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1) What is a sales funnel?

2) In your opinion, why is it important to consider the role of AI in sales funnels?

3) Outline 3 benefits of an AI-powered sales funnel.

4) Provide one example of a company that is leveraging AI to transform their awareness-stage content strategies with remarkable results.

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1) What is a sales funnel?

2) In your opinion, why is it important to consider the role of AI in sales funnels?

3) Outline 3 benefits of an AI-powered sales funnel.

4) Provide one example of a company that is leveraging AI to transform their awareness-stage content strategies with remarkable results.

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1) What is a sales funnel?

2) In your opinion, why is it important to consider the role of AI in sales funnels?

3) Outline 3 benefits of an AI-powered sales funnel.

4) Provide one example of a company that is leveraging AI to transform their awareness-stage content strategies with remarkable results.

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1) What is a sales funnel?

2) In your opinion, why is it important to consider the role of AI in sales funnels?

3) Outline 3 benefits of an AI-powered sales funnel.

4) Provide one example of a company that is leveraging AI to transform their awareness-stage content strategies with remarkable results.

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It’s just the steps people go through before they buy something from you. First, they find out you exist (awareness), then they get interested, think about it, and hopefully end up buying. It’s called a “funnel” because lots of people might know about you, but only some actually become customers.

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Why is it important to consider the role of AI in Sales Funnels?

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Why is it important to consider the role of AI in Sales Funnels?

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Because doing all of this manually takes forever. AI helps you figure out what people like, where they drop off, and how to get their attention better — all without you having to guess or keep checking every little thing. It’s like having a smart assistant who watches what’s working and makes suggestions in real time.

For example, If you run an eCommerce store online, AI can look at customer behaviour and tell you which products people are checking out the most, so you know what to feature more often. Shopify uses AI tools for this this reason — to help sellers get smarter about what they’re offering.

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1) A sales funnel is a marketing model that illustrates the journey a potential customer takes from first discovering your business to making a purchase. And becoming a loyal customer through Awareness, Consideration, Decision and Retention (Loyalty/Advocacy).

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A sales funnel:

A visual representation of a customer's journey.

The process from initial awareness to becoming a paying customer ie Awareness, Interest, Evaluation, Decision and Purchase (action).

The different stages that sales and marketing teams use to track and guide prospects as they move towards a purchase.

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Outline 3 benefits of an AI powered sales funnel

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Outline 3 benefits of an AI powered sales funnel

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(1) Personalisation (e.g. Amazon recommends products based on what you browsed, they placed algorithm that tracks your browsing behaviour)

(2) Smart Targeting (e.g. Facebook Ads use AI to push your ads to users who match your ideal buyer profile.)

(3) Automation (e.g. Tools like Mailchimp or HubSpot can send follow-up emails automatically if someone clicks but doesn’t buy.)

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2) It is important to consider the role of AI in sales funnel as it integrating AI into each stage of the funnel which allows brands to deliver the right message to the right person at the right time. It helps: personalizing content in real time based on customer behaviour; Automating responses and nurturing leads 24/7 through chatbot and email; Predicting preferences to allow to offer tailored poduct suggestion; Optimizing ad targeting to bring in higher quality leads; Saving time on manual tasks.

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2) It improves Efficiency (automating repetitive tasks), Optimises Processes (personalized interactions), and enhance customer engagement (provide data- driven insights to improve lead generation, nurturing, and conversion rates).

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3) 3 key benefits of AI-powered sales funnel: 1)Personalized Customer Experience: AI analyzes customer behavior and preferences in real time, allowing you to tailor recommendations, offers, and content for each user. 2)Faster Response and Automation: With AI chatbots and automated emails, you can engage leads instantly—24/7. 3)Data-Driven Decisions and Higher Conversions: AI provides insights into what content or campaigns perform best.

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3) It streamlines operations, optimises customer engagement, and enhances overall efficiency. Empowering the sales team to respond swiftly to leads, so we can personalise interactions and convert them into actual sales.

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4) Sephora:

Uses Beauty Bot to personalise product recommendations based on profiles and queries. Guides potential customers towards relevant products.

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4) Florist business: Example: Bloom & Wild – Online Flower Delivery. The business uses AI-powered algorithms to personalize content across social media and email marketing. Their “Thoughtful Marketing Movement” combines AI with customer empathy, tailoring messaging and product suggestions based on browsing history, gifting occasions, and seasonal interests. Also deploy AI-driven ad targeting on platforms like Facebook and Instagram to reach people based on lifestyle patterns, such as upcoming anniversaries or birthdays.Remarkable Results:

Increased brand visibility and engagement through targeted awareness campaigns; Boosted email open rates and ad click-throughs with highly personalized messaging; Built a strong emotional brand presence through data-informed storytelling.

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Example of company that leverages AI for awareness-stage content strategies with remarkable results

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Example of company that leverages AI for awareness-stage content strategies with remarkable results

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Coca-cola Christmas Holidays 2024

https://www.youtube.com/watch?v=IQWUKWM2JrQ

Coca-Cola used AI to create personalized ads and content on social media. They analyze trends and what people are talking about, then adjust their awareness campaigns in real time. It’s one of the reasons their brand is always top-of-mind even when they’re not launching new products.

Refer Adweek:

https://www.adweek.com/creativity/how-coca-colas-ai-holiday-ad-went-from-praise-to-rage/?utm_source=chatgpt.com

According to System1, a marketing effectiveness agency, Coca-Cola's AI-generated holiday ad received a score of 5.9 out of 6 in both the U.S. and U.K., marking it as one of the highest-scoring Christmas ads Coca-Cola has released in recent years.

AI Usage Not Immediately Noticed: Many viewers did not realize the ad was AI-generated. Feedback focused on the "cool graphics" rather than the technology behind them.

More importantly, Cost Effective. Retaining production value and brings top of mind message to target audiences during the holiday seasons (esp. in US and UK)

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Coca-Cola - Secret Santa (AI-Generated Christmas Ad 2024)

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1. A sales funnel shows the steps people go through before they buy something from you.

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2. The role of AI in a sales funnel is important because AI can make the whole customer journey smarter, faster, and more effective.

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3) a. Help target to find the right audience

b. Save time with smart automation

c. Smart decision with real-time insights

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4. HubSpot