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The Reel shows only fresh herbs being chopped, leaving the full cooking process unseen. This creates curiosity and prompts viewers to subscribe for access to the complete Phở recipe and video.”

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This Reel showcases the Fish Sauce Kit Set with a simple example: 3 ingredients — lime, sugar, and fish sauce — coming together in seconds. The quick cuts and text overlays highlight how easy it is to make authentic nước chấm at home, giving a taste of what’s inside the full digital recipe kit

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Instagram Story polls let followers vote between two options (e.g., “Phở 🍲 or Crispy chicken 🥞 for next week’s cook-along?”). This tactic builds interactive engagement while giving the audience a sense of ownership in content direction, aligning with Saigon Spoon’s participatory and community-driven approach.

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Facebook: Post - Star of the Week/ Market find pt2

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Facebook: Post - Star of the Week/ Market find pt2

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Every week, Saigon Spoon posts a featured ingredient and asks members to share their own market finds. Participants comment with photos, while the team replies with quick cooking tips. One standout contribution is spotlighted as the “Star of the Week”, encouraging ongoing engagement and subtly tying back to Patreon kits where ingredient guides are included.

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Facebook: Post - Star of the Week/ Market find

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Facebook: Post - Star of the Week/ Market find

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The Market Finds Friday thread reinforces Saigon Spoon’s role as a cultural and practical cooking guide. By highlighting unique ingredients, it connects directly to the project’s goal of making Vietnamese cuisine accessible and inspiring for Millennials.

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Facebook: Post - Weekly Cook-Along Challenge p2

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Facebook: Post - Weekly Cook-Along Challenge p2

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The Cook-Along Challenge invites members to cook a dish from the Patreon recipe kit and share photos in the comments. Saigon Spoon replies with tips and encouragement, turning recipes into an interactive, supportive experience. This not only promotes Patreon content but also builds community loyalty through engagement and weekly “Community Star” spotlights.

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Facebook: Post - Weekly Cook-Along Challenge p1

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Facebook: Post - Weekly Cook-Along Challenge p1

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The Weekly Cook-Along Challenge aligns with Saigon Spoon’s focus on building a supportive, community-driven brand. This participatory approach not only addresses the audience’s need for simple, authentic inspiration but also strengthens loyalty, increasing the likelihood of Patreon conversions.

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Instagram: Carousel – Digital Recipe Kit Promo (Paid Post)

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Instagram: Carousel – Digital Recipe Kit Promo (Paid Post)

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Carousel paid posts provide the perfect match for Saigon Spoon because they allow you to tell a product story in multiple frames, align directly with your recipe kit sales goal, and capitalize on Millennial engagement habits on Instagram and Facebook.