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Please open into PowerPoint to get the full video and transitions to play.

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In this principles of marketing module, I understood about a specific business which was M&S. I learnt more about the retailer industry. I had the opportunity to research about situational analysis and how it adapted to my business. Also, I got to learn about new technologies which included using Canva to produce my infographics. Canva had interesting features which included templates and fonts. It meant I could use it for my personal use in the future for my social media account to create good quality content. Moreover, PowerPoint allowed me to get creative by using different transitions and I could record my video. Overall, I enjoyed this module a lot and think there are many positive aspects which I have learnt from it.

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Whilst commenting on her chosen company, Aleena speaks professionally and dictates well, easily getting across the crucial information about Marks and Spencer’s. This professional way of speaking and conveying information allows Aleena to go into much detail regarding both her SWOT and PESTLE analysis on Marks and Spencer’s and really shows me that she has a good, solid understanding of not only her chosen company, but the current situation in which it finds itself and the different changes it has made to adapt to things like the Brexit trade agreement which the UK had with the EU, altering the way in which many businesses performed. Considering this, Aleena’s video is of a high quality and is presented well.

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Starting out with the transcript, the swot and pestle analysis both include important factors of M&S and clearly show that thorough research has been made to conduct both. There is enough information for each part of the analysis to allow the reader to understand the points. The video is clear and precise and straight to the point with a great introduction. The presentation was simple in places but was elaborated on through your presenting which was great.

Both infographics were informative and related to M&S but infographic 1 could have had more colour and potentially different fonts to make it more enticing.

Overall, the portfolio was a thrilling read and I appreciate the knowledge I now know about M&S.