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I think this project has helped me a lot. This project has given me a lot of freedom to create more design works. It has given me a good understanding of many interesting touch points in real life and made me think about design. The designer should not only design the visual part of the exterior, but also consider the sustainable part of the production process, which has a great influence on my values and design methods. And the process of making animations and gifs allowed me to learn more visual display methods and how to design visual works that leave a deep impression on people. Overall, I am very satisfied with my homework. If I have more time, I am willing to try more interesting design methods of offline contact points. For the design works that combine scientific knowledge and food waste that I found in my research, and for the future Food speculative design, I hope I can understand and learn in the future, which is very effective for sustainable development. I hope that in my future design process, I will have a reasonable production schedule, and I think this project has broken through the cool style that I was previously keen on black, and moved towards the style that is most suitable for the brand's tonality. For the brand The full understanding of self is also the best indicator light for self-design.

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The visual style gives a very surreal major, energetic feel.

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Researching allplants, I found that their brand is keen on a dreamy, surreal, sci-fi, cute feel and to show this I looked for reference illustrations.

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I created the elements in the video in the style I wanted to paint them. The frozen vegetable and fruit patterns were created using Nomad software.

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Later I needed to create vector graphics for each screen first, creating a different layer for each graphic that needed to be active, for example, parts of the character's hand joints etc., to facilitate the animation I would create in the subsequent AE.

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Regarding the very beginning of the flowering process, I found that I couldn't finish it in AE, there was no way to create these displacements inside AE, so I animated these frames in PS, I drew each frame frame by frame, made gifs and then put them into ae to combine.

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Secondly I refer to this animation in which the main character's body position remains the same, but the background screen moves behind and the object's reference is different, so it feels like the character is moving.

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I refer to the style of drawing in this video, I learnt that MG animation is a type of animation that requires me to create many layers of vector graphics and then use AE to create some animation tees so that I can create the smooth animation I want.

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2. as well as I needed to find some sounds that showed the special effects of my

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4. I needed a sound to remind people to move to the climax when the flowering scene switches to the movement of the people, so I looked for a 'yeah' sound to remind the audience to move to the next scene.

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1. first I simulated the process of using allplants after people receive them, I think the most allplants bloom the charm of food is the moment when the microwave dings, that's when the deliciousness of the food will bloom, so I went to record the sound of life, such as the sound of the microwave.

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3. and I needed to find some rhythmic sounds to show the feeling of people moving and being energetic, so I referred to the bgm of this video.

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Regarding the GIF idea, I was thinking that my logo all looked like four squares, very much like the game of Sokoban I I had played, and wanted to design a little man pushing the squares to make up my final logo.

Update, based on the feedback from my classmates, they felt that the little man was a bit too complicated to be dynamic within such a short gif and it didn't show the vibrant feel of my brand.

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This is my second moving image idea, about the feeling of opening the lid and having a frozen treat inside, which is then picked up and eaten. But I didn't think it would show the energy of allplants food, I wanted to reflect the slogan of allplants - pure allplants, pure power. So I felt that my focus should start with the frozen food and then the excitement that this food has for people.

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This was my first idea for a moving image of a delivery truck of allplants weaving through vegetables and fruit and finally eating the car with its mouth closed. Then I thought the main character of this video became the car and I thought the main character of allplants was frozen food, so I dropped the idea.

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This is the flow of the game.

User operated button flow.
The customer's head shows the type of juice he needs (aubergine tomato juice, apple carrot juice) - Get creative - the producer selects the fruit you need to juice (the button shows aubergine, tomato, apple, carrot) - press the juicer button --Select whether to add (ice cubes) --Squeeze the cream (no need for the user to operate), select the accessories (nuts, chopped chocolate) --Production is complete and the user is holding the drink.

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In terms of eco-friendly candles, perhaps I didn't think about whether the candle would fit properly on the table when I was thinking about the shape of the candle, only the carrot I built a candle holder, perhaps in the future I will have to think about real life forms when thinking about 3d models.

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1.I first searched the internet for uniquely shaped and interesting vegetables and apples and then I modelled them using the software BLENDER， I used candles and realistic texture mapping of the fruit and vegetables.

2.In keeping with the tagline I set up, "It's art, it's not ugly". I came up with the idea of combining sculpture with fruit to make it more artistic, to reduce people's resistance to imperfect fruit and vegetables and to raise the status of ugly fruit and vegetables.

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I think the function of taking pictures and punching cards is very interesting, and the function of exchanging points for gifts is also very good.

Update: The function of taking pictures and punching cards is not necessary for me, because my point card is rewarded after drinking the juice in the juice store and returning it to the store. I can create a customer's own independent QR code, which will be scanned by the clerk To integral, so the function is more simple.

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I found a local app about loyalty cards in the UK. Its functions are very simple and fast. When you open the app, the first page is the loyalty card, and it covers the loyalty cards of many stores. This app is like a card package. , but I think this is because I only do a brand of Plantb point cards, so I don’t need to make so many point cards, and my reward is very simple is free juice, I don’t need so many functions, maybe I can consider this map The function of locating the store.

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Do you usually have the habit of using point cards? What is your usual experience?
1. Yes, I think it's very fulfilling for me, and it helps me maintain this good habit, and it also saves me money.
2. Yes, but I often forget or lose my membership card.
3. Store owner: This method is very effective in attracting customers to return, and it is also very helpful in strengthening customer loyalty.
Do you have any suggestions for improving the scorecard?
1. It is hoped that the point card is not only a function of some points, but also some interesting functions.
2. The point card can have an app on the mobile phone, which is convenient for me to open and use at any time.
3. I hope this app can locate the location of each store in the city, so that I can find the store conveniently.
How do you want the app to work?
Hope the function is not too complicated. Open the APP, the point card is clear at a glance. The process from ordering the card to the clerk helping me to add points on the point card is simple and clear.

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This is the unity file I have shared for this game. The game can only be opened with the unity software, it was not built with a website so it cannot be opened in general

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It was on the advice of my teacher, as I had some previous knowledge of using unity software, that I created a simple game of making juice using imperfect fruit and vegetable shapes, here is the demo video. I put him into the features of the app and the juice making game added to the fun feel of the app.

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PLANB APP（The specific operation process of the point card app is shown in the video）SUYING LI

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Since I wanted to use 3D modeling to make models of some ugly fruits and vegetables, and considering using these models to make some two-dimensional graphic visual works later, I started looking for references. I have found that some 3D models that can be suspended on top of a two-dimensional flat background can be very good to give people a sense of surrealism, which is very eye-catching. In the AMOCA project, various 3D models are magnified and randomly combined and overlapped to form a rich picture. After the model is enlarged, the complex 3D model can be turned into a simple graphic, which will not make the picture more complicated.

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In keeping with the idea of sustainability, I researched a lot of designs made from food waste and they were so creative and experimental that I came up with the idea that I could use food waste materials to make decorative items or replace some of the items we often use but often discard, instead of some plastic products, tableware, etc.

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Secondly, this is the second font I chose. It is easier to spread the bold font without serifs.

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I couldn't find allplants original two fonts, I found similar fonts as main fonts.

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In the end I chose pure allplants, pure strength. This slogan, first of all, repeating words can strengthen people's memory, and the plants of allplants come from nature, cooked with simple food, and also show the natural and healthy values of allplants.

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In the end, I chose the idea of this logo, because its shape is simpler, and people can understand what kind of brand allplants is at a glance, and it is a brand about vegetarian food. The brand emotion conveyed is more, and it is simple and easy to spread.

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Common points: 1. Tailor-made. 2. Home delivery saves time on planning, shopping and cooking dinner.

difference:
1allplants is a product that is directly prepared for frozen food, and abel&cole is sending fruit and vegetable packages.
2abel&cole delivers a wide variety of items.

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Organic food delivery. Organic vegetable boxes, fruit, meat & more | Abel & Cole

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To redeem offer, add a weekly, Fruit & Veg Box (excluding Christmas and limited edition) to your basket and enter code VEGBOX4. Your first Fruit & Veg Box will be 50% off then after receiving 2 full price Abel & Cole deliveries with a Fruit & Veg Box, your 4th Fruit & Veg Box will also be 50% off.

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I started to study this style. Most of the illustration colors in this style are highly saturated, bright and clear, giving others a feeling of cuteness, happiness and affinity.

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Common points: 1. Tailor-made. 2. Home delivery saves time on planning, shopping and cooking dinner.

Differences: 1. Allplants makes more use of kitchen waste materials and imperfect vegetables and fruits to reduce waste, while green chef pre-allocates raw materials to reduce raw material waste.
2. Allplants is a food that is directly cooked and frozen, and greenchef products are raw materials.
3. The green chef can choose to be flexible vegetarian, pescatarian and other types.

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Key words that are useful for the future extracted from the research (brand selling points）:

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Key words that are useful for the future extracted from the research (brand selling points）:

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taste of family (grandma meatballs), frozen, trying to vegan But, healthy, convenient and fast, rich in taste, chef’s taste customization

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11 Screens, Published on Jan 28, 2023 12:18 GMT

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I ended up with the idea of starting with allplants frozen food, the energy contained in this food blossoming into a flower, then using images of people exercising with dogs to show the energy the food gives people, and later on I used images of people lifting fruit to show people lifting weights, and finally all of these images are contracted in these frozen food. All the focus is on the frozen treats in allplants.

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I experimented with a diffused glossy effect for the illustrations.

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Initially I tried a black background and then a logo and illustration feel for the packaging, but my classmates felt this was very different to my overall style and colour palette.

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For the takeaway box, I used a diffusion of light to give the illustration a warmer and softer feel then I thought the style was too soft, I think allplants is still a more modern, young and energetic brand, so I added some vector graphics like fireworks and checkerboard to increase the richness of the image.

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Then I realised that if I placed the four graphics of my original logo in the picture, the overall picture would be top-heavy, so I placed the four graphics in the logo in parallel rows.

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This is my initial attempt at a food truck design, the main colours are pink and black, although both of these colours are in my colour palette, the presentation is very different to the presentation of my takeaway box, the current style gives a cool feeling, so I still tried to enlarge my illustration and intercept a part of the illustration for effect.

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Later I tried the illustration layered style, but one problem was that I couldn't put my coloured logo on top because it wouldn't show up. So I ended up using a purple and yellow gradient for the background.

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Allplants,It's what's for dinner.

Anyone can handle allplants.

Pure  Allplants. Pure Power.

Think different.Think AllPlants.

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Festival "Territory. Kids" is a celebration of contemporary art for children, presenting a variety of genres. The family festival is focused on getting acquainted with the contemporary art of children aged 6-16 and for their parents to get a glimpse of the world through a child's eyes. This journey is a shared experience where children for once can teach adults to not take life so seriously. This is a festival for big children and small adults about how important it is to keep curiosity, spontaneity and love for life alive, and hopefully awaken some inner children longing to come out and play too.

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Festival "Territory. Kids" is a celebration of contemporary art for children, presenting a variety of genres. The family festival is focused on getting acquainted with the contemporary art of children aged 6-16 and for their parents to get a glimpse of the world through a child's eyes.

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The brand Musei Nazionali di Genova was created to promote the art collection, heritage and events of Palazzo Reale, Palazzo Spinola and Galleria Nazionale della Liguria, to be recognised and ensure that the common nature of the three museums is brought to life through a visual system.

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AMOCA - american museum of ceramic art in Los Angeles.

This museum makes a collection of contemporary ceramics and gives local artists the opportunity to exhibit. It has its own ceramic studio with educational programs and they strive to develop the art of modern ceramics.

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AMOCA - american museum of ceramic art in Los Angeles. This museum makes a collection of contemporary ceramics and gives local artists the opportunity to exhibit. It has its own ceramic studio with educational programs and they strive to develop the art of modern ceramics.

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https://www.behance.net/gallery/95185151/C-i-r-k-i-e-s

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Cirkies is a solution to the future waste of food (fruit). It uses avocado as an example to create cookies that can fully utilize the nutrients of fruits.

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Food waste Segrigation - A study on human behaviour

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Food waste Segrigation - A study on human behaviour

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To reduce food waste, gardening and composting should come hand in hand. However, in Singapore, this is not a culture we practice. Singapore does engage in gardening activities and yet do not engage in composting. Why is that?

There is an assumption that gardening in Singapore is only conducted outside homes. However, for Millennials and Gen Zs, the bulk of the future generation, gardening is not done outside their homes but in their workspaces. Due to their lack of time, they prefer to engage in container gardening, which requires less time and effort. In fact, it has become a trend to own small plants in the work environment yet these individuals do not engage in composting due to the misconception that composting requires a lot of space and their lack of know-how. However, the workspace can actually provide the essential elements of a compost which can be created in a space efficient way. Workspace food waste such as coffee grounds, tea leaves and leftover salads are compostable and can feed a compost alongside dry materials, such as newspapers.

Karden is a starter kit designed to seize this opportunity of workspace composting by allowing users to assemble a compost pile easily and in a space efficient manner. While enriching their gardening experience, users will make a conscious decision to reduce food waste starting from the work environment. With this starter kit, individuals will learn the basics of composting and how accessible it can be, encouraging them to adopt the compost culture in their households.

Thus, by starting with the future generation, Karden can inculcate a compost culture from their individual workspaces, into their households and ultimately, the community.

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To reduce food waste, gardening and composting should come hand in hand. However, in Singapore, this is not a culture we practice. Singapore does engage in gardening activities and yet do not engage in composting. Why is that? There is an assumption that gardening in Singapore is only conducted outside homes.

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Inspiration for plan B:

According to the sprint workshop experiment, I found that most of the brand's potential customers are young people of Generation Z who are busy with work or study. These young people have a sustainable concept and yearn for a healthy life, but often have no motivation to change their lifestyle due to lack of time and other reasons. According to the "trying to vegan But" promoted by the main brand allplants, it is also the same as the Plan B concept I want to advocate. You don't have to try the all-vegetarian Plan A, you can try the half-vegetarian and half-normal plan PLANB. And the way people are encouraged to change their lifestyles and try veganism is to create a plan B for protecting the planet.

Second, according to the description in this link, young people often find that plan B may be better than plan A, so I encourage everyone to do plan B! The emotion I want my brand to convey to customers is that of someone who is unusual, brave, and someone who dares to step out of their comfort zone.

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Page views 38017

We grow up - inevitably - with a strong attachment to a plan A, that is, an idea of how our lives will go and what we need to do to achieve our particular set of well-defined goals. For example, we'll do four years of law school, then move out west, buy a house and start a family. Or, we'll go to medical school for 7 years, then go to another country and train in our speciality of interest and hope to retire by fifty. Or we'll get married and raise two children with an emphasis on the outdoors and doing good in the world.

But then, for some of us and at one level all of us, life turns out to have made a few other plans. A sudden injury puts a certain career forever out of reach. A horrible and unexpected bit of office politics blackens our name and forces us out of our professional path. We discover an infidelity or make a small but significant error which changes everything about how crucial others view us.

And so, promptly, we find we have to give up on plan A altogether. The realisation can feel devastating. Sobbing or terrified, we wonder how things could have turned out this way. By what piece of damnation has everything come to this? Who could have predicted that the lively and hopeful little boy or girl we once were would have to end up in such a forlorn and pitiful situation? We alternately weep and rage at the turn of events.

It is for such moments that we should, even when things appear calm and hopeful, consider one of life's most vital skills: that of developing a plan B.

The first element involves fully acknowledging that we are never cursed for having to make a plan B. Plan As simply do not work out all the time. No one gets through life with all their careful plan As intact. Something unexpected, shocking and abhorrent regularly comes along, not only to us, but to all human beings. We are simply too exposed to accident, too lacking in information, too frail in our capacities, to avoid some serious avalanches and traps.

The second point is to realise that we are, despite moments of confusion, eminently capable of developing very decent plan Bs. The reason why we often don't trust that we can is that children can't so easily - and childhood is where we have all came from and continue to be influenced by in ways it's hard to recognise. When children's plans go wrong, they can't do much in response: they have to stay at the same school, they can't divorce their parents, they can't move to another country or shift job. They're locked in and immobile.

But adults are not at all this way, a glorious fact which we keep needing to refreshing in our minds and drawing comfort from in anxious moments. We have enormous capacities to act and to adapt. The path ahead may be blocked, but we have notable scope to find other routes through. One door may close, but there truly are many other entrances to try. We do not have only one way through this life, even if - at times - we cling very fervently to a picture of how everything should and must be.

We're a profoundly adaptable species. Perhaps we'll have to leave town forever, maybe we'll have to renounce an occupation we spent a decade nurturing, perhaps it will be impossible to remain with someone in whom we'd invested a lot....

It can feel desperate - until we rediscover our latent plan B muscle. In reality, there would be a possibility to relocate, to start afresh in another domain, to find someone else, to navigate around the disastrous event. There was no one script for us written at our birth, and nor does there need to be only one going forward.

It helps, in flexing our plan B muscles, to acquaint ourselves with the lives of many others who had to throw away plan As and begin anew: the person who thought they'd be married forever, then suddenly weren't - and coped; the person who was renowned for doing what they did, then had to start over in a dramatically different field - and made it.

Amidst these stories, we're liable to find a few people who will tell us, very sincerely, that their plan B ended up, in the end, superior to their plan A. They worked harder for it, they had to dig deeper to find it and it carried less vanity and fear within it.

Crucially, we don't need to know right now what our plan Bs might be. We should simply feel confident that we will, if and when we need to, be able to work them out. We don't need to ruminate on them all now or anticipate every frustration that might come our way; we should simply feel confident that, were the universe to command it, we would know how to find a very different path.

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There is Always a Plan B - The School Of Life

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Page views 38017 We grow up - inevitably - with a strong attachment to a plan A, that is, an idea of how our lives will go and what we need to do to achieve our particular set of well-defined goals.

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1. Smoothie packaging. ---------- Brand packaging should be unique and attractive, and its materials should be environmentally friendly, continuing our sustainable concept.
2. Environmentally friendly products inspired by the unique shape of ugly fruit (sustainable and environmentally friendly candles combining ugly fruit + art sculpture). ----------- Most of the customers corresponding to PLANTB have a certain pursuit of art and beauty, and candles can be used as a family decoration and are often seen at home, increasing people's acceptance of ugly fruits. And we use environmentally friendly wax for candles, reflecting our brand's values of sustainable pursuit.
3. The contact point corresponding to the smoothie packaging: point card app. -------We use that if the customer returns the finished juice container to the store, he can earn points, and if he collects all 8, he can get a glass of juice or a candle.
4. Promotional posters. Expand the influence of the propaganda slogan "It's not ugly, it's art", and use ugly fruit as the main visual design of graphic visual works to increase publicity and attract more people to pay attention to the brand Plant b.

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We use the digital form of the point card instead of the original paper materials. First, it reduces waste, but it is convenient for people to use the point card anytime and anywhere.

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As for the material of the cork of smoothie’s glass bottle, I use the bottle stopper made of kitchen waste materials such as compression and drying, and the bottle stopper can be recycled and recreated. People can use their own artwork to take photos and increase the brand Influence.

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We use glass bottles as smoothie containers. What I think about is that the existing beverage plastic or paper packaging is discarded too many times at one time, and people will not consider reusing it. The production and recycling costs are too high. So I remembered when I bought milk when I was a child, the milk union recycled the milk bottle, although the cost of eliminating and reproducing the glass bottle was also high, but I used the customer to exchange the glass bottle to the store, and the brand re-dried, sterilized, cleaned , The way of flushing and using again reduces cost and pollution, and also increases the sense of interaction.

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In this industry, we are called upon to manage many types of bottles; each customer may have different needs and we are here to offer an optimal solution when it comes to bottle washing and disinfection. With this glass bottle washer, you can wash up to 12 loads per hour.

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1. Eliminate the straight line between Plant and B in the brand logo, so that the two letters are close to each other.
2. More explanations need to be added on the Padlet. (Why did you choose these colors? Why do you like these colors? What are your thoughts?
3. About smoothie The halftone style used above continues to be used in other designs. As well as the ribbon, the whole should be consistent.
4. The packaging of the smoothie looks like a poster, maybe the middle picture is too big or some words about the smoothie are not added, such as ingredients, taste and so on.
5. Regarding the app, it is not necessary to create all of them, maybe only the visual display part needs to be created. There is also a need to set up a poll for the app to help improve the app and let people know what the app offers?
6. Need to fill in some reflections.
7. Consider explaining that sub-brands and main brands are connected. The main brand logo can be placed under the sub-brand logo.

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1. Regarding the LOGO screen at the end of the animation, remove the filter to make the screen clearer. And at the end of the video, you can add some slogans, which can be summed up in one sentence, such as Nike's Just do it!
2. The logo of the sub-brand needs to be replaced. The current logo style is too much like a jewelry brand. The wordmark is too active and does not match the main brand's wordmark. The logo needs to look like food and the logo should be concise, easy to communicate, and have emotions. Refer to brands such as Airbnb.
3. Regarding the online display of the APP, if it is not interesting enough, it may not attract people to play. Maybe you can consider games.
4. Regarding the point card, maybe you can use the model of the mobile app --- accumulate a certain amount of points --- you can get a glass of smoothie or candle for free.
5. The logo design of the sub-brand should consider the color scheme and illustration style of the main brand.
6. Have a website or poster to promote the product and help those who may not be comfortable with the app.

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Information that worked for me from the group discussion:
1. About persona. There are a lot of educated people, stable jobs (and relatively busy work), and they are willing to share their lives. Values are more concerned with sustainability and food waste.
2. Resistance: I want to change my life style but don't have time. There is no motivation to change the way of life.
3. Most of the frequently bought brands are convenient and fast but also care about health.
4. Use unconventional-looking foods to prevent waste.
5. What’s exciting about the new product: Helps promote more plant-based ways of eating
6. What the new product does: raise awareness about food - I think it could increase acceptance of ugly fruits, maybe farmers won't give them up. (Raise awareness)

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I used the main font Melpoly to keep in line with the main brand allplants font Paytone one form, sans serif, with curved soft corners to give a more approachable look. For the second font I chose the most recognisable and commonly used font, Heavitas, in order to communicate some important messages, and this font also gives people a more familiar feel.

# data[].attributes.body
all smoothies
plant planet
crazy plants
juice artist
botanical artist
Plant B