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Explore our series of industry-led lesson plans

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Explore our series of industry-led lesson plans

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A 60-90 minute lesson plan suitable for years 7-13 that introduces learners to the world of advertising, brands, briefs, different job roles and pathways. It features two films made in innovative and award-winning ad agencies and some of the team members working there. Created by the Institute for Practitioners in Advertising for Discover Creative Careers.

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Watch a recording of a previous training session

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Watch a recording of a previous training session

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Aimed at learners aged 11-18, our online insights feature industry professionals talking about their jobs – what they involve, what it’s like working in their sector, how they got into it and also some advice and tips for young people looking to enter a similar field.

The insight events are designed for a class to engage with together, we anticipate teachers will register on behalf of their class.

Upcoming dates:

Focus on craft, Thursday 9th November
Focus on visual effects (VFX) Wednesday 31st January
Focus on architecture Wednesday 28th February

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Focus on Advertising & Marketing

Wednesday 27th September, 11am - 11.45am

Advertising and marketing is all around us. This innovative industry is responsible for creating campaigns that exist on our phones, billboards, TVs, cinemas - everywhere! It's an industry make makes a significant contribution to the UK economy and it has the power to change society for the better.

Delivered in collaboration with the Institute of Practitioners in Advertising (IPA), this free online event will introduce pupils to some of the exciting roles across advertising and marketing. We'll hear how they work together to produce the brilliant campaigns that we connect with on a daily basis and understand the different routes into the sector.

The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. Find out more about the IPA and explore their career resources at ipa.co.uk.

Focus on Music

Wednesday 18th October, 11am - 11.45am

There has never been a better time to choose a career in the music industry, it creates over 140k full time jobs in hundreds of different roles and is growing all the time. For every artist you see on stage, there are hundreds of people behind the scenes - from tour managers, technicians, engineers, promoters, lawyers and many more.

Delivered in collaboration with UK Music, this free online event will feature several industry professionals working in their dream jobs across the music sector. We'll hear more about the types of roles that underpin this globally renowned sector and understand how people get into them.

UK Music is the collective voice of the UK's world-leading music industry. They represent all sectors of the industry - bringing them together to collaborate, campaign, and champion music. Find out more about UK Music and explore their career resources at ukmusic.org.

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Advertising and marketing is all around us. This innovative industry is responsible for creating campaigns that exist on our phones, billboards, TVs, cinemas - everywhere! It's an industry make makes a significant contribution to the UK economy and it has the power to change society for the better.

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Discover Creative Careers Week 2023: 13th-17th November

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Discover Creative Careers Week 2023: 13th-17th November

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Information and links for schools and industry about our flagship week:

https://discovercreative.careers/about/discover-creative-careers-week-2023/

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https://www.meet-eric.com/

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- Video: Portfolio careers
- Games map: ScreenSkills career maps

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discover@screenskills.com

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https://www.screenskills.com/starting-your-career/building-your-portfolio/

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Explore Finder - explore careers and opportunities

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Explore Finder - explore careers and opportunities

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https://discovercreative.careers/explore/#/

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Find your perfect role in the creative industries - Creative Careers

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Use the filters on the left to discover a range of job profiles across the creative industries, featuring careers information from our industry partners.

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https://www.screenskills.com/training/screenskills-select/

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- Freelancing in the creative industries: Introduction to freelancing
- ScreenSkills advice: Freelance toolkit for Film and TV
- ScreenSkills advice: How to network well
- ScreenSkills advice: How to appoach employers

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Learning objectives

With over 32% of the workforce in the creative industries being self-employed compared to 16% of the total UK workforce, it's vital that those entering the jobs market understand what it takes to be a freelancer. This lesson plan and accompanying resources are packed full of information needed to understand what it takes to have a sustainable freelance career in the creative industries.

The lesson has been designed for years 9 - 11, it's a 2 hour or half day lesson and structured in the following four parts:

What is freelancing?

What does a freelance career look like?

To freelance or not to freelance?

How do you build a sustainable freelance career?

Lesson objective: To be able to know, understand and evaluate the benefits of being a freelancer within the creative industries

Aim: To introduce students to freelancing within the creative industries and understand the various steps involved to create a successful freelance career

Literacy: Introduction of associated terminology, reading and understanding regular tasks and pros/cons through matchmaking, reading and understanding roles

Numeracy: Analysis of statistics, budgets and understanding accounting

Gatsby benchmarks:
Benchmark 2 - Learning from career and labour market information.

Lesson planner, slides and accompanying worksheets

Click on the links to download the lesson planner, slides and the student worksheet for this lesson.

About Alison Grade

Alison spent 15 years working at senior level across various media companies including international television, film production, rights management and strategy. She also has formal academic training and is a Nesta-accredited Creative Enterprise Trainer with extensive experience in providing one-to-one business support and workshops to both pre-start and existing Creative Industries SMEs through her work on a range of programmes with universities and institutions including the BBC Academy, Birmingham City University, Coventry University and Aston University.

Alison's bestselling book, The Freelance Bible, was published by Penguin in 2020 which has so far transformed the careers of thousands of people.

Find out more about Alison and how you can work with here at www.alisongrade.com

These resources have been written and produced by Alison Grade, in collaboration with BOA Stage and Screen Production Academy, for Discover Creative Careers 2023 - 2025.

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Lesson plan introduction to freelancing - Creative Careers

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With over 32% of the workforce in the creative industries being self-employed compared to 16% of the total UK workforce, it's vital that those entering the jobs market understand what it takes to be a freelancer. This lesson plan and accompanying resources are packed full of information needed to understand what it takes to have a sustainable freelance career in the creative industries.

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https://twitter.com/CreativeCareer5

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Our list of sub-sector specific websites - Find information, advice and opportunities to help you break into a particular industry

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Our list of sub-sector specific websites - Find information, advice and opportunities to help you break into a particular industry

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https://discovercreative.careers/students-and-parents/where-can-i-find-out-more/

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Click here full a full list of our 77 priority boroughs for Discover 2022-25: https://discovercreative.careers/about/about-the-creative-careers-programme/

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Find a full list of our partners here: https://discovercreative.careers/about/creative-industry-partners/

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https://share.hsforms.com/1IvGk-uyKQDeCWMhwP5W68A2kapt

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Discover Creative Careers is a government-funded, award-winning, industry-led programme working to ensure there is a larger and more diverse intake of talent into the creative industries.

Through a hybrid programme of practical activities and resources, Discover Creative Careers informs young people directly about the opportunities in this world-leading sector through meaningful encounters with industry professionals, online tools, training and support for teachers, parents, guardians and careers professionals, employers and more.