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E-commerce companies and stores steadily regained momentum, and new ecommerce platforms emerged.

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Since grocery delivery services failed, food shopping finally became successful in 2012 with the founding Instacart. The first website of online shopping was called Boston Computer exchange

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As brick-and-mortar sales decline, global e-commerce transactions soar, generating $29.267 trillion, including $25.516 trillion for B2B transactions and $3.851 trillion for B2C sales.

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The pandemic had caused a lockdown everywhere, and since people couldn't buy stuff in person they had to do it online.

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2021: The rise of the Buy Now, Pay Later option

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2021: The rise of the Buy Now, Pay Later option

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BPNL has been around since the 1980’s but saw a huge surge of 230% in 2021 with the popularity of Afterpay, Affirm, and Klarna. These tools are backed by financial institutions and provide digital buyers a safe way to finance their purchases.

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Online retail sales, excluding travel, surpassed $1 trillion during 2024 “for the first time in history,” according to Comscore’s State of Digital Commerce report.

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In 2024, the potential for increased conversion rates, basket sizes and consumer engagement online through AI advertisements will outweigh the risks of getting it wrong, as long as retailers have the right digital expertise and quality assurance practices in place.