# data[].attributes.body
Professional networking is building up an ever-evolving web of connections between yourself and those in the industry of which you seek to become involved in with your career.

# data[].attributes.attachment_link.readable_text
Networking involves building and nurturing relationships with individuals in your industry or related fields. Learning how to network effectively is helpful for professional growth and success.

If you're in a job search, either for the first time or as a career changer, people will tell you to "go out and network." But what does that really mean?

What is the Meaning of Professional Networking?

Professional networking is a process by which you expand your knowledge and capability by interacting with other professionals in your career field. Think of networking simply as talking with people, getting to know them and letting them get to know you.

Networking is all about building and maintaining professional relationships. If you're just starting out, build your network by talking with people you already know well, such as family and friends. Over time, you will continuously expand your networking circle through people you know and by meeting new people.

Nurturing relationships with others can also help you with your career advancement. "As you talk with people you know or professionals in your career field, share information that will be of interest to them," said Dale Jacobs, a career advisor for social sciences programs at Southern New Hampshire University (SNHU). "As the relationship strengthens, let them know what your career interests are."

If you approach networking with the word "relationships" in mind, you'll be more successful in building an effective network of professional connections.

Why is Professional Networking Important?

You can become more proficient in your job and industry through your relationships with other professionals, with whom you can consult when you encounter a gap in your own knowledge.

When you have a strong network, you'll also be in a better position to learn about new career opportunities. Based on the 2022 Jobvite Recruiter Nation survey, job seekers primarily discover job openings through various channels, including their network ( Jobvite PDF Source):

Friends (46%)

Social media (39%)

Professional connections (25%)

How to Network

"How do I network?" to some degree has the same answer as "How do I talk with someone?" You don't need to purchase any heavy equipment. First talk with people with whom you have a good relationship. Ask for them to refer you to people you can talk with on a professional basis.

It's important to build rapport before you ask for favors, as networking works best when trust and loyalty are developed. For example, when you first meet someone, don't ask that person for a job or to refer you to a hiring manager. Tori Chartrand, a science, technology, engineering and mathematics (STEM) programs career advisor at SNHU, stresses the importance of the "law of reciprocity" in networking.

As you advance in your career and in your networking efforts, look for opportunities to be a resource for others by openly sharing information. "The more you put in, the more you'll get out of it," Chartrand said. "Add value to your professional network by making it mutually beneficial."

It's also important not to expect immediate results from professional networking. Trust is built over time.

Where Should I Network?

Although there are events specifically for networking, you can network in a grocery store or sitting in a doctor's waiting room. You might engage in networking in both formal and informal settings, in person or online.

Whether you're new to networking or an experienced professional, consider business groups and organizations such as Toastmasters and Business Network International (BNI) for your networking activities. Search online for your local chamber of commerce and attend events. Every career field has professional associations you can join or events you can attend as a non-member.

For online professional networking, you can make connections through a variety of social media, including X (formerly known as Twitter), Instagram and Facebook. LinkedIn is recognized as the premier resource for expanding your network and advancing your career.

Using LinkedIn to Network

LinkedIn offers a platform for you to highlight your qualifications, expertise and successes through your profile and enables you to connect with communities and organizations within the appropriate industries. Start by connecting with people you know personally and professionally, and continue to connect with people in your sector, possible employers and other professionals.

In addition to maintaining a thorough and well-structured LinkedIn profile that showcases your achievements and aspirations, it's important to regularly interact with fellow professionals, share insights related to your field and extend assistance when it feels appropriate. Exploring the platform could lead you to potential job opportunities, allow you to keep an eye on intriguing companies and help you stay updated on the latest developments within your industry.

With Whom Should I Network?

If you don't have a large, expansive network, begin by talking with friends and family members. You might find former co-workers who can help introduce you to people in their networks.

Think about whom you already know who would be willing to help you professionally. In his book, "From Chaos to Creativity and Careers: Create the Career Success You Deserve in a Turbulent Economy," Dr. William H. Stone suggests that anybody you encounter might prove to be a good connection for you.

"If you are uncertain if an individual might make a good networking contact, there is a simple test you can conduct: check for a pulse," he wrote. Stone makes the point if an individual you're talking with knows one other person, they can help you.

When Should I Start Professional Networking?

Start today! In relation to job searching, begin networking when you're not in urgent need of a new job. Networking early and often enables you to build sustainable connections, so when you do seek new employment, you have a strong network to support you.

After you land a new job, don't stop networking. Networking is a lifelong activity. Some people think of networking as a job-search activity, but it's more than just a means to get a job. Keep networking to continue to grow in your position and industry.

To paraphrase Stone, as long as you have a pulse, continue to network.
Online. On campus. Choose your program from 200+ SNHU degrees that can take you where you want to go. Rich Grant has been a business career advisor with SNHU since 2014. He began his career at L.L. Bean and started in higher education in 2004, as an academic program director at the University of Maine. Grant earned his master's and bachelor's degrees in business from the University of Southern Maine, and he now works remotely from southern Maine.

# data[].attributes.attachment_link.title
More Than Handshakes: What is Professional Networking?

# data[].attributes.attachment_link.description
When job hunting, you might hear "network." Professional networking is about connecting to improve your career, share knowledge and find opportunities.

# data[].attributes.body
It can be anything as simple as asking for a mentorship from someone you wish to work alongside, or using various networking platforms such as LinkedIn.

# data[].attributes.attachment_link.readable_text
Connecting with others is an essential skill in both life and business. As a professional, networking with others in your field and other relevant spaces can help boost your expertise and open up avenues to new and exciting opportunities, partnerships and collaborations.

The end of the year is a great time to reflect on the relationships you've built and how those connections could be mutually beneficial in the future. Below, 14 members of Forbes Coaches Council each share one step they took this year to connect with others in their field. Read on to see how you can follow their lead.

Members pictured from left to right.
Photos courtesy of the individual members.

1. Start With Intentional LinkedIn Outreach

Relationships are the currency of sustained success. I stay connected to my communities-clients, colleagues, mentors, people who truly matter to me and new connections. I begin with intentional LinkedIn outreach to follow people and connect with them. Then, I have regular virtual coffees with those whom I call my "Fabulous 50"-people I want to intentionally stay connected with. I also keep a "who I want to know" list each quarter. - Jodie Charlop, Exceleration Partners

2. Collaborate With Global Connections

I believe strongly in building a strong powerbase and focus on paying things forward. I launched a one-day "Coachathon," bringing together coaches from different disciplines to raise money for a charity to support women in sub-Saharan Africa. I love to collaborate. We ended up with more than 200 coaches from 32 countries raising over £22,000. It was a win for the client, the coaches and the charity, plus it built a community of coaches. - Sandra Pinnington, The WLA (Women Leaders Association)

3. Attend A Range Of In-Person Events

Besides nurturing and expanding my global network and relationships virtually, I was able to connect and reconnect with leaders in the local market through a wide range of events. This allowed me to create private gatherings tailored to their needs where we could go deeper into issues and immediate needs, leading to customized solutions and opportunities. It was so rewarding to see them in person! - Izabela Lundberg, Legacy Leaders Institute

4. Join A Community In Your Space

I joined the Asian Women Coaching Collective to lean into the community and add to my own continuous improvement. Through AWCC, I have met other coaches with similar interests in advocating for Asian women professionals who share a similar cultural background. In this community, I have found a keen sense of belonging and terrific peer coaches. - Kelly Huang, Coach Kelly Huang

Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

5. Ask For Help

I asked for support as a coach, and I was overwhelmed by the response offered. As a result, I became part of a community of practice where we help each other thrive and grow, both personally and professionally. I use this experience to provide "feedforward" to other groups I am a part of. Share your vulnerability with positive intent and be amazed at what transpires. - Arthi Rabikrisson, Prerna Advisory

6. Form Partnerships

I partnered with a larger company and several smaller startups on talent-related projects. This work alone has helped us project real growth for our small company. Also, this closer collaboration has allowed us to share best practices, help each other with business issues and create new business opportunities we could not have created on our own. We want to keep it up. It has revolutionized us. - John M. O'Connor, Career Pro Inc.

7. Utilize Networking Platforms

I focused on growth through LinkedIn and joined three other online networking platforms, but the biggest piece is that this was all intentional. It's okay to join these groups, but how will you utilize them? I put a plan in place to network on these platforms a few times a week to fully utilize them and get to know more people. I've met many new people, been on podcasts and gained referrals and clients. - Lauren Najar, Lauren Najar Coaching LLC

8. Connect In Educational Settings

I love learning, and I make it a point to reach out to fellow coaches I meet in training and credentialing sessions. Being in these settings can be a vulnerable experience, and I invariably find that I deeply connect with a few people every time. Having that ongoing connection has been a great way to feel part of a broader community. - Nikki Moberly, Big Breakthroughs

9. Join A Professional Group

I committed to engaging with members of my ProVisors group. ProVisors is a network of trusted advisors to C-Suite leaders. I visited other groups, attended socials and met with members on Zoom and in in-person troikas. This strengthened my referral network and my ability to recommend excellent service providers to my clients. I've also gained new clients through ProVisor referrals, so it's a win-win-win. - Christine Rose, CEOAccel

10. Request A Mentorship

I have had great success in requesting mentorship from people I admire in my field. I stretched by asking those who have accomplished more in my field than me for advice. I found all four people to be helpful, grateful and even flattered. They loved the feeling of giving back and often gave me advice that surprised me, challenged me and paid off. Three of them shared that they had also asked for help! - Dr. Jayne Gardner

11. Attend An International Conference

With international travel and live, face-to-face events now becoming normal post-Covid, I focused on attending an international conference. Not only did I learn about new advances to be able to help my clients, but I also met new people, made new friends and even managed to secure a couple of prestigious speakers for my own podcast. - Dr. Rakish Rana, The Clear Coach

12. Go To Physical Networking Events

I attended physical networking events once the Covid-19 restrictions in my country were lifted. The industry bounced back with a number of events, and there were sufficient meetups organized by various companies, which allowed me to renew connections and make new ones. It has been extremely useful, as my lead generation increased by 25% as a result. - Thomas Lim, Thrive Consulting Pte Ltd

13. Gather Your Own Community

I have gathered a community of like-minded global coaches because I would like to learn and grow and meet people within this space on a more personal level. We help each other learn and grow and add value to each other by offering our insights and concrete tips on certain topics. It works because everyone commits to offering something to the community. Without commitment, there's no community. - Pernille Hippe Brun, Session

14. Stream Live Interviews With Peers

I have started teaming up with other coaches to stream live interviews on topics that are not openly discussed in business. I am trying to help "start the conversation" so that more people can take these insights and use them to start difficult conversations in their businesses. Doing it live is important to help others see that it does not need to be perfect, but taking that first step counts. - Sarah Needham, Unique-U Coaching

# data[].attributes.attachment_link.title
14 Steps To Take To Build A Strong Professional Network

# data[].attributes.attachment_link.description
Networking with others in your field and other relevant spaces can help boost your expertise and open up avenues to new and exciting opportunities, partnerships and collaborations.

# data[].attributes.body
It is important to remain committed and involved to your professional network. Keep in touch with contacts that you have and understand that networking is a two-way street.

# data[].attributes.attachment_link.title
Six tips to build and maintain your professional network, according to the experts

# data[].attributes.attachment_link.description
/**/ Strategies to help you develop enriching professional relationships. Networking is powerful. While in college, the connections you make can be just as important to your future success as the knowledge you acquire in the classroom.

# data[].attributes.body
The most important benefit of having a social network and building up that professional presence is connections are how we can often get ahead and get a leg up in pursuing new opportunities.

# data[].attributes.attachment_link.readable_text
Active professional networking is vital to career growth. Many shudder when they hear the term networking, associating it with awkwardness, cheesy events and the idea of 'selling' yourself.

However, despite its off-putting connotations, building networks is essential to forging long-term relationships and establishing a good professional reputation over time. It involves meeting and getting to know people who you can assist, and who can potentially help you in return.

The Importance of Networking

Networking is an essential craft to master, no matter what industry you work in or your level of experience. Good industry networking has a basis of trust and support - and can mean the difference between a mediocre career and a phenomenal career.

With the right approach, people networking can provide the opportunity to build mutually beneficial relationships with other professionals in your industry. Once you've established a solid professional network, you'll be the first to know about job opportunities in your field and front of mind for anyone in your network who is seeking to hire someone with your skills and experience.

Who Should You Include In Your Professional Network?

Having the right contacts in your professional network can help maximise your career growth and learning opportunities. Consider building your industry network with people from the following groups:

Current and former colleagues

Classmates/study peers

Professors/teachers

Friends or family members in your industry

Members of relevant industry associations, sporting teams, social and interest-based groups or religious communities

Peers from digital professional networks such as LinkedIn

Recruiters who specialise in your field

Examples Of Professional Networking

Networking can include everything from an informal chat at a neighbour's barbecue to attending a specialised industry networking event. In any case, the goal is to open the lines of communication and start building relationships that are relevant to your work and career.

Common examples of professional networking include:

Joining industry associations or clubs

Getting involved in networking events, expos, conferences or careers fairs

Connecting with and reaching out to relevant professionals on LinkedIn

Meeting recruiters

Keeping in touch with former colleagues

Getting to know current colleagues

Volunteering and participating in community events

Attending industry meet-ups

Joining virtual groups and communities

The Biggest Benefits Of Industry Networking

Here are 12 reasons why you should consider building work-related networks:

1. Strengthen your network business connections

Networking is about sharing, not taking. It is about forming trust and helping one another toward goals. Regularly engaging with your contacts and finding opportunities to assist them helps to strengthen the relationship. By doing this, you sow the seeds for reciprocal assistance when you need help to achieve your goals.

2. Tap into your network for ideas

Your network can be an excellent source of new perspectives and ideas to help you in your role. Exchanging information on challenges, experiences and goals is a key benefit of networking because it allows you to gain new insights that you may not have otherwise thought of.

Far from it being a nuisance, most people love being asked for help - it's flattering and makes them feel useful. If you're struggling with a decision, challenge or new direction, calling up a trusted former colleague, mentor, teacher or friend to organise a coffee can be beneficial to both of you, as they will in turn think of you when next they have a challenge.

Offering helpful ideas in return is an excellent way to build your reputation as an innovative thinker.

3. Raise your professional profile

Being visible and getting noticed is a benefit of networking that's essential in career building. Regularly attending professional and social events will help make your face known.

Create value for other attendees by listening carefully, following up on conversations, remembering names, and offering your knowledge and expertise.

You can then help to build your reputation as being a knowledgeable, reliable and supportive member of your profession by offering useful information or tips to people who need it.

Raising your profile within professional circles will also help you stand out to recruiters, who are always on the lookout for strong talent and who may be more likely to approach you with offers.
Related: The pros and cons of using AI to write resumes for job seekers
4. Grow your personal brand

Being visible and getting noticed is a benefit of networking that's essential in career building. Regularly attending professional and social events will help to get your face known. You can then help to build your reputation as being knowledgeable, reliable and supportive by offering useful information or tips to people who need it.
Related: Building your personal brand
5. Get access to job opportunities

Expanding your contacts can open doors to new opportunities for business, career advancement, personal growth, or simply new knowledge. Actively building networks helps to keep you top of mind when opportunities such as job openings arise and increases your likelihood of receiving introductions to potentially relevant people or even a referral.

Don't forget that many jobs don't even get advertised - particularly as your career advances - so being a recognised part of networks is a key way to gain access to opportunities that you might not have otherwise.

6. Exchange best practice knowledge with your network

Networking is a great opportunity to learn about the business techniques of your peers and stay abreast of the latest industry developments. A wide network of informed, interconnected contacts means broader access to new and valuable information.

The opportunity to gather new information is an often-overlooked benefit of networking, as it's not the most obvious one, but it also offers career progression and development.

It's a good idea to actively ask your contacts about developments and techniques, but also to keep an eye on what kinds of articles your contacts are sharing on LinkedIn - don't forget to comment to let them know that you've appreciated the piece. And don't discount the insights of people from other industries - they may be able to offer new angles you hadn't previously considered.

7. Get career advice and support

Gaining the advice of experienced peers is an important benefit of work-related networks. Discussing common challenges and opportunities opens the door to valuable suggestions and guidance. Offering genuine assistance to your contacts also sets a strong foundation for receiving support in return when you need it.
Related: How to perfect your social media resume
8. Build your confidence

By continually putting yourself out there and meeting new people, you're effectively stepping outside your comfort zone and building invaluable social skills and self-confidence that you can take with you anywhere. The more you network, the more you'll grow and learn how to make lasting connections.
Related: People skills: What are they, and why are they important?
9. Gain a different perspective

It's easy to get caught up in the day-to-day of your professional realm and end up in a rut. By networking, you can gain insights that only come from viewing a situation with fresh eyes. Asking for opinions from contacts you trust or admire can help you see things in a new light and overcome roadblocks that you might not have known how to circumvent otherwise.

10. Develop long-lasting personal relationships

Of course, the point of networking is to develop and nurture professional relationships, but some of the strongest and most long-standing friendships are borne from work connections. Your networking contacts are probably like-minded people with similar goals as your own, so it's not unlikely that your professional support network will spill over into your personal friendships.

11. Get an answer to every question

As long as you have a strong network of professional connections, you can be confident that someone within your sphere will be able to answer even your toughest questions. And, if there's no definitive answer, you'll have a solid sounding board to bounce ideas off and put into action step-by-step plans to tackle bigger problems.

12. Find your dream job

Professional networking opens many doors in the form of career advice, lasting relationships and even landing your dream role. You never know who might be hiring for your ideal job, or know someone who is, and the more people you have in your network, the likelier you are to be the first to know when those big job opportunities pop up.
Related: Do what you love: How to choose a career path that will bring you joy
How To Start Networking

As much as building networks is beneficial to your career and even your personal life, the reality is that it doesn't come naturally to many people. In fact, for some, the thought of starting a conversation with a stranger at a conference or event incites downright dread.

A good rule of thumb is to plan ahead and have a few relevant points of discussion in mind if you know you're going to be in a situation where you'll have the opportunity to meet new people. These conversation points don't have to be all about work - they can even be about topics like hobbies or the event itself. The idea is to get the conversation flowing and leave room for future meetups and discussions.

FAQ: Frequently Asked Questions

What are the benefits of networking?

The benefits of networking include access to job opportunities, professional connections, career advice, new ideas, and valuable information. Networking also helps with personal and business growth, building relationships, and gaining a competitive edge in your industry.

Why is networking important in the workplace?

Networking in the workplace benefits everybody involved. It is important because it helps build professional relationships, opens doors to new opportunities, and facilitates the exchange of ideas and best practices. It also aids in career development, personal growth, and business success.

How can I take advantage of networking opportunities?

You can make the most of networking opportunities by attending networking events, industry associations, and conferences. Engage with professionals on social media platforms like LinkedIn, participate in virtual networking events, and join professional groups to establish a strong professional network.

How can professional networking help my career development?

Professional networking can assist your career development by providing access to job opportunities, career advice, and resources. Building a strong network of industry professionals can also contribute to your career progression, personal growth, and long-term success.

What is the importance of attending networking events?

Attending networking events is essential for building professional relationships, expanding your personal network, and gaining access to valuable resources. These events provide opportunities to meet other professionals, share ideas, and learn about the latest trends and business techniques.

How can I improve my networking skills?

You can enhance your networking skills by practising small talk, attending networking events, engaging with professionals on social media platforms, and seeking advice from experienced networkers. Also, consider following networking tips and resources to help build strong connections and maintain long-lasting relationships.

How does networking help with job search and career opportunities?

Networking can help you discover new job opportunities, gain career advice, and increase your chances of being recommended for positions. A strong professional network can also help you stay updated on the latest industry developments and provide insights into the job market.

Can networking also benefit my personal life?

Yes, networking can benefit your personal life by helping you develop long-lasting friendships, build self-confidence, and expand your circle of contacts with shared interests. These connections can enrich your life and offer support in various aspects of your personal journey.

How can I overcome my fear of networking?

To overcome your fear of networking, practice making small talk, attend social events, and focus on building connections based on common interests. Remember, networking is a two-way street, and it involves meeting others with similar goals and experiences, so don't be afraid to share your ideas and ask for help.
Read more:
How to ask your boss for more responsibility
How to build your personal brand: Tips and strategies
9 ways to make yourself more marketable

# data[].attributes.attachment_link.title
Top 12 benefits of networking: Why networking is important | Michael Page

# data[].attributes.attachment_link.description
Networking doesn't come naturally to everyone, but it's essential for career-building. Learn the key benefits, who to include in your network & how to get started.

# data[].attributes.body
1. Be involved in the networks you want to be a part of. Add value to those networks.

2. Share your work with those in the network to show off what you can do and receive feedback from those who may be more knowledgeable.

3. Be respectful and professional. The people in your circle are often trying to help you. Keep those bridges intact.

# data[].attributes.attachment_link.readable_text
Types of professional networking communities

Virtual or physical, networking communities are formed around common interests or needs.

Industry-specific communities: Focused on an industry or niche, brings together workers from common business environments.

Platform-based communities: Linked to specific freelancing platforms, these communities provide a space for users to connect and collaborate.

Local/regional communities: Geo-focused communities allow workers to network, share local insights, and collaborate on projects and initiatives.

Social network groups: Platforms like LinkedIn and Facebook provide a virtual space for people to discuss industry trends, share resources, and connect.

Trade associations: Professional organizations related to specific industries often offer networking opportunities, events, and resources to connect and learn.

Business owner networks: Communities designed for entrepreneurs and business owners to network and discuss business-related challenges and opportunities.

Freelancer coworking spaces: Physical spaces catering to freelancers, offer a shared workspace and networking events and workshops.

Online forums and discussion boards: Platforms like Reddit and Quora allow members to ask questions, share insights, and discuss various topics related to their field.

Alumni networks: Formed around educational institutions, alumni networks can serve as valuable resources for networking and collaboration.

Mastermind groups: Small groups of peers who meet to discuss challenges, share insights, and provide mutual support in achieving their goals.

How to effectively engage in professional networking communities

The core principle of professional networking is to always engage in genuine interactions. Community participation is a lot more than just business card exchange.

Self-promoting and self-serving interactions are easily spotted and damage your reputation in the community.

Practice these behaviors and you can quickly succeed in your business networking efforts.

Be active and engaging: Once you've found the communities that align with your expertise, don't just lurk - actively participate. Don't be afraid to comment on discussions, ask questions, and provide insightful input. People who join communities seek interactions and mentorship.

Add value: When participating in discussions, focus on adding value to the conversation rather than just self-promotion. Share your knowledge, offer solutions, and provide insights to help others. People will be more likely to remember you if you're seen as a valuable contributor.

Build relationships: Take the time to get to know other professionals in the community. Engage in one-on-one conversations, follow up on discussions, and show a genuine interest in others' work. Relationships take time to build, but it's never too late to start.

Share your work: Share your projects, achievements, or case studies when relevant to the conversation. Be sure to frame them in a way that contributes to the ongoing discussion or helps others learn from your experiences.

Don't be a bystander: Participate in online and offline webinars, workshops, conferences, and meetups. Mingle at events and talk to people. These are golden opportunities to meet industry experts, thought leaders, potential clients, and collaborators. Moreover, they also ensure you are up to date with the hot topics of the moment.

Be respectful and professional: Always maintain a respectful and professional tone in your interactions. While communities can be informal and easygoing, they are still tools for professionals to grow. Remember that your online presence can easily have a lasting impact on your reputation. Treat others the way you would want to be treated.

# data[].attributes.attachment_link.title
Guide To Professional Networking: 8 Benefits & Tips for 2025

# data[].attributes.attachment_link.description
Professional networking is a crucial tool for career success, one that is often overlooked. Discover its benefits and start networking like a pro.

# data[].attributes.body
Networking in rural areas can be a challenge due to a lack of resources. Incorporating technology can help ease these struggles. It is also important to build relationships with the local residents to earn their trust and create the network around you.

# data[].attributes.attachment_link.readable_text
I interviewed Lauri Lewis, executive director of the YWCA of Lewiston, Idaho - Clarkston, Washington , to discuss some of the issues that she found in her work with rural communities in Idaho. The YWCA developed a plan to go to the clients in need. For victims of domestic violence, staff will travel to meet with women, sometimes even transporting them to shelters. But transportation is only one part of what is needed. Lewis highlighted other issues could compound difficulty access to resources, but she emphasized the key to outreach is building relationships with those in the communities they serve.

The rural communities have unique challenges that require creative solutions to successfully reach those that need services the most. If you would like to learn more about this, please sign up for our webinar Outreach and Support in Rural Communities .

I interviewed Lauri Lewis, executive director of the YWCA of Lewiston, Idaho - Clarkston, Washington , to discuss some of the issues that she found in her work with rural communities in Idaho. The YWCA developed a plan to go to the clients in need. For victims of domestic violence, staff will travel to meet with women, sometimes even transporting them to shelters. But transportation is only one part of what is needed. Lewis highlighted other issues could compound difficulty access to resources, but she emphasized the key to outreach is building relationships with those in the communities they serve.

The rural communities have unique challenges that require creative solutions to successfully reach those that need services the most. If you would like to learn more about this, please sign up for our webinar Outreach and Support in Rural Communities .

# data[].attributes.attachment_link.description
By Lauren M. Connolly, Ph.D.Rural communities offer unique challenges when it comes to outreach and support. While digital technology has provided some ways to enhance organizations' ability to reach people, there are challenges even within the prevalence of the internet and cell phones.