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Indiana has a statewide monthly newsletter and ongoing Twitter account, @IND_CSN

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Indiana has a statewide monthly newsletter and ongoing Twitter account, @IND_CSN

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We also have done statewide virtual webinars about community schools.

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Arkansas has created videos - one on partner organizations; one on a school site; and another non-profit organization to breakdown what a community school is...

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MD: state sup hosted a series of community conversations (one on OST and one on CS)

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MD: state sup hosted a series of community conversations (one on OST and one on CS)

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NY: Legislative briefing featuring CS professionals

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NY: Legislative briefing featuring CS professionals

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In Hawaii, we're just getting started...currently creating Story Maps, similar to an infographic, to clarify what community schools are!!!

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Learning track at afterschool conference

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Learning track at afterschool conference

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Media coverage and additional promotion (NY)

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Media coverage and additional promotion (NY)

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Coalition & TA centers like National Center (NYC)

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Coalition & TA centers like National Center (NYC)

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NY: Legislative briefings/advocacy but working on messaging and alignment

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NY: Legislative briefings/advocacy but working on messaging and alignment

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School board members, Education Associations

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School board members, Education Associations

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Partnering with teachers' unions should be considered, too

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Message testing/focus groups to ensure messaging resonates

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Message testing/focus groups to ensure messaging resonates

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General enough to include all, but also specific/local/targeted

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General enough to include all, but also specific/local/targeted

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Inclusiveness and relevant to local context

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Inclusiveness and relevant to local context

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IL: website page, e-alerts, targeted outreach for program providers. Trainings, report and events to highlight the report.

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IL: website page, e-alerts, targeted outreach for program providers. Trainings, report and events to highlight the report.

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Timeliness and responsive - be proactive on messaging rather than having to be reactive if bad PR comes out

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Timeliness and responsive - be proactive on messaging rather than having to be reactive if bad PR comes out

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All stakeholders - messaging toward a common mental model of the strategy for all

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All stakeholders - messaging toward a common mental model of the strategy for all

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represent as many audiences as possible so they can relate and see such a school in their community; important to tell our stories

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Need to have a lead to produce this messaging - whose role is it to lead and develop this? 

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Need to have a lead to produce this messaging - whose role is it to lead and develop this? 

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Could use a list of folks information is distributed to--media outlets, teachers unions, agencies, etc.

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Could use a list of folks information is distributed to--media outlets, teachers unions, agencies, etc.

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A group of partners producing messaging to present a unified front

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A group of partners producing messaging to present a unified front

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#coordinatorsrock!

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Organization of influence to present this messaging. Whose voice is going to be most helpful?

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Organization of influence to present this messaging. Whose voice is going to be most helpful?

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Something similar to the toolkit created for Coordinators' Appreciation Week would be IDEAL!!!!

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Sharing stories of impact and developing influence so messaging carries

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Sharing stories of impact and developing influence so messaging carries

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Challenge: the folks who understand and do the work are not necessarily trained in communications/ marketing. Or too busy doing the work to effectively communicate

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Desperate need for strategy messaging rather than programs or services messaging. Make systems change sexy. Need folks to understand the deeper systems change of Community Schools, not the wraparound services.

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Desperate need for strategy messaging rather than programs or services messaging. Make systems change sexy. Need folks to understand the deeper systems change of Community Schools, not the wraparound services.

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Racing to 25,000 Community Schools without a plan isn't helpful in long term. How do we ensure TA providers are clearly aligned and helpful, not just chasing money?

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Racing to 25,000 Community Schools without a plan isn't helpful in long term. How do we ensure TA providers are clearly aligned and helpful, not just chasing money?