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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Case's column.
- Put your Name where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Chapter [assignments] folder

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Part 1: Blackfish Documentary Mobilizes SeaWorld Activists

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Part 1: Blackfish Documentary Mobilizes SeaWorld Activists

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=56aa5053-db34-44ab-ab21-af2d0032569e

Discussion Questions:

How do you feel about SeaWorld fully disclosing the risks of joining their company as a stoke holder? Do you think it helped them when all the negativity came out in the documentary?

What was your reaction to SeaWorlds original response to the Blackfish documentary?

Do you think the publicity stunts organized by PETA were ethical and fair?

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Victoria Katashev - Case 20: Guitar Hero Strikes a Chord

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Victoria Katashev - Case 20: Guitar Hero Strikes a Chord

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=ca4b4635-b955-4176-ac7b-af2d0107c696

Discussion Questions:
1. Do you think United Airlines’ handled the situation properly from the very beginning, or could they have approached Carroll’s requests for compensation differently?
2. Was United Airlines’ communication following “United Breaks Guitars” effective? What could they have done to make their responses more effective?
3. Do you think the employees responsible for the damage should have been held accountable for the mishap?

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Maurita Jeffery - Part 2: SeaWorld Responds With Truth Campaign

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Maurita Jeffery - Part 2: SeaWorld Responds With Truth Campaign

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=ee6a1342-69d1-4f03-8117-af310002d581

Discussion Questions:

How do you feel about SeaWorld waiting a few months before responding with advertisements or the Truth Campaign? Should they have responded faster?

How would you have used communication tactics to better handle this situation?

How could SeaWorld have been better prepared prior to the Tilikum incident for negative critiques from activists like PETA?

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Hi Victoria! I do not think that United Airlines handed the situation correctly or effectively from the very beginning. From the start, the sent their customer on a wild goose that all seemed to lead to dead ends and continuously told him that it was not the airlines fault and there was nothing they could do to remedy the situation. It was through their confusion and lack of communication that the song "United Breaks Guitars" was created and then released. If they had a better communications tactics or a plan in place beforehand, this entire problem could have easily been avoided. The gentleman was just looking for some sympathy or responsibility from the Airline, that they were not willing to give from the beginning.

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Hi Maurita! To answer your first question, I do not think that SeaWorld should have waited months to respond to situation or crisis at hand. Because there was such a pause between the findings or accusations and their response it diminished consumer trust and allowed other media outlets to control the narrative. the buzz around this issue had seem to die out a little bit and no one was really fixated on it when SeaWorld decided to respond. Their response only stirred up allegations once more and brought the issue to the forefront of individuals minds.

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Hi Samantha, great work on your case study! I agree with you that the route and language that SeaWorld chose to respond with made them seem like they were guilty or suspicious. When a large, family company goes on the defensive and lashes out, it only produces and fosters mistrust between them and their consumers. In my opinion, the company should have responded quicker and made a sincere and honest apology. SeaWorld is a place where places attend to not think about the stresses of daily life and to upwind while spending quality time together. Families and stakeholders alike are not going to want to give their money to corporations that do not ethically treat their employees or animals under their care.

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I feel that SeaWorld fully disclosing the risks of joining their company as a stakeholder definitely helped them in general and when all the negativity came out. It not only saved them when the company started to go downhill, but also gave them credibility because they were so transparent. I was quite shocked when you talked about their initial response. It is definitely bold to completely contradict the allegations, as this means that one party is not telling the truth. The worst thing you can do is immediately deny and push the blame off of yourself. I do not believe that PETA did anything unethical or unfair.

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I feel that SeaWorld should not have waited months before responding. While responding quickly in a harsh or defensive manner is not good either, taking too long just makes them look guilty and prolongs the situation for longer than it needs to be. I probably would have researched the situation thoroughly to get the facts, and if my company was at fault I would have the company take responsibility for our actions. I would then do whatever I could to make changes within the company and I would have tried to partner with PETA to do something good. They could have made sure that the animals were treated correctly. I also feel as though they should have known that there was an issue when Tilikum needed special training. They should have made changes just based on that before anything else happened.

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I feel as though United Airlines was just trying to do their job, knowing the company was already financially unstable. They did not want to give out compensation for just anyone, especially since they were getting many complaints from people looking for compensation. However, I feel as though they could have handled it better by not being so dismissive of Carroll. I think that their communication was effective because it showed that they realized their mistake and showed that they were willing to compensate. However, I do feel that it was unfair that it took an entire music video and song to get them to respond. I do think that the employees were part of the problem, because they just simply did not care about how well they did their jobs. However, they would care a lot more if they were paid and treated properly.

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Hello Samantha

excellent presentation and effort. Due of their blackfish documentary, I do believe SeaWorld could have responded more effectively in this issue. I do concur that their behavior suggested guilt and suspicion.  Ultimately, SeaWorld really should have issued a sincere apology outlining why this occurred and how they are attempting to fix the problems.

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Hey Maurita,

Outstanding work on your presentation!

I believe it was a mistake for Sea World to wait several months/such a long period of time before responding to the circumstance. The duration of time between both the two would have a huge influence on customer trust, even if I believe it should have been a deliberate approach instead of an impulsive!

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Hey Victoria,

Reading your presentation was entertaining. I definitely conclude after examining this case that United Airlines did not handle emergency preparedness concerns in the greatest way possible. United offered nothing to assist or remedy the situation displays just how poor their crisis management abilities are. They also waited a little too long, which caused their image to begin to deteriorate. Essentially, it wasn't necessary for this incident to go as far as it ended up going.