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1. Job Description and Responsibilities 

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1. Job Description and Responsibilities 

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A public relations agent, or a publicist's, job is to help a person or company maintain a good image. Some things they are responsible for are writing press releases, making the public aware of the media they produce, and generate publicity for their client.

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The conditions of a publicist's day can vary. Some may work a traditional workday in an office, but others may have to travel, work on weekends, holidays, or extra hours for a client. They can work alone, or as part of a team. Depending on the client, the job could be emotionally demanding.

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There is a wide range of salary for a public relations agent in Pennsylvania. On average, in PA they make $81,000. This can be a salaried or hourly paid job, but most of the careers are salaried. Most jobs include health insurance, paid vacation, sick leave, and a retirement plan. Employers may also help pay for further education.

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In Pennsylvania, there are almost 6,700 people employed in public relations. Carlisle, Plymouth Meeting, and Harrisburg employ the most publicists in the state. The most popular PR careers in the state are the Communications Strategy Group, and The Ascendent Group. California is the state where most of the PR jobs are located.

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The best colleges in Pennsylvania for a public relations degree are Penn State in University Park, PA, Drexel University in Philadelphia, Temple University in Philadelphia, Duquesne University in Pittsburgh, and Point Park University in Pittsburgh. Nationally, University of Florida and University of Georgia are among the top universities for a PR degree.

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To become a publicist, you can start by earning a degree in public relations, marketing, communications, advertising, or English. Skills like marketing, interpersonal ability, social media use, planning, and collaboration are beneficial in this career. A speech class, English classes, and writing classes are helpful to take in high school. Being involved in newspaper, student government, or having a relevant job can also be helpful.

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Benefits:

Exciting, not the same thing with every client

High paying career

Drawbacks:

Could be hard to find a job where you want to live.