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We will provide our customers with high quality, designer clothing made from recycled plastic bottles. And we will invest a portion of the profit into public welfare activities such as maintaining the marine ecosystem and ocean. Of course, we won't overcharge for our goods in the name of environmental protection, but we will set fair market prices for our products.

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The value proposition of Splish Splash attempts to lessen ocean acidification by reducing the amount of plastic waste in the ocean and funding organizations that protect the ocean. It also wants to assist fishermen in finding other sources of income. We need to work together with PlasticBank, Plastic Fabric, Apparel Manufacturers, and E-Commerce to achieve this. Such that we can make garments out of the collected plastic and sell it to customers in order to sustain our business. In order for the public to be aware of the brand and for fishermen to be able to locate us, we also need to publicize the brand.

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Compared with other competitors, our product not only has the required guarantees for quality and safety, but also has additional recyclable features, which ensures the preservation of marine ecosystems and normalize the ocean acidification. Customers will feel spiritually satisfied knowing that every money they spend here helps to maintain the sustainability of the ocean. Customers will be satisfied with our items on a material and spiritual level.

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Mass market
Niche market
Segmented
Diversified
Multi-sided platform

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Additional note(s)- Consider your key value metrics:

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Additional note(s)- Consider your key value metrics:

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What conversion or engagement rates will you achieve/

The amount of engagements (reactions, comments, and shares) your content receives as a percentage of your audience is calculated as the Engagement Rate. it also determines whether or not Splish Splash’s audience is interested in what it is doing.

The majority of social media marketing professionals feel that a healthy engagement rate is between 1% and 5%. Hence, at first, Splish Splash is expected to have a low level of engagement but as Splish Splash becomes more active in the advocacies and other activities on social media, Splish Splash will achieve an engagement rate between 1% to 5%.

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Asset sale
Usage fee
Subscription fee
Freemium
Lending/renting/leasing
Licensing
Brokerage Fee

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1)Awareness
2)Evaluation
3)Purchase
4)Delivery
5)After sales (post-purchase customer support) of products and services and value proposition

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Optimization and economy

No company can have all the resources and run all the activities alone. Hence, the most basic type of partnership or buyer-supplier relationship is intended to maximize resource and activity allocation. Since Splish Splash does not own all the resources needed to perform every activity by itself, it enters into partnerships with organizations and other businesses that can supply at optimal cost. With the help of the key partners, Splish Splash will be able to lower its cost hence, a lower price for the customers.

Reduction of risk and uncertainty

Partnerships can reduce risk in uncertain environments. Cooperating with different vital partners will effectively lessen the risk for the Plastic Bank was in charge of plastic collections in the ocean, Fabric factory was in-charge of remaking the plastic into the fabric, fashion designers were in charge of designing the clothes, and apparel factory were in-charge of making into finished goods, and lastly, Shopee/Lazada was used to get in touch with the consumers.

Acquisition of particular resources and activities

Splish Splash extends our own capabilities by relying on other firms to furnish particular resources or perform activities that are part of the business.

Resources:

Splish Splash’s raw material (plastic) depends on the Plastic Bank where they provide the plastic, that is collected from the ocean.

Splish Splash’s technology in turning plastic into fabric depends on the machinery supplier.

Activities:

Splish Splash’s product designs depend on the students in St. Benilde that are taking up fashion design-related courses

Splish Splash’s finished products depend on the apparel factories for which they are the ones who made the fabrics into clothes.

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a)Production

The production of Splish Splash consists of two parts: Plastic into Fabric and Apparel.

The production of plastic into fabric and apparel will be performed by the cooperated factories.

b) Problem-solving

The problem-solving of Splish Splash refers to the establishment of systems that minimize or remove impediments that are now stopping Splish Splash from achieving strategic goals. Splish Splash will identify and understand the problem faced, it will gather information to accurately define the problem. After the problem has been defined, Splish Splash would organize a meeting with the key stakeholders and employees in order to brainstorm the possible solutions for the problem. With tons of solutions, Splish Splash will compare and contrast the alternative solutions based on the feasibility, including the resources needed to implement. After the solution has been identified, Splish Splash would have a detailed plan for implementing the solution.

c)Network platforms

The network platforms that Splish Splash consists of are e-commerce platforms and social media. Splish Splash would sell its products on the e-commerce platforms like Lazada and Shopee and Splish Splash will promote and advocate its products using the social media platforms like Facebook and Instagram.

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Additional note(s )- is your business more: 

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Additional note(s )- is your business more: 

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a)cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
b)value driven (focused on value creation, premium value proposition)

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Additional note(s)- Consider your key scale metrics:

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Additional note(s)- Consider your key scale metrics:

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What is your projected cost and revenue per person? How will you make more revenue than your cost?

The projected cost is the sum of all projected costs for a product. Since Splish Splash has a relatively high cost due to the fixed cost and variable costs but Splish Splash would lessen the cost per product by producing more products. While the revenue per person is the total income or sales of a firm divided by the number of full-time employees. Since Splish Splash has a lower variable cost, due to a more focus on collaboration with the factories and organizations, Splish Splash will have a higher revenue per person. In order to make more revenue than the cost, it is needed to have higher sales through advertising and promotions on social media.

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List price
Product feature dependent
Customer segment dependent
Volume dependent

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1)Economies of scope
2)Economies of scale

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Additional note(s)- Consider your key impact metrics:

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Additional note(s)- Consider your key impact metrics:

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a) What positive impact will your solution make? What are the positive effects of your product on society, the planet, and the economy of your organization? How can you maximize these? Are there unintended consequences to consider?

Splish Splash has a direct impact on the ocean plastic pollution where it will help in lessening the plastics in the ocean and also an indirect impact on ocean acidification because one of the factors that caused ocean acidification is ocean plastic pollution hence, by decreasing the plastics on the ocean will help in lessening the carbon dioxide in the ocean, thus, decreasing the ocean acidity. Splish Splash’s products can serve as advocacies that would help increase the awareness of the consumer about the environment. Since Splish Splash uses plastic-made fabrics then it will help reduce ocean plastic pollution and hence, help in cleaning our oceans. Splish Splash will maximize the positive impacts by cooperating with the related organizations and producing high-quality products for the consumers.

b)What are the negative effects and how can they be minimized?

Some of the negative effects that might be generated are clothing waste. One way to minimize waste is to produce high-quality clothes in order to extend the life of the clothes.

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Additonal note(s)- Other metrics to consider: 

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Additonal note(s)- Other metrics to consider: 

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Internal

The internal metrics to consider for Splish Splash are efficiency. In order for Splish Splash to be efficient, Splish Splash would need to ensure that every process in the distribution is processed efficiently.

User /Customer focused

Splish Splash would need to consider the customer satisfaction score in order to receive the feedback of the customer to determine its relationship with the customers.

Funder focused

In order for Splish Splash to have funders, it will be focused on the effects and impacts of its activities/businesses on society, the economy, and the world

Stakeholder focused

In order for Splish Splash to attract stakeholders, it will be focused on its sales and revenue.

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One of the objectives of this project is to reach goal 14 set by United Nations Sustainable Development, which is to conserve and sustainably use the oceans, seas, and marine resources for sustainable development. Moreover, the Philippines had been recognized as the world’s center of marine biodiversity. There were more than 30 million Filipinos who depended on the sea for survival. Hence, oceans and marine life were important for the country.

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Our project needs the cooperation and involvement of the fishermen for they are the ones to help with sea trash collection. Their perspective is important to us.

Our recycled materials collected will be reproduced in new products including clothes and tools. We should be able to identify customers' willingness to pursue our product.

It is a long-term project that may help reduce ocean acidification and pollution. Producing new product decrease waste and reduce the level of scarcity.

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Small scale business. The project is established for the Small scale business. The project is established for the customers who lived in local communities that were nearby the rivers, seas, and oceans.

Primary Customers. The primary consumers for the project are teenagers who are the one who consumes fast fashion.

Multi-sided market. The project was to bring the local communities and other customers together. Local communities, like fishermen, would collect the plastic trash from the ocean, seas, or rivers and then sell them to us. We would further process those into clothes that sell to other customers.

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Ocean Acidification due to Ocean Plastic Pollution

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Ocean Acidification due to Ocean Plastic Pollution

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One factor that causes the increase of CO2 in the ocean is the trash or garbage in the ocean. According to 2015 research published in the journal Science, the Philippines, an archipelago comprising over 7,100 islands, is the world's third-biggest polluter of ocean plastic behind China and Indonesia. Plastic pollution, particularly in the ocean, is gaining global attention as more study demonstrates the risk it causes to ocean acidification and marine life.

The Philippines' plastic market is worth more than 1283.71 million US dollars (2016), with a compound annual growth rate of 6.11 percent (forecast for the period 2018-2023). Packaging trash accounts for about 48 percent of all plastic used in 2017 and is a major contributor to marine litter and plastic pollution. The local government entity is primarily in charge of solid garbage collection (LGU). Local governments in many parts of the country lack access to garbage collection and recycling services. Inefficient collection, transportation, treatment, and disposal systems, when they exist, have a negative impact on wastewater and drainage systems, resulting in marine litter and plastic pollution.

Moreover, according to World Bank, there were approximately 2.7 million tons of plastic waste each year and an estimated 20% were thrown in the ocean. Hence, the Philippines' coastal populations, as well as the fishing, shipping, and tourist sectors, are particularly exposed to the effects of marine debris.

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SplishSplash is an online company dedicated to creating sustainable fashion. With a small team, collaborating with the PlasticBank ph, fashion designer, and local factories, SplishSplash enables plastic bottles recycled and remade into fabrics that will be turned into fashion clothes. We believe that it is possible to begin making clothes from plastics and it opened doors for collaborations with sustainable businesses that look after solving the plastic waste problem by implementing a sustainable business model.

Splish Splash will offer our consumers sustainable and stylish clothes made from plastics in the oceans, but still have a lower price than other eco-friendly clothes.

Splish Splash also offers a source of income for the PlasticBank in the Philippines, where Splish Splash buy the plastics from them. This both supports the PlasticBank to collect more plastics from the ocean and solves the problem of what to do with the collected plastics.

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There was limited public awareness of ocean acidification, hence people were underestimating it as if it was not a big problem. They were not aware of the ocean acidification. Hence, they don’t know what’s happening in our ocean and marine life. One of the alternative solutions is the solution that is doing right now domestically is the plantation of the coral reefs but this would not directly solve the problem but it can effectively preserve the lives of coral reefs. Another solution for solving the plastic pollution in the ocean was the Plastic Bank and Blastik Project. These organizations are similar in a way that they both promote ethical recycling systems for which it allows individuals to collect plastic waste in exchange for money. Another solution was to recycle plastic waste into building materials. The competition settled that there was already an organization that collects plastics and also recycled plastic wastes into new products in order to generate revenue.

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The Splish Splash was there to generate profit while sustaining the environment but whether it survives or perishes is determined by external and internal factors.

One of the economic factors that would affect the market is inflation. Inflation usually happens when the quantity of money exceeds the supply of goods and services. This is followed by higher raw material, manufacturing, and utility expenses. Goods prices must rise in order for a business to continue. As a result, unless employers boost pay depending on the amount of inflation, inflation can lower consumers' purchasing power. The inflation rate in April 2022 was 4.9% which means that consumers need to pay higher costs. And the technology of changing plastics into fabrics was not cheap hence, the price of the products would also be higher. From the BSP, inflation in 2023 would be projected at 3.9% which will be lessened by 1%, this means that consumers will be more affordable and prices of the goods will also be lessened, consequently a much lower price.

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Companies are beginning to see the necessity of thinking long-term and addressing the societal effect of their products and services, according to Harvard Business School Professor Rebecca Henderson, who teaches the online course Sustainable Business Strategy. The positive social effect refers to the actions taken by corporations and individuals to solve difficulties in their communities. Splish Splash was focused on the issue of Ocean Plastic Pollution that causes Ocean Acidification. Since the business has been newly established then there would be less social impact on the community. It is expected that there would be less awareness from the consumer. But with advocacies, and other public awareness campaigns, people would gain more information about the current situation of Ocean Plastic Pollution and Ocean acidification. By showing how Splish Splash was engaging in ethical business practices and sustainable actions for the environment, there will be more consumers attracted.

For now, the technology for remaking the plastic wastes that are recyclable and recyclable into fabrics was very mature global, however, current sustainable fabric production requirements made from plastics were still less in the Philippines. Hence, it could be costly at first and this would be a weakness since the price of the products would also increase. But as the technology becomes more mature, then this cost will be lessened hence attracting more consumers.

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Splish Splash will partner with a plastic bank and factories, which will collect plastic bottles retrieved from the ocean then melted it in a special process and turned it into threads, as it turned into fabric and clothes then we will sell it online.

The project will reduce the number of plastic bottles in the ocean and its contribution to ocean acidification.  As ocean acidification, marine life gradually reduces but with the Splish Splash, recycling the plastic bottle in the ocean will lessen the ocean acidification.

Also, as the ocean's plastic will gradually decreases, the pH level of the ocean will return to normal, and marine life will not shrink due to excessive acidification. In addition, as more and more people buy our clothes, they will notice the plight of the ocean and be willing to participate in protecting the ocean. Moreover, we will use part of our profits to fund ocean protection organizations in order to guardian the ocean. The value that Splish Splash offer is maintaining the sustainability of the ocean and marine life, by using recycled plastic bottles to produce recyclable fabrics and clothing, our customers can learn more about ocean acidification and contribute to the conservation of the ocean, by consuming our products.

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As of 2016 the retail sale of clothing serve as the top 1 sector that occupies 8% of the wholesale and retail trade in the Philippines (PSA, 2019). In addition, in 2022 the profit of the apparel market in the Philippines is at US$4.63 billion, with an expected annual growth rate of 5.17%. Moreover the market volume of apparel is expected to reach 304 million pieces in 2026 and as of 2022 each Filipinos consume at least 2.66 pieces of apparel (Statista, 2022).

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After establishing 6 months

With a beginning capital of ₱30, 000

Partner with 1 plastic bank

Partner with 1 plastic fabric factory

Set up 1 account in main e-commerce platform (Shopee, Lazada, FB)

With 1,000 followers on overall platforms

With 2 kinds of products, Women's T-shirts, Men T-shirt

Advertising the product

Sold 70% of the product, 30% inventory

After establishing 1 year

Add 4 kinds of products, add Women's pants, Men pants,

With 5,000 followers on overall platforms

Discount sold the old design

Sold 80% of the product, 20% inventory

After establishing 2 years

Add to 6 kinds of products, add the skirt, Custome Design T-Shirt

With 10,000 followers on overall platforms

Sold 90% of the product, 10% inventory

Partner with 2 plastic banks

Partner with 2 plastic fabric factory

Funded 1 ocean protection organization

After establishing 5 years

With 70,000 followers on overall platforms

With 10 recycle stations in the Philippines

Build own fabric factory and plastic bank

Funded 2 ocean protection organizations

Sold 100% of the product, 0% inventory

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Newness
Performance
Customization
"Getting the job done"
Design
Brand/status
Price
Cost reduction
Risk reduction
Accessibility
Convenience/usability

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In order to attain customer relationship, Splish Splash would need to advertise on social media platforms in order to promote products and sustainable goal that it wanted to achieve. Splish Splash also offers selling on e-commerce platforms such as Lazada and Shopee, which will allow customers to make orders at their own convenience. Splish Splash would also post a catalogue containing pictures of their products to show the consumers different productions and facilitate their choice.

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Splish Splash will collaborate with PlasticBank where it will buy the plastics collected from PlasticBank. In this stage, Splash Splash will need to use delivery services from other companies, like Lalamove, LT Express, and others to deliver the plastics to the factory. After the plastics have turned into fabrics, Splish Splash will send them to the apparel factories to turn them into final products. And lastly, Splish Splash will sell the products on e-commerce platforms, like Lazada and Shopee, for they are in-charge in delivering the products to the consumers.

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The building block of Splish Splash that generated from customer segment is:

Sale of physical product: The customers pay in cash or debit/credit card for the product (clothes) through e-commerce platforms. The promotion strategy for Splish Splash depends on the digital marketing where the profits of Splish Splash was the quantity/engagement of the followers. Hence, being active on social media will promote the products.

Volume selling: Splish Splash charges a fixed price for the clothes but if customer chooses to buy in higher quantities, they could get a discount. For example, in supermarkets or department stores.

Secondary revenue stream (Project Revenue): Splish Splash also provides funding from other organizations.

The typology of offered products influences the frequency of consumers’ purchases. The flow of revenues is well balanced with the one of costs because of the instant payments characterizing both statements. In fact, clients who buy children's clothes instantly pay the group for their purchase.

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The network of players that enable the business model to function is primarily made up of raw material and machinery suppliers, microcredit institutions, and potential collaborators, in order to get cheaper access to the local market.

PlasticBank ph: Splish Splash has to collaborate with PlasticBank because it is the key suppliers for plastics.

Machinery supplier: Splish Splash needs to cooperate with machinery suppliers in order to have the technology to turn plastics into fabrics.

Fashion Design Student from DLSU-Benilde: Splish Splash will have collaborations with the students in St. Benilde that are studying fashion design in order to help in designing fashion/stylish clothes for Splish Splash.

Apparel Factories: Splish Splash finds that this is the most critical potential partner because it lets them decrease the enormous expense to support production of the products. Collaboration with apparel factories would have fostered Splish Splash by dividing the price for the massive production.

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Splish Splash will focus on e-commerce platforms in order to reach out for the targeted customers, like Lazada and Shopee.

The customer connection consists of Splish Splash's personal help to its consumers as a result of their willingness to purchase things directly at e-commerce platforms. This type of partnership allows clients to choose their products based on their individual needs and preferences.

In order to increase the awareness of Splish Splash’s business and products, advertisement in social media was promoted in order to increase consciousness on the business activities and also the sustainability that Splish Splash was trying to achieve.

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In order to build customer relationships we need to advertise on all major media platforms like Facebook, Instagram, Youtube and attract our potential customers’ attention and drain them to our e-commerce platforms like Lazada Shoppe and to encourage them to purchase our products. Also, with the advertisement our brand awareness will increase and continue to attract more people to purchase. And use our product to harden the trust of our customers for them be loyal to our brand.

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We will partner with PlasticBank to collect enough plastic bottle for our production. Once we've gathered enough plastic bottles, we'll ship them to our partner factory that turns the plastic bottles into fabric and garment. After this, the garment will shipp to our warehouse and store for final packaging and sale. With this we believe one warehouse for the items. Additionally, we need to cooperate with logistics companies on the e-commerce platform to make sure that our customers can receive the items.

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The primary source of income will come from the sale of clothing on well-known e-commerce sites. We will also offer promotions to our customers during special days so that they can buy our products in bulk. In addition to e-commerce retail, we will work with significant offline clothes retailers and department stores to enable them to buy our products in bulk at discounted rates in order to maintain the company's cash flow.

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1)Physical

The physical resources of Splish Splash include tangible goods like machinery in order for the plastics to be remade into fabrics.

2)Intellectual (brands,patents,copyright,data)

The intellectual property includes the logo and brand name of Splish Splash

3)Human

The human resources are the employees in charge of customer service and activities on social media and e-commerce platforms

4)Financial

This includes cash, credit, and funding. This depends on the consumers and funding from other sustainable organizations.

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The main goal of Splish Splash was to reduce ocean acidity through lessening the Ocean Plastic Pollution. Initially, Splish Splash was expected to operate small-scale where it only operated through online platforms but Splish Splash has a goal in opening in-sites stores around the Philippines. Splish Splash was first focused in reducing the ocean plastic waste in Bolinao but it was goaled to reduce the plastic waste in the ocean around the Philippines.

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Distribution Channel- All products purchased through our Shoppe/Lazada online store will be delivered via their logistics. To ensure the quality of delivery our representative will consistently communicate with the Shoppe/Lazada‘s logistics. The payment will be held on their platforms to provide safety of transaction. Products that are purchased through our Facebook page or Instagram can be either cash on delivery or through credit cards and mobile banking deposits.

Shoppe/Lazada- We will be setting up online stores through Shoppe and Lazada as our main communication channels. The increasing convenience of online shopping could help our business to reach wider audiences. The matured marketplace feature of both Lazada and Shoppe can help us promote our enterprise through engaging in Shopping Holidays. Aside from uploading our fashion and clothing products, we will be also having some charitable funds products and the revenue will serve as a subsides for the fisherman. Our customer service would be online from 7am to 12am with proficiency in English, Tagalog and Chinese language. Meanwhile we provide member group chats for coupons and feedback as well.

Facebook Page/Instagram- Our product will also be featured through Facebook page and Instagram, however, these two channels will be more focused on the awareness campaign of ocean conservation. We will be posting news and updates on the ocean and marine life conditions of the Binalao as well as our trash collection process. Further, we will be providing live streams of our collection and production process. There would be a feedback section as well to gain suggestions and improvements from our customers.

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Distribution Channel- All products purchased through our Shoppe/Lazada online store will be delivered via their logistics. To ensure the quality of delivery our representative will consistently communicate with the Shoppe/Lazada‘s logistics. The payment will be held on their platforms to provide safety of transaction. Products that are purchased through our Facebook page or Instagram can be either cash on delivery or through credit cards and mobile banking deposits.

Shoppe/Lazada- We will be setting up online stores through Shoppe and Lazada as our main communication channels. The increasing convenience of online shopping could help our business to reach wider audiences. The matured marketplace feature of both Lazada and Shoppe can help us promote our enterprise through engaging in Shopping Holidays. Aside from uploading our fashion and clothing products, we will be also having some charitable funds products and the revenue will serve as a subsides for the fisherman. Our customer service would be online from 7am to 12am with proficiency in English, Tagalog and Chinese language. Meanwhile we provide member group chats for coupons and feedback as well.

Facebook Page/Instagram- Our product will also be featured through Facebook page and Instagram, however, these two channels will be more focused on the awareness campaign of ocean conservation. We will be posting news and updates on the ocean and marine life conditions of the Binalao as well as our trash collection process. Further, we will be providing live streams of our collection and production process. There would be a feedback section as well to gain suggestions and improvements from our customers.

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Distribution Channel- All products purchased through our Shoppe/Lazada online store will be delivered via their logistics. To ensure the quality of delivery our representative will consistently communicate with the Shoppe/Lazada‘s logistics. The payment will be held on their platforms to provide safety of transaction. Products that are purchased through our Facebook page or Instagram can be either cash on delivery or through credit cards and mobile banking deposits.

Shoppe/Lazada- We will be setting up online stores through Shoppe and Lazada as our main communication channels. The increasing convenience of online shopping could help our business to reach wider audiences. The matured marketplace feature of both Lazada and Shoppe can help us promote our enterprise through engaging in Shopping Holidays. Aside from uploading our fashion and clothing products, we will be also having some charitable funds products and the revenue will serve as a subsides for the fisherman. Our customer service would be online from 7am to 12am with proficiency in English, Tagalog and Chinese language. Meanwhile we provide member group chats for coupons and feedback as well.

Facebook Page/Instagram- Our product will also be featured through Facebook page and Instagram, however, these two channels will be more focused on the awareness campaign of ocean conservation. We will be posting news and updates on the ocean and marine life conditions of the Binalao as well as our trash collection process. Further, we will be providing live streams of our collection and production process. There would be a feedback section as well to gain suggestions and improvements from our customers.

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Fixed Cost- Our fixed cost includes machinery and equipment needed for manufacturing clothes and other textile products. We also require machinery to transform and collect/bring plastic from plastic banks into garments. Labor, electricity, utility, and rent are also part of our fixed cost. We also consider the cost of wages to the fisherman as part of our fixed cost.

The manufacture of clothing is the costliest activity of the whole process for it requires machineries, labor, and design cost. To minimize cost, we ensure the supplies and demand meets to prevent surplus or shortage.

Variable Cost- The cost of design and delivery will be our variable cost. As well as customer services and marketing officers.

Economies of scope: Our company will be focusing on basic clothing like T-shirts, pants, and hoodies. Since our inputs will be garments made from plastic it would minimize our cost instead of looking for different textiles. The design of our products will also have the same features, focusing on simple but trending designs.

Economies of scale: By focusing only on basic clothing products with large amounts of the same inputs would help us minimize cost, and this is driven by economies of scale.

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Fixed Cost- Our fixed cost includes machinery and equipment needed for manufacturing clothes and other textile products. We also require machinery to transform and collect/bring plastic from plastic banks into garments. Labor, electricity, utility, and rent are also part of our fixed cost. We also consider the cost of wages to the fisherman as part of our fixed cost.

The manufacture of clothing is the costliest activity of the whole process for it requires machineries, labor, and design cost. To minimize cost, we ensure the supplies and demand meets to prevent surplus or shortage.

Variable Cost- The cost of design and delivery will be our variable cost. As well as customer services and marketing officers.

Economies of scope: Our company will be focusing on basic clothing like T-shirts, pants, and hoodies. Since our inputs will be garments made from plastic it would minimize our cost instead of looking for different textiles. The design of our products will also have the same features, focusing on simple but trending designs.

Economies of scale: By focusing only on basic clothing products with large amounts of the same inputs would help us minimize cost, and this is driven by economies of scale.

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We believe that the value customers are willing to pay lies in the quality of products and the company's services, which can match the price they pay. They will assess the compatibility between pricing and items. At the same time, our company's primary value is environmental protection, which will also become a customer-appreciated attribute.

Through online purchasing platforms, we provide customers with a more comfortable and secure purchase environment. According to the platform's rules, the buyer can receive an exchange and payment assurance. We will guarantee that our pricing is higher than expenditures to ensure we are profitable.

Our primary source of revenue is the clothing we sell. In addition, we will issue co-branded products with other brands in order to improve our company's appeal. These cooperative products may be priced more to enhance earnings.

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We believe that the value customers are willing to pay lies in the quality of products and the company's services, which can match the price they pay. They will assess the compatibility between pricing and items. At the same time, our company's primary value is environmental protection, which will also become a customer-appreciated attribute.

Through online purchasing platforms, we provide customers with a more comfortable and secure purchase environment. According to the platform's rules, the buyer can receive an exchange and payment assurance. We will guarantee that our pricing is higher than expenditures to ensure we are profitable.

Our primary source of revenue is the clothing we sell. In addition, we will issue co-branded products with other brands in order to improve our company's appeal. These cooperative products may be priced more to enhance earnings.

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We believe that the value customers are willing to pay lies in the quality of products and the company's services, which can match the price they pay. They will assess the compatibility between pricing and items. At the same time, our company's primary value is environmental protection, which will also become a customer-appreciated attribute.

Through online purchasing platforms, we provide customers with a more comfortable and secure purchase environment. According to the platform's rules, the buyer can receive an exchange and payment assurance. We will guarantee that our pricing is higher than expenditures to ensure we are profitable.

Our primary source of revenue is the clothing we sell. In addition, we will issue co-branded products with other brands in order to improve our company's appeal. These cooperative products may be priced more to enhance earnings.

# data[].attributes.body
We believe that the value customers are willing to pay lies in the quality of products and the company's services, which can match the price they pay. They will assess the compatibility between pricing and items. At the same time, our company's primary value is environmental protection, which will also become a customer-appreciated attribute.

Through online purchasing platforms, we provide customers with a more comfortable and secure purchase environment. According to the platform's rules, the buyer can receive an exchange and payment assurance. We will guarantee that our pricing is higher than expenditures to ensure we are profitable.

Our primary source of revenue is the clothing we sell. In addition, we will issue co-branded products with other brands in order to improve our company's appeal. These cooperative products may be priced more to enhance earnings.

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The main driver of increasing ocean acidification is plastic pollution which is caused by mismanagement of plastic waste which only means that plastic litter is not properly managed and recycled. With this plan, the researchers aim to divert ocean-bound plastics and reduce greenhouse gasses and mostly reduce ocean acidification which would boost the positive effect of economic social benefits. In eradicating plastic waste, it could not only help marine diversity due to little to zero ocean acidification but also offer an efficient energy consumption in households and factories.  Beneficiaries such as marine life advocates and experts, marine life advocates, and anti-global warming advocates. The said group of individuals are potential customers mainly because this advocacy converts plastic, specifically ocean plastic litter to durable and eco-friendly clothing. The said benefit has a direct positive relationship with the advocacy’s value proposition.

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Surplus is mainly generated by supply and demand. With the advocacy plan, the target is to generate sales which equals the demand of the revamped plastic clothing produced by the advocate institution. The target is to sell the most. On the same note, increasing sales is the main driver of increase in production. In case of a positive surplus demand is high and production is high. In this way, the advocate institution would develop more designs for consumers to purchase. Moreover, having a high demand would keep the advocate institution running since the institution’s main vision is to lessen acidification in bodies of water to increase marine diversity.

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Plastic products can take 500 to 1000 years to degrade; the biggest concentration is through bodies of water, most especially the ocean. In the researcher’s advocacy model, the institution will get plastic supply from the plastic bank and revamp it to a fashionable clothing line. In addition these plastics are second use plastics that the team would utilize to successfully make a clothing product to sell. Therefore plastic is a renewable resource but it would take a maximum of 1000 years to degrade. Plastic revamped clothes have a longer life span rather than other types of clothes. It is more durable and can last for years. After the lifespan of the plastic revamped clothes, the end users can stil;l recycle the plastic and make other products to be utilized again.

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This SIC is verified by Mr. Norby R. Salonga, MCD, CHRP

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This SIC is verified by Mr. Norby R. Salonga, MCD, CHRP

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This SIC is verified by

Norby R. Salonga, MCD, CHRP

Founding Director, Lasallian Social Enterprise for Economic Development (LSEED) Center

Faculty Member, RVR College of Business

Sector Specialist for CLEAD, Angelo King Institute

De La Salle University Manila

Email: lseed@dlsu.edu.ph

Facebook: @lseedph

Page: bit.ly/dlsulseed

Good points:

Your product is very aligned with the button line of social economic environmental streams and the concept of entrepreneurship so I think you're good at this point.

It's good that you're able to match with the key partners.

Improvements:

1. You don't have to follow the typical marketing plan, you can change the customer behavior since you are doing a circular economy. Through the circular economy, you are challenging the status scope on how people look at waste materials. Look at it first on a social marketing perspective before from a marketing perspective.

2. How can you get insights from the customers by selling the products and how do you plan to use those insights in further developing your product? Environmental products are consciously tensioned and there are layers to that so you have to consider as far as building your revenue streams. You have to consider the quality of the product to retain the customers.

3. You have to clearly state on the revenue stream if you are going to have secondary revenue streams like partnering with other brands and selling your products as a package. You can divide this into 2 parts: the business and business to customer and try to categorize the revenue streams in each.

4. You have to establish the messaging to the customer on the marketing part.

5. Include if you have specific partners in mind and what kind of interest do they have?

It's up to you to measure the surplus. How much reinvestment you are going to give to the community. What type of project will you want to do and is the surplus enough to shoulder all the expenses related to community development.

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Jiajia Wang- Operation officer

Binbin Xu- Marketing and Advertising officer

Sharleen- Finance officer

Sean Ngie- Logistics officer

# data[].attributes.body
Jiajia Wang- Operation officer

Binbin Xu- Marketing and Advertising officer

Sharleen- Finance officer

Sean Ngie- Logistics officer

# data[].attributes.body
This SIC is verified by

Norby R. Salonga, MCD, CHRP

Founding Director, Lasallian Social Enterprise for Economic Development (LSEED) Center

Faculty Member, RVR College of Business

Sector Specialist for CLEAD, Angelo King Institute

De La Salle University Manila

Email: lseed@dlsu.edu.ph

Facebook: @lseedph

Page: bit.ly/dlsulseed

Good points:

Your product is very aligned with the button line of social-economic environmental streams and the concept of entrepreneurship so I think you're good at this point.

It's good that you're able to match with the key partners.

Improvements:

1. You don't have to follow the typical marketing plan, you can change customer behavior since you are doing a circular economy. Through the circular economy, you are challenging the status scope of how people look at waste materials. Look at it first from a social marketing perspective before from a marketing perspective.

2. How can you get insights from the customers by selling the products and how do you plan to use those insights in further developing your product? Environmental products are consciously tensioned and there are layers to that so you have to consider as far as building your revenue streams. You have to consider the quality of the product to retain the customers.

3. You have to clearly state the revenue stream if you are going to have secondary revenue streams like partnering with other brands and selling your products as a package. You can divide this into 2 parts: the business and business to customer and try to categorize the revenue streams in each.

4. You have to establish the messaging to the customer on the marketing part.

5. Include if you have specific partners in mind and what kind of interest do they have?

It's up to you to measure the surplus. How much reinvestment you are going to give to the community. What type of project will you want to do and is the surplus enough to shoulder all the expenses related to community development.