# data[].attributes.body
1. Introduction

Registered office address is:

727-729 High Road, London, England, N12 0 BP

Business provides block and estate management as well as letting services.

Premier Block Management operates in Management of real estate on a fee or contract basis.

The owners of the business consist of 2 people:

Gary Cane, Managing Director

Duncan Kreeger, Non-Executive Director

# data[].attributes.body
1. According to the United Kingdom Companies Act 2005, a small business is referred to as a company or organisation that has less than or equal to a £6.5million in turnover (Britchenko et al., 2018). The organisation should also consist of 25-50 employees in an enterprise. In the UK, small businesses take up almost 99% of the business world. The country also has the expectation when referring to small businesses is that they either need to be autonomous or a part of a group.

Premier Block Management Limited is defined as a small business as it consists of less than 50 employees in the organisation and their £6 million turnovers. The company comes under the Premier Property Management Group which manages around 7,000 properties in approximately 13 countries (rentwithpremier.com, 2022).

2. Premier Block Management company’s main aim is to generate support and care for the homes and spaces and enhance as many properties as possible. They believe that managing a property should be a pleasure, not a chore and they make sure the management of the properties is easier for the owner and hope that they enjoy their home space. This adds to the value of attracting more consumers to the brand and eventually has made them a successful and desired organisation for property management in the UK.

They have been awarded for excellent connection and interrelations with the landlords and tenants by the Leasehold Knowledge Partnership (leaseholdknowledge.com, 2021). LKP have criteria for the property management companies to practice a balance between the tenants and landlords of the property and that’s what the PBM enterprises aim for by providing pleasurable and easy management of the property to the owner which consists of proper managing communication and interaction with the landlords and tenants.

# data[].attributes.body
Small business ownership - The small business ownership of premier block management limited, is considered an important aspect in today’s modern world as there has been a rise in income inequality with the organizational companies willing to attract a greater sales revenue in the following times. However, the government in recent times has been managing to encourage the potential people to rather grow their small businesses. This will allow the country and the potential small businesses to reduce and eliminate the gap between the respective skills and income inequality that have been existing in recent times. With the presence of business associated ownership, it allows businesses to reduce the overall gap in wealth inequality respectively. One of the important gaps and growth potential that the essence of business ownership holds is that the businesses and authorities can offer the necessary training and skills education that estimates the presence and growth of business ownership of up to 80% compared to those communities who would not receive any such training or seek skills development program respectively (Drahokoupil and Fabo, 2020). Moreover, the presence of business ownership for premier block management limited will allow the communities to develop and create space for greater job opportunities for the people and local communities around. Small business ownership furthermore can be adopted by the government to seek it as a greater opportunity or a strategy for the respective economic development in the country and help serve the economic stability in the country.

Alongside the presence of economic development strategies in the respective countries, there is also a keen opportunity for the respective government to be able to develop relevant policies and procedures that can be established and modified to serve the needs and goals of the business organization effectively. This allows the flexibility that is required to bring in the modification in structure without any barriers along the way. Moreover, the small business owner holds the potential to be able to adapt the latest technology and tools that the already established business environments may take a while to adopt as per the ever-changing needs and demands of the outside factors. This gives the small busies ownership an edge compared to that of the other businesses and holds potential for much faster growth. For instance, business owners can adopt the means of technology to serve customers’ demands in a faster manner while picking up the means that are rather preferred by the customers.

Marketing a small business - The process of marketing is considered to be an important attempt to be able to develop a sense of awareness amongst the local population and target people about the potential products and services that the small business premier block management limited aims to sell in the following times. The people must grow aware of the type of products that are being sold to seek the motivation requires to progress in seeking services and products from the business organization.  The following small business is required and expected to market its services based on several factors such as the type of services that it offers, the target population that it is aiming to serve, the niche of this business and the amount of money required.

Further, the small business market holds the potential to seek multiple sources of channels such as a variety of technology platforms such as social media pages of Instagram and Facebook, to help reach out to a greater percentage of the target audience in the communities or a specific location (business.qld.gov.au, 2022). Moreover, the business brand holds the autonomy to ensure the best option that works efficiently for the brand regardless of what the other brands within the same retail industry might adopt. Similarly, with the business brand aiming to adopt the online means to reach out the technology, there are a variety of options available such as the pay per click option where the small business owners can seek advantage of google to be able to attain some amount of money for each individual who likes the respective advertisement being published.

Similarly, the business brand can further also hold the potential to reach out to the customers in a short period and hold the audacity to perform the means of email marketing to keep the customers updated on several lists and brand products or services that it is willing to offer to its customers alongside ensuring that the advertisement of the respective services has been personally reached to the customers instead of generally seeking out the customers. This allows the business brand to adopt a cost of efficiency means to create a source of engagement with the audience and track the pattern in which the people interact with the respective advertisement.

Operations management - the presence of operation management within the organization helps serve the small businesses in several respective areas around. The presence of an operation manager within the organization allows for to look after numerous areas such as the human resources, the office manager, the finance and accounting aspect alongside the executive assistant and customer support respectively (open.edu, 2022). The business operation management within the respective small business holds potential growth towards the development of several policies and operations such as customer service and of invoicing and being able to look after several administrative functions in the meantime.

Leadership and teams – The main gaps faced by the company in terms of leadership are that the leaders aren’t prepared for the future and this could impact the performance and growth of the organisation. Many studies show that today’s leadership is not adequately prepared for the future and is considered a gap in the growth of many small businesses around the globe (Moldoveanu and Narayandas, 2019). The company leadership and team have a growth potential by working on the skills that will help them in managing change and building collaborative relationships within the organisation. If the leadership gaps are not solved the organisation may face various barriers that would impact the growth and development of the company. These barriers include digital disputes, intense competition increase in the market and many more. The company have the opportunity in solving these gaps by improving their leadership strategy and having a clear understatement of the goals and strategies and objective of the leadership development and the brand.

# data[].attributes.body
It is recommended that the organisation fill the necessary gaps in regards to small business ownership, marketing small business, operation management and leadership and teamwork. By doing they can benefit from the overall growth and development of the organisation. The organisation can develop relevant policies and procedures that will help them identify and achieve their goals and aims and provide them with a competitive advantage in the market. They can also adopt the latest technology in the organisation to serve the consumer needs and demands easily and faster which will benefit them in gaining consumer retention and eventually consumer loyalty towards the brand and thus develop the revenue and growth in the organisation. It also recommended developing its marketing strategies by promoting its brand on various social media platforms like Twitter, Instagram and Facebook. This will help them target their desired consumers effective and provide the consumer with the desired products and services (Bala and Verma, 2018). They can also use the email marketing medium which will help them update their consumer on the new modification and lunch of the organisation effectively. To reach a wider consumer segment it is recommended that the company uses digital advertising means which will help them attract more consumers and thus increase brand awareness in the market and gain a competitive advantage in the market as well. It is suggested for the organisation to develop clear strategies and understatement regarding the aim, goals, and objectives which will help them understand the strengths, weaknesses, opportunities and threats in and out of the company and eliminate the threats and weaknesses as soon as possible. It is also recommended for the company to develop a system that will help the leaders to generate a development plan and identify every individual effort and performance in the company’s growth and development.

# data[].attributes.body
The assignment has conducted comprehensive research regarding Primer Block Management which is located in the UK. The assignment has critically analysed and justified the categories and characteristics that ensure the company comes under a small business category. It has also defined the gaps and growth potential for the company in regards to small business ownership, marketing of small businesses, operations management and leadership and teams. The assignment also recommends the company in regards to the growth potential and filling the gaps which will eventually benefit the company in many ways. It is recommended for the organisation to develop their leadership styles and strategies along with developing their digital marketing game to gain a competitive advantage in the market and gain a wider consumer segment (Matarazzo et al., 2021). It is also suggested that the organisation adopt the latest technology to satisfy the consumer needs and wants (Eze et al., 2018). The assignment also required to have a peer reflection that consist of an imaginary review of the research made by the business investor. The assignment also includes reflection on the experience of working in a group and describing the team dynamics while working as a team.

# data[].attributes.body
Our group contains of four members: Aurelia, Ausra, Claudia and Daniela. As per peer review meeting, it was challenging at the times. There was divided opinions between 2 businesses which we felt was a potential viner. Therefore, as a group, we have done additional research to understand its financial position better. That led us to the conclusion in choosing one of the company -Turkish restaurant IRMAK BBQ (Aurelia’s selected business).

The reason we selected IRMAK BBQ is: the business generates excellent profits from the marketplace with just four employees since 2018. As the restaurant business sector is very competitive, organisation still manages to make generous profits and increase its growth rapidly. This is because of a good and creative management. All this information helped us to dispel our disagreements and we are happy with our final choice of business.

As the company provides services in one place in the UK market, we will offer them to expand the area and we will finance 70% of liquid assets for developing the business organisation with the condition that we will withdraw 30% of profits from the business, after the expenditures have been made, for a period of five years. Additionally, we would offer them the ideas, solutions and connections necessary for the business organisation to expand the area of work, due to the fact that  it has an outstanding possibility to make a considerable profit. The expenditures of the first new established restaurant will be financed 50% by us, with the condition of having  15% of the profits in  the first three years.

# data[].attributes.body
Britchenko, I., Cherniavska, T. and Cherniavskyi, B., (2018). Blockchain technology into the logistics supply.

Leaseholdknowledge.con, 2021 LKP accredited managing agent Premier Block Management ‘opens Pandora’s box’ by inviting critical social media reviews [Online] Assessed through https://www.leaseholdknowledge.com/lkp-accredited-managing-agent-premier-block-management-opens-pandoras-box-by-inviting-critical-social-media-reviews/ [Assessed on 4th April 2022]

Rentwithpremier.com, (2022) About Premier Property Management Services [Online] Assessed through https://www.rentwithpremier.com/about/ [Assessed on 4th April 2022]

Drahokoupil, J. and Fabo, B., (2020). The limits of foreign-led growth: Demand for skills by foreign and domestic firms. Review of International Political Economy, pp.1-45.

Eze, S.C., Olatunji, S., Chinedu-Eze, V.C. and Bello, A.O., (2018). Key success factors influencing SME managers’ information behaviour on emerging ICT (EICT) adoption decision-making in UK SMEs. The Bottom Line.

Moldoveanu, M. and Narayandas, D., (2019). The future of leadership development. Harvard business review, 97(2), pp.40-48.

Open.edu, (2022) Understanding operations management [Online] Assessed through https://www.open.edu/openlearn/money-business/leadership-management/understanding-operations-management/content-section-2.3 [Assessed on 4th April 2022]

Business.qld.gov.au,(2022) Using social media to market your business: the basics [Online] Assessed through https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/social-media [Assessed on 4th April 2022]

Matarazzo, M., Penco, L., Profumo, G. and Quaglia, R., (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123, pp.642-656.

Bala, M. and Verma, D., (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), pp.321-339.