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The shortage of service expands customer journey for better branding

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The shortage of service expands customer journey for better branding

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Wimbledon, Tickets system: Wimbledon sets an exclusive tickets system which incorporates tickets lottery and seasonal membership. The lottery process would last for couple of months and the trade of tickets from membership holders is always tight, expanding the customers' involvement and expourse to the public.

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Personal service is a good approach to show tech elements during customer journey to elaborate branding

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Personal service is a good approach to show tech elements during customer journey to elaborate branding

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Jo Malone, Personalisation: Jo Malone sets a service to send video gift messaging online to offer a customized gift for customers, and they also own a small machine for customers to personalise their own giftboxes, offering a feeling of control and and showing an impression of following technological trends.

YourStudio, EE, Build your own model: The interactive screen establishes an experiece of building customers' own house and offering them personalised solutions, fun and highly-digital.

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Offer small but extra value through customer journey to strengthen branding

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Offer small but extra value through customer journey to strengthen branding

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YourStudio, EE, Digital SPA: Meet the demand of charing phones as well as providing a place for customers to rest between purchase, conveying the idea of nature and phone escape to them smoothly.

Selfridges, The store of the store: Although it is physical, I would like to mention it as it is beside the customer service office, offering a spot for customers to have a rest when waiting the queue, expressing Selfridges heritages at the same time.