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Create innovation with key accounts for example collaboration between swee heng and airline can create a unquie pastries together

How to develop 2 key accounts in airlines and supermarkets?

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1. how we can attract more clients to purchase bulk from us

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work on weaker key accounts and an example will be by creating unique products such as more special breads

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- After Swee Heng’s R&D unit comes up with new products, it teaches the production staff to make them and stays on the production floor for a few days to iron out kinks
- They work fast to put in trendy items in their shops

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- Relies on partnerships to continuously spur diverse ideas
- In 2019, collaborated with the Employment and Employability Institute to launch the HaloSingapo series of bakes, inspired by local flavours and dishes
- Work with many companies that want to supply raw materials to see if they can sell new items made with those materials
- Such collaborations include regular demonstration sessions, where suppliers can showcase bakes developed by their in-house or hired chefs.
- Replaced its manual resource planning processes with an online system, known as the Enterprise Resource Planning System (ERPS), to smooth backend business operations

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1. Healthier, nutritious, and affordable
2. Delicious, value for money, nice designs
3. Limited period and delicious
4. nice ambience, enjoying fresh bakes with friends

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1. HDB heartlanders of all ages
2. Families with young children
3. Festive goods buyers, companies
4. Young adults aged 18-35

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1. Bread
2. Cakes for all occasions, including customised and charactor cakes
3. Seasonal pastries and cookies
4. Cafe

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1.affordable
2.inclusive
3. Caters to all community

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1. Swee Heng started as a tiny shop churning out pastries by hand in Yuhua Village at Jurong East
2. moved its central kitchen from Senoko Crescent to a larger 6000 square metre facility in Senoko Avenue in 2017 to scale up production
3. Swee Heng invested more than $2 million in machines that automate cake making processes.
4. The machines help the company to grow its output and improve the consistency of its products

How does the brand vision and core values affect their key accounts and expansion?

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Set up a research and development (R&D) unit to create new recipes and spins on local flavours to appeal to younger consumers in 2015.

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- Opened in 1989
- First Shop in Jurong
- Start up capital of $240,000

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1. The DMU: (How we can go about to convince the DMU of the local supermarket and local airline to buy Swee Heng products)
2. Trust and Interdependence: (How we can develop and build relationships with the key accounts)
3. Cost Reductions: (How to tap onto opportunities to reduce cost by interdepending on one another?)
4. Relationship and Business Risks
5. Risks Mitigation: (What are some potential relationship risks and traps and ways to mitigate them?)

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1. develop existing key accounts

2. expansion

3. bring in more revenue

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What are the objectives of these innovation strategies?