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Team mates: Shi, Abdulqader, Jack

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1. Deep Brew is Starbucks’ AI platform launched in 2019. It helps boost store efficiency by using smart recommendations, predicting inventory needs, and optimizing staff schedules. This allows baristas to focus more on serving customers, not just managing tasks. The system looks at things like your order history, the time of day, the weather, and even your location to suggest the perfect drink—making customers more likely to come back again.

2. Starbucks uses a smart mapping tool called Atlas to decide where to open new stores. It looks at things like the local population’s age, income, and traffic patterns to find the best spots—and to avoid opening stores too close to each other.

3.Since 2011, Starbucks has built a powerful “Digital Flywheel”—a connected system of loyalty rewards, personalized recommendations, mobile payments, and online ordering—all designed to keep customers engaged and coming back.

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Deep Brew: Transforming Starbucks into AI & Data-Driven Company

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Learn about Deep Brew - Starbucks’ AI platform that allows them to innovate through their data and hyper-personalize the customer experience.

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AI in Business Education: Opportunity or Obstacle?

Task:
Write a 500-word essay exploring the advantages and disadvantages of using Artificial Intelligence in education. Use the Financial Times article "Business schools race to keep abreast of developments in AI" (FT, 2025) as a case study.
In your discussion, consider how AI is currently being integrated into business school programmes, the benefits this may offer to students and educators, and the potential challenges or ethical concerns that may arise. You should support your points with specific examples from the article and reflect critically on how AI could shape the future of learning.

https://on.ft.com/4koXVuD

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DigitalDefynd. (2025). 8 Ways Starbucks is Using AI – Case Study. Retrieved from https://digitaldefynd.com/IQ/starbucks-using-ai-case-study/

LinkedIn. (2024). Starbucks cut food waste by 10% using AI & automation [Post by Harris W.]. Retrieved from https://www.linkedin.com/posts/harris-w_starbucks-cut-food-waste-by-10-using-ai-activity-7287083279772467200-UusN

P Market Research. (2024). How AI is transforming the coffee shop industry – Deep Brew at Starbucks. Retrieved from https://pmarketresearch.com/it/autonomous-cars-chip-market/coffee-shop-market

The Wall Street Journal. (2024). Starbucks says it’s making progress on quest to fulfill orders more quickly. Retrieved from https://www.wsj.com/business/hospitality/starbucks-says-its-making-progress-on-quest-to-fulfill-orders-more-quickly-39492de6