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Magdalena Droste

Bauhaus: 1919–1933 by Magdalena Droste gave me a much deeper appreciation for the philosophy behind functional design. It reminded me that Bauhaus was never about making things that simply looked modern it was about stripping down objects to their purest, most honest form, where every curve, line, and material had a purpose. As someone who designs furniture, this idea resonates strongly with how I see my own work.

In my current collection, I’ve been developing pieces that are not just practical, but that also hold symbolic meaning particularly through the integration of the numbers 8 and 9. These numbers, for me, represent balance, continuity, and personal growth. In many ways, I see this as a contemporary continuation of the Bauhaus approach: merging rational design with emotional intention.

Bauhaus taught that materials should not pretend to be something they are not. I follow the same rule by working with exposed PVC tubing and soft cushions, allowing the structure and softness to co-exist visibly without decoration or disguise. Similarly, the numbers 8 and 9 are embedded structurally into the proportions and repetition of form. For example, a table might use an 8-part radial grid, while a chair might subtly reflect the curve of a 9 in its silhouette. These references are not literal but form the quiet backbone of each design.

Another thing that struck me in the book is how Bauhaus embraced industrial production without losing the soul of the maker. I find that incredibly inspiring, especially as I aim to keep my pieces hand-finished while also considering scalability. Just like Marcel Breuer’s use of tubular steel, I’m exploring how modular construction can allow a design to feel both personal and universally accessible.

Ultimately, Bauhaus: 1919–1933 reaffirmed my belief that furniture can tell stories not through ornamentation, but through structure, material, and proportion. By blending spiritual symbolism with Bauhaus clarity.

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Mary Ann Caws

After reading Bauhaus and America: Modern Art and Design in the U.S. by Mary Ann Caws, I gained a deeper understanding of how the Bauhaus movement significantly influenced American design and culture, especially following the migration of Bauhaus artists to the United States after the school’s closure in 1933. This migration not only spread the principles of Bauhaus internationally but also sparked a major shift in how modern art, architecture, and industrial design were perceived and practiced in the U.S.

What resonated with me the most was the emphasis on the fusion of fine art and industrial functionality—an approach that aligns closely with the philosophy behind my own furniture brand. In my practice, I incorporate Bauhaus ideals by designing pieces that are not only aesthetically minimal and clean but also highly functional and user-centric. Reading this book reaffirmed my belief that design is not just about decoration; it’s about solving problems in a beautiful, efficient way.

Moreover, the book helped me realize the importance of storytelling in building a brand. Many Bauhaus artists brought personal ideologies, philosophies, and cultural narratives into their work. This insight validated my decision to base my furniture design around the concept of meaningful numbers and symbolic forms. By combining those ideas with Bauhaus principles, I’m not just making objects. Crafting experiences and communicating values that reflect both tradition and innovation.

Another takeaway from the book was the Bauhaus school’s interdisciplinary approach. The movement was never confined to just one field it bridged art, architecture, fashion, and even performance. That holistic view of creativity inspired me to collaborate across different mediums, such as fashion photography, to give my furniture pieces a richer, more dynamic context. These kinds of collaborations expand the narrative of my brand and allow each piece to be seen not only as a product but also as a cultural statement.

Ultimately, this book reminded me that to build a truly impactful brand, one must be both visionary and grounded in purpose. The Bauhaus legacy is proof that design driven by function, enriched by story, and executed with intention can leave a lasting mark. That’s exactly the kind of legacy I hope to build with my work.

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Jeff Goins

The Origin: Bauhaus Meets the Power of Numbers

My designs are grounded in the principles of Bauhaus art that is simple, functional, and integrated with everyday life. But what makes my work uniquely mine is the hidden code behind each piece.

I believe in the power of symbolic numbers:

The number 9 represents stability and identity.

The number 89 symbolizes infinity and growth.
Each piece is not just crafted by measurement and material but is designed with intention and meaning.

For me, furniture isn’t just a decorative object it’s a language, a way of expressing a deeper belief.

Storytelling is the Heart of Branding

Goins explains:

“People don’t buy products. They buy the story behind them.”

That’s why I don’t present my furniture simply as objects. I present them as symbols of intention. When someone buys a piece from my collection, they are not just acquiring a chair or a table; they are inviting energy and meaning into their space.

By learning how to tell this story with clarity, confidence, and consistency. I’ve built a brand that is both visually striking and spiritually grounded.

From Artist to Storyteller: Embracing the Value of Marketing

In the past, I was hesitant about “marketing” or “selling,” fearing that it would dilute the authenticity of my work.
But after reading Real Artists Don’t Starve, I came to realize:

Sharing your story isn’t selling out it’s showing up.

Now, I am confident in telling the story behind each piece of furniture I create. I’m no longer just designing objects; I’m designing experiences and meanings that resonate with others.

Final Thought

My furniture may appear minimalist, but behind every curve, dimension, and color, there is a story.
Thanks to Real Artists Don’t Starve, I now understand that my most valuable asset isn’t just my design skills it’s my willingness to turn my beliefs into form and share that with the world.

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Scott Belsky - Behance CEO

How “Making Ideas Happen” Helped Me Build My Design-Centered Furniture Brand

As someone deeply passionate about art and design, I often find myself flooded with ideas. My furniture brand, which integrates Bauhaus inspired aesthetics with fashion-forward visual storytelling, is more than just a product line it’s an artistic narrative.

However, one of the recurring challenges I’ve faced is turning ideas into consistent, tangible outcomes. I would often begin a project with excitement, only to lose momentum halfway through. That changed when I discovered “Making Ideas Happen” by Scott Belsky.

This book showed me that creative success isn’t about having the best ideas it’s about executing them. That insight was a turning point for me.

Applying the Action

Method to My Creative Workflow

Belsky’s core framework, called the Action Method, helped me transform my creative process. Here’s how I’ve integrated it into my daily work:

1. Action Steps

I now break down every abstract idea into actionable tasks. Whether it’s:

Developing a new collection

Planning a fashion shoot with my furniture

Writing captions for social media

Communicating with manufacturers
Each becomes a clear, measurable step that I can check off.

2. References

I store inspiration such as Bauhaus references, color palettes, and design sketches separately, so they don’t interfere with my focus on completing tasks.

3. Backburner Items

Some ideas aren’t ready yet like opening a physical store or launching a design collaboration. I’ve learned to set them aside temporarily, without letting them distract me from what matters now.

Navigating the Creative Plateau

One of the most helpful concepts from the book was the idea of the “project plateau” the point where excitement fades and the real work begins. I used to feel discouraged during this stage, thinking something was wrong with me.

Now, I understand that this dip is normal. What matters is discipline pushing through, even when motivation fades. I’ve created routines that keep me grounded: small daily tasks, visual progress tracking, and setting realistic goals.

Building a Creative Ecosystem

The book also emphasizes the importance of surrounding yourself with other driven creatives. That led me to seek out collaborators not just people with good taste, but people who actually get things done. This community keeps me accountable and inspired.

From Artist to Brand Builder

Ultimately, Making Ideas Happen helped me bridge the gap between being an artist and becoming a brand builder. I still value concept, mood, and aesthetics. But now I approach my work with clarity, structure, and forward momentum.

My brand hasn’t lost its soul it has gained direction.

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89 Charoen Chair by PAT Furniture

The promotional poster for the 89 Charoen Chair by PAT Furniture demonstrates a design approach that is both minimalist and deeply meaningful. Drawing inspiration from Bauhaus principles, it emphasizes that form must follow function, and that design should be accessible, intentional, and relevant to daily life.

Product Name: "89 Charoen Chair"

The name “89 Charoen” is rich with layered symbolism:

“89” represents infinity and progress, reflecting the designer’s personal journey and commitment to ongoing self-development.

“Charoen” is a Thai word meaning prosperity, growth, and flourishing, conveying a positive energy and cultural grounding.

Together, the name signifies a chair that embodies endless growth and enduring strength, aligning with both personal identity and universal design values.

Poster Composition

The layout is defined by clarity, balance, and negative space, allowing the product to breathe and take visual focus.

A centered composition gives the poster a grounded and honest presence, mirroring the integrity of the product design.

The use of a clean, sans-serif typeface contributes to a sense of modernity, neutrality, and timeless elegance.

The year “2024” is subtly presented to indicate the founding year of the brand, creating temporal context without overpowering the product itself.

Material and Structure

While the poster does not include material specifications, the product reflects PAT Furniture’s design ethos, which is understood to include:

A PVC pipe structure, which is lightweight, modular, and easy to assemble.

A cushioned seat, offering comfort that contrasts with the industrial frame—balancing function with warmth.

These characteristics embody the Bauhaus ideal of uniting mass-production techniques with human-centered usability.

Overall Concept

This poster is more than a promotional graphic it is a visual expression of values that define PAT Furniture:

A fusion of Thai identity (via the word “Charoen”) and international design philosophy (via Bauhaus).

A visual language that is quiet yet powerful, drawing the viewer in through simplicity and purpose.

A narrative of stability, hope, and continuous growth, both in terms of the product and the brand’s broader vision.

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The project started because I was already fond of automobiles and studied photo&flim, so I thought of expanding on my passion and what I learned. Let's make it a project to earn extra income.

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In the reference section, we will draw from international sources, particularly from the American zone, focusing on those who specialize in automotive filming. This is because in Thailand, filming often features repetitive angles and traditional techniques. This makes the filming market in Thailand still interesting, as we can attract clients by creating new angles and techniques. In the U.S., there is a strong emphasis on experimentation and advanced techniques, including different approaches to post-production. In Thailand, most projects typically do not incorporate color grading. Research data will help highlight and establish the uniqueness of our work. Regarding techniques, we will adopt approaches that differ from the norm, such as filming B-roll of vehicles with more movement, which will give our visuals a distinct dimension compared to others in Thailand.

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I went to experiment with camera angles and learn about different camera settings. This was my first time filming, and there were quite a few technical issues. However, what I got to try out this time was intense post-production work, including editing and color grading.

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1. Osmo dji poclet3

2. Movmax blade arm

3. Power bank

4. Ipad to controller the osmo

5. Filming vehiecle

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The weather has been quite rainy lately, causing the light to fade quickly.

This time, we had technical issues with the camera mount, which shook excessively, resulting in blurred images and a lack of clarity. There was noticeable shaking every time the car drove over a bump."

Another important issue during the first shoot was that there was only one camera assistant, which could lead to safety risks.

For the next shoot, I brought in an additional team member to help manage the camera and communicate with the clients. This improved the workflow significantly and reduced problems with camera angles a lot.

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Information:

Paper Plane Studio is an art school for children that prepares them for university. Each student creates their own portfolio and participates in an exhibition to practice their presentation skills with external audiences, including university professors and potential clients interested in their work.

In celebration of the upcoming exhibition and the 10th anniversary of Paper Plane Studio concept Talk the walk, the owner will hire a videographer to cover the entire event over three days. The goal is to create a warm mood and tone that showcases what Paper Plane Studio is currently doing, encouraging parents to enroll their children in the studio.

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After receiving the brief from the client, they sent a reference regarding the 2020 exhibition of Paper Plane as a guideline. The client mentioned that they wanted the mood and tone of the sample clip but would like me to incorporate techniques that are more elegant and cinematic to elevate the quality of Paper Plane Studio.

After watching the clip provided by the client, I felt that this project presents some challenges during filming. The previous clip had a smooth editing style and did not utilize color grading enough to achieve a cinematic look. Therefore, in post-production, the editing and color grading will be crucial to create an emotional tone in the video that aligns closely with the client's expectations.

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Sure! Here’s the translation of your text from Thai to English:

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🥰Talk the Walk Exhibition🥰

Guest Speakers

September 21, 2024

🩵 Pearni

Nichaporn Jirapongsananuruk

- Artist at pi-near

- Graphic Designer at Jim Thompson Farm

- Creative Assistant to Director at NOTEP

- Communication Design, Faculty of Architecture, Chulalongkorn University

- Freelance Artist / Writer “pi-near”

- Bangkok, Thailand

What Pear wants to convey to the participants:

- “It’s all about the process; everyone has their own time to bloom.”

[https://pear-ni.com/](https://pear-ni.com/)

💗 JIRAWASSAPOL YAM-NGAPHAN (Bom)

Co-founder of Dotstudio

- Urban Planning, Chulalongkorn University

- Founder of Dotprint Studio (printing service)

- Co-founder of Dotstudio

Before opening Dotprint, there were no late-night printing services for architecture students, which motivated Bom to address this pain point.

While studying abroad, he noticed that each country values printed work with this passion.

Bom is committed to helping artists sell their work. He collaborates with the Oil Give Me Museum and supports printing projects, allowing the brand to gain recognition and share value with customers through products.

Bom aims for high-quality work:

"I used to be a customer too, and I don’t want to communicate poorly with clients because many projects have unique details. Printing isn’t easy; having a supportive team is crucial, and I strive to deliver the best at that moment."

Dotprint stands by artists and designers to share value with customers.

(Here, Khun Fa will write. If Bom sends me more, I’ll update later.)

🩷 NOLE (Non)

Nole Suwanparin

CXO & Head of Corporate Branding - Un-titled Lab

Dean of UNI (UNI Incubator)

Basic Information

- Education

> Bachelor’s of Science, Internal Program of Design & Architecture (INDA), Chulalongkorn University

> Master of Design, Service Design Innovation from Ravensbourne University (UAL), UK

- Current Products/Services

> Un-titled Lab, Branding Agency specializing in brand consulting and design

> UNI, an education community for brand entrepreneurs

- Current Positions

> CXO & Strategy Director

> Dean of UNI

[https://www.un-titledlab.com/](https://www.un-titledlab.com/)

September 22, 2024

❤️ Pee Win

Vinn Chokkhatiwat

VINN Patararin

Multi-disciplinary design studio

[https://www.vinnpatararin.com/](https://www.vinnpatararin.com/)

💜 Pee Bally

Tanaboon Kittisrikangwan

Architect / Project Manager / Research Designer

Company Name: Integrated Field Co., Ltd.

About Me:

Tanaboon Kittisrikangwan [Bally], 27

Education: INDA, Class of 2019, First Class Honours, Academic Excellence Award

Company: Integrated Field Co., Ltd. [Since 2020]

Position: Architect [20-22] > Project Manager [22-24] > Research Designer [Past 3 Months]

About the Company: Integrated Field Co., Ltd.

[https://www.integratedfield.com/](https://www.integratedfield.com/)

Brief Description: BKK-based design company -> we are integrators -> Architecture, Interior Design, Industrial Design, Landscape Design, Graphic Design -> all in one.

We handle all types of projects - Master planning, Public Architecture, Houses, Interior Design, Branding, & Graphic Design.

Around 60 people in the company.

I want to share my experiences since graduating and starting to work, divided into three parts:

Part 1: Adjusting to being an architect.

From having a background primarily in conceptual design (high imagination) to facing the realities of the profession, leveraging existing experience as a strength, and gathering information and techniques from project start to finish, including technical aspects.

Part 2: Transitioning from Designer to Project Manager.

After accumulating experience and understanding various processes, I improved my coordination and communication with clients > Utilizing management skills gained from working with numerous professionals, tackling challenging projects in a new role.

Part 3: Research Designer.

Even though I excelled as a Project Manager, I felt I lost passion, transitioning from being hands-on with new experiments to merely focusing on project completion, resulting in less design involvement. I forgot why I entered this field initially. It’s a return to the passion of curiosity, enjoying experiments, and pushing the field forward, similar to when I was a student and just starting my career, while incorporating accumulated experiences—both technical and managerial—to make things happen.

💙 Panda

Pandaa Poonnotok

Founder of Floc

- Communication Design, Chulalongkorn University

- Floc - a platform gathering freelance creatives in advertising

- Founder of Floc

What Panda wants to convey to the participants:

In my mind, I’m thinking of options like these:

- Design methodology in business building (comparing design education with business practices)

- Design professional 101 - Discover your value as a creative professional

- Where the industry is going and what it means to be a designer in this age

[https://floc.is/](https://floc.is/)

Come on Thursday at 15:00 for a video shoot

💙 Pee Chris Comde [Commde Chulalongkorn] 07

Sorrakit Kitkamjai

Brand & Product Strategist

Big Star Co., Ltd. (GAMBOL)

1. Introduce yourself

2. What are you currently doing? What position do you hold?

3. What is your memory of Paperplane Studio?

4. Share your impression from studying at Paperplane.

5. Message for parents and aspiring designers.

6. What are your feelings about the Talk the Walk exhibition?

From when Pee Fa and Pee Toy invited you until seeing the exhibition come to life.

7. What advice would you give to students with family businesses about building confidence when returning to work at home? How should they adapt?

Sunday (Added):

8. How do you feel seeing the exhibition today?

9. Invite parents and younger siblings to learn portfolio building with Paperplane.

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If you need any further adjustments or specific sections translated, just let me know!

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🥰 Agenda for September 22 🥰

10:00 - 13:00
Guests explore the exhibition at their leisure and take photos.

13:30
Talk by Panda

🩵 Panda Punnotok
Founder
Company: Floc

CommDe Chula

Floc - A platform that brings together freelancers in the creative field - Advertising

Floc Founder

Presentation Link

14:00
Talk by Bally

🩵 Bally
PDF

About me:
Tanaboon Kittisrikangwan [Bally], 27

Education: INDA, Class of 2019, First Class Honors, and Academic Excellence Award

Company: Integrated Field Co., Ltd. [Since 2020]
Position: Architect [2020-2022] > Project Manager [2022-2024] > Research Designer [Past 3 Months]

About the company: Integrated Field Co., Ltd.
Website

Brief Description:
BKK-based design company -> we are integrators -> Architecture, Interior Design, Industrial Design, Landscape Design, Graphic Design -> all in one.

We handle all types of projects - Master Planning, Public Architecture, Houses, Interior Design, Branding, & Graphic Design

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1

Camera System 1

(Cine-MA)

Canon EOS R5c +cage and rod system

2

Canon RF24-70mm f/2.8L IS USM

3

DJI RS 4 Pro Combo + Dual Handgrip

4

Fx Lion V-mount Battery 99wh (x3)

5

L Battery (x3)

6

Small Rig 75mm Tripod

7

Atomos Ninja V 5”

8

VND+PL 3-8 stop 82mm

9

D-Tap to NPF,  C to C PD

10

CF-EXPRESS type B (1 TB )

11

CF-EXPRESS type B Reader

12

Hollyland Lark M2

13

Camera System 2
(Windsome.studio)

Osmo Pocket 3 - Combo

14

Grip Cage + Handel

15

Battery Unit

16

Lighting System

Aputure LS 300D ii

17

Aputure 90 Softbox ii

18

Arri Light Weight Stand

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In this project, I served as the producer for an artist who wanted to create a live session music video cover of five songs, specifically: 1. "Why Don't You Stay," 2. "This Town," 3. "Say You Won't Let Go," 4. "Let Her Go," and 5. "Naked." All of these are international songs. The artist provided a brief requesting a location that looks elegant and is a rooftop by the river.

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Producer Pattaraboot

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Both the color style, template and design will be made in a monotone style influenced by Bauhaus. The main colors will be yellow, red, green, blue, orange that will make our furniture stand out. Bauhaus style embodies a mood of functionalism and simplicity, emphasizing clean lines and geometric forms.

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My name is Pattaraboot Bootthai, studying at DCD student Photo&filming route. I am someone who is very passionate about filmmaking, both photography and videography. My past works include shooting film photography, creating short films, and various documentaries, as well as producing advertisement videos. While studying at university, I applied the knowledge I gained to run a small business and also engaged in freelance work. My main roles have been as a director and producer, which are important positions, and I am capable of handling these responsibilities.

In my fourth year of study, I want to establish a furniture brand to build on my knowledge and the business I am currently developing. This idea originated from my interest in decorating my own bedroom, as I felt that the existing furniture did not match my lifestyle. I want to design my own furniture to fit my lifestyle and expand it into a Thai furniture business that offers materials and prices accessible to the Thai market.

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Modern and Minimal Photography Portfolio Presentation

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Copy of Project Brief Template DCD-BCU 2023

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Furniture brand from Thailand and accept commercial video production.

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Creating good furniture should be considered from various aspects, especially from the perspective of actual users with direct experience.

Functionality: Furniture should have functions that meet the needs of users. For example, a sofa should provide ample space for relaxation and comfort. In Asia, where people tend to be smaller in stature, this allows for designs that don't need to be excessively large to accommodate Asian body types.

Quality Materials: Choose durable and high-quality materials to ensure the furniture has a long lifespan. For instance, solid wood or strong steel are great options. I’ve personally encountered issues where I was relaxing on a sofa, but the screws holding the backrest broke, causing me to fall off.

Appropriate Design: Consider aesthetics and how well the furniture fits into the environment, such as the style of the home or condo. For example, my home is decorated in a minimalist style in terms of both color and design, but there’s a brown rectangular wooden table that doesn’t match the overall decor, disrupting the harmony of the space.

Comfort: Furniture should be designed for comfortable use. For instance, chairs should support the body well. We must prioritize both the design and the choice of materials that will cover our sofas to maximize user comfort.

Sustainable Production: Use environmentally friendly materials and production processes. This includes sourcing wood from sustainable sources, opting for materials that are recyclable, and choosing those that support local communities.

Testing and Improvement: Listen to user feedback and make design improvements based on their needs. First and foremost, we must be the first users before selling to customers, identifying flaws in design, assembly, and material choices.

Creating good furniture is therefore a combination of functionality, aesthetics, and sustainability to truly meet user needs. If we want to build a brand that emphasizes sustainability for both suppliers and customers, we should incorporate all these points into our furniture design.

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My Vision for a Furniture Designer & bussiness

1. Aesthetic Excellence: Strive for a unique design language that marries beauty with practicality. Aim to create pieces that evoke emotion, tell a story, and resonate with diverse lifestyles.

2. Functionality: Prioritize user experience by designing furniture that enhances everyday living. Consider how each piece will be used in various settings, ensuring it meets the needs of modern life.

3. Sustainability: Commit to environmentally responsible practices. Use sustainably sourced materials, consider the lifecycle of products, and aim for minimal waste in production.

4. Craftsmanship: Emphasize quality and attention to detail. Collaborate with skilled artisans and utilize traditional techniques alongside modern innovations to create durable and timeless pieces.

5. Emotional Connection: Foster a sense of belonging and personal attachment through design. Create furniture that encourages social interaction, relaxation, and creativity, enhancing the overall experience of spaces.

In part of market Analysis and Target Audience.

1. Market Research: Conduct research on trends in the home furniture market, such as popular styles, materials used, and unique designs.

2. Defining Target Audience: Identify target customer groups, such as families with children, working couples, or those who enjoy home decoration.

3. Competitor Analysis: Study competitors in the market to understand their strengths and weaknesses, and find ways to differentiate your business.

Marketing and Sales Strategies

1. Marketing Channels: Plan to use social media, websites, and e-commerce to build awareness and reach customers.

2. Promotional Strategies: Organize promotional activities, such as discounts, package deals, or product exhibitions.

3. Building Customer Relationships: Improve customer service, such as providing consultations for furniture selection and fast delivery.

Financial Planning

1. Revenue and Expense Forecasting: Create projections for sales revenue and operational expenses, including material costs, employee wages, and rent.

2. Funding Sources: Identify desired funding sources, such as personal savings, bank loans, or seeking investors.

3. Risk Analysis: Assess potential risks, such as market competition or changes in customer demand, and plan for risk management strategies.

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For the name and logo, we will design a symbol that is easy to read and understand. The brand name will be in Thai, with the English version included. The goal is for the name to evoke a sense of elegance and style. The name I have in mind includes the word "Pat," which is similar to my real name, Pattaraboot. Additionally, "Pat" also means fluidity and agility.

The logo will be designed as a symbol representing furniture or as lettering based on the brand name, aiming for a simple and elegant feel. The colors chosen will be yellow, green, red, and blue to enhance the brand's cool factor.

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Draft 1 base on "pat" and renew a design of typographic.

For the logo, I designed it using Adobe Illustrator, creating a font inspired by the Bauhaus style. Initially, I came up with five different designs and narrowed it down to two that I liked best. I then added color to these two versions to enhance their overall appeal.

The first design features a gradient effect on the letters, transitioning from the front to the back, with a playful switch in positions. The concept here is to maintain simplicity and clarity while achieving harmony in the composition.

The second design emphasizes minimalism even further by flipping the letters to create a cohesive and integrated look.

In terms of color, I chose shades from primary colors—red, blue, yellow, and green—and applied a gradient technique throughout. This approach adds depth and dimension to the logo, making it visually striking.

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In terms of product design, I will create one piece of furniture chair and one multi purpose coat rack. Each product will be sketched in two different styles, featuring variations in shape and color. The concept is to ensure that both products stand out in design and functionality to suit modern lifestyles. I will design them using the Procreate app, and the style will be influenced by Bauhaus art, which is contemporary and has historical significance, such as the famous Barcelona chair designed in the 1920s for the King of Spain. This chair design has always impressed me for its timelessness.

For the first chair, I plan to create a one person sofa suitable for a small bedroom, upholstered in soft cotton for comfort, allowing for full relaxation. The secondary function is to provide a space where users can sit comfortably while watching TV or using their phones. This sofa will also enhance the room’s aesthetics, adding depth and creating a cozy corner for relaxation.

The coat rack design will aim for an appropriate size not too large to make the bedroom feel cluttered or obstruct views, which can create a sense of discomfort. After identifying this issue, I determined that the height should not exceed 170 cm, while still providing enough space to hang 6-7 garments. It should also accommodate various bags. I noticed in my own experience and that of others living in condos that having a place to hang bags and jackets is essential.

From my research on coat racks, I found that some can’t support much weight and aren't sufficient for daily use, with durability issues leading to a lifespan of only one to two years. Additionally, many functional designs lack aesthetic appeal; some are made of unattractive wood that doesn’t match modern lifestyles.

After conducting this research for both products.

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Considering these factors helps create packaging that is effective and meets the needs of safety, convenience, and sustainability, benefiting both producers and consumers in the long term.

Product Safety: High-value furniture is often made from fragile materials. Designing strong and durable packaging helps prevent damage during transport, ensuring the products remain intact and reducing costs associated with repairs or replacements.

Cost Reduction: Poorly designed packaging can lead to damage that incurs repair or replacement costs. Considering strength and protective methods helps reduce expenses in the long run.

Time Savings: Well-designed packaging facilitates quicker and easier opening and closing processes, reducing handling time.

Testing for Assurance: Testing packaging before use ensures it effectively protects the furniture, minimizing transportation risks.

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Reels for PPL Event
Due: September 30, 2024

Reels 1

Capture the atmosphere of the event and include shots of the sponsors.

Reels 2

Interview standout students and showcase their work.

Reels 3

Interview alumni and film them as they walk around viewing the students' work, or capture moments when they see the students' creations.

Reels 4

Interview special guests and film their talk on stage, exchanging opinions with students or teachers.

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My position is Driver and controller the camera focus.

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What I learned from the live brief and how it affected my thesis

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What I learned from the live brief and how it affected my thesis

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After completing the cine-car project, it significantly enhanced my advertising shooting skills. Filming a car is similar to shooting a large product, and it requires movement during the shoot. This experience helped me better understand the elements and dimensions of the product.

Additionally, communicating with clients provided insights into consumer needs and preferences.

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When designing packaging for furniture, it's essential to consider materials that provide protection, sustainability, and cost-effectiveness. Here are some good options:

Cardboard: A versatile, lightweight, and recyclable option. It's great for flat-packed furniture and can be easily printed on for branding.

MDF (Medium Density Fiberboard): Durable and sturdy, MDF can be used for protective corners or inserts, ensuring that the furniture is well-supported during transit.

Foam Inserts: Expanded polystyrene (EPS) or polyurethane foam can cushion fragile parts, preventing damage from impact.

Bubble Wrap: Ideal for wrapping delicate items, bubble wrap adds an extra layer of protection against scratches and impacts.

Shrink Wrap: Useful for securing multiple pieces together, it helps keep items safe from dust and moisture.

Wood Pallets: For larger furniture items, wooden pallets can be used for sturdy support during transport.

Recycled Materials: Using recycled cardboard or paper not only reduces environmental impact but can also appeal to eco-conscious consumers.

Corrugated Plastic: Durable and water-resistant, this can be reused and recycled, making it a good option for long-term shipping solutions.

Fabric Wraps: Soft fabric wraps can protect delicate surfaces from scratches and can be reused by the customer.

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What I learned from the commission and how it affected my thesis

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What I learned from the commission and how it affected my thesis

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The learning of filming events with a large audience and getting good value for hiring can provide several learning opportunities, including:

1. Understanding Audience Engagement: Observing how people interact and engage during the event can offer insights into effective communication and presentation techniques.

2. Event Management Skills: Working in a high-energy environment helps develop skills in organization, coordination, and time management.

3. Technical Experience: Filming in a live setting allows you to enhance your technical skills, such as camera operation, lighting, and sound.

4. Networking Opportunities: You can connect with various professionals, clients, and attendees, which can lead to future collaborations.

5. Creativity and Adaptability: Working in dynamic situations challenges you to think creatively and adapt quickly to changing circumstances.

6. Portfolio Building: Successful event coverage adds valuable content to your portfolio, showcasing your ability to handle large-scale projects.

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What I learned from collaboration and how it affected my thesis

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What I learned from collaboration and how it affected my thesis

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In this project, I applied the knowledge I gained since my second year in the Photo & Film program. This work allowed me to use my passion, interests, and expertise to manage the entire project. It significantly enhanced the effectiveness of my thesis preparation, as extensive research was required before the actual filming. Completing this project helped me discover more about myself, particularly in project management, including calculating and controlling production costs, communicating with venue owners, and understanding the importance of effective communication. These lessons have greatly prepared me for my thesis.

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Prepare for the Live Brief Project, Commission, and Micro Project Presentation for the Thesis

Live Brief: Prepare to discuss the appropriate equipment for filming the cine-car, with plans to use the DJI OSMO Pocket 3 camera. After gathering the equipment, I will begin researching filming techniques and finding suitable locations.

Collaboration: Discuss with the artist about the readiness for filming and coordinate the location while organizing the crew.

Commission: Present the storytelling concept to the client, detailing what we will deliver along with pricing.

Micro Project: Prepare the thesis topic and present it to the advisor to ensure readiness for this semester's work."

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Prepare for the Live Brief Project, Commission, and Micro Project Presentation for the Thesis

Live Brief: Conduct test shoots with the goal of identifying errors for improvement on Suvarnabhumi Road.

Collaboration: Film at @Rinrimnam bar and prepare for post-production after filming is complete. Also, discuss the release date of the song based on the artist's preferences.

Commission: Event shooting at @Chamni Eye Rama 9, with plans for post-production after filming. Schedule the delivery of Draft 1 to Draft 3 (only cutting) within two weeks, followed by the full edit and color grading afterward.

Micro Project: Divide the Micro Project into three categories: Mp1: Logo Design, Mp2: Product Design, Mp3: Packaging Design."

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Prepare for the Live Brief Project, Commission, and Micro Project Presentation for the Thesis

Live Brief: Film the second car of the cine-car project, testing at Suvarnabhumi Road like the first time, but adjusting the settings and filming time to ensure safety and suitability for the shoot.

Collaboration: Submit Draft 1 for all five songs: 1. Why Don't You Stay 2. This Town 3. Naked 4. Say You Won't Let Go 5. Let Her Go.

Commission: After completing the work, prepare to distribute it across various online platforms, including TikTok, Instagram, and Facebook.

Micro Project: Start designing for the furniture setup project."

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Final outcome

Work: Ppl

FINAL DRAFT

1. Master video

2. Reels 1

3. Reels 2

4. Reels 3

5. Reels 4

Project price 23,000 Bath

https://drive.google.com/drive/folders/1--9pfE30ui1ukvrvoGYRmk6naRGKPiyG?usp=sharing

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Intro: After gathering information on materials, production processes, and manufacturers, I will send the final draft design to the factory for production. Once the furniture pieces are received, I will check their quality and use them for an advertisement on online platforms. I will create a fashion video commercial featuring a model alongside the furniture. The video will focus on fashion luxury to showcase the unique characteristics of PAT brand furniture in terms of fashion lifestyle.

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https://drive.google.com/file/d/1hffRqsvLl3FtYpnCVFlrI1aYS4wcPJQj/view?usp=sharing

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Feedback

You need to include more information on researching packaging and design in the SketchUp application. The clearer the 3D representation, the more closely the final product will match your design.

Additionally, it's essential to set a strict budget for this project; otherwise, it could lead to losses for the brand in the future.

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Feedback

I will need to focus on experimenting with various camera angles to capture the interest of your target audience. Techniques like speed lamp lighting can make your work stand out. This technique is quite rare in Thailand, and we want to be among the first to film cars using this style of camera angles.

Secondly, it’s important to find more interesting locations for filming, as the car will look even better in beautiful settings.

Lastly, learn to optimize your equipment setup better to reduce issues during filming, which will also enhance safety on set.

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Feedback

When filming in a confined space with a large number of people due to the event, we need to consider the client's needs as a top priority to avoid confusion during the shoot. Additionally, when filming an event, we should pay attention to the atmosphere and ambiance of the occasion. It’s important to understand from the client who the event is intended to communicate with, and how we can help convey that message through the video clips we produce.

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Feedback Collaboration Bondloon live session

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Feedback Collaboration Bondloon live session

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Feedback

In this project, the feedback received emphasized the importance of budget allocation, where we need to consider the value of our work in relation to labor costs and experience. Another key takeaway from this project was the management of people. Positioning individuals according to their strengths allows us to work more smoothly and efficiently.

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Prepare for the Live Brief Project, Commission, and Micro Project Presentation for the Thesis

Live Brief: Film all three cars to prepare online content for promotion.

Collaboration: Upload clips according to the agreed schedule.

Commission: Complete event shooting.

Micro Project: Finalize the design, address any errors, and start creating 3D models for the product."

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Prepare for the Live Brief Project, Commission, and Micro Project Presentation for the Thesis

Write a report to present to the advisor in preparation for submission to Birmingham City University.

Additionally, check the readiness of all materials before final production.

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Full video Credit IG:kennethcolrth

https://www.instagram.com/reel/C9Tpra3CvJz/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==

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Modern Clean Typography | Kinetic Titles - After Effects Templates

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Refer on this course introduction and keydates

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Here’s the translation:

Week 1: Received a brief for the thesis project in my fourth year and researched potential project topics.

Week 2: Presented my areas of interest to my advisor along with my project approach. For the furniture design, I started with room decoration and wanted the furniture to have a more distinctive character. I began creating a mood board and exploring styles of interest.

Week 3: Broke down the main project into micro-projects, including logo design, product design, and packaging design.

Week 4: Collected research and style concepts to create a mini-presentation for my advisor. Based on their feedback, I focused on design elements and references that needed further exploration and started designing the furniture product.

Week 5: Designed the brand name and font, naming the brand "PAT." I created five logo drafts and selected the final draft that I liked the most.

Week 6: Researched materials for the furniture product and packaging design, and began working on three drafts for the furniture product. I contacted manufacturers to gather information on production, pricing, file formats for submitting designs, and the dimensions of the furniture product to minimize communication errors.

Week 7: Presented to Aj. Kelvin, incorporating their comments into budgeting for production and sourcing materials for packaging to avoid high costs. I completed drafts 4-5 of the furniture product.

Week 8: Selected two furniture design sketches to develop further in SketchUp, creating 3D models.

Week 9: Compiled information into Padlet and prepared a presentation for Monday, October 28. Continued developing the design in SketchUp and added color to the product.

Week 10: Chose a design I liked to develop into a prototype and started designing the packaging while researching production information.

Week 11: Gathered information to prepare a report for weeks 14-15.

Week 12: Rechecked the furniture and packaging designs.

Week 13: Wrote a progress report on the furniture product.

Gather information on what is needed for product advertising, including how many images and the number of clips to be filmed after the product is produced.

Week 14: Compiled information and wrote the final report to submit by December 2 at 15:00 BKK.

Week 15: Collected all information to prepare for the next term.

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Most people who do freelance video shoots for cars are typically car enthusiasts or regular freelance videographers. However, as someone who is both a car lover and skilled in video production, I have a deeper understanding of beautiful framing than ordinary videographers. I also know which angles of a car highlight its charm and dimensions, allowing me to showcase both the car's and the camera's full potential. As a result, my clients and viewers are often more impressed with my work.

When it comes to the differences in my work compared to typical car videographers, one key factor is my expertise in post-production, such as color grading. I use specialized applications like DaVinci Resolve for color correction, whereas most videographers tend to stick to basic grading, which definitely makes my footage look more polished.

Before starting this business, I created demo tapes to showcase my work and reach the car enthusiast market.

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PAT Furniture Poster Inspired by Bauhaus Principles

The PAT Furniture poster is a clear representation of design principles inspired by the Bauhaus movement, which emphasizes the harmony between functionality and aesthetic simplicity. The poster combines geometric forms, primary colors, and modern typography in a way that reflects both the essence of Bauhaus and the identity of the PAT brand.

Color Usage

The design uses primary colors red, yellow, and blue which are fundamental to Bauhaus philosophy. These colors evoke clarity, energy, and minimalism.
Additionally, the Thai logo “พัด” features a gradient color transition, blending warm and cool hues to convey a modern and dynamic interpretation of the brand’s concept, which bridges traditional and contemporary design.

Geometric Forms

Geometric shapes play a central role in the composition:

Rectangles (red and yellow blocks) anchor the layout and guide visual movement.

Vertical black lines, arranged rhythmically, may symbolize airflow or motion, which aligns with the brand’s theme.

Curved lines and circles in the Thai logo “พัด” reflect fluidity and flow, reinforcing the concept of wind or movement.

The layout follows a diagonal structure, adding a sense of dynamism and forward motion an element often employed in modernist and Bauhaus-inspired graphics.

Typography

The poster uses a clean sans-serif typeface, aligning with Bauhaus ideals of clarity and readability.
The phrase “Just trust the number” is placed diagonally, which enhances visual interest and contributes to the dynamic flow of the layout.
The integration of both English and Thai characters highlights the fusion of Western and Eastern design values, a concept embraced by the Bauhaus belief in interdisciplinary approaches.

Overall Concept

The poster reflects the Bauhaus vision that design should serve everyday life. The PAT brand, inspired by the Thai word “พัด” (which refers to airflow), incorporates this principle by:

Designing furniture that conveys comfort and movement.

Blending function with aesthetic appeal.

Creating timeless design that resonates with a broad audience.

Through its use of minimal forms, strong colors, and meaningful composition, the poster captures both the spirit of Bauhaus and the essence of the PAT brand.

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This reference video stands out in several aspects, particularly in its voice over performance and the actors’ expressive acting, which effectively convey the emotion and tone of the narrative. The cinematic elements are seamlessly integrated into the advertisement, enhancing its overall storytelling without feeling forced or overly stylized. Additionally, the set design and the careful selection of prop colors contribute to a visually appealing composition that supports the intended mood and tone of the piece. Together, these elements create a captivating viewing experience

one that draws the audience in completely and momentarily suspends their sense of time, allowing them to become fully immersed in the world being portrayed.

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"CHAROEN Chair เจริญ chair The number 8 and 9 is used to indicate progress in career, health, and life. It is a number that never ends."

Thai people always have beliefs in life and things they use, such as which step out of the house will bring good fortune, is this color auspicious, will this car license plate number make us drive safely, will the things in the house be in accordance with Feng Shui? Which things bring luck, which things are the queen, Thai people don't take them at all, which can be developed into this concept. By using lucky numbers to create a good belief in life, people who buy them feel comfortable with the auspicious products.

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I particularly enjoy shooting advertisements in a studio setting. I’ve also taken a course on lighting for video and photography, which has deepened my understanding of the technical aspects of production. I had the opportunity to shoot an event for the brand Kenneth & Cole, a fashion shoe brand under the project called Work Were. During this project, I experimented with various camera angles and was fascinated by the technical side of the process.

I also explored video editing and added background music, which turned out to be a valuable and enjoyable learning experience. Working with Kenneth & Cole was especially rewarding, as the brand not only focuses on fashion but also embodies a broader lifestyle concept.

Their shoots often feature carefully curated furniture and decorative elements, which enhance the visual storytelling and create an engaging atmosphere. These details don’t just support the fashion narrative they also spark interest in interior design and lifestyle aesthetics.

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No need to roam, aesthetics are close to home.

"You don't have to travel far to find beauty it's right around you."

This concept will be presented in the style of the film Manifesto an experimental piece that prioritizes atmosphere over plot or conventional logic.
A voice over will narrate the story through a personal lens, exploring the search for beauty and the inspirations that enrich our lives.
It will pose the question: What is beauty to you?
Is it traveling to breathtaking destinations, admiring the grandeur of nature, immersing yourself in literature, or contemplating great works of art?
For us, beauty is closer than you think.
It is found in the simplest of moments such as sitting on a PAT sofa, where one can truly savor the richness of aesthetic experience.

Although the location or environment may change, the quality and excellence remain just as they always have been. You'll see the sofa in various contexts that could be possible, reflecting the different lifestyles of people. Even the rooms where the sofa is placed serve different purposes depending on individual lifestyles. For example:

A sofa placed for watching movies

A sofa placed for karaoke gatherings

A sofa placed in the dressing room for trying on clothes

A sofa placed for sipping wine or tea

PAT sofa still delivers the same great experience for those who use it.

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Update from January

After designing two furniture models 1. the CHAROEN Chair, inspired by the numbers 8 and 9, and 2. the MUNGKONG Chair, inspired by the numbers 6 and 9 I selected one design to further develop: the CHAROEN Chair. I began modeling the product in the Rhino 3D application, focusing on capturing as much detail as possible to match the original sketch.

The modeling and structural design process took a significant amount of time, mainly due to the complexity and time-consuming nature of working with Rhino. In addition to shaping the design, I had to carefully calculate the furniture dimensions and select the appropriate materials. This was essential, as the next step in the following month involved submitting the finalized design to the manufacturer, requiring the measurements and details to be as precise as possible.

By the end of January, with approximately 90% of the product design completed, I began studying and experimenting with fashion commercial production. This was to prepare for a future project combining product photography with fashion elements for the PAT Furniture brand.

Additionally, in February, I had the opportunity to take part in a photoshoot for Kenneth Cole’s workwear line. This experience aligned well with the fashion style I plan to integrate into my own furniture photography.

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February Update

After completing the furniture design, I proceeded to coordinate with the manufacturer regarding production. During the waiting period for the fabrication process to begin, I had the opportunity to take part in filming a video commercial for Kenneth Cole, a fashion brand known for its workwear and footwear collections. The brand's concept focuses on simplicity with a touch of luxury, and the shoot took place in a studio filled with props such as tables, sofas, and chairs—elements chosen to highlight elegance and minimalism.

This shoot served as a valuable experiment for me in terms of lighting setup and camera angles. While the lighting design for this project was relatively straightforward, the most challenging aspect was managing the camera movement in a way that made the product stand out and appear visually striking. I also learned a great deal about time management during production, especially in organizing each shot efficiently. Moreover, the experience of working with a well-established brand and skilled international actors gave me meaningful insight into high-level production environments.

Later, in mid-February, I received an update from the furniture manufacturer confirming that the structural framework had been successfully built. I then conducted a final re-check of the product’s dimensions and reviewed the production timeline. The factory informed me that the full production would take one month, which was an ideal timeframe. This schedule allows me to plan and prepare the commercial shoot for the furniture product in advance, ensuring everything stays on track.

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During this month, I focused on planning a full-scale commercial shoot. This included developing the concept, creating the storyboard, and organizing key aspects such as location scouting, casting, equipment sourcing, and assembling the production team.

The concept I developed is titled:
"No need to roam, aesthetics are close to home."
capturing the sense of serenity and aesthetic pleasure that comes from having this furniture piece in one's home.

By the end of March, I had completed approximately 70% of the pre-production process. The next step in my plan was to confirm the shoot date, which was initially scheduled for April 15.

However, an update from the manufacturer affected this timeline. The factory postponed the delivery of the furniture to April 25 due to the Songkran holiday and delays in the arrival of the upholstery materials. As a result, I had to reschedule the entire shoot to April 26, impacting the overall workflow.

Despite the delay, I used this time to finalize all remaining pre-production tasks, ensuring that everything was ready by the end of March for a smooth execution once production begins.

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April Update

At the beginning of this month, I finalized all preparations for the commercial shoot scheduled for April 26. This included confirming the location, cast, and crew. During the early weeks of April, I focused on executing the plans outlined in the storyboard purchasing props, costumes for the actors, and conducting preliminary equipment tests to ensure everything was ready for the production day.

Following the shoot on April 26, the post-production process began, which involved video editing and color grading. The timeline for editing all three video clips was set to 10 days. Once the editing was completed, I proceeded with producing the poster designs, which had already been finalized in advance.

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Timeline of May

This month marks the final stage of the project, with all submissions due on May 9. The deliverables include:

A presentation,

A Padlet portfolio,

The final video, divided into one master clip and two short reels,

The furniture product, and

Two posters.

Following the submission deadline, the week of May 12–16 will be dedicated to final presentations of all student projects.

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1. Start with hand-drawn ideas
Every piece begins with a hand sketch to clearly visualize the concept and design before entering the production phase.

2. Create a 3D model in Rhino
The sketch is translated into a 3D model using Rhino to get accurate proportions and refine the details digitally.

3. Measure and finalize dimensions
All parts are measured precisely, and dimensions are finalized to prepare technical drawings for the factory.

4. Material selection: PVC pipes & upholstered cushions
The structure is made from lightweight, durable PVC pipes easy to bend and shape combined with upholstered cushions that I design and craft by hand.

5. Production and assembly
The structure is produced at the factory based on the drawings, then assembled with the handmade cushions to complete a functional and uniquely designed furniture piece.

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Throughout the creation of this furniture piece, I faced several unexpected challenges that ultimately helped refine both the design and production process:

1. 3D modeling discrepancies
While designing in a 3D program like Rhino gave a clear digital visualization, it couldn’t fully replicate the sense of real world scale and proportion. This led to initial measurement errors, especially in dimensions that appeared balanced on-screen but felt awkward in physical form.

2. Material limitations and manufacturing feasibility
Initially, I intended to use metal specifically aluminum for its sleek look and structural strength. However, I soon realized that finding a workshop capable of shaping custom aluminum forms was both difficult and costly. This made the idea impractical for scalable production. As a result, I pivoted toward PVC water pipes, which are lighter, easier to work with, and far more accessible for prototyping and production.

3. Ergonomic miscalculations
During the production phase, there was a miscommunication with the factory that resulted in the front legs of the furniture being too tall. Although it seemed like a minor detail, it drastically affected the sitting posture. The angle forced the user’s lower back into an unnatural position, potentially causing discomfort or back pain if used for long periods.

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1. Problem: Inaccurate dimensions due to 3D modeling limitations
Solution:
To solve this issue, I started creating small-scale mockups using materials like cardboard and foam to better understand proportions in physical space. These tangible models helped me identify scale errors early on. Additionally, I explored using augmented reality (AR) features in Rhino to visualize the furniture in real-world settings, allowing for more accurate adjustments before production.

2. Problem: Initial material choice (aluminum) was costly and hard to manufacture
Solution:
After struggling to find a workshop that could work with aluminum affordably, I shifted my focus to more accessible and cost effective materials. PVC water pipes became a perfect substitute they're lightweight, structurally sound for furniture, easy to shape, and widely available. This material change not only reduced production costs but also gave me more creative freedom in design and assembly.

3. Problem: Incorrect height of the front legs affected ergonomic comfort
Solution:
Once I noticed the discomfort caused by the overly tall front legs, I immediately contacted the factory and asked them to shorten the legs to improve balance and posture. This small change significantly improved the sitting experience and restored ergonomic harmony. I also revised my technical drawings to clearly highlight ergonomic dimensions and worked more closely with the manufacturer throughout the production process. Moving forward, I plan to incorporate real-user testing earlier in the prototyping phase to ensure maximum comfort and usability.

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3 Videos

1 Master video

2 Reels (Vertical)

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https://app.milanote.com/1UaosS1Xy32edD?p=qQ7grGd7gKZ

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Robert Indiana

Robert Indiana is known for using simple, bold shapes and bright, solid colors to communicate powerful messages. His work often incorporates numbers, words, and symbols, integrating them into minimalist forms that convey deep emotional or cultural significance.

1. Use of Bold Typography and Numbers
Indiana was fascinated with numbers and text, often using them in an abstract yet highly recognizable way. He believed that numbers are symbols that express identity and hold universal meaning. His most famous piece, the LOVE sculpture, plays on the number of letters and its symmetry to express a universal, timeless theme. His work with numbers wasn’t just aesthetic but also tied to personal and societal meanings.

2. Minimalism and Simple Forms
Indiana’s work is strongly influenced by minimalism, where less is more. His designs are characterized by clean lines and geometric shapes, which allow the meaning to come through clearly without distraction. The simplicity of the forms makes the art accessible to a broad audience, while the boldness of the color and structure creates a lasting visual impact.

3. Cultural Commentary
A key element in Indiana’s work is his ability to reflect on American culture. His famous "LOVE" series, as well as other works, were deeply influenced by the pop culture of his time, incorporating familiar symbols and messages to engage with the public. His works often carry social or cultural commentary, drawing on themes of love, peace, and unity, especially in a contemporary context.

4. Primary Colors
He often used a palette of primary colors red, blue, and yellow which added to the bold and straightforward nature of his work. These colors are highly effective in creating emotional resonance, and their simplicity echoes the essence of Indiana's design ethos: clear, direct, and impactful.

5. Symbolism and Iconography
Indiana’s use of simple shapes like circles, squares, and rectangles, along with numbers and words, taps into the power of iconography. These elements transcend language and become symbols of larger themes such as love, unity, and identity that resonate universally.

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In Thai society, numbers are not just mathematical symbols, but hold deep meaning and influence in daily life. Numbers such as phone numbers, car license plates, and even house numbers are often seen as symbols of good fortune or prosperity. Certain numbers are believed to enhance luck or help overcome obstacles in life, such as the number 8, which symbolizes wealth, or the number 9, associated with success and growth.

The auctioning of ‘lucky’ numbers like 888, 999, 69, or 89 has become a thriving business in Thailand. These numbers are not only believed to carry spiritual or religious significance but are also commercial assets that can be bought and sold. People are willing to pay high prices for numbers that are thought to bring good luck or prosperity, or to help their businesses thrive. These numbers have become more than just symbols they are tools of business and personal fortune. In fact, owning a ‘lucky’ number in a phone number or car license plate is often seen as an investment in good luck and can inspire confidence in business ventures. In this way, numbers hold a unique power, influencing both personal and commercial success.

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Number 6 is more than just a number—it’s a symbol of warmth and memory. It used to be my mom’s favorite number, and over time, it became a quiet little gift she left in my heart. There’s something soft about the way it curves, like the shape of an embrace. It feels balanced without needing to be perfect. Whenever I see it, I’m reminded of simplicity filled with meaning. Like home. Like love. Like mom.

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Number 8 is a symbol of continuity and infinity. Its shape resembles the infinity sign (∞), representing endless energy, steady progress, and limitless growth. Beyond its form, 8 holds deep significance across many belief systems—it’s considered a lucky number in Chinese culture, associated with wealth and prosperity, and in numerology, it represents strength, stability, and long-term success. For me, 8 is more than just a number—it’s a never-ending path, a rhythm of life that flows with purpose, and a quiet reminder that some things, like hope and ambition, are truly infinite.

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The number 9 has quietly followed me throughout my life. From elementary school to high school, I was always student number 9, and my student ID—49990—was filled with nines. Over time, the number became more than a coincidence; it became a part of my identity. In many cultures, 9 is a lucky number, symbolizing progress, growth, and strength. In Thai, the word for 9, ‘เก้า’ (gao), sounds just like the word for ‘step forward’—‘ก้าว’. So to me, 9 represents more than the past—it’s a reminder to always move forward, to keep growing, and never look back. It’s not just a number. It’s a reflection of my journey and who I continue to become.

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he number 6 has always reminded me of my mom—gentle, warm, and full of love. It was her favorite number, and somehow, it became something I cherished too. The number 9, on the other hand, has followed me all my life—from my classroom seat to my student ID. Over time, it came to represent me.
When these two numbers come together as 69, something beautiful happens. The curves of 6 and 9 face each other, like two energies that balance and complete one another. Though different, they fit perfectly—like me and my mom.
To me, 69 isn’t just a number. It’s a symbol of connection, balance, and the quiet bond between where I come from and who I’ve become.

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The number 89, for me, is more than just digits. It’s the fusion of two infinite forces—8, representing unshakable stability and continuous motion, and 9, symbolizing relentless progress. I see 89 as the path of my own journey, with each step forward never stopping and never looking back. It reflects my growth, my development, and the drive to overcome every obstacle in pursuit of endless success.

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In Thai culture, numbers are not just viewed as mathematical symbols but are deeply intertwined with beliefs about fortune and prosperity. People often choose auspicious numbers for their phone numbers, car license plates, or even house numbers, believing that these numbers can attract good luck, wealth, and success. For instance, numbers like 8, 9, and 6 are seen as symbols of wealth, success, and family harmony, respectively. In addition, making merit, honoring ancestors, and performing rituals such as giving alms or seeking blessings from monks are integral to Thai life, with many believing that these practices can influence their luck and destiny. This strong belief in the power of numbers and rituals is contrasted with Western cultures, where the focus is more on individualism, personal freedom, and practical achievements, rather than relying on symbolic numbers or religious rituals to guide one's life. In the West, while religion and beliefs still play a role, they don't typically involve the same level of integration into daily life as seen in Thailand, where rituals and beliefs often directly influence decisions such as buying a car, starting a business, or even choosing a spouse. The Thai perspective on numbers and rituals reflects a more holistic view of life, where the spiritual and material worlds are seen as deeply connected.

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When we started working with this factory, I should mention that it wasn’t the first one we found. It was actually a recommendation from an older relative of mine, located in Ratchaburi province, not far from Bangkok. This factory specializes in crafting wooden furniture like tables, cabinets, and chairs, and the owner designs and makes everything himself. Despite the factory not being very large, they have the right tools and skilled craftsmen. At first, I was a bit concerned about whether they could bring our design to life because it was quite unique curved, bent, and contoured in ways that aren't common. But after a meeting with the craftsmen before production, they assured me that they could make exactly what we envisioned. After just one week, the first piece came out almost exactly as the rendering, and it was absolutely perfect. Even though the piece wasn’t fully completed yet, I’d rate it 9 out of 10! The experience of collaborating with them was incredibly smooth, and as a designer, I felt comfortable making adjustments without any worries.

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1. HMR (High Moisture Resistance)

This type of plywood is commonly used in furniture that is exposed to frequent moisture, such as bathroom cabinets, kitchen shelves, or other areas of the house that are at high risk of coming into contact with water or moisture.

2. PVC Pipes: Used as the main framework in our furniture due to their durability and lightweight, making them convenient for handling and production.

3. Cushions: Used for upholstering furniture to enhance comfort during use. Materials like waterproof fabric or synthetic leather can be chosen for easy maintenance and style.

4. Adhesives and Coatings: Used to connect and secure parts together, as well as to coat surfaces to protect them from scratches and wear over time.

5. Paint: Applied to enhance aesthetics and protect against moisture from external sources, with a focus on selecting paints that are durable for different environments, such as bathrooms or frequently used areas.

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Pat furniture brands is a project to design and produce chairs, sofas, and home decoration furniture that comes from the interest and problem of wanting furniture to be used. Want to respond to this project to become a Thai furniture brand with beautiful design and functionality. By combining the concept from the famous art in Germany like Bauhaus with Thai beliefs like mine that combine geometric lines and auspicious letters and numbers to create something new in the furniture market. And also stimulate the new generation to be interested in choosing furniture that matches their lifestyle. After going through the initial thought process, learned in the field of photo & filming as an important component in creating this furniture brand. Even though we have beautiful furniture, if we do not promote it like a good-looking video advertisement, it will make our products unattractive. Finally, in the project, there will be a full commercial advertisement shooting for the “PAT” furniture brand.

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25 Shot for Shooting

Having a shot list of only 25 shots for a single day commercial shoot is considered an optimal number, as it allows the production team to manage time and resources more effectively. With fewer shots to cover, there is sufficient time to properly prepare each scene, including lighting setups, camera framing, and performance direction. This results in higher overall production quality and reduces the risk of errors or rushed execution, which are common when attempting to film too many shots in a limited timeframe. Moreover, it fosters a calmer and more focused atmosphere on set, enabling the crew to work with greater attention to detail and creative intention. Ultimately, this contributes to a polished final product, both technically and emotionally.

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The breakdown served as a comprehensive production schedule for the entire shoot day, with 10 printed copies distributed to key crew members including the director, producer, gaffer, and actors. Although this particular breakdown wasn’t packed with an intense number of scenes, it required precise time management. The plan prioritized shots that involved detailed craftsmanship and complex technical setups.

In the end, the breakdown proved to be thorough and highly accurate in time estimation. On the actual shooting day, the schedule ran only 15 minutes behind—mainly due to a lighting adjustment that required heavy equipment to be relocated.

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Key Visual Direction for the Furniture VDO Advertisement

Concept: "No need to roam, aesthetics are close to home."

1. Mood and Tone:

The overall mood is calm, minimalistic, and powerful.
The color palette follows classic Bauhaus tones: white, black, red, blue, and yellow.
Lighting will combine soft natural daylight with gentle artificial light to create a warm yet vivid atmosphere.

2. Visual Composition:

Living Room Scene:
The camera slowly pans across the Bauhaus-style sofa, which sits elegantly on a vibrant red rug. A vintage record player spins gently in the background, while natural light streams through large, geometric windows. The clean lines of the furniture contrast harmoniously with the softness of the light, creating a striking yet homely aesthetic.

Hallway Scene:
The camera tracks forward through a narrow, white hallway in a one-point perspective, enhancing the sense of depth and simplicity. Along the walls, three to four Bauhaus-style artworks are displayed, featuring geometric forms and primary colors, subtly energizing the clean, minimalist space.

3. Camera Movement and Editing:

Movements are slow, fluid, and deliberate employing slow pans and tracking shots to emphasize the stability and clarity of Bauhaus design.
Editing will use minimal jump cuts to transition between close-ups of material details (such as the metal joints, upholstery textures, and wood finishes) to broader, full-room compositions, maintaining a dynamic yet composed rhythm.

4. Typography (for On-Screen Text):

Typography should be bold but understated preferably a modern, clean sans serif font reminiscent of Bauhaus typographic principles.
The phrase "No need to roam, aesthetics are close to home." will appear calmly either centered in the middle of the screen or at the end of the video with a gentle fade in effect.

5. Sound Design:

The soundscape will feature soft ambient music with a modern vintage tone, lightly complemented by the subtle crackling sound of a spinning record.
Natural environmental sounds, like a soft breeze through the window or light footsteps on a wooden floor, will further enhance the sense of closeness and warmth.

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CAMERA (EQ)

CAMERA PACKGAGE

MAIN (A) Sony FX3

- Camera Cage with Rod SYSTEM

LENS SET (A) SONY G-MASTER
- SONY 24-70 GM II f/2.8
- SONY 12-24 GM f/2.8LENS SET (B)

Cannon FD S.S.C (MOD)
- 20mm f/4
- 24mm f/2.8
- 35mm f/1.8
- 50mm f/1.4
- 85mm f/1.4
- 100mm f/2.8

FILTER / Matte box

NiSi 4x5.6" Black Mist
- Black Mist 1/8
- Black Mist 1/4
- Black Mist 1/2
- Black Mist 1

Tilta Mirage VND Kit
- VND 1-9 STOP
- Mirage Matte box

- CLEAR

Follow Focus

Tilta Nucleus-M Wireless Follow Focus

MONITORING

On-Board

- Small HD 702 Touch

Focus Monitor

- Small HD indie 7

On-SET Monitor

- Small HD Cine 13

Director Monitor

- Seetec 17.3” 4K

Wireless Video

MAIN

VAXIS STROM 1000s
- 1 Transmitter
- 2 Reciver

VDO-Village

VAXIS ATOM 500
- 1 Transmitter
- 1 Reciver

Battery

On-Board

x8 135wh Battery

Village

x4 199wh Battery

CAMERA GRIP (EQ)

Stabilizer

- DJI RS 4 PRO

- Tilta Ring Grip Advance

Fluid Head

- Saclether Video 20 S1

Tripod

- Miller 2120G HDC 100mm

Support

- GFM Euro Adjustable Riser

- GFM Offset

- GFM Wheel

BASELIGHINTG + GRIP (EQ)

LED Point Source

- Aputure STORM 1200x Pro Bi-Color

- Aputure LS 600X Pro Bi-Color

- Aputure 300D II

- Aputure Amaran 300c

LED Panel

- Aputure Amaran F22c

LED Small type

- Aputure PT4c

- Aputure MC 4 SET

LED Modifier

- Aputure Light Dome ii

- Aputure Lantern 90

- Aputure F10 Fresnel

- Aputure Spotlight 36°

FLAG

48 x 48 Floppy (x2)

40 x 40 Full Silk + Cutter (x2)

24 x 36 Full Silk + Cutter (x3)

Cloth

8 x 8 Black Solid (x3)

12 x 12 Black Solid (x1)

STAND + GRIP

C-Stan Grip Arm (x11)

Combo Stand (x2)

Combo Stand Tripper Riser (x1)

Combo Roller Stand (x2)

Steel Roller (x2)

Steel Lite Stand (x2)

PLUG

Cable Roll 20m 16A (x2)

Cable Extention 10m 16A (x2)

Cable Roll 10m (x2)

Cable Extention 5m (x2)

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Master Advertisement for commercial PAT furniture brand.

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The ideal Ref. Bauhaus-style studio is characterized by its minimalist design, clean geometric lines, and functional layout. Open spaces flooded with natural light, neutral color palettes accented by primary colors, and the use of industrial materials such as steel, concrete, and glass create an environment that fosters creativity, clarity, and modernist aesthetics. Every element within the studio is thoughtfully designed to serve a purpose, embodying the Bauhaus philosophy that form must always follow function.