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looks at price and taste in sports drinks.

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Taste rank:
H20
100plus
Pocari

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H-Two-O packaging wasn't very catchy and 100plus color scheme is pretty similar. Pocari Sweat has the most appealing color scheme.

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no budget restrictions

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Track and Field CCA so training 2-3 times a week. quite regular exercise

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purchase from places like NTUC or retailers like Cheers and 7-11

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recommend  h-Two-O and 100plus but not Pocari

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pay 1.50$ to $2 for bottle

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willing to pay 1$ to 1.20$ for can

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1) H2O
2) 100 Plus
3) Pocari Sweat

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1) Price
2) Product
3) accessibility
4) Variety
5) Packaging

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Cheapest option and afraid the drink is expired when bought from provision store

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started drinking pocari because of sister.

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Doesn't like the gassy part inside the 100 Plus

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H2O and porcari sweat can improve on advertising and promoting their drinks
100 Plus doesn't seem like it needs an improvement

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vending machine picture of h-two-o attracted him and his friends to buy

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100 plus and H2O: The blue, red and green catches the eye

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300ml: $0.80-$1
500ml: $1- $1.50

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usually buys sports drinks from value or mama shops. 7-eleven if got promo

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Price influences the purchase of the drink

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friends influence the purchase of drinks - ask each other what they buying and getting the same ones

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Brand Ranking based on factors:
1. 100 plus
2. Pocari
3. H-Two-O

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exercises once a week during school days, 3-4 times a week during holidays

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possible improvements for h20:
make it cheaper, more variety, zero sugar

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Promotion for 100 Plus in 7 eleven and cheer. 2 bottles of 500 ml for 3+

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brand ranking based on factors:
h-two-o, 100 plus, pocari

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Exercise quite often, cca twice a week and goes cycling every alternate saturdays

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ranking:
price, accessibility, product, variety, packaging

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How thirsty I am. Promotions, if there's 1 for 1 promotion for h-two-o I am definitely getting h-two-o, it's almost guaranteed.

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will recc h20 if they are thirsty

will recc 100 plus if it is there

will recc pocari cause i like it

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100 Plus is very popular
H2O is not as popular as 100 Plus
Pocari Sweat is like non-existent. Not many people buy this

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h-two-o: cheaper than pocari

100 plus: cheaper than pocari

pocari: taste feels premium, feels like good stuff

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1. 100+
2. h20
3. pocari

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price and taste of the drink is the 2 most impt

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H2O: just nice

100+: abit sweet

Pocari sweat: abit tasteless

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h-two-o: taste - doesn't taste good. just don't like it

100plus: tastes diluted

pocari: it's aight, expensive though

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Prefer H2O compared to 100 Plus because of the taste. Not a fan of gassy drinks. 100 Plus non gassy version does not taste as good as H2O

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Conscious about eating fried food and sleeping late

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likes pocari's packaging - looks minimalistic, fancy

100 plus - bottle shaped like coca cola

h-two-o - packaging too loud

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restricted by budget because want to save (& is a student)

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Look for the cheaper option available, between 100 plus and H2O

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willing to pay
300ML - $0.80
500ML - $1.20

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reduce the amount of wrapping

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h20 and 100+ have somewhat same colour scheme
pocari sweat is just white and blue
having a bit more colours help.

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H-Two-O: Hydrating and quite nice to drink

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100 plus seems to be more popular amongst youths because of the variety & zero sugar option

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H-Two-O needs to distinguish itself from 100 plus

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Buy sports drinks after cca/exercise

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Do not see a need for sports drinks unless you do sports competitively.

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Accessibility
1. 100 Plus
2. Pocari
3. H-Two-O

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h20 is less gassy and its less sweet so its for the people who don’t really enjoy sweet stuff but they still want to get an isotonic drink.

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$1-$1.50 for a 500ml drink

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Having a wider variety would be nice but it depends on the flavours and taste.

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Price must be affordable.

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100+ or H2O which is more often bought

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Packaging must be attractive

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Might recommend Pocari to friends if they are a TWICE fan.

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Will not recommend sports drinks to others regardless of Brands.

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instagram paid advertisement by jessica liu - fan of her (hobby: watching drama)

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H-Two-O: Sweeter than the other two

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H2O: OG
100+: pretty innovative because there are many flavors so consumers get a choice
pocari: innovative as it comes in the form of packet too

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Does not like 100 plus as it is carbonated.

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Pocari taste like sweat. Weird consistency. Disgusting

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drink must quench thirst and energizing

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100 plus: Sleek and slim

H-Two-O: Dull, Too similar to 100 plus. Looks like an uncle drink.

Pocari: The blue is eye-catching.

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make h-two-o cheaper or promotions (1 for 1)

won't drink 100 plus regardless

usually drinks pocari

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Has a budget. Price is important

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H-Two-O does not have enough presence in the market.

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100+ has a lot of flavours and is quite sweet h2o not as sweet pocari in between

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PE teacher always recommend 100 plus

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friends recommendations, price & packaging.

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100 plus has a strong standing/reputation. Popular and well-known.

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Purchase at supermarkets.

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Taste of Pocari is more mild and smooth. 100 Plus diluted and h-two-o is just alright

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Pocari was endorsed by TWICE

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Assumes that H-Two-O is under 100 plus due to the similarity in design.

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Prefers H-Two-O as it is not carbonated

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Reduce salt and sugar intake

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Healthier lifestyle

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Buy the one that's easiest to find or most convenient

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Health conscious - usually looks for non sugar drinks because of family medical history. looks for HPB Healthy Label too

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Does not buy sports drinks often

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Usually buys pocari sweat because of the brand. pocari sweat has a small bottle which is convenient to take around as compared to a can drink

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H-Two-O - Refreshing