# data[].attributes.headline
4. What kind of personal qualities characterise an entrepeneur?

# data[].attributes.subject
4. What kind of personal qualities characterise an entrepeneur?

# data[].attributes.body
An entrepreneur is someone who is creative, confident, proactive, and adaptable, with the ability to take risks and lead others.

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)

# data[].attributes.body
An entrepreneur must be prepared to take responsibility for all parts of a business. This includes coming up with ideas for the future of the business, managing money (making plans for how much money the business will make and how to spend it), day-to-day running of the business (marketing, sales, HR), making sure the business is following the law, and new ideas.

An entrepreneur must also build good relationships with the people who matter to the business, like customers, employees, suppliers, and investors. This means being a good leader, being strong, and always wanting to learn more. This will help the entrepreneur deal with problems and make sure the business grows in the right way. (Luis)

# data[].attributes.body
First of all, we may ask ourselves: "What problem do we want to solve? By doing this, we are seeking for a real issue to solve in the world.

Once we came up with a business idea, we should begin creating a business plan, where every single step must be explained in detail.

After that, we should look to handle legal and finances by choosing a legal business structure, setting up a bank account, look for project financing...

Last but not least, we have to prepare the operations and the name of the brand, as well as suppliers, logo, website domain....

(KAMIL IDRISSI & JON MALUMBRES)

# data[].attributes.headline
9. What are some of the advantages of having a business degree?

# data[].attributes.subject
9. What are some of the advantages of having a business degree?

# data[].attributes.body
Having a business degree gives you useful skills, good job opportunities, and flexibility in your career, which makes it a good investment for the future.

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)

# data[].attributes.body
Some qualities that an entrepreneur should have are the following:

An entrepreneur should be innovative because they are people who identifies opportunities and create ideas in order to offer new products or services.

Moreover, they should develop skills such as leadership in order to lead a team in a correct way.

Finally, other skills that they should have are proactivity, adaptability and to be a good listener.

# data[].attributes.body
What necessities have not been covered in the market so far? What resources we have to develop the idea? What is the target market? What is the goal that you want to achieve? Do I have enough knowledge? Do I need to ask for help?

# data[].attributes.headline
2. What is a franchise? Can you think of some examples?

# data[].attributes.subject
2. What is a franchise? Can you think of some examples?

# data[].attributes.body
A franchise is a business model in which a company (the franchisor) allows another party (the franchisee) to operate using its brand, products, and system in exchange for fees and royalties.

For example, Starbucks

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)

# data[].attributes.body
First of all you need to came up with an idea, it’ll probably be easier if you got a business degree. After this you’ll need to invest capital (money) for your idea or take some financial resources from other investors. Finally i’ll be ideal to maintain it throughout time in order to get profit

(Alejandro V, Rodrigo S and Alejandro S)

# data[].attributes.body
2. A franchise is a shop from a company which is not owned by the owner of the company, is someone else who pays him to develop the economic activity in his name. For example, cien montaditos, McDonalds, Burguer King

# data[].attributes.body
An entrepreneur needs to be proactive, innovative, ambitious and strategic.

# data[].attributes.body
Easy group was founded by Stelios in 1994. It was created with the idea of a low-cost airline. The members of this group have invested large amounts of money to make this company one of the most recognised.

They have implemented stretching strategy as they have expanded into other sectors beyond just airlines.

Therefore, some of these include hotels, cleaning products, gyms, and Bitcoin.

The most successful brand in this group has been the airline.

# data[].attributes.body
Jamie Oliver started as celebrity chef in the late 1990s in the United Kingdom, working as a chef for BBC News. Indeed, the original “brand” was Jamie himself: simple, accessible cooking and the idea of “healthy, honest food” for everyone.

Jamie Oliver could be one of the most clearest examples of both stretching and extension strategy. On the one hand, Jamie Oliver extended his brand into food-related areas. Particularly, Cookbooks (dozens of bestsellers), TV programs around food, lifestyle, and cooking, Food products: pastas, olive oils, herbs. Cooking tools: pots, pans, knives, and kitchenware.

Whereas on the other hand, He also stretched his brand into areas further away from cooking. For instance, Restaurants: “Jamie’s Italian” chain, Campaigns & Education: school dinners, healthy eating campaigns,

Partnerships with supermarkets....

To sum up, Jamie Oliver brand values (healthy, simple food) are globally recognized as of this date. Furthermore, the products of the British brand still sell very well in major retailers.

# data[].attributes.body
Marmite was born in United Kingdom in 1902.

It´s a British brand famous for its strong, salty yeast-extract flavor and its slogan “Love it or hate it.” It began as a simple food spread but evolved into a symbol of bold taste and British identity. The brand used brand estension by creating new food products like snacks, cheeses, crisps, and other spreads, all connected to the original Marmite taste. It also tried brand stretching by launching merchandise and unusual items like Marmite-flavoured chocolate.

To conclude Marmite has kept its strong identity while expanding in creative ways, turning its unusual taste into a clear and successful brand image.

# data[].attributes.body
“Pizza Express”, originally founded in London by Peter Boizot, has successfully used both market stretching and market expansion strategies to make its brand grow. Over the years, it has introduced new items like special kids’ menus, true it is that not every idea turned out to be a big success with customers.

The company has also grown internationally, opening restaurants in several countries and slightly changing its menu to fit local preferences. Thanks to this, Pizza Express managed to attract new groups of people and give its brand a more modern image.

“Pizza Express” remains a well-known and appreciated place to eat, proving that brand growth can work when tradition and innovation are in balance.

# data[].attributes.body
Cosmopolitan was founded in 1886 in the U.S. by Paul Schlicht in New York City.as a family magazine. In 1965, transformed into a magazine for modern, independent women, discussing topics like sex, career, and empowerment.The company uses both brand stretching and brand extension because they created diverse products that were in a different category such as perfumes, fashion accessories, TV channels… But they also presented new magazines like Cosmopolitan Bride, Cosmopolitan Beauty, Cosmo Body.Cosmopolitan has been very successful because they have influenced many women´s lifestyles and have created strong brand awareness worldwide.

# data[].attributes.body
Marmite, a descriptive brand name (comes from a type of ceramic dish used in French cuisine, known as a “marmite") So for French people clearly communicates what they are aprouching.

Even though people discuss whether is a streaching or extension one. On one hand we consider that Marmite contains some extension products such as Chips, beer and chocolate but on the other hand we also think Marmite also has some streching products as for example Shampo's or showering stuff.

As a consequence of the success Marmite's popularity increased significatly in the recent years becoming one of the most important companies of the sector.

# data[].attributes.body
Levi Roots started his brand after appearing on Dragon’s Den in 2007 with his famous Reggae Sauce . After the sauce became very popular in the UK, the company decided to extend the brand to new but related food products. They introduced ready meals, snacks, drinks and frozen foods that kept the same Caribbean flavour and happy lifestyle idea.

The reason for the extension was to reach more people who like exotic and spicy food and to make the brand more visible in supermarkets. The extension was quite successful because many customers already trusted the name, even if not all new products stayed long in the market. They became a solid brand in the food and sauce industry.

# data[].attributes.body
Uber was founded in San Francisco. It started as a ride service to connect passengers and drivers, but later on it grew through different brand extensions. The company now offers services like Uber Eatss for food delivery, Uber Connect for sending packages, and Uber Freight for transport and logistics. It also added e-bikes and scooters in many cities.

These new products help Uber stay known as a brand for movement and convenience. In conclusion, it hasn’t stretched into very different areas like shopping or entertainment, keeping its focus on transport and delivery.

# data[].attributes.body
Pizza Express, created in London by Peter Boizot, has effectively combined market stretch and market extension strategies to grow its brand.

Some of the stretch strategies of this company are products such as supermarket pizzas, that didn't have a great impact on the customers, and were developed in a different sector.

On the other hand, the company had different extensions like international expansion and new products (Kid Menus).

As a result of this strategies, Pizza Express had a brand revitalization, but also was affected by some critics about their identity.

# data[].attributes.body
Uber is a company based on transporting people through an app to move them to one place to another. Is a clear example of brand extension because it has expanded its brand. Initially it connected drivers with passengers through an app and they used their strong brand recognition and trust to introduce new services like Uber Eats for food delivery, Uber Freight for merchandise transportation and Uber Health for patient transportation. That is consider to be brand extension since they started operating in a new different markert but related to their initial services

# data[].attributes.body
A founder brand (brothers from California). It's generally only gone for brand extension into other forms of convenience/fast food like ice cream, coffee and cakes. it has launched on street takeaways in some countries.

We could argue it also extends the brands of some its products, with vegetarian versions of some of its meat products, and other meats used in place of beef and pork for cultural reasons in some markets.

It doesn't seem to have stretched into completely different markets like hotels or supermarket frozen foods or cooking ingredients.

# data[].attributes.body
This is a brand that was created by Levi Roots in the UK. It has now spread to other food and drink areas, such as ready meals, soft drinks and takeaway food.

It is still very focused on Caribbean flavours and on making things easy for customers.It hasn't really spread to other markets, like household products, or unrelated categories.