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✅ Step 1: Define the Heart of Mumfest

Answer these questions:

• Who is it for? (Mums, single mums, neurodiverse kids’ mums, immigrant mums, artists?)

• What problems does it solve? (Loneliness, burnout, lack of joy or identity)

• What do mums walk away with? (Support, connection, empowerment, new energy)

Example Vision:

Mumfest is a day of healing, laughter, and learning — for mums to reconnect with themselves and each other through music, coaching, creativity, and community.

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• Name: Mumfest (you can add a tagline later)

• Visuals: Use Canva to create a moodboard (soft tones, playful, warm, feminine)

• Instagram / Facebook Page: Launch with 3 intro posts:

1. “Why I Created Mumfest” — your personal story

2. A post asking: “What would your dream mum day look like?”

3. A reel or video: “What is Mumfest?”

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✅ Step 3: Start Gathering Mums

• Join 5–10 groups (local Facebook groups like “Liverpool Mums,” “Mums Doing Business UK”)

• Create your own group: “Mumfest Circle UK” (on Facebook or WhatsApp)

• Post: “Calling all tired, talented, brave mums — I’m building a space just for us.”

• Invite your first 10-15 members personally. Ask: “What would make you feel seen, supported, and joyful again?”

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🎉 Phase 3: PLAN THE MINI-MUMFEST (Week 5–8)

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🎉 Phase 3: PLAN THE MINI-MUMFEST (Week 5–8)

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✅ Step 5: Plan a Beta Event

Don’t go big yet. Start with a Mini Mumfest — half-day or 2-hour local gathering.

Name: Mumfest Pop-Up / Mum Circle Day / Mumfest Brunch

Possible Components:

• Light brunch + tea

• Sharing circle or guided journaling

• 10-min yoga or breathwork

• Music or singing together (you can lead this!)

• Creative activity: Vision board / poetry / “Letter to My Future Self”

Cost: Keep it low — or donation-based

Location:

• Local library room

• Church hall

• Community centre

• Or a mum’s garden!

Promote:

• Through your group, local parenting newsletters, Instagram stories

• “This is not just an event. It’s your safe place to be fully you again.”

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✅ Step 6: Collect Testimonials

From the mini-event, ask for:

• 2–3 quotes from mums about how they felt

• 1 photo (with permission)

• Use it to create your first promo reel: “Mumfest made me feel alive again.”

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Reach out to:

• Local mumpreneurs (yoga teachers, doulas, musicians)

• Autism support groups (connect around shared parenting needs)

• Local venues that host wellness events

Propose co-hosted sessions or sponsorships.

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✅ Step 8: Schedule Your First Official MUMFEST

Give yourself 3–6 months for the first real one-day event. Aim for:

• 25–50 attendees

• 3 sessions (coaching, creativity, connection)

• A clear outcome: “Every mum leaves lighter, more inspired, and less alone.”

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🛠️ Tools to Use Along the Way:

• Canva – design all visuals and social media posts

• Mailchimp – build an email list

• Google Forms – collect interest and feedback

• Eventbrite – for free or paid ticketing