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Helloo Everyonee!! Farhah's hereee :))))

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Helloo Everyonee!! Farhah's hereee :))))

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hi everyone !! syah and wani here<3

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hellooo ! lisaa hereeeee , sorry kat dalam parking mall nii hee ><

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hellooo ! lisaa hereeeee , sorry kat dalam parking mall nii hee ><

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Hye..izzati here

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Happy meal - focus on kids

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Demographic Segmentation

Income: Apple offers products at varying price points, from budget-friendly devices (like the iPhone SE and the iPad) to premium models (such as the iPhone Pro, MacBook Pro, and Apple Watch Ultra), catering to different income levels.

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Assalamualaikum dunia tipu tipu cmid hadir

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Behavioural Segmentation

Behavioral segmentation for Zus Coffee includes frequent coffee drinkers who visit regularly, occasional buyers seeking a treat, customers purchasing coffee for specific occasions like meetings or study sessions, and individuals attracted to promotions or loyalty rewards.

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Nike segments its market based on demographic factors to target specific groups of customers effectively

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Religion: The Duck Group offers a variety of scarves for women that is focusing on Muslims.

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IKEA

for example In Japan, they focus on small, space-saving furniture for compact apartments.

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Amazon gathers data on its customers' behavior, such as their browsing history and purchase decisions. Based on this data, the ecommerce company segments its consumers and targets different groups with personalized recommendations.

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demographic segmentation. It segments its customers by age, focusing on a target audience between 15 and 45 (teen years to middle ages), including men and women.

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Nike designs specific products for men, women, and children.

For teenagers and young adults, Nike focuses on trendy, stylish, and performance-oriented products.

For older adults, it offers more functional and comfortable designs.

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Lifestyle: Attracts users interested in trends, entertainment, and creative expression.

Values: Engages users with values around inclusivity, creativity, and social causes.

Interests: Offers personalized content based on hobbies, passions (e.g., fashion, fitness, gaming, beauty).

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Focuses on anime enthusiasts and fans of japanese pop culture 

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Geographic segmentation: IKEA tailors its products according to the space and living needs of specific regions.

Example: In Japan, they offer furniture designed for small spaces, as most homes there are compact. In Sweden, they focus on minimalist designs.

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Samyang uses psychographic to attract individuals who are passionate about spicy food. [ they make the bold packaging and extreme flavor and this can attract person who love adventurous not only eating but with spiciness.

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age - primarily targets ages 16-35,appealing to teens and young adults who enjoyed RPG/social gaming/anime-style visuals.

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Spotify employs advance behavioral segmentation to personalize music rrecommendation and enhance user experience .by analyzing listening habits,preferred genres, and playlists,Spotify tailors playlists ans suggestions 

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Local Preferences: Adapt menu offerings to suit regional tastes

For example, spicier chicken in Asia or halal-certified products for Muslim-majority markets.

Global Brand Fans: Emphasize the international appeal of Texas Chicken while maintaining consistent branding.

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Demographic segmentation. Spotify targets user based on age, gender, income and education. Such as, they might create playlists and features that appeal specifically to teens, young adults or older listeners

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By focusing on psychographic traits, Patagonia builds a strong emotional connection with its audience, encouraging loyalty and advocacy for its brand and mission.

example :

• Nature lovers: Engages customers through conservation initiatives, activism, and support for environmental causes.

• Minimalists: Attracts those who believe in buying fewer but higher-quality, long-lasting products.

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Behavioral segmentation to recommend products based on past purchases and searches.

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Instagram analyzes user behavior, such as engagement with posts, frequency of use, and interaction with ads. This helps in creating personalized content and advertisements that resonate with users' interests and habits

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BMW targets customers based on their aspirations, personalities, and lifestyles, positioning itself as a premium, performance-focused brand.

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BMW targets customers based on their aspirations, personalities, and lifestyles, positioning itself as a premium, performance-focused brand.

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Lifestyle:

• Luxury-seekers: Premium features, high-quality interiors, and advanced technology cater to individuals who prioritize comfort and status.

• Performance enthusiasts: High-performance models like the BMW M Series attract customers who enjoy speed and driving precision.

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Yamaha's target audience includes a variety of demographics, including musicians, motorcyclists, and people who enjoy high-quality audio and motorized equipment. Yamaha has used demographic segmentation to create marketing strategies that appeal to specific groups of consumers:

Musical instruments

Yamaha has promoted sales of high-value-added products, and has focused on expanding sales of mid-range and high-end models in China. Yamaha has also incorporated local needs into product development in India and other emerging countries.

Motorcycles

Yamaha has dominated the motorcycle market in Asia with its reliable and fuel-efficient models. Yamaha is expected to see significant growth in Asia, with projected revenue of US$10.03 billion in 2024