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1.What is the unique insight?

2.What is the opportunity?

3.What is the idea?
WHAT TYPE OF INFLUENCER WOULD BE SUITABLE FOR THIS CAMPAIGN?

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Influencers within the lifestyle, fashion, family & gaming industries.

Micro & Mega Influencers
Followers 25,000 and above

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Suggested Content Strategy:
Short Form Video format on Instagram Reels
Product Review
Story posts
Unboxing videos

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Instagram
Facebook
YouTube

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Attention Campaign
Objective: To create awareness about the Google Merchandise Store
Target Audience: GenZ and Millenials
Location: US & UK