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When companies produce expecting it to stop working soon, so the consumer has to buy a new one.

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As people buy things and mostly throw them away after 6 months we can see that the levels of consumption have increased in our society for the past decades. The problem about this excessive consumption is that the more you consume, the more you produce, and the more you produce, the more raw materials you have to use and those are ending because of how much we use them.

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Around 60% of the world's economy is made of things people buy everyday

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To increase the consumption, multinationals developed strategies to make people feel the need to buy more. Usually making the consumers feel left out if they don't buy the product is the most common strategy. That way the consume levels in the whole world keep getting higher and higher.

The main 2 strategies are known as perceived and planned obsolescence.

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Story of Stuff

Intentionally Sustainable - Planned Obsolescence vs Perceived Obsolescence.

The World Counts - Every year we buy stuff worth 44 trillion USD or 1.4 million USD per second

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When the functionality or looks of the product changes, so that people will feel the need to buy the new one even if there's is in a perfect quality .

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According to the video 'Story of Stuff', The US economy is majorly based on consumption. For instance, after the 9/11, the american president incentivated, above all things, shopping. "We have become a nation of consumers. Our primary identity has become that of being consumers".