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Kate Spade New York - How A Designer Brand Formed and Operates

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In 1993, Kate Spade identified a void in the market, which was inspired by her need for better handbags. Her distinct taste for fashionable and

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Kate Spade matches messaging to mindset with masterful LinkedIn campaign

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Kate Spade New York is a global life and style brand, with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more, founded more than 25 years ago.

The brand continues to bring thoughtfully designed and innovative products to the market, and recently released a new generation of its popular scallop smartwatch earlier this year, for which KSNY wanted to build awareness with very specific audiences.

Kate Spade New York had never run ad campaigns on LinkedIn previously, but their marketing team identified it as a strong fit for reaching an audience of busy, successful professionals - the ideal customer for the scallop smartwatch.

"It's important to us that the message we are sharing with consumers fits on the platform we are using," says Krista Neuhaus, Senior Director of Global Digital Marketing. "We want it to feel smart, contextual, and have it capture their interest in a natural way."

With a primary goal of driving traffic, the campaign ran across four different platforms, and LinkedIn delivered the highest click-through rate of any.

One ad, featuring a picture of actress Busy Philipps wearing the smartwatch alongside copy customized for LinkedIn's audience, reached more than 143,000 unique members while healthily exceeding LinkedIn's internal benchmarks with a 2.44% engagement rate and 1.78% CTR.

2X above benchmarks for engagement rates and click-through rates

5X total engagements for one high-performing ad on LinkedIn

There's a common misperception in the marketing world that LinkedIn is only a space for B2B organizations, but Kate Spade New York savvily understood that it's also a great place to reach and engage with the right B2C audiences.

The platform's segmentation capabilities enabled KSNY to zero in on its ideal target customer, for whom the product and content would be most likely to resonate.

"LinkedIn gave us an opportunity to speak to a specific group of professional women that know and love our brand, but now we are able to target them directly with a product that will fit seamlessly into their existing lifestyles," Neuhaus explains.

Not only did LinkedIn help Kate Spade New York reach the right type of professional, but more importantly, helped engage these members in the right context.

"Being able to show consumers a product that can directly benefit their busy lives, while not having to sacrifice style was the goal," says Neuhaus. "It really allowed us to match a product with a mindset."

With this successful test run in the books, Kate Spade New York plans to continue investing in LinkedIn as a platform to reach their customers and build community.

For other marketers who are considering LinkedIn campaigns, Neuhaus recommends being mindful of not only of who is in your segmented target audience, but what their contextual mindset is like as they peruse the platform. KSNY found traction by hitting this sweet spot.

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Kate Spade matches messaging to mindset with masterful LinkedIn campaign

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Which social media platform drove the highest click-through rate for Kate Spade? LinkedIn. See how.

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- Water colour florals

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Fashion choices for modern bridesmaid dresses have been vast and varied for the past several years. We're in an era of individuality when it comes to bridal party looks, and there are tons of style options to choose from when it comes to dressing for the big day. "We've been moving away from the very traditional look of bridesmaids wearing identical dresses, with matching hairstyles, makeup, shoes, and accessories," says Kate Halfpenny, founder and designer of Halfpenny London. "The modern style of different outfits, but in the same colorway, is a very welcome change."

Meet the Expert

What's more, we're also in the age of sustainable fashion, and the idea of being able to re-wear a bridesmaid dress should be a key consideration when shopping for a look. For Halfpenny, the concept of re-wearing a bridesmaid ensemble, and incorporating it into one's everyday wardrobe, was the inspiration behind her collection, Sister. "This is a collection for bridesmaids, and all of the pieces can be worn again," the designer explains. "I believe well-made, lovingly crafted clothes are made to be worn and loved for many, many years."

Ahead, with the help of Halfpenny, we share more thoughts on what's stylish and chic for bridal party dresses and break down the top trends that are sure to dominate in 2023.

The Classic Black Dress

Who can't use another black dress in their wardrobe? This closet staple adds an instant air of elegance and polish to any wedding party. Halfpenny says without question that the classic black dress is a look that will be worn again, and one that'll be unanimously adored by all bridal party members. "Invest the time finding the right style and they will love it and feel great wearing it," she adds.

Garden Party

Think fanciful-like details like watercolor florals, ruffles, floral appliques, and gowns with a sweeping swoosh factor. We're also talking about bridal party dresses in super-soft and subtle shades like blushing nudes, pale grey, and garden greens. While not a completely new trend, this style of bridal party attire is set to really dominate in 2023, especially as it pertains to spring and summer nuptials.

Dresses in bold hues are a smart choice for brides looking for an alternative look for their bridal party. It's a very fashion-forward option that brings tons of character to wedding photos, and a trend that truly allows bridesmaids to embrace their personal styles. As seen in the above photo, this bride asked her squad to wear long gowns in various bold hues, which ultimately added personality and charm to her tropical, bohemian Miami wedding.

Gorgeous Glam

The love of Old Hollywood aesthetics has emphasized a surge in glamourous looks for bridesmaids, including sequin gowns, jewel tone hues, sumptuous embellishments, and velvet dresses. This trend also complements a variety of body shapes and sizes, as there are hundreds of retailers that create lavish and glam-focused ensembles fit for a Hollywood-inspired event.

Airy Silhouettes

In 2023, expect to see a return to silhouettes that feel at once airy and ethereal. These are dresses that fit a variety of body types, and ones that are perfect for outdoor and romantic nuptials. For instance, this bride donned her bridesmaids in chiffon dresses that effortlessly flowed as they walked down the aisle and posed for photos.

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The Top 5 Bridesmaid Dress Trends in 2023

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Here are the top five bridesmaid dress trends everyone can expect to see in 2023. Though some aren't new, each style highlighted is a fresh example of today's modern bridal party.

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How much should you spend on your wedding dress? Here's our breakdown of average wedding dress prices and what you can get for your money.

We have included third party products to help you navigate and enjoy life's biggest moments. Purchases made through links on this page may earn us a commission.

As well as swooning over wedding dress inspiration and gushing over celebrity wedding dresses, knowing how much wedding dresses cost should also be pretty high on the priority list.

Before you go wedding dress shopping, it's useful to know the average wedding dress cost to give you an idea of what you can afford for your budget. But it's not an entirely simple question to answer.

While we do know the average cost of a wedding dress, (you'll have to scroll down for that!), it's important to remember that bridalwear is one of the hardest to average. Because there are so many wedding dress options nowadays, from high street retailers and charity shops, to bridal boutiques and couture gowns, determining how much a wedding dress costs can be tricky.

To help you understand how this industry prices its garments, we have a complete guide to wedding dress prices that cover all bases. We delve deep into the average UK wedding dress cost across each type of retailer and explain what impacts the average price of a wedding dress.

Average Wedding Dress Costs: Your Ultimate Guide to Wedding Dress Prices

With the help of wedding boutique co-directors Shan and Steph, we explain why wedding dresses cost what they do, what features impact the price and how much you can expect to pay. Whilst the average wedding dress cost in the UK may be difficult to pinpoint, we guarantee that by the time you've read this, you'll have an excellent understanding of what your wedding budget will get you.

And to help you out even further, we've also detailed the average cost of wedding dress alterations and appointments, ensuring there's no hidden wedding costs when it comes to your outfit!

How Much is the Average Wedding Dress Cost in the UK?

Much like with styles of wedding dresses, the cost of a wedding dress in the UK varies wildly. From charity shop wedding dresses under £50, to couture wedding gowns costing more than £100,000, pinpointing one singular cost of a wedding dress is near impossible.

However, what we can pinpoint, is an average wedding dress price based on what couples spent last year. According to the results of our National Wedding Survey, the average cost of a wedding dress in 2022 was £1,350.

The style and many other things will impact the price of a wedding dress, and this average will take into consideration brides who opted for high street wedding dresses and those who made their own, to ones who had bespoke gowns made or wore expensive designs like Berta wedding dresses.

What Impacts the Cost of a Wedding Dress?

Deciding how much a wedding dress should cost takes into consideration so many factors. Shan and Steph, Directors of Little London Brides explain, "The cost of a wedding dress is determined by the designer, and impacted by the design and quality of the fabrics, as well as the time taken to produce a dress."

Delving into this topic further, here are just some of the things that impact the cost of a wedding dress and its sale price.

Fabric & Detail

The fabric and embellishments on a wedding dress are also going to very much determine the price, especially when heading away from larger design houses. Fabrics like silk, French leavers lace and needled lace can cost hundreds by the square metre because of the quality and intricacy of their design.

Wedding dresses made out of satin, taffeta or lace that isn't handmade won't cost as much to make, and therefore will likely be less expensive to buy.

As with fabric, detailing can also have a huge impact on price. Sparkly wedding dresses and ones covered in gorgeous embellishments can cost more due to the cost of the materials, as well as the hours of craftsmanship required to make them.

Adding some context here, the team at Little London Brides explain, "Dresses with intricate beading and/or lace detail, which are sewn by hand, will often take a lot more time and precision to produce than a dress made of crepe, satin or mikado fabric without detailed design or embellishments."

Brands & Labels

As like in any fashion space, brands and labels will determine the price of a garment. A pair of jeans or a trench coat may look similar to one found on the high street, but if bought from a fashion house or big label brand, it's going to come at a premium. This is often because of a number of things, such as brand recognition, the quality of materials, exclusivity in their lines and key detailing.

It's similar in bridal. If you're going to opt for a bespoke Ralph Lauren wedding dress, or buy from a luxury designer like Elie Saab, your wedding dress is going to cost more than one you buy at a local boutique. That's not to say it's not worth the money - in fact, if there were ever a time to splash out on a big label wedding dress and perhaps some designer wedding heels to match, it's now!

Explaining how brides know they are getting value for their money with bespoke and designer gowns, wedding dress designer Savannah Miller explains, "You can see the quality of the garments up close when you try them on. Has it been stitched properly? Is the fabric luxurious? Ultimately if it doesn't look how you would expect a dress of that price to look, it probably isn't priced fairly."

Expertise & Craftsmanship

When pricing a wedding dress, the designer expertise and craftsmanship of who made it absolutely impacts the final cost. Wedding dresses that are factory made will cost less than hand-crafted gowns that seamstresses spent days, weeks and sometimes months creating.

For example, the Atelier Pronovias collection requires a huge amount of craftsmanship from a team of professionals who make each dress by hand. The designer of the collection, Alessandra Rinaudo oversees the crafting of every single dress in the collection, all of which are made using exquisite silks, lace and beading.

When this much work and craftsmanship has gone into hand making a collection, you can understand why the Pronovias gowns at Little London Brides retail between £2,500 and £5,000, and other gowns in their collection go even higher, as opposed to their bulk-produced counterparts.

Savannah explains "For us, the main costs are on fabric. We use beautiful fabrics from Italy that feel incredible and drape beautifully, but if something has more structure also, it is likely to be a little more expensive due to the expertise and hours involved in producing it."

Bespoke Designing

It goes without saying that if you are having a wedding dress designed and made for you, you are not just paying for the materials used. You are also paying for the designer's expertise and one-to-one consultations to have a wedding dress custom-made for your taste.

However, it'd be wrong to assume that having a wedding dress made for you will always cost more than buying one that's an existing design. The cost will depend on the designer's experience, whether or not they are a brand, and how they value their time.

Customisation & Extras

When buying from a bridal boutique, unless you are buying an off-the-rack sample wedding dress, you don't take away the dress you try on. Usually, you choose your dream wedding gown, and the shop will then order it in direct from the supplier in your size, chosen colour and length.

Doing it like this means, more often than not, you have the option to customise your gown. Perhaps you want to change your corset back wedding dress to one that's buttoned, swap a short train for one that's elongated or want to add sleeves to a strapless design.

Additions like this can be done when ordering your wedding dress, or with a seamstress once it's been delivered - but they will obviously come with a cost. The wedding dress price usually reflects how it is when you try it on, so edits and customisation need to be considered in the wedding dress budget - this is a wedding cost couples forget to factor in.

Import Costs

Brexit impacted a number of wedding suppliers in the industry - we know that new rules impacted wedding florist prices massively, and that's also the case for some wedding dress boutiques, too. And it's not just Brexit - any global event that impacts countries where bridalwear designers work out of can affect the price of a wedding dress here.

Wedding Dress Costs by Category

As well as style, fabric and designer names, where you buy your dress will impact the price massively.

A bespoke boutique wedding dress will have a very different price tag to one bought at a sample sale, so here, we look how much a wedding dress costs by fashion category, giving you an idea of what you can expect to pay at each price bracket, and helping you understand what your wedding dress budget will get you.

Wedding Dress Costs at High Street Retailers
For Budgets Between £50 - £1,000
If you're on the hunt for a budget wedding dress, the high street is a great place to start. For as little as £50 you can bag yourself a really lovely wedding dress. Will it be handmade and bespoke? No. But high street wedding dresses have had a glow up in recent years, with a number of retailers really amping up their bridalwear offering.

Brands like Pretty Lavish, Reformation and Chi Chi London have wedding dress prices go up to around £300-£400, making their ranges really affordable for those on a budget.

ASOS wedding dresses are a brilliant option for brides who want something wedding-y without having to pay over £1,000. You can get a pretty cheap wedding dress from ASOS, but their EDITION range is where the real gems are. With wedding dress prices ranging between £150 and £550, you can find yourself a gorgeous beaded gown or an off-the-shoulder satin dress for a steal.

Monsoon, Coast, Phase Eight, Ted Baker and Whistles also offer great wedding dress options, but at a slightly higher price point. For up to £1,000, you can get a really great quality wedding dress with gorgeous detail and stunning fabric.

Wedding Dress Costs at Bridal Boutique
For Budgets Between £800 - £5,000
Most brides will head to a dedicated bridal boutique to begin their search for the perfect wedding dress. In most bridal boutiques, you will find dresses by a range of designers which vary in average cost. Some examples of designers you can expect to find in lots of bridal boutiques include Essence of Australia, Enzoani, Martina Liana and Stella York.

Bridal boutique wedding dress prices will vary hugely, depending on which designers and brands they stock. Boutiques that stock other brands will very much have their prices determined by the brands themselves, whereas standalone wedding dress designers who have their own stores for their dresses will determine their own prices.

Shan and Steph explain the price ranges at Little London Brides, "We stock dresses from some of the leading international designers, which range from £1,500 up to £7,500. The average price of a dress in our store is between £2,500 and £3,000. We are a platinum stockist for Enzoani, and stock the majority of their collections, which are at different price points.

"The LOVE collection starts at about £1,500 and goes up to £1,800, whereas the Enzoani flagship collection ranges between £2000 and £4500."

The wedding dresses in the main collection at Savannah Miller cost anywhere between £1,450 and £4,000.

Sample Wedding Dress Prices
For Budgets Between £500 - £2,500
If you're looking to bring your wedding dress price down further, you should make a beeline for the sample sales held by bridal boutiques. If your heart is set on a designer wedding dress but you want to save some pennies, they're a great choice.

Sample sales are when bridal boutiques sell their dresses at discounted prices. This is usually because they have been overstocked, the line has been discontinued or because the boutique need to make room for new collections which have been ordered in.

There might occasionally be a small mark on the dresses, but on the whole, they're usually in great condition. Average wedding dress prices at sample sales can be up to 70% lower than they are for full priced dresses.

Little London Brides' prices for new wedding dresses at range between £1,500 and £7,500, but they explain sample prices are different, "We stock a range of sample dresses which are in our sale collection. For a bride who wants a designer dress quickly, or for less, this is an excellent option. Our sample dresses are immaculate and start from £500 and go up to £2,500.

Bespoke & Couture Wedding Dress Prices
For Budgets Between £5,000 - £100,000+
If you're after something a little more high-end, look towards couture bridal designers. They're often stocked in flagship or standalone stores, and in some bridal boutiques. We love Blackburn Bridal in Blackheath for couture boho wedding dresses. Founder Russell Blackburn told us, "Our couture dresses are priced between £1,600 and £6,000."

When it comes to the difference between bespoke and existing design wedding dresses, Savannah Miller explains the difference in pricing, "Our price bracket is £1,450 - £4,000 for our main collection and our bespoke service starts from £8,500. We want to keep our collection accessible whilst using beautiful fabrics and details to bring Savannah Miller to brides worldwide."

Little London Brides stock some couture lines, with prices going up to £7,500, but couture and bespoke wedding dresses can cost even more than that. Vera Wang wedding dresses go up to £18,000 with bespoke celebrity designs costing even more, and other designers such as Ralph Lauren design bespoke gowns that can cost hundreds of thousands.

Charity Shop & Second Hand Wedding Dress Prices
For Budgets Between £50 - £1,000+
If you want a more sustainable option, or are on a really tight budget, charities like Oxfam and the British Red Cross both have a number of dedicated wedding dress shops across the UK where you can find a great range of wedding dresses.

The wedding dresses you'll find in store are a mixture of new and second-hand, and if you visit regularly enough, you have a good chance of finding one to fall in love with for as little as £50.

We also love Brides Do Good. They sell luxury dresses that have been donated and approved by brides, with up to 70% off original prices. The money raised goes towards ending child marriage, making it an even better cause to support.

Their wedding dresses start at around £500 and go up to more than £4,000 - but that's still a huge discount on the original price, meaning you could end up with a couture or designer wedding dress for a fraction of the original price, and do good at the same time.

How Much Do Wedding Dress Appointments Cost?

When accounting for wedding dress prices, you should take added extras into consideration so that you don't get caught out.

There is sometimes a fee for appointments at bridal boutiques, to safeguard against no-shows or last-minute cancellations, particularly in peak times. Sometimes bridal boutiques will only charge at weekends, some will charge if you want the store to yourself and others will charge every day.

You can expect to pay between £25 and £75 in bridal boutique shopping fees, but remember that this will generally be discounted from the dress price when you buy it.

Russell Blackburn of Blackburn Bridal Couture told us: "We charge £20 in the week for a one hour consultation or £30 at weekends, but the fee is redeemable if you buy a dress. Our VIP appointments with myself are £75 on weekends and £35 during the week, and they're one and a half hours long."

How Much Do Wedding Dress Alterations Cost?

Don't forget the cost of wedding dress alterations! They're really easy to miss off your budget, but they can end up costing you a fair bit. This also includes those extras we were talking about, too.

Of course, this depends on how much and what you need changing. Patricia Orelaja of plus-size wedding dress boutique Heavenly Bodies Bridal told us brides can pay as little as £60 for minor alterations, but for more extensive work (like a hemline and bodice) you can be looking at over £200.

She says, "As a guideline the most expensive part of the fitting is usually the hem, our prices for this part alone range from £70 - £125. Brides have a free consultation and are not obliged to have their fittings with us - but almost all do!"

Explaining how much prices can vary, Savannah Miller adds, "The alterations service is arranged on a case-by-case basis by brides with the stores they are buying from. It very much depends on how extreme the alteration is."

Now you're all clued up on the prices, it's time to talk style! Check out our guide on how to choose a wedding dress, as well as important things you need to know before you go wedding dress shopping.

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Wedding Dress Prices: How Much Do Wedding Dresses Cost?

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How much should you spend on your wedding dress? Here's our breakdown of average wedding dress prices and what you can get for your money.

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Kate Spade Europe Stores | Kate Spade UK

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Shop kate spade europe stores At katespade.co.uk And Enjoy Complimentary Shipping & Returns On All Orders!

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Examples of margins:

Buying margin: difference between the cost price and the selling price expressed as a %

Example :

Cost price £3.50

Selling price: £12.50

Margin £

Margin percentage 66.4%

Factors affecting the intake margin:
- Where the product is being made
- lead times
- quality
- shipping methods
- Changes since brexit
- Core fashion trends

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-       Plan a capsule collection for a selected brand for SS23.

-       Develop sales plan and range plan on Excel.

-       Develop your plans using set criteria.

-       Discuss sales, options, ASP, Planned Stocks, Rate of sale and profit.

-       Analyse and evaluate findings.

-       Primary and secondary research

-       Various data bases

-       20th Nov Monday , presentation

-       Submit 18th Nov 4:00pm

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Are you making shopping plans for the weekend that involve treating yourself to something special? If yes, is it as special as Kate Spade New York? Well, if that's the case, we have a joyful list of brands like Kate Spade for you to take a look at, so you never have to run out of options for your next designer purchase.

But before taking a look at that wonderful list, first, we'll list the things that make Kate Spade such a special brand.

Highlights

Apart from being a global brand for luxury lifestyle and fashion products that are dear to women of all ages, Kate Spade has managed to make its own space in the market by being a luxury brand with a purpose.

Here are some of the things that people, especially women, love about this brand:

They carry a wide collection of all types of accessories: handbags, clothes, shoes, jewelry, home decor, and even items to accessorize your technology

They're all about letting you make a personal style statement through their thoughtfully detailed pieces

They have a collection that is chic, modern, and sophisticated and they aren't afraid to experiment with stylish colors and patterns

Their unique style is all about spreading joy in the world

Kate Spade New York exists under the umbrella of the Tapestry house of brands, which means that they uphold themselves to the highest standards of social, environmental, and community values

The company operates with a holistic approach. Ever since their founder, Kate Brosnahan Spade, died by suicide in 2018, they committed themselves, even more, to focusing on women's mental health issues around the world. They're committed to incorporating education in their global work to empower women.

With all of these powerful messages that the brand delivers to its customers, people want to see more brands that can provide fashion that comes with a purpose. So, we've developed a list of brands like Kate Spade that offer not only similar selections of products but also uphold similar values.

Price

Being a luxury brand, Kate Spade does charge more for its designer purses than you would have to pay at Target for a workable, regular purse. However, their prices are most definitely not at the peak of luxury brands, since their mission is to make luxury items accessible for all.

Style

As mentioned, Kate Spade offers a style that is chic and contemporary along with being practical. So, you don't have to feel like you cannot actually utilize your designer Kate Spade tote to the best of your ability.

They also include their signature mark of a spade in every design (sometimes in the forefront and sometimes hidden) as if to offer you a promise of being there-you just have to have the eyes to find it.

Quality

With high-quality fabrics and materials, Kate Spade makes products that are sustainably sourced and will be able to last for a long time. In other words, they care about the health of the environment along with the long-term bond between them and their customers.

Selection

They carry a wide selection of many everyday-use items along with products you'll use occasionally. Plus, they change up their colors and styles every season to ensure that you can stay up to date with fashion trends.

Convenience

For your comfort and convenience, you can shop both in-store (with their various locations all across the globe) or online depending on which you prefer. They offer free shipping on USPS Priority and Standard Ground Shipping all across the United States. You do, however, have to pay for the two-day or next-day shipping.

Diversity & Inclusion

Kate Spade's mission is to empower girls and women all around the world by ensuring that necessities such as education and a good lifestyle are accessible to all. Along with this, they have placed their focus on raising awareness about mental health issues to ensure that no one-despite their background or challenges in life-ever feels left behind.

#1 - Tory Burch

If you're looking for a brand that has a similar collection and shares similar values to Kate Spade, then Tory Burch is a retailer that you must check out. Even though it is a little more expensive than other brands like Kate Spade, the style and selection of items are comparable to Kate Spade.

Featuring a classic American style, Tory Burch offers a wide range of colors and unique details that will keep you coming back for more. Plus, they share the same purpose to empower women globally and strive to ensure that women have all the resources that they need to be successful in life.

#2 - Calvin Klein

Want to buy a designer handbag without breaking your bank? Calvin Klein is a great option when you're trying to find affordable designer brands for your next handbag purchase.

With a focus on "bold, progressive ideals and a seductive aesthetic," CK takes you beyond the world of expensive handbag designers and into the realm of affordability and practical innovation.

They utilize sustainably-sourced materials to care for both you and the environment, along with ensuring that their collection is made and marketed for all- "beyond body, gender, and identity."

#3 - Fossil

Another affordable option for when you're trying to find brands like Kate Spade is Fossil. Fossil values authenticity as much as they encourage creativity, and so, their collection is all about making timeless designs that are also sustainable.

Their collection includes styles that are both contemporary and practical. So, you can find accessories that work for every occasion. Plus, standard shipping is free for over $100 in the USA, which allows you to shop for the best styles from the comfort of your home.

#4 - Rebecca Minkoff

If you're looking for accessible luxury bag brands, Rebecca Minkoff is a brand that definitely deserves a closer look. Based on the goal to provide fashion for all, Rebecca Minkoff sets off on the journey to create and market accessories that exude "bohemian femininity" blended in with "a little bit of rock 'n' roll."

Their prices are a bit higher than other brands like Kate Spade. But, they sell high-quality products for the 21st-century woman-offering her a perfect blend of structured, chic, and edgy accessories.

#5 - Coach

Another Tapestry brand, Coach is an excellent option when you want to find brands like Kate Spade that offer both style and functionality.

Coach believes in creating products that make you feel more like you. Its prices are quite similar to Kate Spade, and its selection is for everyone and every occasion.

Plus, they focus on sustainability to ensure that their products are made with the health of the planet in mind. In fact, you can trade in your old bag through their Coach (Re)Loved Exchange-which ensures waste reduction-so that you can have them reimagined or recycled for a credit to buy items from their new collection.

#6 - ThredUp

If you're about sustainable fashion, then ThredUp is the perfect choice amongst all of the different brands like Kate Spade. ThredUp sells different types of items-including designer and regular apparel and accessories-so you never have to feel like there aren't enough choices available for all of your thrifting needs.

Along with solving the fashion waste crisis, this store offers several designer purse brands like Gucci, Burberry, and Tory Burch for much less than the original retail value of these brands' new collections.

#7 - Madewell

What's a brand that makes its products well, is affordable, and ships worldwide? It's Madewell -another awesome addition to our list of brands like Kate Spade.

Madewell features a classic and chic collection of apparel and accessories and keeps practicality at the forefront of all of their designs.

If you're a denim lover along with one who "appreciates timeless designs" -as the head designer, Joyce Lee, at Madewell puts it-then shopping at Madewell is a must for you!

#8 - Frances Valentine

What's a better brand for showing similarities to Kate Spade than the one that's designed and owned by Kate Spade's business partner, Elyce Arons? Arons launched Frances Valentine with the drive and inspiration from Kate Spade to "create a modern American lifestyle brand with a joyful perspective."

With hints of similar design details as Kate Spade, Frances Valentine features a wide range of ready-to-wear items and accessories. The products showcase a similar style and price range to Kate Spade. And amongst all of the brands like Kate Spade, it's one of the closest by comparison.

#9 - Michael Kors

Say "yes" to another affordable designer brand from our list of luxury purse brands, Michael Kors. MK has carved a space for itself in the fashion market for its contemporary and chic designs. And in the world of purse brands it stands out by offering practical luxury items at affordable prices.

With all of the brands like Kate Spade that we've considered, MK's collection comes very close to having the same style and aesthetic as Kate Spade.

Designed for the modern woman, who aspires and inspires to be more than what this world thinks of them, Michael Kors offers accessories that are unique and authentic. So, you can be you-no strings attached (except if you wish to buy a crossbody bag).

#10 - Dagne Dover

If you're all about fashion that is functional and solves problems, then Dagne Dover is what you've been searching for all your life! Whether it's large totes or concise wallets, Dagne Dover makes them practical and convenient, so you can get the most out of your purchase.

Founded by three women from different backgrounds, Dagne Dover understands that fashion should include virtues like empathy, equality, and a love of people.

Along with their reuse & recycle program, they also host a collection of vegan products, so the animal lover can carry beautiful accessories without feeling any guilt over hurting our furry friends.

With the extensive list of brands like Kate Spade mentioned above, it's natural to feel a bit confused about which ones are the closest purse brands to Kate Spade. In order to make things easier, we compared prices and collections to find the ones that are most similar to Kate Spade.

We discovered that the brands that are most similar to Kate Spade-in terms of styles, designs, and price ranges-are Tory Burch, Coach, Michael Kors, and Frances Valentine.

As mentioned in our list of brands like Kate Spade above, some brands are more affordable than others.

These include Calvin Klein, Fossil, Rebecca Minkoff, ThredUp, and Madewell. All of these brands offer better prices and sales than the others on the list. And some of them are even more affordable than Kate Spade itself. Along with their reasonably priced apparel collections, these brands offer the most affordable designer bags.

To find the best purse brands in our list of brands like Kate Spade above, we took a closer look at the quality of the products offered by each brand.

Some brands offer sustainable items without compromising on the quality of the materials used in the manufacturing process. These include brands Calvin Klein, Fossil, Rebecca Minkoff, Madewell, and Dagne Dover.

Kate Spade became more than just a luxury purse brand when it expanded to include the goal of women's empowerment with a focus on supporting their mental health. So when people make a purchase from this brand, they're contributing to a company that thoroughly understands its customers, their challenges, their necessities, and of course, their desires.

With all of these essential foundations in place, it's only logical that people like yourself would want to find more brands that invest in their customers.

The list of brands like Kate Spade above showcases labels that not only understand the luxury accessories market but also understand (and support initiatives to understand) the issues that matter most to their beloved customers.

Because, at the end of the day, you want to spend your time and money at a place where your thoughts, goals, and values are not only understood but also taken care of.

Shopping for more brands like Kate Spade? Check out these top sellers:
10 Brands Like Michael Kors
10 Brands Like Coach
7 Best Designer Brands

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10 Brands Like Kate Spade - Read This First

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Read this list of the 10 Brands Like Kate Spade before buying. We put together the ultimate guide of the 10 Brands Like Kate Spade to help you find out which

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Everything you need to know about Kate Spade

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Everything you need to know about Kate Spade

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Everything you need to know about: Kate Spade

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Kate Spade handbags have accompanied a generation of women through the millennial turn - and even three decades after the founding year, the brand is still a

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It’s that time of year! New York Bridal Fashion Week 2012 is upon us and One Fab Day will be bringing you the best of the 2012-2013 wedding dresses hot off the catwalk…

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Her impact on fashion, however, didn't end there, especially as her legacy, which includes pick-me-up quotes, preppy style and bright accessories, continued to grow.

In 2016, she and husband Andy Spade started a new company, Francis Valentine, which subtly reestablished her status as the brains behind her Americana aesthetic with similar styles to her original designs.

On the anniversary of her sudden and tragic death, we're taking a look back at all of the times she impacted the fashion world. Scroll through her journey below.

1962-1996: The Birth of a Brand

Born Katherine Brosnahan, Kate Spade entered the world on Dec. 24, 1962. She grew up in Kansas City, Mo. and later attended the University of Kansas, where she met her future business partner Elyce Arons. The two later transferred to Arizona State University, where she met her future husband Andy Spade. Kate graduated with a journalism degree in 1985 and went on to work at Mademoiselle magazine in New York. Then, in 1993, she launched the handbag brand, Kate Spade, with Andy. The two married in 1994. Three years into her business, the two opened their first storefront in Soho and won the International Award from the Council of Fashion Designs of America.

1999-2002: Kate Introduces Jack Spade and Cosmetics

In the late '90s and early 2000s, the success of the brand continued to grow, venturing in menswear and men's accessories through their new company, Jack Spade. Kate also expanded her feminine line into cosmetics, partnering with Estee Lauder, shoes and fragrance. According to Forbes, Kate sold 56 percent of the company to Neiman Marcus in 1999 for $34 million.

In 2005, the designer gave birth to her first child-a daughter named Frances Beatrix Spade ("Bea" for short).

In 2006, the brand sold its remaining shares to Neiman Marcus for a reported $59 million, per Forbes. Liz Claiborne Inc. then bought the company for a reported $124 million. Kate and Andy left the company. Coach would acquire the company in 2017 for a reported $2.4 billion.

Although Kate was no longer a part of the company, her unique sense of style continued to make a cultural impact, as seen here in CW's teen drama, Gossip Girl.

This story was originally published on Tuesday, June 5, 2018 at 1:53 p.m. PT.

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How Kate Spade Made an Everlasting Impact on the Fashion Industry - E! Online

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Late designer Kate Spade's name brand remains a go-to choice for women. Three years after she died by suicide, her legacy remains stronger than ever.

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Kate Spade is a globally recognized fashion brand that has captivated the hearts of fashion enthusiasts around the world. Established in 1993 by designer Kate Spade, the brand has become synonymous with a distinct blend of playfulness, sophistication, and timeless style. With its iconic handbags, vibrant color palettes, and whimsical designs, Kate Spade has created a unique space in the fashion industry. In this article, we'll delve into Marketing Strategies, Marketing Mix and STP Analysis of American brand Kate Spade New York.

At the core of the Kate Spade brand is a celebration of individuality and a belief in embracing the joy in everyday life. The brand's designs exude a sense of optimism, characterized by bold patterns, playful motifs, and unexpected details. Kate Spade pieces are known for their clean lines, impeccable craftsmanship, and the perfect balance of classic and contemporary elements.

Beyond its iconic handbags, Kate Spade offers a wide range of products, including apparel, shoes, accessories, jewelry, and home decor. Each collection reflects the brand's signature aesthetic, blending feminine charm, modern sophistication, and a touch of whimsy. From statement-making dresses and versatile workwear to eye-catching accessories, Kate Spade offers a complete lifestyle experience for women who appreciate style and self-expression.

In addition to its fashion offerings, the Kate Spade brand has expanded into fragrances, eyewear, and home decor, creating a cohesive and immersive brand universe. The brand's commitment to quality is evident in the attention to detail, luxurious materials, and thoughtful designs that permeate each product category.

Kate Spade's marketing efforts focus on storytelling and creating an emotional connection with its customers. The brand's campaigns often feature strong female role models, inspiring narratives, and a celebration of personal style. Kate Spade embraces digital marketing channels and social media platforms to engage with its audience, sharing vibrant visuals, fashion inspiration, and behind-the-scenes glimpses into the brand's creative process.

With its unique brand identity and ability to strike a chord with women of all ages, Kate Spade has gained a loyal following and a cult-like status. Kate Spade died by suicide in 2018, but her brand continues to be popular. The brand was acquired by Tapestry, Inc. in 2017, and it is now one of the company's most successful brands. Kate Spade products are sold in department stores and specialty stores around the world.

Marketing Strategies of Kate Spade New York

Kate Spade employs various marketing strategies to effectively promote its brand, engage with its target audience, and create a distinct brand identity. Let's explore the key marketing strategies employed by Kate Spade:

Diversification of Product Offerings: Kate Spade New York has expanded beyond just being a handbag brand to offering a wide range of accessories, home decor items, fragrances, stationary, bedding, tabletop items, furniture, and more. By diversifying their product offerings, they can appeal to a larger audience and increase their customer base.

Collaborations with Other Brands: Kate Spade New York often collaborates with other brands to add value to their own products. Some notable collaborations include partnering with Mercedes-Benz to create custom bags for New York Fashion Week, working with Converse to make limited edition sneakers featuring iconic Kate Spade motifs, and even pairing up with West Elm to release homeware collections. Collaborating with other respectable labels helps associate the Kate Spade New York brand with other premium or niche products, further solidifying the reputation of the label among its core clientele.

Innovative Marketing Strategies: Kate Spade New York makes sure to always incorporate creativity and fun in all its marketing endeavors. They leverage social media and digital platforms effectively to reach out to customers and regularly host interactive events like treasure hunts for coveted prizes. All these novel experiences not only draw people closer to the brand but also keep them engaged over time.

Target Audience: Kate Spade New York targets millennials, especially those who prioritize individual style expression. They understand that fashion today isn't about merely displaying wealth or social status anymore; instead, it's all about self-expression and authenticity. Hence, Kate Spade New York positions itself as the go-to destination for modern women seeking affordable yet chic handbags and related lifestyle essentials without compromising on quality. Their approach resonates well with most young buyers interested in personal styling choices without breaking the bank.

A focus on accessible luxury prices: To balance the need for high quality at reasonable prices, Kate Spade New York has maintained a strong emphasis on providing high-quality materials and craftsmanship while keeping price points within a range that attracts younger consumers looking for affordable yet still fashionable handbags and accessories. This is achieved through regular promotions, markdowns, and seasonal clearance sales that help sustain consumer interest and drive purchases without jeopardizing the exclusivity associated with luxury goods.

Use of Influencers: Kate Spade New York uses influencer marketing tactics whereby popular social media stars are loaned free bags and sponsored products. While this practice may raise eyebrows regarding authentic promotion or endorsement practices, having famous faces showcase the latest collections undoubtedly improves visibility and piques interest among followers looking to replicate similar looks and styles themselves. With many micro-influencers focused on specific interests such as beauty, travel, food, or streetwear already existing on various platforms, leveraging their audiences to share trends or tips while highlighting complementary products is now standard industry procedure regardless of whether a particular item is bought or gifted.

Celebrity endorsements: Kate Spade has been endorsed by a number of celebrities, including Sarah Jessica Parker, Blake Lively, and Selena Gomez. These endorsements have helped to raise the brand's profile and to attract new customers. For example, Kate Spade has collaborated with Sarah Jessica Parker on a number of occasions. This has helped to introduce the brand to new audiences and to generate excitement around the brand.

In summary, Kate Spade's marketing strategies encompass building a strong brand identity, targeting specific market segments, emphasizing a lifestyle experience, diversifying its product range, captivating visual branding, leveraging digital channels, forging collaborations and partnerships, enhancing the offline retail experience, and engaging with customers on a personal level. These strategies collectively position Kate Spade as a distinctive and desirable fashion brand, connecting with its target audience and driving growth in the competitive fashion market.

Marketing Mix of Kate Spade New York

Kate Spade is synonymous with chic, timeless elegance in designer handbags sought after by women all around the world. However, did you know that their success can be largely attributed to a well-crafted marketing mix strategy that consistently engages fans both online and offline? From tactful diversifications in products and channels to innovative marketing materials, discover how Kate Spade expertly navigates the industry, solidifying their status as a top player in the global fashion scene.

Product Strategy

When considering Kate Spade's range of stylish accessories and lifestyle goods, one cannot help but notice their emphasis on attention to detail, quirky patterns, and bold colors that resonate deeply with their loyal following. With roots stemming from practical everyday carryalls evolved into high-fashion statements, the brand masterfully balances functionality and trendiness in each piece they create - resulting in must-have additions to any fashionista's collection.

Their offerings have even expanded to include complementary areas such as clothing, shoes, and now, wearable technology! As evident by their comprehensive assortments and adaptability to consumer preferences, Kate Spade's product strategy remains relevant and exciting for years to come.

Price Strategy

While Kate Spade's designs are undeniably attractive and regularly featured in fashion editorial spreads and runway shows, their prices remain surprisingly reasonable when compared to rival brands who charge thousands of dollars for comparable options. This affordability enables middle-class shoppers dreaming of owning an iconic Kate Spade bag or watch without breaking the bank. Smart and savvy move or not, Kate Spade continues raising the bar for accessible luxuries that capture everyone's hearts without alienating those outside millionaire circles. With consistent sales events offering deep discounts and loyalty reward programs available year-round, their pricing decisions ensure continued interest and trustworthy customer retention.

Placement Strategy

Kate Spade distributes its merchandise via exclusive partnerships with certain locations around the globe which gives them the distinct privilege of carrying limited edition launches prior to wider release dates.

These distribution choices make sense given consumers love exclusive items yet are often only obtainable by those luckily living near certain flagship locations, specialty websites, or traveling abroad.

To offset limitations created by limiting availability for specific products while still meeting demand, Kate Spade offers customers the convenience of ordering desired pieces directly through website sales and complimentary shipping during select seasons throughout the calendar year. In addition, expanding their physical footprint domestically and internationally presents opportunities for increased visibility and stronger public relations reception, ensuring future growth potential.

Overall, Kate Spade's distribution methods work harmoniously, striking a balance between exclusivity and inclusiveness guaranteeing devoted shoppers stay satisfied while keeping room for continuous expansion as a progressive brand able to meet contemporary needs well into the future.

Promotion Strategy

Channels utilized by Kate Spade span across conventional outlets like department stores and boutiques alongside newly emerging retail environments in pop culture meccas such as museum gift shops and food halls.

They maintain an active presence on social media - Instagram especially - with carefully curated feeds and interactive elements like polls inspiring fan engagement.

Collaborations with other established brands and upcoming designers further heighten exposure as does hosting charity fundraisers reflecting their commitment towards community support.

Despite these multifaceted efforts, they always return to partnering with key influencers globally impacting purchase decision influential amongst young adult females aged roughly mid-teens to early thirties, better known today as Gen Z and Millennials.

Recognizing the strength behind the modern celebrity spokesperson remains another crucial aspect driving Kate Spade's successful promotion methodology.

Finally, their marketing ventures extend far beyond typical promotions by exploring unconventional advertising solutions - witnessed recently with the creation of a dedicated Snapchat filter application users can apply digitally transforming themselves into Kate Spade-inspired animations right on their mobile device screens, then share socially stimulating more interest in the company without requiring direct monetary investments.

STP Analysis of Kate Spade

Segmentation

Kate Spade primarily targets female consumers aged 20-40 years old who are interested in fashion, but also values quality materials and durability in her accessories. Women who have busy lifestyles and want something stylish yet functional enough to keep up with their fast pace. They also value unique design elements such as quirky prints, bold colors, and eye-catching patterns. Kate Spade is designed with a blend of nostalgia and modernism appealing to women across generations who love the whimsical spirit of the brand.

Targeting

Kate Spade uses targeted advertising campaigns aimed at reaching its main target customer base through digital and print media. For example, they frequently utilize influencer marketing partnerships to highlight their range of handbag sizes, shapes, and colors that speak to the active lives of today's women. Other efforts include collaborations with notable creatives known for their own artisanal craftsmanship, resulting in exclusive capsule collections further solidifying Kate Spade's commitment to remaining accessible while still embracing premium status via covetable pieces generating high desirability among key buyers.

The goal here is leveraging these collaborations as part of their seasonal refresh strategy ensuring there is always something exciting arriving regularly appealing to shoppers eager to collect the next must-have item before it becomes sold out.

With global expansion planned for Asia, Europe, Latin America, Australia, and Canada, Kate Spade can take advantage of their successful US presence through focused regionalizing and transnationalization strategies tailoring marketing communications to resonate effectively with each cultural audience based on proven principles that fostered rapid domestic growth.

Positioning

The Kate Spade name carries significant cache due in large part to Keds managing its licensing portfolio so carefully, preserving an image closely aligned with core consumer expectations while maintaining high enough quality standards to safeguard brand reputation preventing future missteps associated with decline under previous ownership.

Innovation remains vital for keeping products current without straying too far away from what worked well building strong emotional bonds between customers and the brand.

Kate Spade's focus revolves around three primary pillars directly impacting continued achievement: providing excellent service to ensure seamless shopper engagement; prioritizing merchandise assortments through better inventory management processes reducing excess stock dragging down profits; and growing physical retail locations worldwide offering new opportunities for brand exposure and sales conversions bolstered by improved supply chain efficiencies.

All these factors combined fortify Kate Spade's overall competitive strength in luxury goods where trends lean towards minimalist yet playful themes echoing characteristics Kate Spade has always been renowned for delivering flawlessly within its respective markets.

Kate Spade embraces this idealogy by continually exploring new ways to provide shoppers timeless classics updated with edgy twists fitting nicely into their existing wardrobe choices yet distinguished enough to stand apart setting trends rather than following ones already happening elsewhere.
Also Read: Marketing Strategies and Marketing Mix of Chinti & Parker To read more content like this, subscribe to our newsletter

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Marketing Strategies, Marketing Mix and STP of Kate Spade

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In this article, we'll delve into Marketing Strategies, Marketing Mix and STP Analysis of American brand Kate Spade New York.

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If you're a new designer who's taking the reins at a legacy clothing brand you can go one of two ways: Set (proverbial) fire to the ones who came before you-changing logos and wiping out Instagram accounts-or look at the past as a jumping off point and modernize from there. Kate Spade New York's new creative director, Nicola Glass, wisely chose the latter for her first collection shown during New York Fashion Week.

"I wanted there to be an element of familiarity," Glass said backstage before the show. "Starting with these core DNA aspects-color, use of print-and taking them in a way that hasn't been used before." On the runway (the brand showed its first collection as an actual runway show this season rather than the presentations of the past), that translated to fresh color combinations like chartreuse yellow with pale lilac or maroon with navy and brown, and taking tired florals and making them more graphic and unexpected.

Pink cards with a quote from the label's founder that read "She left a little sparkle everywhere she went," were placed on every show goers seat, plus actual pieces of sparkle lined the pink carpet runway paying homage to Spade, who passed away earlier this year. "At that point I'd already finished designing the collection with the teams and I felt like I didn't need to change course because I had really been inspired by her from the offset," Glass shared. Yes, laser cut handbags, silk blouses, feminine graphic print dresses, and cheeky headscarves all say Kate Spade New York, but with an elevated touch.

"Through out all of the years of the brand, sparkle, joy, and magic, is something that's been there," Glass also shared, and from the looks of this collection, that legacy will live on.

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The New Kate Spade Is Exactly What You Want It to Be

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If you're a new designer who's taking the reins at a legacy clothing brand you can go one of two ways: Set (proverbial) fire to the ones who came before you-changing logos and wiping out Instagram accounts-or look at the past as a jumping off point and modernize from there.

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Three years after Kate Spade’s tragic death, her best friend is keeping her legacy alive

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Frances Valentine was started by the iconic designer and her best friend, Elyce Arons. Today, Arons is growing the brand and keeping Spade’s memory alive.

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This graph depicts the number of stores of Kate Spade worldwide in 2023, by region. As of July 2, 2023, Kate Spade had 205 directly-operated locations throughout North America, slightly more than in the international segment.

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Number Kate Spade stores, by region worldwide 2023 | Statista

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This graph depicts the number of stores of Kate Spade worldwide in 2023, by region.

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Kate Spade and Company ("Kate Spade') seeks to provide consumers around the world with colourful, unique, and upbeat clothing, accessories, and jewellery, encouraging people to "live colourfully".

Kate Spade has its roots in clothing and accessories retailer Liz Claiborne Inc, which was founded in 1976 by Liz Claiborne, Art Ortenberg, Leonard Boxer, and Jerome Chazen.

Liz Claiborne Inc went public in 1981, following which it continued to grow, making the coveted Fortune 500 list in 1986.

Liz Claiborne died in 2007, and in 2012 the company became known as Fifth and Pacific Companies Inc.

At this time, the company streamlined its focus on three brands Juicy Couture, Lucky Brand, and Kate Spade of New York. The company subsequently sold the Juicy Couture and Lucky Brand names, and focused its attention solely on Kate Spade of New York.

Kate Spade assumed its current name in 2015 to reflect its renewed focus on the Kate Spade of New York brand.

The company has expanded to become a global lifestyle brand, offering handbags and clothing to jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts. Kate Spade currently operates more than 140 stores in the US and more than 175 shops internationally, including across the Americas, Asia Pacific, Europe, Africa, and the Middle East. The company currently operates as a subsidiary of luxury fashion company Tapestry Inc.

Business model of Kate Spade & Company

Customer Segments

Kate Spade sells its clothes to a large consumer base around the world. Its customers can be organised into two principal segments:

Consumers, principally comprising younger female consumers who purchase clothes for themselves and older consumers who purchase the company's clothes and accessories as gifts for younger relatives; and

Retailers, comprising various fashion retailers, boutique stores, and specialist clothing distributors who purchase the company's products for further sale to end retailer of consumers.

While Kate Spade suggests that its products are targeted at consumers of all ages, market studies suggest that its products are favoured primarily by younger consumers who wish to look mature.

Kate Spade remains headquartered in the US, the company's largest market.

It, however, maintains a significant marketing and sales presence around the world via stores and sellers across the Americas, Asia Pacific, Europe, Africa, and the Middle East.

Value Propositions

Kate Spade provides value to its customers in the following ways:

History and Reputation - Kate Spade has an established reputation as a designer and retailer of high quality fashion items, with a track record of designing items that are popular and at the leading edge of the fashion industry;

Colourful and Innovative Design - Kate Spade notably seeks to differentiate itself in the market by offering colourful, bright designs that aim to encourage consumers to embrace its upbeat and happy approach to fashion;

Extensive Sales Reach - Kate Spade operates an extensive network of more than 300 retail outlets across its native US and markets spanning markets in the Americas, Asia Pacific, Europe, Arica, and the Middle East;

Luxury and Prestige - Kate Spade has positioned itself as a designer and retailer of luxury goods, its products bringing with them a sense of prestige and cachet that is enjoyed by much of its customer base; and

Quality - Kate Spade offers products that are well-made and durable, encouraging consumers to return to the company's stores.

Channels

Kate Spade sells its products directly to consumers via a network of freestanding flagship, specialty retail, outlet stores, and concession shop-in-shops that are located in regional shopping centres, metropolitan areas throughout the world, and established outlet centres.

Kate Spade's flagship locations, which are designed to offer the fullest expression of the Kate Spade brand, are located in high-visibility locations and offer a wide range of products.

The company's outlet stores serve as a means of selling manufactured-for-outlet products and discontinued inventory outside its core retail channels and target more value-oriented customers.

In addition to its own stores, Kate Spade also sells products via a number of high-profile departments stores in the UK and abroad, including stores such as Macy's, Nordstrom, John Lewis, Harvey Nichols, Neiman Marcus, and Bloomingdale's.

Kate Spade additionally operates an online store at www.katespade.com, through which customers can browse products, make purchases, and arrange shipping at their own leisure and on a self-service basis.

The company's online store is also designed to drive traffic to its physical retail outlets around the world.

Customer Relationships

Kate Spade seeks to secure repeat business from its customers by offering high-quality customer service and well-made products.

This includes in-store assistance provided by the company's sales personnel, as well as services offered by the company's dedicated customers support teams, who can be contacted over the phone and online to provide assistance to customers both before and after they make purchases.

Kate Spade operates an online portal for its customers, through with they can track orders, browse deals and sale items, and manage their profiles.

The company also publishes a range of information concerning shipping, student discounts programs, store locations, brands, and product returns that can be accessed on a self-service basis.

Kate Spade maintains an active social media presence via profiles with Facebook, Twitter, Instagram, Pinterest, YouTube, and Tumblr, through which it seeks to engage with consumers, in particular across its target consumer demographics.

The company is additionally able to use these channels to handle complaints and disseminate marketing information.

Key Activities

Kate Spade, together with its subsidiaries, is engaged in the design and marketing of apparel and accessories around the world. The company organises its operations into three core segments: Kate Spade North America, Kate Spade International, and Adelington Design Group.

The company offers a wide range of products, including briefcases, hand bags, small leather goods, fashion accessories, jewelelry, and apparel for men, women, and children.

It also offers licensed products, including footwear, fragrances, swimwear, watches, children's wear, tech accessories, optics, tabletop products, legwear, fashion accessories, furniture, bedding, housewares, table linens, loungewear, pillows, lighting products, activewear, and stationery.

Kate Spade markets and sells its products under a number of brand names, including Axces, Kate Spade Saturday, Jack Spade, Marvella, Monet, and Trifari.

Key Partners

Kate Spade works in close conjunction with a network of partner companies around the world, both domestically and internationally.

These partners can be organised broadly into the following categories:

Supplier and Vendor Partners, comprising suppliers of materials and tools used in the company's core design and production operations, as well as provider of third-party services the support the company's corporate activities more broadly;

Sales and Distribution Partners, comprising retailers such as department stores, fashion boutiques, and outlet stores, as well as specialist distributors that help to extend the company's sales reach;

Branding and Marketing Partners, comprising a range of commercial enterprises, brands, and retailers that help to support the company's branding and marketing efforts at home and abroad;

Community Partners, comprising various non-profit and charitable organisations with which the company collaborates on community and social responsibility projects; and

Strategic Partners, comprising various other companies in the fashion industry and elsewhere, with which the company collaborates on specific development, branding, or design projects.

Kate Spade Notably has retail tie-ups with a number of high-profile retailers, including department stores Macy's, Nordstrom, John Lewis, Harvey Nichols, Neiman Marcus, and Bloomingdale's.

Key Resources

Kate Spade's success is dependent on its ability to provide innovative, unique, and creative designs to customers, and produce clothing and accessories that are high quality and durable.

As such, the company's key resources are its designs and design teams, its materials and equipment, its manufacturing facilities, its network of retail outlets and retail partners, its personnel, and its brands.

Kate Spade notably controls an extensive network of owned and leased retail outlets across the US and internationally that are key to its ability to reach a global audience.

The company also has several intellectual properties registered with the US Patent and Trademark Office, including applications for a 'fragrance bottle with cap', a 'handbag design, a 'clutch'.

Cost Structure

Kate Spade incurs costs in relation to the development and design of its original products, the procurement of materials and equipment for its production operations, the operation of its manufacturing facilities, the operation of its retail network, the management of its partnerships, the implementation of marketing and branding campaigns, and the payment of salaries and benefits to its personnel.

In 2016, prior to its acquisition by Tapestry Inc, Kate Spade recorded annual selling, general, and administrative expenses totalling USD 687.7 million, and other expenses of USD 11.1 million.

Revenue Streams

Kate Spade generates revenue through the design and sale of clothing and accessories across an international network of stores and outlets.

The company derives the bulk of its revenue through sales fees collected from consumers at point of sale, as well sales fees collected under wholesale sales contracts agreed with retailers and distributors.

The company also generates a portion of its revenue under licensing deals.

In 2016, Kate Spade recorded annual net sales of USD 1.2 billion, up slightly on the USD 1.1 billion recorded by the company the previous year.

According to Tapestry Inc's most recent annual report, Kate Spade recorded annual sales of USD 1.3 billion in 2018, representing around 22% of net sales.

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Company Kate Spade & Company | Cleverism.com

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MISSION Kate Spade and Company ("Kate Spade') seeks to provide consumers around the world with colourful, unique, and upbeat clothing, ...

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Overview

Kate Spade & Company () is a designer and manufacturer of women and men's fashion products. The company primarily operates under two global, multichannel, lifestyle brands: Kate Spade New York and Jack Spade. Jack Spade offers fashion products for men, while Kate Spade New York sells handbags, apparel, and accessories for women and children as well as home products. Jack Spade products are primarily sold through e-commerce websites and department stores. The company also owns Adelington Design Group, a wholesale jewelry manufacturer.

The company's target audience is middle and upper-middle class consumers. Kate Spade New York's sleek, colorful products attract millennials. Although the company has a global presence, it generates the majority of its revenue in North America.

Note: 2012 and 2013 data is modified to indicate Kate Spade & Company

Note: 2012 and 2013 data is modified to indicate Kate Spade & Company

The company has a relatively small retail footprint, but it uses multiple channels to distribute its products. In the United States, Canada, Japan, and Europe, the company sells Kate Spade New York products through wholly-owned specialty retail and outlet stores and selected specialty retail and upscale department stores. Internationally (other than Japan, Canada and Europe), the company sells its products through joint ventures and a network of distributors. As consumers are increasingly shopping online, the company is expanding its e-commerce business.

Industry

The premium handbag and accessory market is very competitive. In recent years, the industry leader Coach has lost market share to new entrants like Michael Kors(NYSE:KORS), Kate Spade and Tony Burch. Coach is trying to turn around and recapture its market share by focusing on its leather heritage and innovating new products. Michael Kors has catapulted itself to be the new leader in a very short time by capitalizing on its founder's project runway fame. According to a Goldman Sachs' report, Michael Kors is the second well-owned brand next to Coach, among girls in the age group of 13 to 29. These two brands have presence in thousands of departmental, retail, and outlet stores and are highly accessible to masses. However, this has resulted in the loss of their exclusivity factor which seems to be working against them. According to Sarah Quinlan, Senior Vice President of Market Insights for MasterCard Advisors, spending by consumers at businesses with annual revenue of $50 million or less grew faster than the total retail sales year-on-year in March 2015. This highlights a move towards shopping in smaller stores, to hunt for more unique products.

Apart from being competitive, in recent years the premium handbag and accessory market growth rate has also declined. In 2015, this market grew approximately 3% to 11.7B, compare to 8% in 2014, 11% in 2013, and 16% in 2012. Some blame this on shift in consumers' behavior and others on the lack of product innovation that excites consumers. Women were buying 3-4 bags per year and around a decade ago, Coach convinced women to buy more bags per year. Millennium consumers who grew up during the recession might be reverting back.

Source: Barclay

Boom, Bust and Reinventing

The last several years, the industry leader Coach has been struggling and that struggle was blamed on new entrants such as Kate Spade and Michael Kors. Even though Kate Spade has been described as a new entrant who is taking the market share from the industry leader, it is not a new company. While Kate Spade brand was created in 1993 when the founder realized a need for more colorful, sleek women handbags, the company was initially known as Liz Claiborne, once the largest women's brand on the market.

Liz Claiborne was started in 1975, went public in 1981 and within 10 years it had more than 1B in sales. During the 1970s, 1980s, and 1990s the brand enjoyed immense success. Like any other company in the fashion business, there were rough times, but it always found a way to reinvent itself. It grew through acquisition and the company was home to many brands such as DKNY Jeans & Activewear, Lucky Jeans, Juicy Couture etc. In 2006 the company acquired Kate Spade brand and at that time Liz Claiborne was generating nearly $4.6 billion in sales. Then towards the end of 2006, just before the new CEO took over, the company decided to make clothes for J.C. Penny, the main competitor to Liz's longtime preferred retail partner, Macy's. That one decision nearly destroyed the company. Next several years, the company struggled to turn profitable, it sold most of its brands and then in 2012 the company renamed itself as Fifth & Pacific Company. Then in 2013, the company sold its remaining two brands, JUICY COUTURE and Lucky, and decided to focus on the Kate Spade brand and renamed itself as Kate Spade & Company and was generating around $1 billion in sales. Now the company is again focusing on becoming a $4 billion global brand.

Source: SEC filings and author's analysis

Opportunity to grow

Its growth opportunity stems from the notion that not only it is a relatively small player, but it also possesses innovative products and excites millennials, which is causing it to gain market share. The company is planning to achieve its goal of becoming a $4 billion global lifestyle brand through product category and geographic expansion. Since internationally (other than Japan, Canada and Europe) it sells through joint ventures and network of distributors, the company can expand without much cap ex. This strategy will also help reduce its SGA expenses if it is successful with its international expansion.

Source: The Wall Street Journal

Can it be successful in global expansion?

Global expansion cannot be a universal growth strategy. It has its challenges since customers' preferences and sizing differs significantly. Before entering into a region, company needs to determine whether its products are suitable for that region, set up a supply chain, etc. For example a few years ago, Vera Bradley unsuccessfully entered Japan. In many international markets, the target demographics for the US retail brands are high-end consumers and they prefer luxury brands.

Kate Spade's expansion is showing potential. While certain regions' challenging retail environments are impacting the company's performance, its products are appealing to consumers.

Colorful bags and funny marketing campaign

In the past, women's luxury handbags were not that colorful and used to have a bigger logo. Kate Spade started offering more colorful bags and smaller logo and millennial customers liked it. Product color and small logo can be easily copied and now its competitors are also offering more colorful handbags and smaller logo. But, it means that the company has creativity which is essential in the fashion business. Its creativity can also be seen in its digital marketing campaign.

Nowadays, pretty much all businesses have a social media presence and invest in digital marketing. However, a company's social media presence depends largely on its target audience. Companies that target mature consumers may not have large Instagram presence compared to the ones that targets millennials. Kate Spade's products appeal to millennials and it engages its target audience with its creative and funny digital marketing campaigns. It has relatively high number of Instagram followers, less compared to Michael Kors but more compared to Coach. Its creative marketing campaign is also an example of the company's focus on nurturing creativity.

Recognize failed strategies and be nimble to adapt

In order to succeed, businesses need to have a long-term strategy, but also need to be nimble and be able to adapt quickly to the changing market dynamics.

The North American retail environment is rapidly changing. The way consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones and compare prices and product reviews; family and friends instantly weigh in on shopping decisions via social media; and when they're ready to buy, an ever-growing list of online retailers deliver products directly to them, sometimes on the same day. So differentiating has become more than essential to the success. As the retail environment is evolving, Kate Spade is adapting. For example, when extreme promotional environment impacted its margin, in 2015 the company decided to close all of its Kate Spade Saturday brand stores, after only two years of experimentation. Kate Spade Saturday was offering lower end products and wasn't differentiated enough. Around the same time, it also decided to close Jack Spade stores and offer that brand online only. Similarly, as Brazil's economy is struggling, the company closed specialty retail stores and is now using third party distributors.

Weakness

Source: SEC filings and author's analysis

Compared to its peers, Kate Spade's margins and its ability to generate cash are lower and its SG&A expenses are higher. Relatively, Coach has higher SG&A expenses, but it sells products at higher price points and in-spite of its recent challenges, its gross margin is much higher, but that is not the case with Kate Spade. Kate Spade uses a third party as a buying/sourcing agent for its apparel and accessories and pays that company commissions based on the cost of the products purchased. Unless the costs and commissions are inversely proportionate, the third party agency has no incentives to reduce the costs.

In order to improve its margins, it needs to lower its expenses, but should not try to achieve that by sacrificing the store experience or the product quality. If it takes that road, its customers will abandon the brand and reacquiring unhappy customers is a costly affair. It can improve its margins by improving its supply chain, reducing turnaround time and increasing sales per average square foot. Recently the company has moved manufacturing to lower cost regions and is trying to improve its turnaround time. It has also transitioned the accessories buying/sourcing to in-house, which might reduce its costs and improve its gross margin.

Improving supply chain efficiency will benefit the company on several fronts. Hits and misses are part and parcel of the fashion business. By improving turnaround time, it can attain lean inventory which will be helpful when there is a fashion miss and might reduce markdowns and improve gross margin. Recently, the company missed some sales when it underestimated its new product penetration and didn't have enough inventory. The shorter turnaround period would have helped the company replenish the inventory faster. This can also help the company excite customers frequently with new products and might create some urgency among consumers to buy its new products.

The company has a relatively large debt, but in 2014 it restructured its debt and drastically reduced its interest expense. It redeemed its high rate senior notes and now has term loan. The company is slowly accumulating cash and improving its balance sheet.

How can it improve sales per average square foot?

By increasing sales per average square foot, the company can reduce its fixed costs such as SG&A expenses. In order to improve its sales per average square foot, it can't cram its stores. It can improve its sales by increasing traffic, conversion rate, and per transaction sales. That can be done only by providing innovative, must have products and good shopping experience. That is every retailer's dream. Recently the company has mentioned that its full priced product penetration is improving. It has also decided to reduce promotions in order to protect its brand. After a prolonged promotional environment, many high end retailers have decided to trim down promotions. Chico's FAS, a high end apparel company is relatively successful in doing so. Due to declined mall traffic, department stores have been extremely promotional. In order to reduce promotional sales, the company is controlling inventory to that channel. Even Michale Kors and Coach are doing the same. However, during this holiday season Kate Spade is not participating in friends and family promotions while Michael Kors and Coach are doing so. Kate Spade's products look good and customers seem to like them. Even if reducing promotions hurts its sales in the short -term, protecting its brand is good for the company in the long run.

The company is expanding its global presence. In many international markets, it distributes through a third party. The company can reduce its SG&A expenses by increasing its third party distributed sales.

What are the Risks?

Even though retailers have been blaming the macro environment, the unemployment rate is low and the economy is growing. Even though low gas prices have not stimulated consumers spending, increases in gas prices might cause consumers to tighten their wallet. Low gas prices helped retailers reduce their transportation costs. If the economy slows down, consumer spending will fall and aspirational luxury brands will experience a greater decline.

In the fashion business, any company can have a fashion mismatch at any time and that might impact its near term sales. However, if a company continues to miss, its loyal customers won't be returning to the stores. Bringing back the lost customer base is an extremely difficult task. Right now though, Kate Spade seems to be fostering creativity and other than once in a while fashion misses, it's delivering innovative products.

Current Situation and Valuation

For the last several years, the US retail environment has been sluggish and very promotional. The weakness in tourism has further deteriorated the challenging retail environment. After the second quarter results, the company has lowered its full year sales and earning guidance. It is trying to balance between protecting its brand and combating this challenging environment. While it is increasing promotions in outlet channels to stay relevant with price sensitive customers, it is trying to increase its full-price product penetration by exciting customers with new products, categories, and features. To combat the challenging environment, department stores are increasing their promotions to attract consumers. The company is controlling inventory to that channel and has decided to trim down promotions to protect its brand. Its online sales are growing and it is investing in technology to improve its Omni-channel capabilities.

When a company delivers a strong growth, investors tend to assume that growth will continue and provide higher valuations. In 2013 and 2014 Kate Spade's comparable sale growth was high and so were its valuations. The current industry challenges are impacting the company's performance and it has lowered its full year sales and earning guidance. However, even in this challenging environment, while some of its competitors are expecting negative comparable sales growth for the year, the company is predicting a positive growth. It means that, its products are appealing to its customers, which is essential for the long-term success.

Source: SEC filings and author's analysis

Source: SEC filings and author's analysis

Nowadays, consumers prefer smaller handbags and that trend is impacting luxury handbag retailers' sales and margins. Consumers' preferences change constantly. For example, a few years ago, consumers' preferred colorful, printed jeans and every apparel retailer offered them and now that trend is gone. Similarly, sometime in the future, consumers will prefer larger handbags and companies that provide compelling larger handbags will increase sales and profits. Urban Outfitters' CEO always mentions that he doesn't want to blame the weather or retail environment because when a retailer excites customers with compelling products, they shop and that retailer performs well. Right now, Kate Spade is offering attractive, colorful, small bags and when the trend shifts, it will adapt.

Conclusion

The company's products appeal to customers and it is gaining market share. In a promotional retail environment, instead of competing on prices, the company is balancing between protecting its brand and navigating the challenging environment. This might impact the company's near-term sales, but protecting the brand is good for the long-term success of the company. It has a decent balance sheet and it fosters creativity which is essential in the fashion business.

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Kate Spade: Millennials Like Its Products, It Is Time For Investors To Consider This Company (NYSE:KATE)

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Millennials like its products and it is gaining market share.

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- Marc Jacobs
- Coach
- Tory Burch
- Prada
- Blooming dales

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katespade.com

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The Top 10 Sites Like katespade.com in September 2023 are ranked by their affinity to katespade.com in terms of keyword traffic, audience targeting, and market overlap

katespade.com's top 5 competitors in September 2023 are: coach.com, toryburch.com, coachoutlet.com, marcjacobs.com, and more.

According to Similarweb data of monthly visits, katespade.com's top competitor in September 2023 is coach.com with 8.4M visits. katespade.com 2nd most similar site is toryburch.com, with 4.9M visits in September 2023, and closing off the top 3 is coachoutlet.com with 15.2M.

marcjacobs.com ranks as the 4th most similar website to katespade.com and nordstrom.com ranks fifth. marcjacobs.com and nordstrom.com received 2.1M visits and 47.8M visits in September 2023, respectively.

The other five competitors in the top 10 list are jcrew.com (13M visits in September 2023), prada.com (5.4M visits in September 2023), bloomingdales.com (15.5M visits in September 2023), gucci.com (7.4M visits in September 2023), and nordstromrack.com (23.6M visits in September 2023).

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katespade.com Competitors - Top Sites Like katespade.com | Similarweb

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katespade.com top 10 competitors & alternatives. Analyze sites like katespade.com ranked by keyword and audience similarity for free with one click here

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Westfield White City London Store

Full price store

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Summer 2017 RTW

Inspired by the idyllic atmosphere of Mexico City and Frida Kahlo's gardens, this Summer collection was Kate Spade's unique spin on Mexican textiles and embroideries.

I loved the flirtatious day-to-night dresses, the vibrant colored separates with the playful prints, the Otomi-inspired embroidery, and the denim colorblocking. This collection was one of my faves to design direct.

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Inspired by the idyllic atmosphere of Mexico City and Frida Kahlo's gardens, this Summer collection was Kate Spade's unique spin on Mexican textiles and embroideries. I loved the flirtatious day-to-night dresses, the vibrant colored separates with the playful prints, the Otomi-inspired embroidery, and the denim colorblocking.

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-       Department

-       Categories

-       Pricing Strategy

-       Option Strategy

-       Where am I making the product?

-       When am I launching

-       Online Stores

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I think this a Kate Spade inspired collection is just what this blog needed - didn't it? You know, the frequent use of gold and poppy reds and bright happy greens, classy blacks and whites that you'll already find in plenty on this blog and my other free printable collections ;) With Kate Spade's recent suicide, it felt like we needed to bring that happy and playful sophistication back into style - the one that we remember from our first Kate handbag, or for her stinkin' cute stationery and home decor; now we can have it all back, or as closest to it as we get!

This collection has been inspired by that playful glam color palette, sweet, chic graphic prints and quotes Kate Spade often uses on their designs. You'll find lots of use for these freebies- just have a look below!

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These are 12 gorgeous prints you can you for practically anything and everything- digitally or as custom made printables. For commercial use, you can find the entire collection on my Etsy Shop! My amazing followers can have eight of the digital papers (and 2 secret bonus prints, shh!) for FREE!

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For those wanting a peak at the eight free prints in the Kate Spade collection they can find, here they are:

1 The two playful dotty green and red prints
2. The stripey gold and white print
3. The darling yellow Kate Spade quote print
4. The chic gold glitter spades print
5. The sophisticated pink and black bows print
6. The striped gold, red, light and hot pink stripes and
7. The gorgeous green leopard print
(plus two hidden bonus prints you will find when you pop open your freebie download)

You can create stunning Kate Spade inspired DIYs with these at practically no cost to get the fancy, uptown girl look.

(Having trouble downloading the zip file? Email me at miraclespyer19(at)gmail(dot)com so I can sort that out and personally mail the collection to you!)

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KATE SPADE INSPIRED DIGITAL PRINTABLES | SCRAPBOOKING PAPER PACKS, ART PRINTS AND MORE

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A Printables and DIY blog offering free graphic resources, illustrations and digital design tools and downloads for everyone!

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Survey, "Do you think a luxury brand should launch a bridal collection?"

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Survey, "Do you think a luxury brand should launch a bridal collection?"