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Aidan Stutely (26489326)

· Situation analysis has been clearly defined and good use of text citations

· Within the situation analysis two tools have been selected in order to analyse BMW with both used effectively.

· Good examples to analyse BMW and highlight how they are affected based on the journal articles used.

· Try moving references the bottom of your transcript to make it clearer to read and find references

Infographic 1

· Good description of BMW and how they have attempted to create a customer orientated brand strategy.

· Good link between the product and how this orientated towards customer.

· Definitions are used well to give us an academic understanding.

Infographic 2

· Good examples of how BMW look to be sustainable

· A good number of sources with direct quotes from BMW used and how they look to be sustainable.

·  Try to add an argument or evidence where BMW have not been sustainable e.g., greenwashing.

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Peer review by Ollie Seymour for Tom Miller

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From this principles of marketing portfolio. I have learned a lot about the company in which I decided to pursue. With being a car enthusiast, I already knew a lot about this brand After owning two different models And friends and family also owning a load themselves. Before this project, I had already spent hours and hours driving and watching videos About BMW. Recently I took a job working at the BMW dealership in Lincoln, so some of this knowledge was already second nature to me and I was able to back it up With research from other places. I decided to use PowerPoint for my infographics Because I felt personally it was more personalized to me and took more time. With doing work and advertisement for BMW, I found that using a good pop of color is always good At engaging customers However, I wanted to try using different techniques too, so I could take them away and use them in my daily work. With working with adversities of technical difficulties, I've found that I've learned key skills such as greater patience. I also found out some quite exciting facts About the BMW brand, which I didn't know, which I've been able to share with people at work and also other car enthusiasts. From looking at my peer reviews, I've tried to action as many things that I can that have fit and work well with what I've produced. I always try and take constructive criticism on board and always try and input it into future work, so things that I have not been able to add this time will be listed quite highly on my list next time.