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1. For the first time in the country, Coca-Cola has replaced its iconic logo with popular Nigerian names on all its packaging. This includes the returnable glass bottles, cans and PET bottles. The purpose is to transform the global Coca-Cola brand into something personal for consumers, said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited.

“By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalised Coke with the people who matter the most to them – friends, family and loved ones, either in person, or virtually,” she said.

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Five major strategies by Mnc’s to adapt to local cultures

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Five major strategies by Mnc’s to adapt to local cultures

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Cultural adaptation in the way you do business is essential for companies operating in foreign markets with cultures different from that of the United States

These methods include:

Language

Products

Marketing

Operations

Organization

§https://smallbusiness.chron.com/cultural-adaptation-global-marketplace-68239.html

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The importance of language in a country's culture is clear, but it is frequently misunderstood. When businesses merely translate commercials, promotions, and product instructions from the United States, they risk missing subtle cultural impacts. Rather than translating, you should absorb the sense of what the English is saying and come up with local equivalents, preferably with the help of locals.

Look at examples Adverts  of Coca Cola in UK,US compared to Nigeria

Look at examples of Adverts in Dominos in UK,US compared to Nigeria

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Adaptation strategy is the altering of various aspects of products and services in order to fulfil the expectations of customers in a different (international) market. To put it another way, adapting your product to meet the needs of a different market. (Krishnamurthy, 2016)

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Standardization is the ability to use standard marketing internationally. In simple words. Simply put, a company's or business's capacity to employ the same marketing plan across cultures. (Welp Magazine, 2020)

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Multinational corporations can choose between two basic marketing methods for their products and services:

STANDARDIZATION(DEFINITION)

LOCALIZATION(DEFINITION)

§On the other hand, some multinational businesses employ hybrid strategies.

Glocalization(Definition)

This set of tactics combines globalisation and localization strategies by highlighting that a product's globalisation will be successful only if it is tailored especially to that location.

Reference-Prakash, A. and Singh, V.B., 2011. Glocalization in food business: strategies of adaptation to local needs and demands. Asian Journal of Technology & Management Research, 1(1).

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Change the names of the three bottles to Nifemi, Amanda and Johannes to signify names adapting to cultures from the Share a coke global campaign.