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Digital ethics is the branch of ethics concerning the set of rules and moral guidelines that govern interpersonal behaviour between individuals and/or companies that is mediated by computer technology, either inside a company or, more broadly, in markets and society.

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Digital ethics ensures the protection of individuals' privacy in the digital realm. It involves responsible data handling, consent practices, and safeguarding sensitive information from unauthorized access.

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While information ethics generally takes a critical view of the use of information and information-processing technologies, digital ethics focuses specifically on the moral limits of digitization. The main themes are the relationship between man and machine and the standards of a society shaped by digital technology.

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Ethics is what guides us to tell the truth, keep our promises, or help someone in need. There is a framework of ethics underlying our lives on a daily basis, helping us make decisions that create positive impacts and steering us away from unjust outcomes.

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Potential ethical threats range from physical and mental harm to denying services such as loans and mortgages to those deserving of them, to gathering people's personal data and using it in ways to which they did not consent to deploying discriminatory machine learning algorithms.

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Although related, Digital Ethics and Privacy are two separate things. Concerns about Privacy have resulted in many new and upcoming regulations, like the General Data Protection Regulation (GDPR) and statewide regulations in the United States like the California Privacy Protection Act. These regulations were designed to address privacy concerns by providing rules and regulations for privacy – governing what organizations can do and cannot do with personal data.

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Digital Ethics takes into account what should be done and should not be done with personal information based on ethical practices and organizational values.

Let's take a look at an example to help make the distinction clearer.

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Trust will always be important. As organizations working with information, we can foster trust by making ethical decisions throughout the information lifecycle. Digital Ethics should be a key factor in your Intelligent Information Management strategy. Consider these four ethical tips: