, raises concerns about what this means for the UK post-Brexit, as well as other countries outside of the EU. "There will be additional costs for businesses outside of the EU who rely on trade with EU member states," she explains. "My fear is that the UK will be left behind on sustainability legislation, and businesses will leave the UK if they don't get government support to meet the EU's new requirements."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

More from this author:
Fashion must cut greenhouse emissions in half, says UN climate group Where fashion resale is headed in the next two years What does the war in Ukraine mean for fashion's sustainability goals?

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EU moves to legislate sustainable fashion. Will it work?

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The EU has developed a strategy for sustainable and circular textiles. Experts say it is a strong starting point, but social impact should be core to sustainability legislation.

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This article was useful when developing my sourcing strategy.
Pros:
- shorter lead times
- government incentives
- sustainable practices

Cons:
- higher costs
- corruption rate is high
- it isn't easy getting contracts enforced in the country.

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List of Pros and Cons to make you a sensible decision

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Portugal is a peninsular country in southern Europe. It acts as a gateway to trade within European nations and many other countries like Spain. The country holds the 25th position across the globe for doing business in the country. Additionally, it also holds rank in the 10th position for starting a business in the country. One can set the business in Portugal within three days.

However, there are some cons as well for establishing a business in the country. If you are looking for a business site to expand or start your business, then this article will help you.

Benefits of doing business in Portugal

The Drawbacks of doing business in Portugal

Fewer legalization processes

Terrorism prevails

Trading across borders

Lack of transparency

Advantages of Doing Business in Portugal

Portugal has a fabulous location from the business point of view. It connects with the European nations, South and North America. This leads to large exposure to different types of markets and an increase in business and investment opportunities.

It attracts a large number of business owners, international players, entrepreneurs, and investors to the country.

The country has successfully established strong business relationships with its neighboring countries. This aids the country businesses to trade and market their services efficiently at the international level.

Portugal is a highly advanced country in terms of technology. The country grabs a rank in 7th position among European nations for having advanced telecommunications services. The internet service is highly remarkable in the country and is available in almost all country corners.

Other sectors like research and development, pharmaceutical industry, engineering sector, manufacturing sectors are all booming in the country due to the availability of well-developed technology.

The transportation system is also well developed in the country. This makes it easy for business owners and entrepreneurs to visit different countries in a short timeline for business purposes.

Portugal offers ready to develop sites for businesses. Many business parks, complexes, and malls provide property to establish a business in the country. There are many airports and highways which connect the country and make transportation easy and efficient.

Portugal has the 3rd best airport in the European countries known as Porto Airport. This connects the country's internal states and makes it easier for business owners to travel across the world in less time.

The education system in Portugal is efficient and well known for producing skilled minds. This skillful workforce fulfills the requirement of developing business in a variety of sectors.

More than 60% of Portuguese people learn foreign languages from elementary school. Research and development industries, biotechnological industries, and many more industries are booming in the country due to high-quality workforce availability.

This makes business owners and entrepreneurs attracted to the country and spread their companies. Many successful and large business companies have originated from the country. The credit goes to a highly skilled workforce which works rapidly and efficiently.

Portugal's government provides highly attractive and business-friendly tax policies. The tax credits are between 10% to 20%. The corporate tax and VAT are comparatively lower than in other countries.

One can establish an offshore company in the country which has more tax relaxation. The 'non-habitual resident program' has many benefits for tax amounts.

This helps foreign companies and investors to develop in the country with less capital power. Moreover, for small businesses, the tax rate is comparatively lower, making it easier to grow.

Portugal is blessed with natural resources. Many sectors like agriculture, mining, and more are booming in the country. It also contributes to in exports, which brings foreign currency to the country.

Tourism also makes the economy of the country stronger and brings more business opportunities in the country. The wine production industry has also been developing in the country for the past few years.

Even after suffering from the economic crisis as Greece, Portugal succeeds in maintaining a stable economy. The nation's GDP is 24K Crore USD, which is a beneficial point for both business owners and investors.

This shows the power of the country to overcome any crisis of downfall effectively without continuing to suffer. This also makes the country an investor-friendly location.

Disadvantages of Doing Business in Portugal.

It isn't easy to get contracts enforced in the country. The procedure is highly time-consuming. It causes a delay in the development and growth of businesses. Approval of the business community is required as well as the legalization process from the government. This takes much time and energy if the company.

The crime rate in the country is high, which makes the environment unsafe for developing. Cybersecurity is weak in the country, which leads to many frauds. The lifestyle is also affected due to the high crime rate.

The Judiciary system fails to control illegal acts and prevail in strict laws in the country. This makes an unhealthy and threatening environment for businesses and markets to develop and grow in the country.

The corruption rate is also high in the country, which partializes and brings hurdles in the way of development for small businesses and startups.

Portugal's culture follows a hierarchy system. It is necessary to have a country resident in the company at any higher position for developing in the country.

This leads to an unhealthy environment for coworkers, and foreign investors and business leaders get fewer opportunities to build in the country. The business community also promotes residential companies over foreign companies to develop and grow.

Portugal has a compassionate climate. There are more possibilities for natural calamities and uncertain climate change. This brings hurdles in the development and growth of the companies in the country.

Often, the company estates get destroyed in the calamities, which leads to a high loss to the company. It takes years for such companies to overcome the loss and develop again.

Similar Posts:

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19+ Pros and Cons of doing business in Portugal - theNextFind.Com

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Portugal is a peninsular country in southern Europe. It acts as a gateway to trade within European nations and many other countries like Spain. The country holds the 25th position across the globe for doing business in the country. Additionally, it also holds rank in the 10th position for starting a business in the country.

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Smarter and simpler is the mantra for Design-Wise, which
champions better basics, supportive structures and tech-enhanced innovations to create durable and versatile
activewear with long-term appeal.

I focused on the support & thrive section to incorporate into my range which I did by creating a supportive sports bra in 3 different colours for my core activewear collection for Djerf Avenue.

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Core Item Update:Women’s Active ApparelS/S 23

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Core Item Update:Women’s Active ApparelS/S 23

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Activewear staples work harder than ever before and have the potential to deliver positive benefits to the wearer and the planet.

I focused on the legging section of this report to incorporate into my range which I did by creating a sports legging that doesn't compromise on performance or sustainability as it is made from a blend of sustainable/recycled materials. I also made sure I made leggings in different colours to acknowledge the action point to have leggings in bold colours.

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Patterns on Pangaia's Website : via EDITED (02/06/22)

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Patterns on Pangaia's Website : via EDITED (02/06/22)

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I used EDITED to gather more information on Pangaia's products that are live on their website (02/06/22). This is a chart displaying the patterns that are on certain products out of the 1,285 products on the site. 7 products have a striped pattern 2 products have an animal pattern and 1 product has a camo pattern. No other patterns are currently on any products on Pangaia's website.

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First Paris then Milan and now London. Jacquemus 24/24 a series of playful pop-up stores by Jacquemus. Named Le Bleu and inspired by bathrooms and water the latest Jacquemus pop-up houses rows and rows of vending machines filled with Chiquito and Bambino bags, stripped bucket hats etc in a vault like setting. This pop-up is truly a fully immersive experience.

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Balenciaga has transformed its boutique in London Mayfair into a pop-up store for the new Le Cagole line that's a shoulder bag in different sized, but the pop-up also included other accessories such as sandals, boots and other small leather goods.

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Leave it to Demna Gvasalia to come up with a head-turning retail concept. The creative director of Paris-based fashion house Balenciaga has transformed its boutique in London's plush Mayfair neighbourhood into a pop-up store for the new and much hyped Le Cagole line that's fronted by a shoulder bag in different sizes, but also includes sandals, boots and assorted small leather goods. Occupying a ground floor unit of a late 19th-century building, the interior design features walls, flooring and all furnishings covered from top to bottom in fluffy faux fur, and obviously, it's in candy pink, the preferred colour of Generation Z females. So, shoppers are able to pick their trophy bag of choice from a wide selection of materials and colours, but on top of that, customisation is readily available too-think additional heart-shaped mirror or card holder in matching material and colour (open through May 8). Mind you, the ephemeral Le Cagole retail space is one of a series that the house of Balenciaga will launch at a handful of leading shopping destinations across the planet.

Balenciaga pop-up store
12 Mount Street
London W1K 2RD
Telephone: +44 20 73174400
Mon-Sat 10am-7pm
Sun 12pm-6pm

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Leave it to Demna Gvasalia to come up with a head-turning retail concept. The creative director of Paris-based fashion house Balenciaga has transformed its boutique in London's plush Mayfair neighbourhood into a pop-up store for the new and much hyped Le Cagole line that's fronted by a shoulder bag in different sizes, but also includes sandals, boots and assorted small leather goods.

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Girlfriend Collective is a womens activewear brand that has recently added a swimwear range and a mens tops/jackets collection. They are known for being eco-friendy as they pride themselves on their 100% recycled and recylable packaging as well as all their clothing being made from recycled materials like post-consumer water bottles. They even break down each product's makeup on their product page for consumers to view as they please.

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We believe good things come to those who don't waste.

We believe in ethical manufacturing and recycled materials. Because old water bottles and fishing nets look better on you than they do clogging landfills and polluting oceans.

We believe health and wellness come in many shapes and sizes, and that representation matters.

We believe in being transparent, taking care of the people who make your clothes, and never putting our bottom line before what's best for the planet.

We're Girlfriend Collective, and we're glad you're here.

Is everything eco-friendly?

We're like the earth's number one fan, so being eco-friendly is at the top of our priorities, as is giving you as much information as possible. Here's a breakdown of each of our products and how it stacks up.

Packaging: Our packaging is 100% recycled and recyclable, so don't throw it away!

Clothing: Our clothes are made from recycled materials like post-consumer water bottles, fishing nets retrieved from the seas, fabric scraps, and other waste. You can find the breakdown of each product's makeup on the product page.

How do you turn old water bottles into clothes?

Did you know almost all synthetic activewear is made from plastic? We just make ours with materials that would otherwise clog landfills and pollute the earth. It all starts with post-consumer water bottles that have their labels removed, are crushed into billions of minuscule chips, and then washed until they're sparkling clean.

After a bunch of science stuff with names like "polymerization," you get a soft, recycled yarn that eliminates the need for petroleum and diverts water bottles from landfills at the same time.

Where do you manufacture?

All of our textiles are made from recycled materials in various facilities across the globe. Our primary recycling partner in Taiwan specializes in eco-friendly and high-quality textiles, while our core sewing partner in Vietnam is SA8000 certified, guarantees fair wages, and always ensures safe and healthy conditions. All of the factories we work with are verified by third parties and have certifications like SA8000 and WRAP.
What's SA8000?
SA8000 is a social accountability standard and certificate developed by Social Accountability International (SAI). They created this certification to help and protect workers worldwide by providing a standardized guideline to protect the integrity of workers' conditions and wages. SA8000 overlaps with Fair Trade certification, but while Fair Trade is predominantly used for farming, SA8000 is a certification used in factory conditions.

How do we know you're really fair-trade, and using recycled fabrics?

We want to be as transparent as possible, so we're happy to share our certifications with you.

Our factory is SA8000 certified (view our certification here). This certification promises that our operation adheres to those super strict regulations that keep factory employees well-paid, safe, and living healthy lives.

Our recycled fabric is certified Standard 100 by Oeko-Tex, the world's leader in testing fabrics to regulate harmful substances. They make sure every fabric's origin and contents are totally upfront, so you know exactly what you're putting on your body. See our certifications here.

Is your recycled polyester BPA free?

Yes, it is. We understand why you'd want to check because there is a lot of confusion about what kind of plastic is floating around (pun very much intended), so let's talk about it. Plastics that contain BPA are polycarbonates, or the type of plastic specifically used in reusable water bottles.

Our recycled PET is polyethylene terephthalate and is used in single-use water bottles and food containers. This type of plastic has been repeatedly tested for over 30 years for its safety. We say if it's safe for your sandwich, it's safe for your legs.

What can I do about microfibers?

Did you know all synthetic fabrics shed tiny pieces of plastic called microfibers in the wash? (It's true. Even your favorite cozy fleece, swimwear, underwear, vintage dress, and, yep, Girlfriend leggings.) We recommend washing all of your synthetics in a washing bag or filter. We make and sell one that attaches to your home washing machine and captures these fibers before they can enter water streams, keeping microfibers out of the oceans and away from the creatures that inhabit them. Let's clean this place up.

Shop our microfiber filter here.

How do you dye?

Our fabric is dyed with eco-friendly dyes and the wastewater is carefully cleaned and cooled before it is released. (We even donate the dye mud to a local pavement facility where it's recycled into sidewalks and roads.)

The unique dyeing process can result in some irregularities in color, which are not considered damages. Please note colors may run at first, so we recommend washing your new leggings separately or with similar colors just in case.

Our Recycled Polyester

Taiwan, where we source all of our post-consumer water bottles, once struggled to clean up mass amounts of waste resulting from rising living standards and soaring consumption. A small island nation of 23 million people, the government saw the danger of ignoring the problem, and through widespread change has transformed Taiwan into a world leader in recycling, with 55% of waste being recycled (as opposed to 35% in the US).

Recycling is a community affair in Taiwan. Each night people gather to sort their waste into containers as a community - recyclables, food waste, and garbage. Rather than leave, they stay and talk until the trucks come and pick it up, turning what could be a tedious affair into a connective one.

Programs and volunteer groups have sprung up all over Taiwan to help bring this community spirit outside of city centers. We spent time documenting the Tzu Chi Foundation, which sets up micro-recycling centers in rural areas across Taipei. Run mostly by retired people, they set up drop-off points to both give people access and education to recycling, and to promote environmental stewardship in their free time.

Recycled Fabric Starts Somewhere

After all the bottles are sorted into their respective categories (#1, #2, #3, and #4 plastic), they are sent to their processing centers. Our leggings and bras are made from #1 plastic - or Polyethylene Terephthalate, also known as PET. Fun fact: All polyester (recycled or not) is derived from this type of plastic.

Our bottles are sorted, cleaned, and chipped into feedstock at the center. Our processing center is pretty special. It's owned by a respected Taiwanese family that has been at the forefront of the recycling industry for decades.

We visited the facility and were blown away by what we learned. It's not only trusted by the Taiwanese government, it's certified by them too. Being government-certified means more than just having a certificate hanging on your wall saying that you can process plastic to resell. It means security measures are implemented and each facility is subject to accountability for how much plastic is taken in and how much is shipped out.

Why is being certified so important?

It is a well-known fact in the recycling industry that in places like China with loose certifications and accountability standards, many will lie about where they get their plastic. It's actually much easier to buy new plastic water bottles and recycle them, than to collect and sort post-consumer bottles. Often, recyclers will recycle brand-new bottles as post-consumer bottles and sell them at a higher price to brands that are trying to use recyclables in their products. Gross.

At our facility, we have watched as bales of post-consumer bottles from all over Taiwan arrive at the facility. Each bale is weighed and logged. From there, the bales go into a steam wash to remove caps and labels. After the caps and labels are removed, the bottles are sorted by color. We use the clear bottles for our fibers, and the colored bottles get sent elsewhere to be processed for myriad other uses.

Once the color sorting is done, we shred them down into tiny chips, wash them again, and place them in transport bags to be shipped to our manufacturing facility. Each bag is weighed and logged again to make sure that the output is equal to input. This ensures that we have an accurate count for how many bottles were used and can verify that they were the same bottles processed at arrival.

How Our Fabric Gets Made

As soon as our spinning mill takes the delivery of our raw PET chips from the recycling center, the bags of chips go through another wash, and are dried. Once they dry, the chips get sent to storage silos and are sent to a machine where the chips get heated up and extruded into long thick spaghetti like strands. From there, they are chipped down to little pellets.

The pellets then get reheated and are extruded again to make superfine threads that are spun together into our yarn. From there they are spun onto large bobbins, packaged, and sent to our knitting factory.

Our knitting process is unlike almost anything in the industry.

Our fabric is softer and more stable than your standard single-jersey. This process requires time and precision, which means each of our knitting machines can only produce about 100 pairs-worth of fabric in a 24-hour period.

Now that's slow fashion.

Once our fabric is knit, it gets sent to our dye house. Not to brag, but we're going to brag about that, too.

The dyeing process is often environmentally destructive, with many facilities opting for non eco-friendly dyes and chemicals, and choosing to dump wastewater freely into water sources like streams and rivers. If you look at photos of rivers that flow by cities involved in garment manufacturing, you will often notice bright blue or red water that enters the water tables that the community uses. This water not only damages the environment but is extremely harmful to people and crops that depend on their water sources to survive.

Guess what? We weren't into it, so we didn't accept it.

Our facility should be the standard for how wastewater should be treated. Every single drop of water that is used to dye our fabric gets sent to our wastewater treatment plant literally 100 feet away from the machines. It doesn't even have time to think about escaping.

There, the water gets treated to separate out our OEKO-certified safe dyes and stray fibers. When everything is separated, we measure the water to make sure it's safe to release. The devices that measure this are set up to send information in real time to the Taiwanese EPA. With their approval, we discharge the water into a healthy stream where it goes on its merry way.

Most facilities dump dye mud in the landfill, but we decided to get creative. Our dye mud is sent to a pavement facility, where it's transformed to be used for paving stones, making sidewalks better for the community.

From fiber to fabric, we need to look at every step and make sure we know its impact.

Where We Cut and Sew

Cutting and sewing is the most human intensive part of making clothing, with 14 pairs of hands and eyes making each pair of our leggings. We believe they should be taken care of.

We searched far and wide to find our core factory, an incredible SA8000-certified place that ensures every employee is treated with respect and paid a fair and living wage.

An SA8000 certification guarantees a slew of really important stuff, including no forced or child labor, safe working conditions, and the right to unionize.

These standards should be where every single factory is, because we see it as a perfect platform on which to build. Which is exactly what we've done.

We ensure all workers are paid fair wages, provide both free catered lunch (and dinner for those who work the evening shifts) instead of just a lunchroom, and guided exercise breaks, because no one likes to stare at a desk all day (us included).

While healthcare is often deducted from wages, we decided to provide free health checkups every 6 months at the factory for every employee, as well as health insurance.

We want you to know as much about who we are and what we believe as possible, because the more you look at where things come from, the more you can be invested in where they go. That's why we've included, in full, every bylaw SA8000 puts forth for their certification.

Every factory with an SA8000 certification must be audited regularly to comply with the bylaws included in this document (have fun! It's a doozy!).

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We believe good things come to those who don't waste. We believe in ethical manufacturing and recycled materials. Because old water bottles and fishing nets look better on you than they do clogging landfills and polluting oceans. We believe health and wellness come in many shapes and sizes, and that representation matters.

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Pangaia is a direct-to-consumer materials science company bringing textile innovations and patents into clothing for women, mens and kids based in London and New York. The meaning behind Pangaia comes from 'Pan - all-inclusive, especially in relation to the whole of a continent, racial group or religion and Gaia - Mother Earth' (Pangaia, 2022).

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About PANGAIA

Okay, we admit it, PANGAIA isn't the easiest name to spell. We're used to all sorts of variations, from pangia, pangea, pangaya to pangai, pangania and panagaia. So, here's how we write and say it in the office and where the inspiration behind our name comes from.

Okay, we admit it, PANGAIA isn't the easiest name to spell. We're used to all sorts of variations, from pangia, pangea, pangaya to pangai, pangania and panagaia. So, here's how we write and say it in the office and where the inspiration behind our name comes from.

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Welcome to PANGAIA, a materials science company on a mission to save our environment. We are a global collective of one heart and many hands - scientists, technologists, designers - creating essential products from innovative tech and bio-engineered materials. We design products for living in, for an

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Adanola is a London-based women's activewear brand. Adanola sucessfully balance style and function with their performance wear can be worn to the gym as well as out and about running errands. They have minimalist designs and a muted colour pallette for all their products.

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Adanola is a facilitator of every day life.
Whatever is central to you, we are there to help you
lead your everyday life without compromising on style or function.
We have our roots set in active wear but we strive to be as
adaptable as you are.

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Adanola is a facilitator of every day life. Whatever is central to you, we are there to help you lead your everyday life without compromising on style or function. We have our roots set in active wear but we strive to be as adaptable as you are.

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Colours for Adanola: via EDITED (02/06/22)

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Colours for Adanola: via EDITED (02/06/22)

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I used EDITED to gather more information on Adanola's products that are live on the Selfridges website (02/06/22). This is a colour wheel showing exactly what colours are currently on the website out of all the 52 products.

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Price for Adanola : via EDITED (02/06/22)

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Price for Adanola : via EDITED (02/06/22)

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I used EDITED to gather more information on Adanola's products that are live on Selfridges's website (02/06/22). This is a chart displaying the price architecture combining all the 52 products that are currently on the website. The average price for Adanola currently is £35.08. The lowest price is £9 and the highest price is £55. (all data is dated 02/06/22)

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Patterns for Adanola : via EDITED (02/06/22)

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Patterns for Adanola : via EDITED (02/06/22)

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I used EDITED to gather more information on Adanola's products that are live on Selfridges's website (02/06/22). This is a chart displaying the patterns that are on certain products out of the 52 products on the site. 10 products have a graphic pattern. No other patterns are currently on any products.

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Pop-up power: Why short-term stores are set to thrive

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Pop-up power: Why short-term stores are set to thrive

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One characteristic of pop-ups remains unchanged and as powerful as ever. They continue to offer an affordable first step into physical retail for young and emerging brands. And the physical space still has an important role to play for newcomers in a post-Covid-19 retail environment. As Ross Bailey of Appear Here puts it, “Online is becoming a key distribution channel, but physical retail is still where brands create that connection with the customer.”

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Make better business decisions

Sign up to our newsletter for a truly global perspective on the fashion industry

Stand by for a wave of new generation pop-ups this autumn. The Covid-19 crisis has fuelled a rethink about their role - and landlords are desperate for any kind of tenant.

Short-term pop-up shops have long served as testing grounds for brands to experiment with and tap new audiences. Then came the pandemic shutdown and this year's worldwide slump in sales in physical retail, leading to the permanent closure of thousands of stores.

A surfeit of retail space is now being reported globally, and landlords are desperate to fill their empty units. Appear Here, an online marketplace for retail space covering the US, the UK and France, saw an increase of 125 per cent in available retail space listed between June to August. "There were a huge amount of vacancies," says Ross Bailey, founder and chief executive.

The shakeout is still in progress. Garrick Brown, vice president of retail intelligence at Cushman & Wakefield, the global real estate firm, forecasts that, in a worst case scenario, over 20 per cent of currently occupied space in the US will lose its tenants. "That's almost 2 billion square feet of space in the US," he explains. "Landlords that used to be reluctant to [offer shorter and more flexible leases] will be lining up and begging retailers to test-run spaces."

It adds up to a buyer's market for retailers and brands - which is why low-budget, short-term, quick-install pop-ups are set to surge back in the coming months.

Brown thinks landlords should take the initiative with existing tenants: "Smart landlords should be getting in front of tenants now with significantly reduced rent deals to stabilise their properties. Waiting, as the vacancies climb, will only prolong the pain and likely lead to even greater rent resets on their properties."

Savills, the global real estate services provider, believes there will be more flexibility in the market. "There is likely to be a rise in vacancy rates over the next few months, which means there will be a number of retail properties available for brands to take on more flexible lease terms such as three to six months," says Laura Salisbury Jones, a director in Savills' cross border retail team. "Some retailers will look to tap into the pop-up market to reduce their rental liability whilst footfall levels recover post-Covid."

How pop-ups weathered lockdown

During the pandemic, the usual uses of pop-ups in the US - event-driven brand launches, PR-focused uses and location testing - have mostly been on pause, says Brown of Cushman & Wakefield.

But agile thinking has prompted some new initiatives. These have included pop-up drive-in movie theatres and pop-up socially distanced restaurants. For fashion retailers, pop-up stores have allowed some brands to follow their customers out of town - most notably in the Hamptons, where wealthy New Yorkers hunkered down through much of lockdown. Melissa Gonzalez, founder and chief executive of The Lionesque Group, an experiential retail strategy firm, says pop-up stores post-Covid-19 can be part of a strategy that "allows brands to show up where it makes sense".

New York menswear designer Todd Snyder first opened a pop-up back in 2014, but turned to the formula again this year to open temporary stores in the Hamptons. "Pop-ups are a great way to test the market and see what kind of return you get," he says. By opening pop-ups in the Hamptons, he not only serviced many of his existing customers, but tapped new customers too - 50 per cent of his customers were first-timers, he says.

Luxury fashion houses have also followed their customers. Across the Mediterranean, Dior launched several "Dioriviera" pop-ups this summer. "Pop-ups complete our retail strategy. We aim to go where the client goes. [It] allows us to have a presence in the locations to which our clients travel and to be able to offer what they might need while on vacation," a Dior spokesperson says.

While buzzy downtown destinations have usually been top of the list for pop-ups, the most popular locations are now in local neighbourhoods. "They've gone from weekend [to primary] destinations because people are at home and they're there the whole week," says Ross Bailey. "We've seen brands look upstate at Connecticut and other places they normally wouldn't have looked before."

Gonzalez notes that a brand she works with saw one-tenth of its usual traffic last summer in New York, but made a whole month's revenue in the first week at the Hamptons. "For most brands, their retail strategy has, historically, been to hit the big cities first. But places in New York, like Times Square and Midtown, rely so much on commuters and tourists, that's going to be an uphill battle."

In Europe, pop-ups have become increasingly neighbourhood-based in recent months. Since June, the five hottest pop-up locations for London have been Westbourne Grove, Neal Street, Curtain Road, Columbia Road and Golborne Road, while Paris's top five are rue de Turenne, rue Pierre Lescot, rue du Roi de Sicile, rue de Charonne and rue Debelleyme, according to data from Appear Here.

Other brands are staying put in cities and creating new experiences. Alighieri built a Florence-inspired pop-up in London that served Italian meals alongside its jewellery collection. Inspired by the idea of an Italian holiday, founder Rosh Mahtani says she wanted to create a space where people could "see friends they hadn't seen for some time, look at jewellery, have some food and decide over dinner what they wanted to buy". Dinner bookings sold out within the first few days of going live, leading to the booking of separate shopping appointments. "That for us has really been a measure of success," she says. "Conversion rate and spend have been strong."

Pop-ups also hold big appeal for department stores looking to stand out from their competitors. Experiential retail, as seen in Selfridges' Corner Shop format, is particularly well suited to the pop-up. Over the past month, Dior has unveiled a pop-up space in London's Harrods to coincide with the launch of its Autumn/Winter 2020 collection and Prada has launched one to promote its Re-Nylon line in Selfridges. American luxury leather goods brand Mark Cross is running pop-ups in Lane Crawford in Hong Kong and mainland China. "I see it as a marketing tool to create awareness and [Lane Crawford] is a great venue to create revenue," says Ulrik Garde Due, chief executive. Mark Cross plans to stage more pop-ups in retailers worldwide, including Boon the Shop in Seoul and Selfridges in London.

These symbiotic partnerships offer multiple benefits for both brands and department stores, says Melissa Gonzalez of The Lionesque Group. "They're leveraging each other's mailing lists and marketing muscle, and also mitigating risk by leveraging existing real estate."

One characteristic of pop-ups remains unchanged and as powerful as ever. They continue to offer an affordable first step into physical retail for young and emerging brands. And the physical space still has an important role to play for newcomers in a post-Covid-19 retail environment. As Ross Bailey of Appear Here puts it, "Online is becoming a key distribution channel, but physical retail is still where brands create that connection with the customer."

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More from this author: Copenhagen Fashion Week fizzled without influencers Is South Korea's star fading? Luxury thinks not Fashion's bankruptcy watch list is growing in the US

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Pop-up power: Why short-term stores are set to thrive

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Sign up to our newsletter for a truly global perspective on the fashion industry Stand by for a wave of new generation pop-ups this autumn. The Covid-19 crisis has fuelled a rethink about their role - and landlords are desperate for any kind of tenant.

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ROICA™, the premium stretch ingredient for the Modern Wardrobe.

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ROICA™, the premium stretch ingredient for the Modern Wardrobe.

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Clothes and fabrics with ROICA™ inside will keep their shape, enhance and support fit, while keeping you feeling fresh and colour matched flawlessly, at the same time delivering a new and growing offer in eco -sustainable options with values.

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About ROICA™

ROICA™, the premium stretch ingredient for the Modern Wordrobe.

ROICA™ is the secret stretch ingredient inside everything in your Modern Wardrobe. ROICA™ improves and refines your clothes, giving pleasure, quality and confidence everyday, bringing new value and real values to the demanding contemporary consumer, where stretch performance from standard fiber now becomes a speciality!

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ROICA™ is the secret stretch ingredient inside everything in your Modern Wardrobe. ROICA™ improves and refines your clothes, giving pleasure, quality and confidence everyday, bringing new value and real values to the demanding contemporary consumer, where stretch performance from standard fiber now becomes a speciality!

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This report gave me an insight into which fabrics should be used for activewear in Spring/Summer 23.
I have listed 3 key fabrics I chose to include within the core activewear collection - organic cotton, recycled polyamide and ROICA™ elastane.

I choose organic cotton specifically for my range as growing organic cotton eliminates highly toxic substances from the environment and instead works for the long-term benefit of farmers and the planet.

I chose recycled polyamide as it's a preferred alternative to virgin polyamide as it is less wasteful/more sustainable and eco-friendly.

Another key fabric I have chosen to include in my range is ROICA™ elastane. Using ROICA™ elastane means that nothing is compromised whether is style, fit or comfort. ROICA™ elastane is a sustainable stretch material that activates your personal performance with an advanced and adaptive fit.

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This is a report from WGSN displaying a design capsule S/S23 for Women's activewear - with a heavy emphasis on tennis/court sport participation.

This report inspired me to add a tennis set to my range as this report and a couple of others reinforced the tennis set trend for Spring/Summer 23.

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Eco Chic : The savvy shoppers guide to ethical fashion (BOOK)

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Eco Chic : The savvy shoppers guide to ethical fashion (BOOK)

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This book gave me more knowledge on how consumers and companies should change their views when looking and making sustainable choices as the fashion industry is becoming a huge polluter of our planet.

This book expanded my knowledge on what exactly a 100% organic garment is and the standards on organic certification. In 2003, the Soil Association launched standards covering the processing and manufacture of all natural fibres including leather and skins. This certification dictates what happens to organic cotton after it leaves the farm on its way to become a garment.

Naturally coloured cotton is available in shades of green, beige, brown and white. Naturally coloured cotton cuts out the bleaching and dyeing process.

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EXCEL for The Core Activewear Collection Range

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EXCEL for The Core Activewear Collection Range