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Example of Glocalisation: Kit Kats at London's Japan Centre 

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Example of Glocalisation: Kit Kats at London's Japan Centre 

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Wording like “experts” & “handmade” indicate a level of familiarity with Chinese culture that only a native Chinese person might have. This is a subtle way of conveying authenticity.

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Hybridization between Chinese and American

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The lanterns add imagery associated with Chinese culture & makes the entire area feel more “authentic”

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Glocalisation fitting to British tastes with biscuit

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This sign outside a business is in both mandarin and English. While it is meant to alert both English and mandarin only speakers about their availability it also serves a purpose of signaling authenticity. It signals that people who only speak mandarin eat there, and that the owners are mandarin.

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Transforming a trending piece of merchandise from China into a food. Associates the food with modern China

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To me, the Chinese lettering makes a restaurant seem more authentic

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I think it suggests globalization. The word “modern” indicates that this restaurant is not only for Chinese, but also for the people live in here. It mixes the Chinese food and the local food.

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selling sriracha (which is not a chinese sauce) in a chinese supermarket and it is labelled 100% halal certified, which is not usually labelled in most places

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putting whole chickens and meat on display

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The dragon on the window suggests the authenticity.

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An example of the concept of staged authenticity the “the front region”

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This sign being predominantly in Chinese displays that it caters to those who speak the language instead of it being in English. This gives the impression that the authenticity is not staged. 

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Features a relatively traditional menu by only offering meats like Al pastor (marinated pork), asada (grilled beef), etc. But also features things like chips & salsa, margaritas, etc.

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a stall serving quintessential British food.

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Signs by the meat stalls that give the old feel

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Signs by the meat stalls that give the old feel

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The chalkboards and emphasis on the local nature of the stall emphasizes the old authentic feel of the market.

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showing how they caught the fish and the boats, as well as putting the seafood on display