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FOOD AND BAVERAGE

EXECUTIVE SUMMARY

Introduction

Nachos Bolognese & Float is a fresh and exciting fast-food concept that combines two irresistible offerings: crispy nachos topped with rich, homemade bolognese sauce (available in spicy and non-spicy options) and nostalgic A&W float drinks made with classic soda and creamy vanilla ice cream. Our goal is to deliver a delightful, customizable dining experience that appeals to comfort food enthusiasts.

Business Vision

To be the go-to brand in providing fresh, high-quality nachos and float water, providing customers with an exceptional taste experience while fostering a competitive and customer-friendly business culture.

Problem and Solution

The fast-food market often lacks originality and high-quality options that resonate with customers' desire for both indulgence and convenience. Nachos Bolognese & Float fills this gap by offering a creative combination of savory and sweet flavors, providing a satisfying and memorable meal experience.

Target Market

Our target audience includes individuals aged 18–45 who enjoy comfort food with a twist. These include students, young professionals, and families looking for quick, flavorful meals and refreshing desserts.

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Strategy:

Participated in the "UNIMASpreneur Carnival" to promote products to customers.

Promote the business through social media such as Instagram and Facebook as well as Whatsapps with attractive photos and posters.

Offer promotions, such as combo sets or discounts to attract customers.

Unique Value Proposition

Nachos Bolognese & Float sets itself apart by offering:

Signature Nachos: A gourmet take on a beloved classic with rich, homemade bolognese sauce.

Customizable Spice Levels: Catering to both spice lovers and those who prefer milder flavors.

A&W Float Drinks: Nostalgic, refreshing beverages that pair perfectly with our nachos.

This unique combination creates an experience that is not available in traditional fast-food chains.

Business Goals and Objectives

Attract at least 100 customers per week within the first quarter.

Generate RM10,000 in revenue in the first year and achieve 10% annual growth.

Financial Highlights

To start the business, we are seeking an initial investment of RM6300. These funds will be allocated to:

Location setup and equipment: RM500

Marketing and promotion: RM300

Inventory and staffing: RM5500

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ROCK N ROLL 3 RASA MAMBERS

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NAME : JULIAYU BINTI KASIM

MATRIC NUMBER : 107094

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NAME : NURJANNAH ATIKAH BINTI FAIZULHAMRI :

MATRIC NUMBER : 105847

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NAME : NURFAZELLA HAFIZAH BINTI VISTER :

MATRIC NUMBER : 105813

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NAME : SERAFINA BINTI WIN@COSMOS

MATRIC NUMBER : 106257

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NAME : FEDERICK GARY DAGAT ANAK VALENTINE

MATRIC NUMBER : 104162

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ROCK N ROLL 3 RASA

This business is a group project for the MPU3222 course. Our business is conducted at the University of Malaysia Sarawak(UNIMAS) throughout the first semester. The item we sell are nachos and water floats with a price of only RM 6 , RM 8 and RM 10. Nachos are a dish that originated in northern Mexico. This meal came from a spontaneous dish idea from Ignacio "Nachos". While the float water is just normal mixed water to attract the attention of customers. Therefore, we got this idea based on the latest developments that can provide high profits for this business. And it turn out that there are still many people who are looking for this food. This food is suitable to be eaten at leisure for an afternoon snack, while doing work and so on.

LOCATION

This business is held in the area of University Malaysia Sarawak(UNIMAS) which is located in Kota Samarahan

Full Business Address :

University Malaysia Sarawak, 94300, Kota Samarahan, Sarawak, Malaysia

TYPE OF BUSINESS

Type of partnership

Our business is a partnership business wis six members> we have raised equal capital to make capital to continue this business

OPERATING TIME :

9 a.m to 5 p.m

Sunday

MEDIA SOSIAL

Facebook : https://www.facebook.com/share/18BjM8A4sp/

Instagram :

https://www.instagram.com/rocknroll.3rasa?igsh=MWx1MGptdGphbHdncQ==

Customer Problems

financial problems

Solution : providing affordable snacks at student-friendly prices. Nachos and water floats are sold at defferent prices ranging from RM 6 , RM 8 And RM 10.

Limited Menu Options

Solution: Offer a wide variety of nachos and float water with a variety of flavors or toppings so that customers can choose according to their tastes. The nachos toppings have been added which are meat and chicken. while float water comes in cola and A&W flavors.

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Product/Service Catalogue

FOOD : STUDENT NACHOS

PRICE :RM 6.00

FOOD : NACHOS

PRICE : RM 8.00

DRINK : FLOAT

PRICE : RM 3.00

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FOOD : Nachos Student

PRICE : RM 6.00

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FOOD : Nachos Price

PRICE : RM 8.00 only

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FOOD : Float

PRICE : RM 3.00

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COMBO SET : Nachos and float

PRICE : RM 10.00

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KEY PARTNERS

Emart Summer Mall

Gt, The Summer Mall, Jln Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak

Eco Shop Aiman Mall

G32,G33,G59,G60 & Part Corridor ( Ground Floor ) & F3 ( 1st Floor Lot 125, Blk 26 MTLD, Jalan Dato'Mohd Musa, 94300 Kota Samarahan, Sarawak.

KEY ACTIVITIES

Sales nachos

Advertisement

Cooking

A&W float making

KEY RESOURCES

Kitchen utensils

Raw material

Packaging

Nachos

A&W Drinks

Ice Cream

VALUE PROPOSITION

Provide homemade ingredients

We provided the meat bolognese fresh at home.

CUSTOMER RELATIONSHIPS

Give a discount to customers :

Give a free gift to a regular customer

Take care of the relay with the customer such as :

Ask for a feedback about our products and try to improve.

CHANNELS

Instagram

Whatsapp

Facebook

CUSTOMER SEGMENTS

Demographic

Suitable for both, men and women.

Age range : 7 to 60 years.

Goegraphic

Available at University Malaysia Sarawak

Psychographic

Target nachos enhusiasts and snack lovers.

Behavioral

Focuses on teenagers and working individuals who enjoy savory snacks.

COST STRUCTURE

Raw material

Wages

Cup

Straw

Nachos

Ice cream

A&W Drinks

REVENUE STREAMS

Cash Sales

Online Sales

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HARD COPYWRITING

ATTENTION: Hungry for a treat that’s a game-changer?

INTEREST: Introducing Float N Rocknrollnachos—a fusion of bold flavors and refreshing delights, now in Kuching!

DESIRE: Imagine savoring crispy nachos smothered in gooey cheese, paired perfectly with a fizzy float that beats the tropical heat.

CONVICTION: We’re trusted by the community and born at Universiti Malaysia Sarawak, so quality and satisfaction are guaranteed.

ACTION: Don’t wait! Follow our page and get ready for our grand launch. Deliciousness is just around the corner

!

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SOFT COPYWRITING

ATTENTION: A delightful surprise is heading your way!

INTEREST: Float N Rocknrollnachos brings a unique taste experience to Kuching, blending love for food and fun.

DESIRE: Picture the joy of sharing nachos and floats with friends, creating moments to remember.

CONVICTION: Crafted by passionate hands at Universiti Malaysia Sarawak, we’re committed to delivering food that makes you smile.

ACTION: Stay tuned! Follow us now and be the first to indulge in our upcoming launch. Something amazing awaits you!

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You can also view the price list of our products via Facebook.

We are opening at 9a.m until 5p.m

Sunday

so what you waiting for!!

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Prices list of our product!!

Nachos : RM 8.00

Nachos students : RM 6.00

Water float : RM 3.00

Combo price

Nachos+float : RM 10.00

Nachos student+float : RM 8.00

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The teaser post effectively generates anticipation and excitement for the upcoming launch by utilizing a visually striking and minimalistic design. The primary purpose of the post is to build suspense, encouraging the audience to stay engaged and follow the page for further updates. The bold and creative typography, featuring a fluid, metallic 3D effect on the word "SOON," immediately grabs attention and adds a modern, artistic touch. This is further emphasized by the repetition of the word "COMING" in the background, which reinforces the message and makes the announcement more impactful. The pastel pink color palette combined with the metallic texture creates a soft yet eye-catching contrast, aligning with contemporary design trends and making the post aesthetically appealing. By keeping the content simple and focused, the teaser effectively piques curiosity while highlighting the brand’s creativity and professionalism, leaving viewers intrigued about what’s to come.

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Our business has 5 active members and each plays a pivotal roles in selling and advertising our products. The early model we have is RM176. At the end of our project, our sales exceeded our beginning model, which is RM353. Hence, our profit is RM155. Throughout the business, we do advertisement at the beginning of the project. On 6 of December, we hand over the goods to our customers.

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JULIAYU BINTI KASIM ( 107094 )

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NURFAZELLA HAFIZAH BINTI VISTER (105813)

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SERAFINA BINTI WIN @ COSMOS ( 102257 )

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NURJANNAH ATIKAH BT FAIZULHAMRI (105847)

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FEDERICK GARY DAGAT ANAK VALENTINE (104162)

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TASK DISTRIBUTION AMONG GROUP MEMBERS AND REFLECTION

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TASK DISTRIBUTION AMONG GROUP MEMBERS AND REFLECTION

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CHIEF EXECUTIVE OFFICER :

Chief executive officier the CEO that responsible for setting the company's vision, making strategic decisions, leading the executive team and ensure businesses can compete with other businesses.

From this assingment I learned the importance of business planning. This experience taught me to think creatively. I realized the importance of teamwork and time management. This coursework gave me the confidence to try entrepreneurship. I also understood the challenges and opportunities in business.

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NURJANNAH ATIKAH BINTI FAIZULHAMRI ( 105847 )

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FINANCE MANAGER :

Finance manager is responsible for managing the company's finances, ensuring stable cash flow, preparing financial reports, and planning financial strategies for the future.

Through this coursework, I learned to manage finances more carefully and the importance of financial planning in ensuring business success. I also understood the challenges faced in managing cash flow and how to make wise financial decisions. This experience has given me a deeper understanding of the importance of financial reports and has shaped me into a responsible person who is smart in managing finances, not only in business but also in everyday life.

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NURFAZELLA HAFIZAH BINTI VISTER ( 105813 )

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PRODUCTION MANAGER :

Production manager is responsible for managing and overseeing the entire production process, ensuring that products are produced efficiently, with high quality, and within the specified timeframe.

I was able to add to my knowledge of product management in business. Product management is very important to ensure that the image of the business is not affected.

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MARKETING MANAGER :

Marketing manager is responsible for planning, executing, and overseeing a company's marketing strategy. Additionally, identify the target market, manage the company's brand, and analyze marketing performance to ensure sales growth and effectiveness.

Through this coursework, I learned about the importance of designing an effective marketing strategy and how it can influence the success of a company. I also understand the crucial role of managing brands, identifying target markets, and developing compelling marketing campaigns. This experience gave me a deeper insight into how marketing can support business growth.

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FEDERICK GARY DAGAT ANAK VALENTINE ( 104162 )

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OPERATION MANAGER :

Operation manager is responsible for managing the company's day-to-day operations, ensuring that business processes run smoothly and efficiently. Plays a role in planning and implementing strategies to improve the productivity and quality of the company's operations.

Through this assingment, I learned about the importance of efficient operations management in ensuring the smooth running of a company's day-to-day activities. I also understand the role of the chief operation officer in overseeing resources and production to achieve business objectives. This experience gave me a clearer view of the challenges and strategies needed to improve the productivity and quality of the company's operations.